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CHAPTER 1INTRODUCTION TO MICROECONOMICS Content Microeconomics Basic questions in economics Economic choice... The economy Household Government Firm Outputmarket Inputmarket I.. The e

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CHAPTER 1

INTRODUCTION TO MICROECONOMICS

Content

 Microeconomics

 Basic questions in economics

 Economic choice

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Chapter 1: Introduction

I Microeconomics

1 The economy

Household

Government

Firm

Outputmarket Inputmarket

I Microeconomics

1 The economy

- There are at least 3 members in any economy, which

interacting with each other in a certain regime.

 Interacting regimes:

- planning economy (1)

- market economy (2)

- mixed economy (3)

Cuba US, UK,

Japan Hong

Kong

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I Microeconomics

2 Some definitions

 Scarcity: When the needs are greater than the

supplying ability

 Commodities: Tools to satisfy people’s needs

 Resources : Inputs used to produce commodities to

satisfy people’s needs, including:

+ Labour (L) + Materials (M) + Capital (K)

3 Microeconomics and macroeconomics

 Economics: study how society allocates scarce

resources for competitive goals

 Microeconomics:study the behavior of each

member in the economy

 Macroeconomics: study the economy as a whole

ECONOMICS

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II Basic economic issues

 3 questions

WHAT?

HOW?

FOR WHOM?

III Economic choice

1 Choice’s principles

- Need to choose because of scarce resources If

resource is already spent on A, it can not be spent on B

- Many ways to spend resources easy to choose

2 Choice’s target

- Household: Optimize benefit

- Firm: Optimize profit

- Government: Optimize social welfare

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III Economic choice

3 Choosing tool

- Opportunity cost (OC):The value of the best missed

chance when making a choice

- Marginal thinking

+ Marginal cost (MC): The change in total cost resulting

from a change from quantity

+ Marginal benefit (MB): The change in total benefit

resulting from a change from quantity

) (

'Q

TC Q

TC

MC =

=

) (

'Q

TB Q

TB

=

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