@bernieborges #sbeshow On demand audio content Subscribable through RSS feed Accessible through: On demand audio content Subscribable through RSS feed Accessible through:... @bernieborge
Trang 1How-To Build Transformational Wide Marketing
Trang 2What is a Podcast?
Why Podcast?
Podcast Strategy and Format
Tools/Gear Logistics Promotion Measurement
Trang 3WHAT IS A PODCAST?
WHAT IS A
PODCAST?
Trang 4@bernieborges #sbeshow
On demand audio content Subscribable through RSS feed
Accessible through:
On demand audio content Subscribable through RSS feed
Accessible through:
Trang 5WHYPODCAST
Trang 6@bernieborges #sbeshow
Part of your content
marketing
mix
Part of
your content
marketing
mix
Trang 7Easy for people
Trang 9Podcast listeners more likely to follow brands
Podcast listeners more likely to follow brands
Trang 10@bernieborges #sbeshow
Thought leadership Brand building
Lead generation Launch a new
initiative
Thought leadership Brand building
Lead generation Launch a new
initiative
GOALS
Trang 11People listen to niche content
Focused in the moment Intimate, 1 to 1
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Blog posts Show notes SlideShare Images
Blog posts Show notes SlideShare Images
RE-PURPOSE
Trang 13IMAGES
Trang 15STRATEGY
FORMATS
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DETERMINE YOUR
TARGET
AUDIENCE
Trang 17CHOOSE A TOPIC THAT
ENGAGES
THEM
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SHOW
FORMAT
Trang 19One guest – 20-30 minutes
Panel format – 45-50 minutes
2-Person co-host format Solo format
One guest – 20-30 minutes
Panel format – 45-50 minutes
2-Person co-host format Solo format
INTERVIEW FORMAT
Trang 20@bernieborges #sbeshow
Branding Planning Calendar
Branding Planning Calendar
Production Promotion Measurement
Production Promotion Measurement
PODCASTING
BEST PRACTICES
Trang 21Show title Show
description Artwork
Show title Show
description Artwork
Show hashtag Social media header images Dedicated
website
Show hashtag Social media header images Dedicated
website
BRANDING
Trang 22Social Media Marketing Mike Stelzner
Social Pros Jay Baer
Social Pros Jay Baer PNR: This Old
Marketing Pulizzi & Rose
PNR: This Old Marketing Pulizzi & Rose
Social Business Engine Bernie Borges
Social Business Engine Bernie Borges
PODCAST EXAMPLES
Trang 23GEAR
Trang 24@bernieborges #sbeshow
Record through a
smartphone and an app
Boss Jock Studio (iOS) =
smartphone and an app
Boss Jock Studio (iOS) =
Editing software
Noise canceling headphones
Editing software
Skype or Blab
RECORDING DEVICES
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LOGISTICS
Trang 27Google Drive
Google Drive
Trell o
Trell o
Teamwork
Each episode requires advanced planning
Conduct research before you record Prepare guest bios Intro & Outro
Ad Spots Never rush a podcast
Each episode requires advanced planning
Conduct research before you record Prepare guest bios Intro & Outro
Ad Spots Never rush a podcast
PLANNING
Trang 28@bernieborges #sbeshow
Record at least 3 episodes
Pre-announce it Promote it on social media
Giveaway Landing page
LAUNCH
Trang 29Weekly Some monthly Stick to a schedule
Tools: e.g., ScheduleOnce
Weekly Some monthly Stick to a schedule
Tools: e.g., ScheduleOnce
Frequency
SCHEDULING
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Quiet room Silence your phone Turn off notifications Prepare your guest
Quiet room Silence your phone Turn off notifications Prepare your guest
AUDIO QUALITY
Trang 31Blubrry Libsyn Spreaker SoundCloud Buzzsprout Pushed to iTunes & Stitcher MP3 File Type
Transcription Tools, e.g.,
Blubrry Libsyn Spreaker SoundCloud Buzzsprout Pushed to iTunes & Stitcher MP3 File Type
Transcription Tools, e.g., Rev.com
PODCAST HOSTING
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PROMOTION
Trang 33Email weekly updates/
newsletter Ask for reviews
Custom image for each episode
Use short links Mix up posts across social networks
Email weekly updates/
newsletter Ask for reviews
Trang 34@bernieborges #sbeshow
Trang 35@ mentions Comments &
Shares Listicles iTunes reviews
#sbeshow
@ mentions Comments &
Shares Listicles iTunes reviews
MONITOR FEEDBACK
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MEASUREMENT
Trang 37Intro Outro Commercial message or sponsor spot
Co-Host
Intro Outro Commercial message or sponsor spot
Co-Host
CROSS PROMOTE
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Takes time to build Audience needs to know you’re legit
They need to build trust in your show
Consistency is key Audio quality counts
Takes time to build Audience needs to know you’re legit
They need to build trust in your show
Consistency is key Audio quality counts
AUDIENCE
Trang 39Downloads Traffic to show notes Conversions on CTAs New opportunities
Thought leadership recognition
Downloads Traffic to show notes Conversions on CTAs New opportunities
Thought leadership recognition
METRICS
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FREEBIES
Scheduling Guide Preparation Guide
Trang 41with Bernie Borges
Trang 42@bernieborges #sbeshow