COURSE OUTLINE TVC and New Media Production

TVC and New Media Production is designed for thirdyear students in Media Management major as an elective. The course will cover many facets of TVC and New Media productions from briefing, development to post production and master material delivery. Students will complete several TVC New Media projects in this course to get a full picture of producer’s job and ready to work in the industry. In order to grasp the whole picture of TVC production, students will rotate roles in each project with an emphasis on producers’ role.

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COURSE OUTLINE

To be applied to Semester - …, School year: ….… under Decision No

Ac-Field work

study periods

Self-Lecture room room Lab Field work

B Other related Subjects:

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Other related Subjects Course ID Course title

1.

…

C Course Description:

TVC and New Media Production is designed for third-year students in Media

Man-agement major as an elective The course will cover many facets of TVC and New

Media productions from briefing, development to post production and master

mate-rial delivery Students will complete several TVC & New Media projects in this

course to get a full picture of producer’s job and ready to work in the industry In

order to grasp the whole picture of TVC production, students will rotate roles in

each project with an emphasis on producers’ role.

D Course Objectives:

1 To understand TVC and New Media production

process and procedure

2.

To develop several film-making techniques, cluding how to use sound an d image properly and effectively in story telling in order to produce ef- fective TVCs and new media products

in-3 To develop organization and HR management

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To integrate images and sound to produce impactful TV commercials and New media products.

5

To apply filmmaking techniques to plete several TVC and New media projects.

com-6

To develop an understanding of working in

a collaborative crew dynamic, ing advanced problem solving skills.

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F Instructional Modes:

1 The course will be conducted in English.

2 Each class will cover one topic of TVC and New Media production in the form of

labs/ discussions/ seminars.

3 Students will complete several TCV and New Media production projects from

basic to advanced level in order to accumulate practical experience in film

pro-duction and improve filmmaking skills technically and artistically Each project

will be discussed in front of class.

4 Beside completing their own projects, the students have to participate in giving

feedback to classmates They also have to rotate position in each film crew in

order to experience and understand each position of a film crew.

1.5 The maximum number of students is 30.

G Textbooks and teaching aids:

• Required Textbooks and Materials: Producing for TV

and New Media: A Real-World Approach for Producers, Focal Press 3th edition

The 30-Second Storyteller: The Art and Business of Directing Commercials, Aspir- ing Filmmaker's Library

Suggested Course Materials: …Designing and

Produc-ing the Television Commercial, Pearson

H Assessment Methods (Requirements for Completion of the Course):

1 Description of learning outcomes assessment

- Group mid-term presentation 1: Students present production plan, budget, and

schedule, storyboard of a TVC production.

- Group mid-term presentation 2: Students present the final TVC.

- Group final project and its deliverable: Students complete and distribute a

web-doc series.

2 Summary of learningof learning outcomes assessment

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* For main semester:

Components Duration Assessment Forms Percentage Schedule

Academic integrity is a fundamental value that affects the quality of

teach-ing, learnteach-ing, and research at a university To ensure the maintenance of

ac-ademic integrity at Hoa Sen University, students are required to:

• Work independently on individual assignments

Collaborating on individual assignments is considered cheating.

• Avoid plagiarism

Plagiarism is an act of fraud that involves the use of ideas or words of

another person without proper attribution Students will be accused of

plagiarism if they:

i Copy in their work one or more sentences from another person

with-out proper citation.

ii Rephrase, paraphrase, or translate another person’s ideas or words

without proper attribution.

iii.Reuse their own assignments, in whole or in part, and submit them

for another class.

• Work responsibly within a working group

In cooperative group assignments, all students are required to stay on

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task and contribute equally to the projec ts Group reports should

clear-ly state the contribution of each group member.

Any acts of academic dishonesty will result in a grade of zero for the task at

hand and/or immediate failure of the course, depending on the seriousness of

the fraud Please consult Hoa Sen University’s Policy on Plagiarism at

http://thuvien.hoasen.edu.vn/chinh-sach-phong-tranh-dao-van To ensure the

maintenance of academic integrity, the university asks that students report

cas-es of academic dishoncas-esty to the teacher and/or the Dean The namcas-es of those

students will be kept anonymous.

I TeachingI Teaching Staff:

No Professor’s name Email, Phone number, Office location Office hours Position

1 Trinh Dinh Le Minh

minh.trinhdinhle@hoasen.

edu.vn Lecturer’s office, Tan Vien

Wednesday, 4.00pm - 6.00pm , Tan Vien

Lecturer

J Outline of Topics to be covered (Learning Schedule):

* For main semester topics:

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Meeting

/Assignment

1/2 Brief process, idea development The 30-Second Story- teller: The Art and

Business of Directing Commercials

2/1 Brief session with attendance of clients Prepare TVC ideas

2/2 Pitch - TVC script - Storyboard The 30-Second Story- teller: The Art and

Business of Directing Commercials

Prepare the script and storyboard

3/1 Film crew - Budget - Movie

mag-ic budget

The 30-Second teller: The Art and Business of Directing Commercials

Story-3/2 Pitch session with attendance of clients

4/1 Breakdown - Movie magic

schedule

4/2 Pitch result – Working with

pro-duction house procedure

Prepare the final TVC project

prod-uct/ portrait

of users of the product

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6/1 Sound workshop –

Cinematog-raphy workshop review

Record and

mix sound for the product/ portrait video 6/2 TVC production from the per- spective of production house Producing for TV and New Media: A Real-

World Approach for Producers

Prepare for thefinal TVC pro-ject

7/1 Film set etiquette Sound assignmentte al TVC – Mock shoot Producing for TV and New Media: A

Real-World Approach for Producers

Final TVC project

7/2 TVC production plan presentation (shooting board, budget,

lo-cation, talent and crew)

Producing for TV and New Media: A Real- World Approach for Producers

Final TVC project

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10/1 Online distribution tool for webdoc – Webdoc promotion

strate-gy

Small doc ject assignmentFinal projectpresentation

pro-10/2 Final TVC project review

Final project discussion

Finalize final small doc projectFinal projectpresentation

11/1 Small doc project assignment

re-view and discussion

Final webdoc

project duction

project post production

12/2 Footage screening discussion Final project webdoc post

production

Webdoc tribution presentation

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dis-13/2 Webdoc distribution presentation

Rough cut discussion

Final webdoc

project post production

Webdoc out

lay-14/1 Web layout presentation Final project webdoc post

production /

Webdoc out

lay-14/2 Final cut of webdoc discussion

Web layout discussion

Webdoc out

lay-15/1 Design the exhibition room for all of the class projects Webdoc

lay-out Exhibition room

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