@heinzmarketing Matt Heinz / April 13, 2016 Don't Drop the Baton And Other Tips for Winning the Sales & Marketing Relay Race #AccelerateQTC... @heinzmarketing Safe Harbor Statement 2...
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Matt Heinz / April 13, 2016
Don't Drop the Baton (And Other Tips for Winning the Sales & Marketing Relay Race)
#AccelerateQTC
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Safe Harbor Statement
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• Copy of this deck
• Offers for you
– Modern Marketer’s Field Guide
– B2B Sales & Marketing Metrics Best Practices Guide
– Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email (matt@heinzmarketing.com) or bring me a business card noting
what you want
Before we get started…
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1 How many of you produce content for your sales team?
2 How many are frustrated with how sales uses your content?
Show of hands…
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A direct line to revenue growth
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This doesn’t write checks
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1 Do the math (quantify what success looks like)
2 Create a clear customer profile
3 Map the sales and buying process
4 Plan to fire lots of bullets
Four steps to a better plan
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The gap between importance and execution
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1 Active CRM Ownership & Optimization
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2 Tools Integration
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Sales enablement tools today
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3 Better reporting & dashboards
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How important is tracking & accountability?
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4 Process
improvement
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5 Best practice collection, inventory & sharing
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6 Vendor filter, triage & selection
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7 Comfortability with customers (directly)
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8 Ownership of templates & collateral inventory, consistency,
access
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• Copy of this deck
• Offers for you
– Modern Marketer’s Field Guide
– B2B Sales & Marketing Metrics Best Practices Guide
– Matt’s Award-Winning* Smoked Bacon Recipe
• Send me an email (matt@heinzmarketing.com) or bring me a business card noting
what you want
Reminders
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