7 brilliant social media campaigns to learn from in 2016

7 Brilliant Social Media Campaigns to Learn from in 2016... “Content is fire; social media is gasoline.” –Jay Baer As consumer attention grows more fragmented and media consumption evol

7 Brilliant Social Media

Campaigns to Learn from

in 2016

“Content is fire; social media is gasoline.”

–Jay Baer

As consumer attention grows more fragmented and media consumption evolves, interacting with customers the right way on social media will be critical in 2016

Here are 7 stellar social examples to learn from in the new year

#1: Pittsburgh Penguins Click-to-Reveal

The Pittsburgh Penguins tweeted a trivia question with an interactive twist: when you clicked on the image, the

answer revealed itself in a new image

#1: Pittsburgh Penguins Click-to-Reveal

We saw a growing number of brands put their own spin on this tactic in 2015, and it’s an easy one to test for your own company’s Twitter account in 2016

Here’s how to create one of your own click-to-reveal

Twitter images

#2: Taco Bell Bitmoji Engine on Twitter

Emoji hit the big time in 2015 Given Taco Bell’s propensity for youth-oriented and trendy marketing, it was no surprise

that TB used emoji as part of its marketing strategy this

year

When the new taco emoji hit mobile devices, Taco Bell

announced that fans could tweet @TacoBell with the taco emoji and another emoji, and Taco Bell tweeted back an entertaining emoji mashup

#2: Taco Bell Bitmoji Engine on Twitter

It’s a great reminder that social messages in 2016 should

always speak your audience’s language.

#3: Cinnabon Is Sweet on Snapchat

To launch its Snapchat account, Cinnabon partnered with

social influencers Danny Berk and Evan Garber to take

over Cinnabon’s Snapchat, asking fans to share snaps of sweets

#3: Cinnabon Is Sweet on Snapchat

Cinnabon garnered 2,000 followers in two days Why

Snapchat? Jill Thomas, VP of marketing at Cinnabon, said, "I loved the idea that [Snapchat] was very one-to-one and

personal.”

Even if your audience isn’t on Snapchat, partnering with

industry influencers to share and promote content will be

a goldmine for better reach in the new year

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#4: GE Rocks Periscope — With Drones.

In 2015, GE launched #DRONEWEEK, a project that allowed

“viewers to criss-cross the U.S via Periscope and get a

drone's eye view of where jet engines, locomotives, wind turbines and industrial machinery are made and tested to

extremes, featuring interviews and expert commentary from

GE scientists and technologists.”

#4: GE Rocks Periscope — With Drones.

Instead of simply Periscoping an existing event or launch, GE developed an entirely new idea to Periscope and share,

reminding us that livestreaming can take many forms —

even for brands that aren’t in entertainment or consumer

goods

#5: Lululemon Empowers with Spotify.

Activewear brand Lululemon experimented with Spotify as

part of its marketing in 2015, releasing two Spotify

playlists that perfectly coincide with the brand’s

fitness-driven aesthetic

The Lights Out Go Run playlist currently has nearly 500 followers and features songs designed to deliver an extra boost of energy and focus to runners

#5: Lululemon Empowers with Spotify.

Music and fitness go hand in hand, so Lululemon’s

translation of activewear into playlists makes perfect sense

As you create marketing plans for 2016, think about what

customers do while they use your product, where they might be, or where they might be going Marketing to that

state of mind and environment — like Lululemon did with

music — can increase customer experience and brand

loyalty exponentially

#6: Virgin America Flies High on LinkedIn.

Airline Virgin America posts frequent updates and interesting articles on its LinkedIn page But what makes the Virgin

America LinkedIn presence exceptional is the frequent

blogging by Richard Branson.

#6: Virgin America Flies High on LinkedIn.

The beloved entrepreneur Branson writes about topics

ranging from work-life balance to finding joy in Halloween as

an adult His posts are then shared on the company page, which injects the Linkedin page with personality and fun

Some of your best content creators might be leaders in your company! Support them with writing and editing help

Make sure employees share content on LinkedIn, not just Twitter

#7: eBags Creates a Facebook Series.

Travel bag manufacturer

eBags knows that its

customers are savvy

travelers, so its Facebook

page keeps customers

coming back with tips to

make travels even easier

#7: eBags Creates a Facebook Series.

eBags regularly offers useful content on their page about packing, travel hygiene, and more The content goes

beyond self-promotional posts and discount codes to

entice customers to return to the page — especially on Tuesdays for #TravelTipTuesday

Creating a series of valuable information on Facebook

is a smart way to build anticipation for a certain day of

each week and increase Facebook page traffic

… And that’s just the beginning!

We collected 30 examples of brilliant social

media campaigns in 2015 to learn from in 2016.

Click here to download the FREE e-book!

Ready to make 2016 your best year in marketing yet?