Vietnamese support team are always available and free of chargeProduct/solution of Vietnamese, Optimize for Vietnamese Homepage displays before user visit any website Understand user’s
Trang 1Attention driven marketing
Trang 2Hubert Burda Media
- Top 5 Media Groups in Germany
- 320 magazines and websites
Browser
Invested by Hubert
Burda Media
Trang 3Vietnamese support team are always available and free of charge
Product/solution of Vietnamese,
Optimize for Vietnamese
Homepage displays before user visit any website
Understand user’s search
behavior
INTRODUCTION
Trang 4INTRODUCTION ABOUT CỐC CỐC’S ADS
Trang 5Cốc Cốc Search engine
Banner in search results
Search ads
Trang 6Cốc Cốc Search engine
Understand Vietnamese better;
Suggest nearest addresses with a bank of over up-to-date 500,000 places;
Specific result pages for finding information about popular celebrity.
Trang 7Bidding by CPC
CTR: 0.2-0.5%
Dimension: 300x250 px / 240x400 px
Banner in search result page
Keyword Location Schedule Frequency
Cốc Cốc Search engine
Trang 8Cốc Cốc Search engine
Trang 9Cốc Cốc Browser - Top 2 browser in Vietnam
Trang 10Cốc Cốc Browser – Top 2 browser in Vietnam
Cốc Cốc is available for Windows (XP/Vista/7/8) and Mac OS.
Trang 11Cốc Cốc Browser – Top 2 browser in Vietnam
39,92%
40,01%
20.07%
Trang 12Source: Comscore.com (Vietnam’s user is counted by ~18.5 millions), 06/2015
Cốc Cốc Browser – Top 2 browser in Vietnam
Trang 13Source: Comscore.com (Vietnam’s user is counted by ~18.5 millions), 06/2015
Trang 14Cốc Cốc’s user in Viet Nam
Cốc Cốc Browser – Top 2 browser in Vietnam
Source: Comscore.com (Vietnam’s user is counted by ~18.5 millions), 06/2015
Trang 15Cốc Cốc Browser – Top 2 browser in Vietnam
Cốc Cốc ads’s targeted user
Source: Cốc Cốc’s Data-driven, 06/2015
Trang 17Video banner
Unit price: 5,000 VND/CPC; 100,000 VND/CPMCTR: 2-4%
Demension: 640x360pxDuration: 10-30 secondsSize: < 2Mb
Cốc Cốc Browser
Frequency
Trang 18Unit price: 4,000 VND/CPC; 60,000 VND/CPM
CTR: 1-3%
Browser Skin Cốc Cốc Browser
Frequency
Trang 19Search history targeted ads
Bidding by CPC
CTR: 0.05-0.12%
Specification:
Image: 90x90 pxTittle: < 49 charactersBody: < 75 charactersAddress: < 39 characters
Keyword Location Schedule
Cốc Cốc Browser
Trang 20Cốc Cốc Browser
Trang 22Our clients
Trang 23Case Study – banner 728x90px (homepage)
Trang 24Case Study – banner 640x360px (homepage)
Trang 25Case Study – browser skin (homepage)
Trang 26Case Study – video baner (homepage)
Trang 27Case Study – Search ads (top position)
CLIENT: LIBERTY INSURANCE
FORMAT: SEARCH ADS (TOP POSITION)/ FORMAT AVERAGE CTR 5%
FORMAT: SEARCH ADS (TOP POSITION)/ FORMAT AVERAGE CTR 5%
CLIENT: CITI BANK
Trang 28Case Study – Search history targeted ads (homepage)
CLIENT: VIETTEL STUDY
FORMAT: SEARCH ADS (TOP POSITION)/ FORMAT AVERAGE CTR 0.5%
FORMAT: SEARCH ADS (TOP POSITION)/ FORMAT AVERAGE CTR 0.5%
CLIENT: CITI BANK
Trang 29Media talk about Cốc Cốc