How to land that first digital marketing job

LAND THAT DIGITAL MARKETING JOB!... DATA SKILLS IS THE HOLY GRAIL‣ Digital Marketers have 1 religion: Data ‣ But guess who else loves data and ROI?. CMOs, CFOs, CEOs Simple data rules: ‣

LAND THAT DIGITAL

MARKETING JOB!

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ABOUT IN MARKETING WE TRUST

‣ We Do SEO/Conv Rate Optimisation/Analytics

‣ A team of results-hungry, digital marketing

professionals

‣ Our Motto: Traffic is Nice Revenue is better

‣ We work with mid to large web based

businesses with complex or competitive

environments

‣ Fred built the agency because he couldn’t find

a good one when he was on the client side

SKILLS IN HIGH DEMAND - TODAY

SKILLS TO LAND THAT JOB

Source

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DATA SKILLS IS THE HOLY GRAIL

‣ Digital Marketers have 1 religion: Data

‣ But guess who else loves data and ROI?

CMOs, CFOs, CEOs

Simple data rules:

‣ Don’t get lost => Relevant, significant

‣ Don’t guess => Ask, question, verify

‣ Don’t assume => Test and validate

‣ Don’t just report => Action on insights

‣ Don’t stop => Iterate

SKILLS TO LAND THAT JOB 6

Poor traditional media people Selling

TV is getting a lot harder Source

‣ Curiosity is vital for any digital marketer

‣ Keep up to date with changes All info

online

‣ Digital marketers love to share their

knowledge and discovery of good info

‣ Best ever Rule Just Google It

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SOCIAL MEDIA

‣ Building a personal brand takes

time

‣ Quality over Quantity

‣ Relevancy over frequency

‣ Listen, help, support, build

‣ Don’t be a troll (did I say douche?)

‣ Right balance between personal

brand and support company efforts

SKILLS TO LAND THAT JOB 8

‣ Web content ≠ Literature

‣ Keep It Punchy!!!

‣ Forget uni style Telegraphic works well for

email Get to the point

‣ Don’t forget grammar and spelling

SKILLS TO LAND THAT JOB 9

TIME/TASK MANAGEMENT

‣ Learn to organise yourself

‣ Test different time/task

management process till you

find the right one

‣ Learn to PRIORITISE

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Conversion Rate Experts,

Jeff bullas, Seth Godin

Daily news and industry reads

Smart insights, Econsultancy, Search Engine Land, Social Media Examiner, Marketingprofs, Kiss metrics, Quicksprout, Unbounce, Adland

What your bosses’ boss reads

Adweek, Adnews, Marketing Mag, CMO.com, Forbes, HBR, Wired, Smart company,

LEARNING RESOURCES

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Keep yourself constantly updated From the technical nitty gritty to the high level technology trends

TIPS TO LAND

THAT JOB

Some 101 tips for aspiring Digital Marketers

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DON’T SCATTER GUN

BE SNIPER FOCUS

TIPS TO GET THAT JOB

A ‘Dear Sir’ would never ever

get someone hired in my team

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‣Get a shitty job $47k

‣Bonus above min salary $2k

Side effect: all big corp have your

resume already so no chance to

reapply All small guys don’t want

to hear about you.

‣Get the right job $60k

‣Bonus above min salary $15k

Side effect: a small industry will already have heard about you and know you You have already gained skills.

TIPS TO GET THAT JOB 14

A LITTLE ROI ANALYSIS

BE CLEAR ON YOUR RESUME

TIPS TO GET THAT JOB

I spend approx 10sec per resume If you can’t convince me to look

further into your application then forget it

Small Killer Mistakes:

Spelling => Get it checked and rechecked

Blurb of text => Answer question in 2-3 bullet points

MS Word version => use PDF

Important info => Work Experience/Portfolio first

Aussie version => If in Australia…Use Aussie address and styleImpersonal => Dear Sir, no actually… Dear GTFO

More resume tips

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TIPS TO GET THAT JOB 16

GUESS WHICH ONE I READ?

Be precise and concise Include the keywords and terms in ad description

USE SOCIAL MEDIA AS YOUR

RESUME

‣ Resume are not enough, people use

LinkedIn and check social media for

*Means you have no idea about privacy!

Terrible mistake for a pro, even an

aspiring one

TIPS TO GET THAT JOB 17

Source Other info

LINKEDIN =

ONLINE REP.

MGMT.

TIPS TO GET THAT JOB 18

Show prospective employers you

GET IT

You don’t have to be active on

every single social media site

that's available Just the ones

that matter

LEARN TO SPEAK THE JARGON

TIPS TO GET THAT JOB 19

ATTEND MEETUPS & EVENTS

‣ Nothing beats meeting your future

boss in person in an industry related

event I hired people like that

‣ This is your opportunity to do an

interview minus the stress

‣ Plenty of events all around the year in

any large cities

‣ Try meetup.com, Eventbrite, Google

TIPS TO GET THAT JOB 20

“Freddy, Your Job is to make me look good”

One of the most important advice I ever received from my director when I was a rookie

No matter what you do or how hard you work, it will be your manager that will give the Yes/No for hire/promotion/pay rise and future references

Understand her/his pain points and quickly adapt your pitch to be the

perfect solution

TAILOR YOUR PITCH :

TIPS TO GET THAT JOB 21

Tips to handle 6 different management style

• Control freak => Constant info and status report No spelling error

• Blame fixer => Document everything btwn you and your boss

• Softy => Let them know you want to be frank with you

• Politician => Learn the dynamics, makes him/her shine

• Autocrat => Make their objective your objective, be proactive

• Team builder => Know your role in the team & what’s expected of you

In Reality, Most manager have a mix of styles Don’t categorise too easily but learn how to make your life easier

MANAGE YOUR MANAGER

TIPS TO GET THAT JOB 22

‘No one is going to pick you Pick Yourself.”

Seth Godin

Frederic Chanut

Managing Director, In Marketing We Trust

m 04 3837 1981

e frederic@inmarketingwetrust.com.auwww.inmarketingwetrust.com.au

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