Kế hoạch triển khai dự án sân bóng đá mini

Especially with today's youth is pleasure Vietnam advantages of artificial grass sports than khac.Voi characteristics of artificial grass all day exploit, the less care, use of time long

Topic: “Current status of the project mini football pitch.”

TABLE OF CONTENTS

INTRODUCTION 3

RESEARCH OF CONTENT 4

1 Introduction to mini soccer field Dang Lam 4

1.1 The need for the project 4

1.2 Characteristics of the compass project 4

1.3 The legal elements of the project 5

1.4 The principal activities 5

2 Market analysis, competitor identification 6

2.1 Overview of the feasibility of the project 6

2.2 Analysis of market demand 6

2.2 Analysis of SWOT Matrix 8

2.3 The construction of artificial grass 9

3 Staffing plan 12

4 Marketing Plan 12

4.1 The message marketing, public relations, customer approach 12

4.2 Marketing Strategy 13

5 Financial situation of Dang Lam mini football 14

5.1 Payables to build the initial design 14

5.2 Funds for the project: 15

5.3 The personnel expenses at Dang Lam mini football field every month 15

5.4 Expected revenue from business activities in Dang Lam mini football yard 16

5.5 Socio-economic benefits from the project 17

6 Certain risks to the project and how to fix it 17

CONCLUSION 19

LIST OF REFERENCES 20

A few years ago, playing football on artificial grass is very popular pastime in the big city Especially with today's youth is pleasure Vietnam advantages of artificial grass sports than khac.Voi characteristics of artificial grass all day exploit, the less care, use of time long-term "artificial grass gradually become the preferred investment

of the investors in the field of entertainment, but also attract all investors Artificial grass - Artificial grass soccer field is no longer a phrase new to football and all the people who like a few years ago

Current estimates on Haiphong approximately thirteen yard that market demand is very large in area, about three university more than ten colleges not to mention middle schools and three high schools not only that of the participants in this sport king not only among young people but it also attracted many participants as public employees, teachers, lecturers, secondary school students, not include a small number of the weaker sex who love this sport of kings

But what is more important is that our group has found that the demand for a level playing field study as well as a place where talent Investment purpose mini football field with artificial turf of us to level the playing field for soccer needs in the Dang Lam area This will be the venue for a friendly match to create intimacy stick with businesses in the province; while contributing to the development and sport movement of the city, including football, so we decided to build this project so that people sport areas as desired

RESEARCH OF CONTENT

1 Introduction to mini soccer field Dang Lam

Project mini football pitch organization is doing is built on the clay courts at ward Dang Lam with two small courtyard fifa standards (40m * 20m) This is the ideal location close to residential areas, especially around many universities, colleges and junior high, high school, businesses and factories with large youth needs major sport The project with an initial investment of 1.106.000.000 VND and revenue could

be achieved each year when operating at full capacity the field is approximately 1.450.000.000 VND / year

1.1 The need for the project

Football has always been considered the sport of kings ever and everyone can play and not have any distinction here While increasing urbanization and Dang Lam Ward, Hai An District, Hai Phong City is also located in this trend, leading to a lack of land for the sport, especially in urban areas In contrast to the actual needs, so people should play sports after hours of labor and intense study, it is very easy to find in large urban areas or densely populated areas lead to supply does not meet demand

Artificial grass with FIFA standards will be one great alternative to clay and natural grass As a rule era, the dusty clay model and rigid now will not longer relevant Meanwhile the grass naturally cost more to take care of maintenance along with low capacity utilization rates, rent prices are very high especially for students Thus artificial pitch was born to meet the requirements and overcome the above disadvantages

1.2 Characteristics of the compass project

The mini stadium is built is very much present, but relatively new and little (almost none) in Dang Lam ward and around Viettronics Technology College, on the other hand here the most soccer stadiums of all the grass, soil, and the narrow courtyard area as not enough in the culture

Also in the College of Technology Viettronics only a single district stadium here but it takes a lot of sporting activities, not a goal of centralized planning something very difficult for football here All of the above shows demand for mini football stadium needed to increase and develop strong future

Green grassland, flat surfaces, and smooth Players dressed no different professional teams and whether rain or shine the players do not worry prevent ponding pitch the ball rolling road That is impressive images on the football field with artificial turf in Haiphong

Building location: sports courts in Dang Lam ward

Capital: 1.250.000.000VND

The capital of the company available for this project: 600.000.000VND project company set up to attract investors to participate

1.3 The legal elements of the project

- Land rent Papers

- Business Registration Certificate

- Registration number and excise tax

1.4 The principal activities

- Leasing yard average 120,000 VND / an hour on peak days such as Saturdays, Sundays 200.000VND / an hour

- Sell or rent clothes, shoes, socks, ball if people in need

Clothing sales : 150.000 VND / one set

Clothing Rental: 20.000 VND / one set

Shoes, socks: 10.000 VND /one double

Football: 20.000 VND / one ball

- In numbers, player name at the request (free of charge)

-Besides there are other activities activities: selling drinks, activities and entertainment,etc,…

+ Beverage :

Beer as: Heniken, Hanoi Beer, Lazer,,etc,

Soft drinks such as Pepsi, Coke, not the green tea, C2, lemon salt, mineral water,etc, There are also herbal drink fluids like water Livia,etc,

+ Other goods such as food availability (if required) fruit, tobacco, sunflower seeds, peanuts, bimbim,etc, for those fans soccer fans

+ Café is open for soccer fans in the United Cup soccer C1, Premier League, World Cup and European football leagues, wifi (free), catering breaks in place,etc,

2 Market analysis, competitor identification

2.1 Overview of the feasibility of the project

Large target customer base: Currently in Hai Phong province alone some neighboring districts Ngo Quyen district has more than a million people 16 aged and older who besides that at about 13 yard in Haiphong The demand for golf is still far below the needs of the consumer But the courts are newly built but also the quality of the field does not meet the customer's needs, and long-term customer base is very small The process of customer care too poorly made easy for customers just boring to

go ice once it already, there is no good treatment regime with the patrons so that other operators have not been up to the performance of the field So the company decided to build this project and proposed strategies to build the company's image dominates the market will gradually reach out other markets carrying the image of the company

Dang Lam ward the same with students of colleges, universities, schools and organizations, unions always support the investment to get a playground, modern, to meet the needs of the sport, create conditions for the enthusiasts of this sport king is shown and place them trained

2.2 Analysis of market demand

2.2.1 current market size and market development trend in the future

Currently in Haiphong people over the age of 16 are more than 1 million people Males accounted for 65% more special student population accounts for 80%

of the population (according to statistics 2011) that suggests that the market demand is

so great that while some courts in the area, about thirteen field

The number of customers is very large so that when the project is built on customer issues for the company that is not an important issue but the question here is how to take care of customers best

In the future especially in 2015, when Viettronics vocational colleges to university means that our market will be expanded customer base will increase according to the number of students enrolled, faculty university In addition, economic recovery, the company will scale business development, extended labor The demand for sports after a stressful day of work is very high

2.2.2 Target Market, target customers

- Target market: all faculty, graduate students, college, in addition to the students and employees of the surroundings, the student population in Hai An district, Ngo Quyen district,etc, In future will reach out to new target markets

- Subjects served: All of the amorous heart, love sports football, it wants to be satisfied with it want to save it as the god spoiled reduce tensions after hours work, study,etc, those wishing to participate in this sport

2.2.3 Competitors

With the trend of social development should have invested a lot of people with artificial lawn should have a lot of competitors

Current competitors such as the lawn was open before they have a certain number of customers, have credibility with consumers

Besides, a new company established small-scale wool is also difficult for attracting investors Customers are the majority of their students have less eligibility,

so the opening of a recreation area stature scale is very difficult khan.Thach will initially form the company's most difficult encounter will that attract customers and change the habits of customers

Potential competitors: With demand for participation, participation in response

to customer service today, the expansion along with the preference would be a big challenge for companies So the company was trying to learn and figure out a long term strategy for the company

2.2 Analysis of SWOT Matrix

- Location of yard located densely

populated areas in the school so very

convenient

- Simple management, monthly operating

costs low

- Less maintenance cost and maintenance

One-time investment, long-term

exploitation

- Create conditions for students, faculty

students have fun learning place so a

pharmacy school should support and

encourage activities for a long time

- It is difficult to check the quality of the field

- No work in this field ever on the skills of customer care issues are still lacking and weak Employees without professional

- The marketing strategy is to ask the question; "Are there consistent with current market especially not in the current period customer who is extremely hard."

- With speed as the current development

needs of the growing entertainment

especially invested in this sport king This

king sport yet capable of attracting

investment by the huge profits Business

profitability from artificial turf football

field quite attractive Therefore, the return

is also quite fast

- The company's marketing staff has some

information about the location and needs

of the company has decided to invest in

the construction of artificial grass at the

school This is a growing school students

attracted to companies we believe this

will be a big advantage for the company

- Capital investment is quite large This is the biggest hurdle for the company Large capital but a short time to mobilize

- The size of land used for artificial grass is relatively large, it is difficult to find Especially land positions in the heart of Hai

An increasingly less

- Risk of competition Because so many high profit target Therefore, our company will have to compete with other airports

2.3 The construction of artificial grass

2.3.1 Preparing the ground

- Preparing the ground Rejecting the existing grass and flat surfaces with excavators or reaper

- Spray herbicide on the area intended as artificial turf football field, to limit the development of grass and weeds affect the artificial turf

2.3.2 Execution of the lower

- After you have finished your herbicide grader brought in bulldozers, leveling the sand flat

- After smoothing and flattening the ground, the next step on the pitch reefs

- The use of crushed stone were to strip up the field Avoid using large rocks, riprap Use water spray nozzles on the field will have the effect of compressing the stone down the field easier

- Bringing roller compacted base came in to lower ground to ensure long-term stability, not affected by the system on lawn sinkage, slump affecting the quality of the pitch later Typically, we use ten rollers and twelve tons lu achieve density of soil

K = 0.9 to 0.95 and leveled ground slopes down to 0%

Positioning: Locate the field, drained location, the associated works such as canteen, toilet Select a location for the airport so convenient drainage

Building drainage, curb:

• Use a card brick (or brick) to build a 100-mm to 200 mm, depending on the curb height (usually 200mm) below the concrete lining stone 4 × 6 or stone 1 × 2 M150

• Walls curb higher than the floor level is lower 10cm

• Develop drainage ditch wide about 25cm, high 25cm (point beginnings) with 0.2% slope ditches, cloth cover wide 35cm, long 50cm cut sides

Background and create a slope:

• Fill stone 0 × 4, used cars, divided by small pile of turtles, each class using a high-availability 0x4 stone thickness is 10cm (with high curb) Roller compacted and leveled Use a stretch cord to check the flatness of the background The slope of the rock is 0 × 4 zero percent

• Pour rocks small 0.5 to 0.6 percent of toxic algae, tortoise-shaped edges higher court yard between about 5 to 8cm, compaction Also used to check the wire tension and flatness of the slope Mass estimates using small rocks about 10 cm

• Sprinkle sand onto the estimated volume of about 4cm, compaction rollers ensures waterproof fell down below, and strengthen effective drainage for artificial turf football field

2.3.3 Construction of artificial grass surface

The best conditions for the construction and installation of artificial turf as follows:

- Temperature above 13 degrees Celsius If the rain is wet field, must wait at least 24 hours recently installed artificial turf

- Installation of artificial turf on sunny, dry weather education (to enhance flexibility, drying of the adhesive layer of the bottom of the field with artificial turf)

Bring to the artificial turf soccer field, scissors, knife to cut the roll coating of artificial turf grass out and put to one side and put artificial turf to grass area to cover

Proceed grass cover: Seamless rolled grass spread out vertically or horizontally pitch, roll to ensure the lids together closely to ensure convenient connections eyelids glued later

Cut, create boundaries and borders of white grass:

• For straight edge: knife incision, using size and neatly placed along a road Pulley 80mm wide

• For curved edge: slitting knives, wire lead turning radius compa created, then pruning the rims wide 80mm to mount the white grass

Use grass pavers or grass to brush machines are on the grass fibers, then use sand spreaders spreaders and rubber particles on artificial grass

Spread sand and hit the sand: sand layer sprayed on the grass thick about 2cm,

is divided into several layers can be laid by hand or machine sanding (Note that dry sand and be prepared to clean the floor and so she must very dry) Use a rake or lawn machines are rated for falling sand until about thick 2cm

Spread nuts rubber: rubber layer spread about 0.8 cm to 1 cm, an average of 6

kg to 8 kg/1 square meter grass background can be laid by hand or by machine Then, using rake or lawn machines rated for rubber particles are dropped Crumb rubber