THẾ NÀO LÀ WIFI MARKETINGCùng với sự bùng nổ của công nghệ di động, WiFi Marketing đang dần trở thành một xu hướng quảng bá thương hiệu trực quan và hiệu quả nhất trong lĩnh vực Digital MarketingWiFi Marketing trên nền tảng FreeWifi là một hình thức quảng bá thương hiệu mới xuất hiện và đang phát triển mạnh mẽ trên thị trường quảng cáo trực tuyến. Nhờ sự tương tác trực tiếp với người dùng trong lúc họ đang rãnh rỗi để truy cập wifi tìm kiếm thông tin và giải trí
Trang 1WIFI ADS FOR BUSINESS
Updated 1/2015
Trang 2• Mobile Devices become second
touchscreen beside desktop
• Devices can access internet via wifi.
OPPORTUNITIES:
• Wifi become a media channels
• Advertiser can target audience who are
similar with wifi location.
• Ad can delivery directly with audience
who come to specific location
Trang 3WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY
Trang 4DIGITAL OVERVIEW
Source: nielsen 2014
Trang 5DIGITAL OVERVIEW
Source: nielsen 2014
Trang 6WHAT DEVICES THEY USE USE
Source: nielsen 2014
Trang 7WHO THEY ARE – AGE GROUP
Source: nielsen 2014
Trang 8WHERE THEY GO ONLINE
Source: nielsen 2014
Trang 9INTERNET ACCESS LOCATION HAS INCREASED PAST 3 YEARS
Trang 10WHO ENJOY LOCATION INTERNET ACCESS
Source: nielsen 2014
Trang 11WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY
Trang 12SPECIFIC LOCATION
University Hospital Café Shop Airport
Bus/Train Station
Trang 13WHO MAY THERE
Business Person/Traveler Age: 16+
Trang 14WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY
Trang 15Connect Login Click to Ad Explore Brand
Platform
WIFI USERS JOURNEY
Trang 16WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY
Trang 17WHAT ADVERTISER CAN DO
Trang 18SOCIAL LOGIN
• Create campaign awareness
• Create Engagement users to Brand’s fan page
• Create brand’s social content go viral with the highest CTR (8,64%).
Trang 19FORM FILLING
• User can take part in your promotion or the campaign directly
• Create engagement of users to brand
• Create conversion as a survey
Trang 20MOBILE APP INSTALL
• Create App awareness
• Engaged users to download mobile App.
Trang 21Mini Game Ad
• Create brand awareness
• Create engagement by a simple quiz game.
Trang 22WIFI AD
• Create brand awareness
• Create engagement users click to site
• Create traffic for mobile site
Trang 23WIFI AD ADD IN VALUE – CUSTOMER DATABASE
User can chose to leave personal contact as below:
Survey
Phone number
Trang 24WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE CASE STUDY
Trang 25BRANDS MAY SUIT
FMCG
F&B
Education
Pharmacy Heath care Medical Service
FMCG F&B Real Estate Automobile Banking
Game
Banking Real Estate Automobile Tourism
Hotel&
Restaurant Game
Trang 26WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
Trang 27REAL TIME TRACKING
Trang 28WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
Trang 29VIET CAPITAL BANK
Wifi Location: Noi Bai Airtport
Ad Type: Click to Website Impression: 2,083,333
CTR: 24%
Clicks: 511,980
Trang 30Wifi Location: 47 Café Shop
Ad Type: Click to Website
Impression: 68,286 CTR: 53% Clicks: 36,656
Trang 31THANK YOU