Star wars the force awakens 2015 trends analysis

Star Wars: The Force Awakens2015 Social Trends and Analysis... PARTNERED BRANDS• Walt Disney Co... • Verizon was discussed the most among other partnered brands due to its social media c

Star Wars: The Force Awakens

2015 Social Trends and Analysis

TOTAL POST VOLUME

Mentions of Star Wars

over the last 7 days

1,037,765

• 4.1B Twitter impressions over the last 7 days

• +78.1% post volume increase from the

previous week

(Dec 7th – 14th, 2015)

42345.0

42346.0

42347.0

42348.0

42349.0

42350.0

42351.0

42352.0 0

40,000 80,000 120,000 160,000 200,000

PARTNERED BRANDS

• Walt Disney Co partnered with 7 brands to promote the

film

• 396M Twitter impressions over the last 7 days

• Conversation increased +4.5% over the previous week

10.3K

27

244

276 331

1049 1113 1497

5468

Brand Mentions

• Verizon was discussed the most among other partnered brands due

to its social media campaign that asked people to share their top fan theories about the plot of “Star Wars: The Force Awakens” using

#TheoryWars

• With over 5K mentions of #TheoryWars, fans were most interested

in trying to predict the actions of Chewbacca (23.7%) and Han Solo

(23.1%)

• #TheoryWars generated over 120M Twitter impressions over the last 7 days

NETWORK DEMOGRAPHICS

ABC; 42.0%

ESPN; 58.0%

Males mentioned Star Wars more than females, with the most common age group being 25-34 years old

57.1%

42.9%

Disney is the parent company of ESPN and ABC

Promotional spots for Star Wars appeared on ESPN’s

“Monday Night Football” and “SportsCenter”, as well

as on ABC’s “Good Morning America” and “Jimmy

Kimmel Live”

DECEMBER MOVIE RELEASES

• Star Wars completely dominated the

conversation around the top 5 new movie

releases in December, accounting for 91.6% of

the volume

• 93.6% of Star Wars mentions occurred on

Twitter

• Star Wars was mentioned 992.1% more than

the other top 5 movies in December

91.6%

3.3%

1.7%

1.7%

1.7%

Star Wars Krampus

T he Hateful Eight

T he Big Short

In the Heart of the Sea

TOP HASHTAGS

227K

#StarWars

#TheForceAwakens

#5SOSAwakens

109K 7.2K