race week spring 2004

The TEAM that will MAKE IT HAPPEN --Tonya Clay, Interactive Account Executive, TriCities.com --Sheila Hubbard, broadcast Account Executive, WKPT “the ideas and plans contained withi

A Unique Marketing Opportunity

For ONE of our

in the TriCities!

The TEAM that will MAKE IT HAPPEN

Tonya Clay, Interactive Account Executive, TriCities.com

Sheila Hubbard, broadcast Account Executive, WKPT

“the ideas and plans contained within are the property of Media General and all rights are reserved”

Our immediate idea is to …

entice and target all age groups

by offering them something everyone wants…

We will bring this to our communities through our great

multimedia capabilities and wonderful creative sales staff.

The following pages will show you our plan of

plan of Multimedia Advertising Multimedia Advertising

This will include

This will include Broadcast Broadcast , Internet , Internet

and

and News Paper News Paper promotion.

What is New Media?

Advertising Campaign

Television

Commercials Banners Internet AD/Promotion Newspaper

Broadcast Schedule

Monday-Sunday WKPT

6 a.m – 1:00 a.m 20X

Monday-Sunday WAPK

6 a.m – 1:00 a.m 30X

70 Spots

Advertise on 3 Networks!

Monday-Sunday WJHL

6 a.m – 6 a.m 20X

What you Get

• 70 Thirty Second Television Commercials, across (WJHL, WKPT & WAPK)

• 100 Promo Spots indicating you as the sponsor of the Trackside

give-a-way

• 5 ¼ pg ads promoting the trackside ticket give away in Bristol

Herald Courier, leading up to the give-a-way

• Shared sponsorship of the Trackside which includes ticket give-a-way

on camera

• Primary Internet sponsorship on ticket give-a-way and registration

which includes banner advertisement branded by Grindstaff Chevrolet

• Special recognition of being our sponsor during our show: Track Side

• “News Teasers” reminding people to register for this great drawing

Your Logo will be

placed upon the 3

Banner Ads that will be

on TriCities.com’s

FRONT PAGE

race tickets will be announced on

March 24th

You also get to sponsor our “RACE WEEK” internet section.

This Registration Page is Exclusive

to our Sponsors

From this special flyer page, we can link to many things, such as:

How the INTERNET Works

Your Banner Ads may also Link To

A Special Flyer Page That You Have Running!

What it is like doing business with

• We will work with you to develop all commercial copy

• Review all your buys to ensure you are getting the best value.

• Keep an eye on your campaign to ensure it is producing the effect you want

• Create an attractive banner ad campaign for internet exposure

• We will be available at all times:

Office: 423-232-8748 Email: tclay@TriCities.com

or shubbard@mediageneral.com

Total Campaign Support

These are some of the things we recommend you do to take full advantage of your opportunities with us.

all your advertising media

Channel 11 /WKPT/TriCities.com for all your advertising, including any other promotions (radio, television, newspaper, etc ) that you are involved in during race week.

Recommendations

To assure flawless execution of the plan

Our Critical Path

Feb 13 – Feb 23

Initial Proposal to perspective clients, ideas presented,

client input

Account Executive in consultation with client Feb 24 – Feb 25 Customization, development, and design of campaign TriCities.com production staff

Feb 26 Final Idea accepted by client

Client, presented by account

executive Feb 26-27 Implementation TriCities.com production staff

TriCities.com

March 1 – March 31

Campaign Run Time

TOTAL INVESTMENT

$6,000

This certifies our agreement to move forward with the New

Multimedia marketing plan We both agree to work towards the

successful implementation of this marketing campaign

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TriCities.com/WJHL Date

WKPT/Bristol Herald Courier

TERMS:

Payable in advance or 30 days with approved credit Prices valid through March

1, 2004