Let’s Discuss“Your premium brand had better be delivering something special, or it’s not going to get the business.” ~Warren Buffett 2 Copyright 2014 Cengage Learning.. Clear and consi
Trang 1Chapter 8:
Tools
Trang 2Let’s Discuss
“Your premium brand
had better be delivering something special, or it’s not going
to get the business.”
~Warren Buffett
2
Copyright 2014 Cengage Learning All rights
reserved
Michael D Brown
Trang 3Job search tools and your career
development
Basics
• Resume
• Cover letter
• Thank you
letter
• Resume
• Cover letter
• Thank you
letter
Supporting materials
Supporting materials
• Reference page
• Networking letter
• Online profile
• Reference page
• Networking letter
• Online profile
Portfolio
• Writing samples
• Design work
• Publications
• Presentations
• Writing samples
• Design work
• Publications
• Presentations
Trang 4Clear and consistent message
Qualities you
represent
Qualities you
represent
Assets to
highlight Assets to
highlight
Personal Brand
Personal Brand
4 Copyright 2014 Cengage Learning All rights
reserved
Trang 5What can you learn from your job search tools?
How strong is your message?
Are there gaps in your skills?
Develop relevant skills to market yourself
Trang 6Build Your Brand
Build your
career
intentionally
Build your
career
intentionally
Choose experiences
to develop motivated
skills
Choose experiences
to develop motivated
skills
Become
"go-to"
person for tasks you enjoy
Become
"go-to"
person for tasks you enjoy
6 Copyright 2014 Cengage Learning All rights
reserved
Trang 7Identify and demonstrate your brand
Personal Brand
Personal Brand
Skills
Preferences
Values
Trang 8Tech savvy:
Branding yourself with blogs, social networking sites
and online discourse
8
Copyright 2014 Cengage Learning All rights
reserved
Plan and Choose your Resources
1000 Words
Mihai Simonia almagami
1000 Words Oleksiy Mark
ra2 studio
Trang 9Resumes for the real world:
Choose a format
• Linear career path
• Recent grads with some experience
Reverse chronological
• Focused on skill sets
• Inexperienced candidates
• Career changers
Functional
• Highlights key assets while listing experiences
• Experienced job seekers
• Graduates with extensive school and work activities
Combination
• More comprehensive
• Generally reserved for academics, scientists,
• Professionals with advanced degrees
Curriculum vitae (C.V.)
• Highlights of career
• Written as short story
• Celebrities, public figures, senior-level executives
Biography
Trang 10The Basics of Resume Writing
Layout and
design
Layout and
design Fonts
Naming your
document
Naming your
document Sharing your Sharing your resume resume
Copyright 2014 Cengage Learning All rights
Trang 11Prepare a targeted resume
Start with
master resume Start with
master resume Find target Find target positions positions Select format
Open new document
Open new document
Enter contact information
Enter contact information
Select and
prioritize
sections
Select and
prioritize
sections
Determine look Evaluate Get feedback
Trang 12Sections of your resume
Online profile
or personal
website Objective
Profile or summary
Education Experience Activities
Skills Certifications Specialty headings
Copyright 2014 Cengage Learning All rights
Trang 13Tech savvy:
Emai
l an
d e lec tro
nic tro es lec um d e res l an Emai
nic es um res Job boards
Online profiles king rac ant t lic App
sys tem
s
App lic
ant t rac
king s tem sys
Submitting your resume
online
Submitting your resume
online
Trang 14Just say it! Action verbs Describe exactly what you did
Different types of skill sets
• Leadership/management
• Administrative/organizational
• Communication/interpersonal
• Analytical/research
• Creative/innovative
• Counseling/helping/teaching
Copyright 2014 Cengage Learning All rights
RAGMA IMAGES
Trang 15Work with Awareness:
Market your social awareness
Values
Qualities Transferable skills
iQoncept
Trang 16Prepare Winning Cover Letters
Copyright 2014 Cengage Learning All rights
Four components of letter
Greeting Introduction
Body Closing
Trang 17Create Targeted Cover Letter
Review job
listing
Which skill sets
match requirements?
Choose three
area to address
Alexandar Iotzov
Trang 18Embracing Differences:
Cultural differences in job search materials
Cultural norms in the search
Variations on the resume
Communication for international search
Copyright 2014 Cengage Learning All rights
Trang 19Additional job search tools
thumb
karen roach
karen roach
Trang 20Thought questions
• Do you feel prepared to sum up your assets in a resume?
• Do you feel that your experiences reflect your best
assets? Do your activities and involvement reflect your leadership potential?
• Do you feel your reputation and personal choices
present a consistent brand that makes you proud? Why
or why not?
Copyright 2014 Cengage Learning All rights