12 advertising trends you should know

1: Digital Ad Spend Grows Faster Than Traditional2015 Global Media Segment Growth Rate % at Current Prices “Marketers to Boost Global Ad Spending This Year to $540 Billion,” AdAge, 3/24/

12 Advertising Trends You Should Know

Salesforce Advertising Team

1: Digital Ad Spend Grows Faster Than Traditional

2015 Global Media Segment Growth Rate % at Current Prices

“Marketers to Boost Global Ad Spending This Year to $540 Billion,” AdAge, 3/24/15.

2: Share Of Mobile In Digital Ad Spend Rises

Percentage of Mobile Ad Spend out of Total Digital Ad Spend (2013-2017)

“Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market,” eMarketer, 4/2/2015.

3: Social Apps Lead In Time Spent On Mobile

Percentage of Mobile Time Spent is Through Apps

“Apps Solidify Leadership Six Years into the Mobile Revolution,” Flurry Insights, 4/1/2014.

4: Facebook And Twitter Dominate Mobile Ad Spend

US Net Mobile Display Ad Revenue by Company (2013-2017)

“Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017,” eMarketer, 3/26/15.

5: Percent Of Facebook Mobile DAU Of Total DAU Soars

Q3’12 56%

Q4’12 61% Q1’13 64% Q2’13 67% Q3’13 70%

Q4’13 73% Q1’14 76% Q2’14 79% Q3’14 81%

“Facebook Quarterly Earnings Slides Q3 2014,” Facebook, 10/28/2014.

(% Mobile DAU of Total DAU)

Q4’14 84%

Q1’15 85%

80% of Facebook users visit the site

6: Most Facebook Users Visit The Platform Everyday

“Half of Facebook’s users visit multiple times per day,” Global Web Index, 5/12/2015.

5.3 billion minutes per

month is spent on twitter in

the US alone

That’s 5x the number of

minutes since Rome fell, at

850 million minutes.

7: Time Spent On Twitter Surpasses Five Billion Per Month

“Social Media Engagement: The Surprising Facts About How Much Time People

Spend On Major Social Networks,” BI Intelligence, 1/5/2014.

Combining TV and Twitter

advertising creates a:

95% stronger message

association

58% higher purchase intent

8: Combining TV And Twitter Advertising Strengthens Brand

“Always on Twitter: #TVxTwitter,” Twitter, 4/14/2014

4 out of 5 LinkedIn

members impact

business decisions in

their Company

9: LinkedIn Is Comprised Of Decision Makers And Influencers

“comScore Media Metrix Ranks Top 50 U.S Web Properties for September 2012,” comScore, 10/24/2012.

“LinkedIn Audience 360 Survey” LinkedIn, 8/1/2011

LinkedIn audience has 2x the buying power of the average web audience.

2x

110% increase in

mobile advertising YoY

from$3.4 billion in 2012

to $7.1 billion in 2013

10: Mobile Advertising In The US Increase Year-Over-Year

“IAB Internet Advertising Revenue Report,” IAB, 4/1/14.

11: Mobile Has Achieved First Screen Status

Americans spend

78 minutes more

per day on mobile

digital and media

than TV

“Why Mobile is Essential for Brand Marketing,” Altimeter Group, 8/13/2014.

Online display ad revenue will grow

13.7% by 2019, from $20B in 2014 to

$38B in 2019.

.This is largely thanks to Video ads, which will

be responsible for 55% of that $38 billion total

ad revenue by 2019.

Video Ad Revenue Will Continue to Explode

Share of online display ad revenue claimed by video ads

“Video Growth Drives Display Advertising Spending To $37.6 Billion In 2019,” Forrester, 10/6/2014.

What is social.com?

A true self-service platform, that’s powerful but easy-to-use and helps run efficient and effective social ad campaigns at scale It powers the

largest agencies and advertisers globally including the biggest social media advertisers in gaming, retail, CPG, finance and entertainment We also provide premium, migration and support service options to help customers optimize, manage and scale their advertising teams and spend.

Who uses the platform?

Customer Campaigns Performance

What is Active Audiences?

Active Audiences helps marketers harness data from email, mobile, and social engagement along with the powerful automation and

segmentation capabilities of Salesforce Marketing Cloud to create targeted audiences for paid media campaigns that drive results

Why use it?

Agencies and advertisers can build highly targeted campaigns quickly and easily, with sophisticated tools to optimize and automate every dollar invested Teams can share and collaborate around campaign assets, to allow scalability across social ad buying and strategy

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