How color affects communication

“How Color Affects Communication”...  Simplicity , clarity and consistency Color combination Color combination Color combination Color combination Color combination Color combination..

Trang 1

“How Color Affects

Communication”

Trang 2

 COL O R is the element of art that is produced when light, striking an object, is reflected back to the eye.

 COL O R is the important communication tool in

visual communication

 What is Visual communication

COLORS

Trang 3

 Simplicity , clarity and consistency

Color combination

Trang 4

Color Contrast/Backgrounds

 Backgrounds are very important in visual communication

POOR VISIBILITY

Effective color contrast

Trang 5

Co lo r Sym bo l is m

 COL O R associations is a very important factor

in visual communication

 COL O R symbolism can vary dramatically

between cultures

Trang 6

For example

In certain eastern cultures "RED" may be considered as a positive color and on the other hand in Western cultures the same

COL O R may suggest danger

Trang 7

COLOR PSYCHOLOGY IN BRANDING

AND MARKETING

KFC

RED : FAST , INCREASE APPETITE

MC DONALDS

YELLOW : HUNGER , GRAB ATTENTION

Trang 8

 COLOR is powerful and important

communication tool ; unless it is misused or

overused

 It is tied to religious, cultural,political and social influences

 Different cultures react to COLOR differently

 by choosing right COLOR for your product you can increase your sales

CONCLUSION

Định dạng
Số trang	8
Dung lượng	599,82 KB