10 marketing mistakes you should never commit

Don't try to be a swiss army tool... Get them involved in helping you create & promote inspiring stories, great visual content or helpful resources... Running Your Team With Email/Spread

10 #MarketingMistakes You Should Never Ever Commit

Trying To Be Everything To Everyone

You can't solve everyone's problems You have a target

audience, an ideal customer Segment your lists Aim for the sweet spot Don't try to be a swiss army tool

01

Trying To Go It Alone

Activate your network, followers,

influencers, or partners to grow

your brand's presence Get them

involved in helping you create &

promote inspiring stories, great

visual content or helpful resources

02

Ignoring SEO

If you ignore SEO, you’ll never be

found on the web, and your

business will never gain the

online credibility it needs for

search engines to send you the

right visitors

03

Following Each New Trend

Do you follow each new trend or strategy before following through on previous strategies? That could be severely limiting the impact of your marketing and burning your team out

04

Pushing Your Brand On Social Media All The Time

Nothing's more boring than the dinner guest who only talks about himself Don't

be that guy Instead, be helpful, be genuine, share stuff which your contacts will find useful

05

Running Your Team With Email/Spreadsheets

Using the wrong tools will result in lost productivity and inefficiency The quality of your work and the swiftness of your response time will suffer Instead, use a proper work

management tool

Download our free ebook to understand why

06

Click here!

Working In Silos

Are your Lead Gen, Content, SEO, Web and PR

teams working from the same playbook? Are you aligned with the Product and Sales priorities as

well? Working in silos will kill your growth potential

07

Not Measuring Your Efforts

Always measure and adjust your plan according to the results of previous performance Make sure your efforts are not being wasted by posting/emailing at the wrong time or to the wrong segments

08

Forgetting Your Current Customers

Do you stress about growing awareness and bringing new prospects into your sales cycle but forget about who's paying the bills today? Don't ignore your current customers - keep them happy, focus on

repurchase and retention, and don't forget about upselling too!

09

Forgetting “Calls To Action”

Do readers of your blog posts know what to do next (Subscribe,

Read this, Download this, etc.)? Do you give web visitors a place to

go next? Do you have CTAs on key social sites and profiles?

For example: click below to learn how to build a world-class internal creative agency

10

Download it!

Image Credits

01 Swiss Army Pen Knife Pocket Knife by Alan O’Rourke https://flic.kr/p/tgGsCb

02 Cowboy by Daniel Huntley https://flic.kr/p/5xEThx

03 Prolegomena to an evidence-based policy for software patents by

Opensource com https://flic.kr/p/a9LrN3

04 _DSC6314 by FIT Lab Swansea https://flic.kr/p/kw7neH

05 Promote, Speaker, Megaphone, Hold by Joe The Goat Farmer

07 Datacenter Work by Leonardo Rizzi https://flic.kr/p/7Fd8JJ

08 Rulers by Dean Hochman https://flic.kr/p/mKQ2JR

09 Shopping by Elliot Stokes.https://flic.kr/p/aipaCc

www.wrike.com