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Creating career success by fabricant miller chapter06

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Let’s Discuss“Your premium brand had better be delivering something special, or it’s not going to get the business.” ~Warren Buffett 2 Copyright 2014 Cengage Learning.. Clear and consi

Trang 1

Chapter 8:

Tools

Trang 2

Let’s Discuss

“Your premium brand

had better be delivering something special, or it’s not going

to get the business.”

~Warren Buffett

2

Copyright 2014 Cengage Learning All rights

reserved

Michael D Brown

Trang 3

Job search tools and your career

development

Basics

Resume

Cover letter

Thank you

letter

Resume

Cover letter

Thank you

letter

Supporting materials

Supporting materials

Reference page

Networking letter

Online profile

Reference page

Networking letter

Online profile

Portfolio

Writing samples

Design work

Publications

Presentations

Writing samples

Design work

Publications

Presentations

Trang 4

Clear and consistent message

Qualities you

represent

Qualities you

represent

Assets to

highlight Assets to

highlight

Personal Brand

Personal Brand

4 Copyright 2014 Cengage Learning All rights

reserved

Trang 5

What can you learn from your job search tools?

How strong is your message?

Are there gaps in your skills?

Develop relevant skills to market yourself

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Build Your Brand

Build your

career

intentionally

Build your

career

intentionally

Choose experiences

to develop motivated

skills

Choose experiences

to develop motivated

skills

Become

"go-to"

person for tasks you enjoy

Become

"go-to"

person for tasks you enjoy

6 Copyright 2014 Cengage Learning All rights

reserved

Trang 7

Identify and demonstrate your brand

Personal Brand

Personal Brand

Skills

Preferences

Values

Trang 8

Tech savvy:

Branding yourself with blogs, social networking sites

and online discourse

8

Copyright 2014 Cengage Learning All rights

reserved

Plan and Choose your Resources

1000 Words

Mihai Simonia almagami

1000 Words Oleksiy Mark

ra2 studio

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Resumes for the real world:

Choose a format

Linear career path

Recent grads with some experience

Reverse chronological  

Focused on skill sets

Inexperienced candidates

Career changers

Functional

Highlights key assets while listing experiences

Experienced job seekers

Graduates with extensive school and work activities

Combination

More comprehensive

Generally reserved for academics, scientists,

Professionals with advanced degrees

Curriculum vitae (C.V.)  

Highlights of career

Written as short story

Celebrities, public figures, senior-level executives

Biography

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The Basics of Resume Writing

Layout and

design

Layout and

design Fonts

Naming your

document

Naming your

document Sharing your Sharing your resume resume

Copyright 2014 Cengage Learning All rights

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Prepare a targeted resume

Start with

master resume Start with

master resume Find target Find target positions positions Select format

Open new document

Open new document

Enter contact information

Enter contact information

Select and

prioritize

sections

Select and

prioritize

sections

Determine look Evaluate Get feedback

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Sections of your resume

Online profile

or personal

website Objective

Profile or summary

Education Experience Activities

Skills Certifications Specialty headings

Copyright 2014 Cengage Learning All rights

Trang 13

Tech savvy:

Emai

l an

d e lec tro

nic tro es lec um d e res l an Emai

nic es um res Job boards

Online profiles king rac ant t lic App

sys tem

s

App lic

ant t rac

king s tem sys

Submitting your resume

online

Submitting your resume

online

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Just say it! Action verbs   Describe exactly what you did

Different types of skill sets

• Leadership/management

• Administrative/organizational

• Communication/interpersonal

• Analytical/research

• Creative/innovative

• Counseling/helping/teaching

Copyright 2014 Cengage Learning All rights

RAGMA IMAGES

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Work with Awareness:

Market your social awareness

Values

Qualities Transferable skills

iQoncept

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Prepare Winning Cover Letters

Copyright 2014 Cengage Learning All rights

Four components of letter

Greeting Introduction

Body Closing

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Create Targeted Cover Letter

Review job

listing

Which skill sets

match requirements?

Choose three

area to address

Alexandar Iotzov

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Embracing Differences:

Cultural differences in job search materials

Cultural norms in the search

Variations on the resume

Communication for international search

Copyright 2014 Cengage Learning All rights

Trang 19

Additional job search tools

thumb

karen roach

karen roach

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Thought questions

• Do you feel prepared to sum up your assets in a resume?

• Do you feel that your experiences reflect your best

assets? Do your activities and involvement reflect your leadership potential?

• Do you feel your reputation and personal choices

present a consistent brand that makes you proud? Why

or why not?

Copyright 2014 Cengage Learning All rights

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