HƯỚNG DẪN TỔ CHỨC SỰ KIỆN

In addition, anecdotal evidence suggests that there are hundreds of modules covering the principles of events management within hospitality, tourism and leisure courses, together with co

Published by the Learning and Teaching Support Network (LTSN) for

Hospitality, Leisure, Sport & Tourism

Resource Guide in:

Events Management

C O N T E N T S

Introduction 5

Teaching Events Management 5

Key Words 7

Bibliographies 7

Books 8

Event Planning / Management / Production 9

Conference / Exhibition Planning / Management 16

Event Design / Themeing 19

Health & Safety / Risk Management 19

Marketing and Sponsorship 20

Market Sector Reports 21

Journals 24

Periodicals 25

Media 27

Discussion Lists 27

Conferences 28

Online Resources – Bibliography / Reference / Publications / Search Services 29

Online Resources - Directories 30

Associations / Industry Bodies 31

Conference Sector 31

Exhibition Sector 31

Events / Incentive Travel 31

Festivals 31

Production 31

The Business Tourism Partnership 32

TTENTO / HtF 32

About the Author 32

I N T R O D U C T I O N

The subject area of events management is progressing as a discipline, with an increasing number of qualifications being offered with ‘events’ in the title In addition, anecdotal evidence suggests that there are hundreds of modules covering the principles of events management within hospitality, tourism and leisure courses, together with coverage in PR and business related courses

This resource guide has been developed to direct academics who teach events management towards sources of information that can inform and develop their teaching, therefore improving the quality of their teaching, learning and assessment in relation to events management It is worth noting that, at the time of writing, there are moves to launch a subject association for events management education in order to provide an academic home for people teaching this subject – please contact the author should you be interested in being kept informed of developments in this area

T E A C H I N G E V E N T S M A N A G E M E N T

Teaching events management, either at a module or course level, will require coverage of a range of disciplines in order that the students gain an understanding of the subject At course level, Getz (2000) presents a useful conceptual framework to illustrate this approach (Figure 1) He argues that the type of event is secondary to developing an understanding of the nature of events and basic management functions

Figure 1: Conceptual Framework for Event Management

Level 1: Foundation

THE NATURE OF PLANNED EVENTS

• Limited duration and special purpose

• Unique blend of setting, program,

management, and participants/customers

• Experiences and generic appeal

• Cultural and economic significance

• Businesses, agencies and organizations

• Forces and trends

• Professionalism

• Programming and scheduling

• Venues/settings

M A N A G E M E N T F U N D A M E N T AL S

• Planning and research

• Organizing and co-ordinating

• Human resources

• Financial and physical resources

• Budgeting, controls, risk management

• Marketing and communications

• Impact and performance evaluation

Level 2: Specialization

• Type of event and unique program

• Special venue requirements

• Event organizations

• Target markets and unique communications

• Special services and supplies

• Unique impacts and performance criteria Forces and trends

Modules may be structured around a particular key text (e.g Allen et al., 2002; Bowdin et al, 2001; Getz, 1997; Goldblatt, 2002; Hall, 1992; Shone with Parry, 2001; Watt, 1998), however, it is expected that a range of materials will be accessed in order to provide a rounded understanding of the subject Modules on specific aspects of the events industry, for example, Conference Planning, may draw on the general texts above or conference specific texts, for example, Rogers (2003) or Davidson and Cope (2003)

The teaching of events management requires the development of a sound theoretical base underpinned by vocational and practical examples As a result, event management texts should be supplemented by discipline focused texts - for example, management, human resource management, operations management and finance Given the limited number of event-specific texts in these areas, and generally the comparatively limited stock of events-specific texts in university / college libraries, it is essential to encourage students to draw on the wider based literature to support their studies (anecdotal evidence suggests that if students cannot find books in stock with ‘events’ in the title, they will claim that they are unable to complete work as ‘there aren’t any books’) In addition, there are a wide range of materials, including journals, industry periodicals, newspapers, industry associations and other sources of information that can be used to supplement textbooks

Broadly, a module in the principles of events management may be structured around the

events planning / management process and include coverage of the following topics:

• Introduction - Definitions of Events / Scoping the Events Industry / Stakeholders

• Event Planning Process / Event Project Management

K E Y W O R D S

Students should be encouraged to use a range of key words to search for related articles and resources These can range from event-specific (e.g Commonwealth Games, Glastonbury Festival, Olympics) to general events-related key words including:

event, special event, festival, conference, convention, exhibition, exposition,

expo, forum, symposium, meeting, mega-event, hallmark event, incentive

travel, corporate hospitality, sports management, sponsorship, event

planning, event management, events management, conference planning,

event tourism, business tourism

Depending on the search facilities available within online resources, students may need to use different combinations in order to undertake effective searches - each may produce a different set of results For example, event plan, event planning, events planning, event management, events management In addition, some search facilities use Boolean (AND,

OR, NOT) in order to widen or narrow results – e.g event AND planning, event OR conference AND planning, event NOT exhibition AND management

B I B L I O G R A P H I E S

A large number of the text books listed in the Books section include extensive bibliographies There are also a small number of bibliographies available online, some of which are listed below

• Allen, J, Harris, R and Huyskens, M (2000) Event Management: An Australian

Bibliography Sydney: University of Technology

The bibliography contains references to books, journal articles and research papers of relevance to Australian events management within a range of categories

http://www.business.uts.edu.au/acem/pdfs/bibliography.pdf

• Bowdin, G A J (2003) Events Management Bibliography Leeds: WorldofEvents.net/UK

Centre for Events Management

The bibliography contains references for over 100 events management specific books currently available that can be used to inform teaching on a range of subjects relating to events http://www.worldofevents.net (under Publications)

• McCurley, S (2002) Volunteer Management Bibliography Philadelphia: Energize, Inc

Extensive online volunteer management bibliography developed by Steven McCurley

http://www.worldofevents.net/directory/out_frame.php?PHPSESSID=&ID=1682

• Olympic Studies Centre

The website of the Olympic Studies Centre at Universitat Autònoma de Barcelona includes a wide range of resources including articles and extensive links to Olympic related resources

http://www.blues.uab.es/olympic.studies

The range of event specific books has increased over the past five years These range from

‘how-to’ guides and manuals, through to academic textbooks exploring a range of issues relating to the subject discipline Although there is currently only one series of books in Events Management, published by Wiley (http://www.wiley.com), other books are published

by a range of publishers At the time of writing, a new series is being launched by Butterworth-Heinemann (http://www.bh.com) in 2004 in order to develop their existing catalogue in this subject area

An extended booklist is provided below, broken down into a small number of categories:

• Event Planning / Management / Production

• Conference / Exhibition Planning / Management

• Event Design / Themeing

• Health & Safety / Risk Management

• Marketing & Sponsorship

• Market Sector Reports

Although there are likely to be many more books currently on the market or due to be published within the near future, these have generally proved to be useful additions to the library or academic’s bookshelf However, the following texts have proved to be particularly useful From a UK perspective there are relatively few books currently on the market, with most taking a ‘How To …’ approach aimed at industry practitioners Bowdin et al (2001), Davidson and Cope (2003), Rogers (2003), Shone with Parry (2001) and Watt (1998) provide

a useful grounding in events, drawing on examples that students will be able to easily relate

to and all but the latter linking theory with practice From a wider international perspective, a module / course would be strengthened with reference to Allen et al (2002), Getz (1997), Goldblatt (2002), Hall (1997), McCabe et al (1999), and O’Toole and Mikolaitis (2002)

Of the above texts, Bowdin et al (2001), Rogers (2003), Allen (2000, 2002, 2003), Allen et al (2002), Goldblatt (2002) and McCabe et al (1999) have additional resources to support teaching in this area

E vent Planni ng / Manag ement / Pro du ction

• Allen, J (2000) Event Planning: The Ultimate Guide to Successful Meetings, Corporate

Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events Canada: Wiley

Contents: 1 - The First Steps: Initial Planning and Budgeting; 2 - Organization and Timing; 3 -

Location, Location, Location; 4 – Transportation; 5 - Guest Arrival; 6 - Venue Requirements; 7 - Who's

It All For?; 8 - Food and Beverage; 9 - Other Considerations; Conclusion

Support site: http://www.wiley.com/legacy/products/worldwide/canada/event_planning/event_planning.html

• Allen, J (2002) The Business of Event Planning: Behind-the-Scenes Secrets of

Successful Special Events Canada: Wiley

Contents: 1 - The Strategic Planning of Event Design; 2 - Preparing the Proposal; 3 - The Body of the

Proposal; 4 - Management Fees; 5 - Contractual Negotiations with Suppliers; 6 - Client Contracts; 7 - Safety and Security; 8 - Event Planning Technology Tools and Emerging Trends; 9 - Multicultural and Foreign Event Planning; 10 - Event and Program Branding; 11 - Conclusion

Support site: http://www.wiley.com/legacy/products/worldwide/canada/event_planning/the_business_of.html

• Allen, J (2003) Event Planning Ethics and Etiquette: A Principled Approach to the

Business of Special Event Management Canada: Wiley

Contents: Part 1: Business Ethics 1 - The Ethical Cost of Doing Business; 2 - Fair Competition; 3 -

Maintaining Ethical Boundaries Part 2: Business Etiquette 4 - Business Etiquette, Protocol and Entertaining: On Your Home Turf; 5 - Business Etiquette, Protocol and Entertaining: Out of Town or Country Part 3: Codes of Conduct 6 - Codes of Conduct in the Office: Clients, Suppliers and Planners; 7 - Codes of Conduct on Site: Clients, Suppliers and Planners; 8 - Codes of Conduct on Site: Event Planning Crisis Management; 9 - Event Planning Ethics, Etiquette and Essentials A-Z; 10 - Event Planning Dos and Don'ts: How to Develop In-Office and On-Site Ethics and Business Etiquette Policies

Support site: http://www.wiley.com/legacy/products/worldwide/canada/event_planning/ethics_and_etiquette.html

• Allen, J, O'Toole, W, McDonnell, I and Harris, R (2002) Festival and Special Event

Management (2nd edn.) Brisbane: Wiley

Contents: Part 1: Event Context 1 - What Are Special Events?; 2 - The Impacts of Special Events;

3 - Conceptualising the Event; 4 - Economic Analysis of Events Part 2: Event Strategy 5 - The Planning Function; 6 - Human Resource Management and Events; 7 - The Marketing of Events; 8 - Strategic Marketing of Events Part 3: Event Administration 9 - Sponsorship of Events; 10 - Controls and Budgets; 11 - Legal and Risk Management; 12 - Information Technology and Events Part 4: Event Coordination 13 – Logistics; 14 - Staging Events; 15 - Evaluation and Reporting

Support site: http://www.johnwiley.com.au/highered/fse/

• Armstrong, J S (2001) Planning Special Events New York: Josse Bass Wiley

Contents: 1 - Introduction: Designing and Producing Successful Special Events; 2 - Understanding

the Four Phases of Event Management; 3 - Designing Your Special-Event Timeline; 4 - Learning From Your Organization's Past Performance; 5 - Preparing Needs Assessment and Your Case For Support;

6 - Planning and Managing to Achieve Your Goals; 7 - Selecting the Right Event; 8 - Creating Your Budget; 9 - Building Effective Teams; 10 - Revising the Timeline to Stay On Track; 11 - Constructing and Managing Your Marketing and Communications Plans; 12 - Creating Compelling Promotional Materials; 13 - Managing the Necessary Paperwork; 14 - Managing the Details; 15 - Handling Surprises and Contingencies; 16 - Thanking, Acknowledging and Reporting; 17 - Conclusion: Applying Your Newly Gained Experience

• American Sport Education Program (1996) Event Management for Sport Directors

Illinois: Human Kinetics

• Boehme, A J (1999) Planning Successful Meetings and Events New York: AMACOM

• Bowdin, G A J, McDonnell, I, Allen, J and O'Toole, W (2001) Events Management

Oxford: Butterworth-Heinemann

Contents: 1 - What are Events?; 2 - The Impact of Events; 3 - Conceptualizing the Event; 4 - The

Planning Function; 5 - Leadership and Human Resources; 6 - The Marketing of Events; 7 - Sponsorship of Events; 8 - Control and Budgeting; 9 - Legal and Risk Management; 10 – Logistics; 11

- Staging Events; 12 - Evaluation and Reporting

Support site: http://em.worldofevents.net

• Camenson, B (2002) Opportunities in Event Planning London: McGraw-Hill

• Cashman, R and Hughes, A (eds.)(1999) Staging the Olympics: the Event and Its Impact

Sydney: University of New South Wales Press

Contents: Part 1: The Event 1 - The Greatest Peacetime Event (Richard Cashman); 2 - Hallmark

Events (Kevin M Dunn and Pauline M McGuirk) Part 2: Winning and Designing the Games 3 - Winning the Bid (Angela Burroughs); 4 - Design (Reon Newman) Part 3: Staging the Games 5 - Australian Identity (Frank Farrell); 6 - Urban Design (James Weirick); 7 - Environment (Deo Prasad); 8

- Transport (John Black); 9 - Security (Alan Thompson); 10 - The Media (Reg Gratton); 11 - Marketing and Sponsorship (Amanda Johnston); 12 - Drugs (Mark Duncan); 13 - Tourism (Ray Spurr) Part 4: The Other Games 14 - The Cultural Olympiad (Debra Good); 15 - The Paralympics (Anthony Hughes) Part 5: Beyond the Games 16 - Legacy (Richard Cashman); 17 - Costs and Benefits (Richard Cashman and Anthony Hughes)

• Catherwood, D W and Van Kirk, R L (1992) The Complete Guide to Special Event

Management New York: John Wiley & Sons, Inc

Contents: 1 - Understanding the Market – An Overview; 2 - Matching the Event to the Market; 3 - How

Communities and Promoters are Selected 4 - The Ins and Outs of Bidding; 5 - Preparing for the Events – Setting Up Basic Operations; 6 - Sponsors – How To Get Them / What To Give Them; 7 - Matching Sponsors to Events; 8 - Profit or Loss: What Goes Into the Revenue Picture; 9 - How to

Market and Promote Events; 10 - The Role of Advertising; 11 - Shutdown: It’s Not Over When It’s Over; 12 - Epilogue

• Craven, R E and Golabowski, L J (2001) The Complete Idiot's Guide to Meeting and

Event Planning USA: Alpha Books

• English Heritage (1997) How to Plan Successful Events: Welcoming Our Visitors;

Managing and Presenting Heritage Sites: A Guide for Tutors and Students London:

English Heritage

• Fisher, J G (2000) How to Run Successful Incentive Schemes London: Kogan Page

Contents: 1 - The Profit Potential; 2 - The Human Audit; 3 - Constructing the Programme; 4 - Building

the Budget; 5 - Cash or Non-Cash, That Is The Question; 6 - Flexible Benefits; 7 - Incentive Travel: Everyone’s Top Reward; 8 – Merchandise; 9 – Vouchers; 10 – Events; 11 - Measure, Monitor, Mirror;

12 - Recognition Systems

• Foster-Walker, M (2003) Start & Run an Event-Planning Business Bellingham, WA:

Self-Counsel Press

• Freedman, H and Feldman, K (1998) The Business of Special Events: Fundraising

Strategies for Changing Times Sarasota, Florida: Pineapple Press

Contents: Introduction 1 - Finding the Event That Fits; 2 - The Matter of Money; 3 - Management: The

View from the Top; 4 - The Art of Corporate Underwriting and Sponsorship; 5 - Committees and Commitments; 6 - Locations, Locations, Locations; 7 - The Message and the Media; 8 - Food for a Crowd; 9 - Power of the Stars; 10 - Countdown to Success; 11 - After Words; 12 - Tools of the Trade

• Friedman, S (2003) Meeting & Event Planning for Dummies New York: Wiley

• Getz, D (1997) Event Management and Event Tourism New York: Cognizant

Communications Corporation

Contents: 1 - Introduction to Event Management and Event Tourism; 2 - Trends and Forces; 3 -

Perspectives on Events; 4 - Planning Events; 5 - Event Tourism Planning for Destinations; 6 – Organization; 7 - Programming and Service Management; 8 - Human Resources Management; 9 - Generating Revenue; 10 - Financial and Risk Management; 11 – Marketing; 12 - Market Research; 13

- Communications- Reaching The Customer; 14 - Evaluation and Impact Assessment

• Gilchrist, K (1998) Organising Effective Events Kingston Upon Thames: Croner

Contents: Part 1: General Principles and Issues Part 2: Specific Events

• Giles, H (1997) How to Plan Successful Events London: English Heritage

Contents: 1 – Introduction; 2 - Assessing a Site for an Event; 3 - Choosing a Date for an Event; 4 -

Planning an Event; 5 - Negotiating with Performers / Societies; 6 - Promoting an Event; 7 - Presentation on Site; 8 - Managing an Event on Site; 9 - After an Event; 10 - Case Studies

• Goldblatt, J J (2002) Special Events - Global Event Management in the 21st Century (3rd

edn.) New York: Wiley

Contents: Part 1: Theory of Event Management 1 - Welcome to Twenty-First-Century Global Event

Management; 2 - Models of Global Event Management Part 2: Event Administration 3 - Developing and Implementing the Event Plan; 4 - Management of Human Resources and Time; 5 - Financial Administration; 6 - Event Leadership Part 3: Event Coordination 7 - Managing Vendor Contracts 8 - On-Site Management; 9 - Accommodating Special Needs Part 4: Event Marketing 10 - Advertising, Public Relations, Promotions and Sponsorship; 11 - Online Marketing Part 5: Legal, Ethical and Risk Management; 12 - Risk Management: Legal and Financial Safeguards; 13 - Morality, Law and Ethics

in Event Management Part 6: Technology and Career Advancement; 14 - Technology for Modern Event Management; 15 - Advancing Your Career in the Twenty-First Century; 16 - Case Studies in Twenty-First-Century Event Management

Support site : http://remortgage.loanspage.co.uk/book/0471450375/

• Goldblatt, J J and Frank Supovitz, F (1999) Dollars and Events: How to Succeed in the

Special Events Business New York: John Wiley & Sons

Contents: 1 - Vision, Mission, Strategic Planning; 2 - The Event Business Audit; 3 – Research; 4 -

Dollar Wise; 5 - Finding Capital; 6 - Monitoring Success; 7 - The Marketing Plan; 8 - Finding and Keeping Great People; 9 - Achieving Success

• Goldblatt, J J and Nelson, K S (eds.) (2001) The International Dictionary of Event

Management (2nd edn.) New York: John Wiley & Sons

• Hall, C M (1997) Hallmark Tourist Events: Impacts, Management and Planning

Chichester: John Wiley & Sons

Contents: 1 - Introduction: Defining Hallmark Events; 2 - The Nature and Significance of Hallmark

Events; 3 - The Economic Impacts of Hallmark Events; 4 - ‘Everybody Loves a Parade’: The Social Dimension of Hallmark Events; 5 - The Politics of Hallmark Events; 6 - The Management of Hallmark Events; 7 - Planning Hallmark Events; 8 - Marketing, Sponsorship and Image; 9 - Avoiding the Hangover: A Strategic Approach to Hosting Hallmark Events

• Harris, G (2001) The Essential Event Planning Kit USA: Americas Group

• Hollan, J (1999) The Concert Book: The Fund Raiser’s Detailed Guide for Arranging

Special Events Chicago: Bonus Books Inc

Contents: 1 - The Hard Travellers; 2 - The Venue; 3 - The Performer; 4 - The First Budget; 5 - The

Sponsors; 6 - Media Sponsors; 7 - Art & Advertising; 8 - The Program; 9 - The VIP Reception and the Meet and Greet; 10 - Putting It All Together; 11 - The Day of the Concert; 12 - The Small Concert; 13 - Very Large Concerts; 14 - Talking to the Experts; 15 - Final Thoughts

• Jackson, R (1997) Making Special Events Fit In The 21 st Century Champaign: Illinois,

Sagamore

Contents: 1 - Workout on Paper; 2 - Jogging Around Entertainment; 3 - Looking Good – Being Good;

4 - Pumping Up Marketing Muscles; 5 - Aerobics for Event Hearts; 6 - Improving Organizational Ups; 7 - Ending Up on the Treadmill

Set-• Levy, B R and Marion, B (1997) Successful Special Events: Planning, Hosting, and

Evaluating (Aspen's Fund Raising Series for the 21 st Century) USA: Aspen

• Mossberg, L l (ed.) (2000) Evaluation of Events: Scandinavian Experiences New York:

Cognizant Communications Corporation

Contents: 1 - Event Evaluations (Lena L Mossberg); 2 - Travelling to Events (Magnus Bohlin); 3 -

Effects of Events on Destination Image (Lena L Mossberg); 4 - The Locals - Local Knowledge, Participation, and Identity (Monica Hanefors); 5 - Learning Effects- The Case of the Lillehammer Olympic Winter Games 1994 (Bente R Løwendahl); 6 - Financial Effects of Events on the Public Sector (Tommy D Andersson and Lars A Samuelsson); 7 - Event Economics: Top-Down Approaches (Lars Hultkrantz); 8 - Beyond Intermezzo? On the long-Term Industrial Impacts of Mega-Events - The Case of Lillehammer 1994 (Olav R Spilling); 9 - Event Strategies in Practice

• O'Toole, W and Mikolaitis, P (2002) Corporate Event Project Management New York:

Wiley

Contents: 1 - Managing Events in the Corporate World; 2 - The Corporate Event Project Management

Process; 3 - The Corporate Event Office and Documentation; 4 - Venue: The Event Site; 5 - Feasibility, Bidding and Proposals; 6 - Systems and Decisions; 7 - Event Risk Management; 8 - Contract Management; 9 - The Web-Enabled Corporate Event; 10 - The Corporate Event Manual; 11 - Costing, Procurement and Cash Flow; 12 - Demonstrating Value Through Measurement and Analysis

• Passingham, S (1994) Tried And Tested Ideas For Raising Money Locally: Small And

Medium-Scale Events London: The Directory of Social Change

• Passingham, S (1995) Good Ideas for Raising Serious Money: Large-Scale Event Plans

London: The Directory of Social Change

• Passingham, S (1995) Organising Local Events (2nd edn.) London: The Directory of Social Change

• Roche, M (2000) Mega-Events And Modernity : Olympics And Expos In The Growth Of

Global Culture London: Routledge

Contents: 1 - Mega-Events and Modernity: Perspectives and Themes Part 1: Mega-Events and the

Growth of International Culture; 2 - Expos and Cultural Power: Capitalism, Nationalism and Imperialism; 3 - Mega-Events and Cultural Citizenship: Consumerism, Inclusion / Exclusion and Internationalization; 4 - The Olympics, Internationalism and Supernationalism: International Sports Events and Movements in the Inter-War Period Part 2: Mega-Events and the Growth of Global Culture 5 - Mega-Events, Cities and Tourist Culture: Olympics and Expos; 6 - Mega-Events and

Media Culture: Sport and Olympics; 7 - Mega-Events and Global Citizenship: Olympic Problems and Responses; 8 - Mega-Events, Identity and Global Society: Theoretical Reflections

• Rutherford Silvers, J and Goldblatt, J (2003) Professional Event Coordination New York:

Wiley

Contents: 1 - Anatomy of an Event; 2 - The Event Element Assessment; 3 - Developing the Event

Site; 4 Accommodating the Audience; 5 Providing the Event Infrastructure; 6 Safe Operations; 7 Coordinating the Environment; 8 - Fundamentals of the Production; 9 - Staging the Entertainment Experience; 10 - Food & Beverage Operations; 11 - Making Event Memories; 12 - Ancillary Programs;

-13 - Vendors & Volunteers; 14 - Knowledge Management; 15 - Strategies for Success

• Salter, B and Langford-Wood, N (1999) Successful Event Management In A Week

London: Hodder & Stoughton

Contents: 1 – Introduction; 2 - Sunday- Focus on the Objectives; 3 - Monday– Planning and

Preparation; 4 - Tuesday– Choosing Your People; 5 - Wednesday– Administrative Essentials; 6 - Thursday– Publicity and Marketing; 7 - Friday– Almost There!; 8 - Saturday – Clear Up, Wash Up and Post Mortem

• Schmader, S W and Jackson, R (1997) Special Events: Inside and Out (2nd edn) USA: Sagamore

Contents: Introduction 1 - What’s In It For Me? Section 1: Creating Your Own Event 2 - To Be Or Not

To Be?; 3 - Your Event or Mine?; 4 - A Matter of Quality; 5 - Getting Everything Done Special Section A: The Special Event “Impleventer.” 6 - Tell ‘Em About It Section 2: Win-Win Sponsorship 7 - First Things First: Preparing For Sponsorship; 8 - Rifle-Shot Research Special Section B: Corporate Sponsorship Research Guide 9 - The Strategy of Selling; 10 - Sponsorship: The Corporate View Section 3: Evaluation: Measuring Sponsorship Effectiveness 11 - All’s Well That Ends Well Section 4: The Special Events Industry: Today and Tomorrow 12 - What’d They Say?

• Shone, A and Parry, B (2001) Successful Event Management London: Continuum

Contents: Part I: The Events Business 1 - An Introduction to Events; 2 - The Market Demand for

Events; 3 - The Events Business: Supply and Suppliers; 4 - Social, Economic, Political and Developmental Implications Part II: Managing Events 5 - Making a Start; 6 - Events Planning; 7 - Financial Management and the Budget; 8 - The Event: Preparation, Logistics and Support Services; 9

- Marketing and Public Relations for Events; 10 - Managing the Events as a Project; 11 - The Organization Manager and the Team, During the Event; 12 - Closedown and Legacies

• Stayte, S and Watt, D C (1998) Events: From Start To Finish Reading: ILAM

Contents: Introduction 1 – Events; 2 – Planning; 3 - Personal Planning; 4 - Financial Management; 5

– Marketing; 6 - Promotion and Publicity; 7 - Health and Safety; 8 – Sponsorship; 9 – Legal; 10 – Infrastructure; 11 - Technical Aspects; 12 - Special Events Checklist and Information; 13 - Help, Advice and Support; Evaluation Conclusion

• Surbeck, L (1991) Creating Special Events Kentucky: Master Publications

Contents: 1 - Defining the Special Event; 2 - Creative Brainstorming; 3 - Organizing Your Special

Event; 4 - The Groundbreaking; 5 - The Grand Opening; 6 - The Open House; 7 - Case Study VII; 8 - Trade Shows; 9 - Sales Meetings; 10 - Awards Banquets;11 - Sales Promotions; 12 – Fundraisers; 13

- Holiday Events; 14 – Picnics; 15 – Parades; 16 – Festivals; 17 – Sponsorships; 18 - Corporate Theatre; 19 - Special Effects; 20 - Publicity and the Special Event; 21 - Legal Aspects and Insurance Needs of Special Events; 22 - Finale

• Van Der Wagen, L (2002) Event Management: For Tourism, Cultural, Business and

Sporting Events Melbourne: Hospitality Press

Contents: 1 - Introduction to Event Management; 2 - Concept and Design; 3 – Feasibility; 4 - Legal

Compliance; 5 – Marketing; 6 – Promotion; 7 - Financial Management; 8 - Risk Management; 9 – Planning; 10 – Protocol; 11 – Staging; 12 – Staffing; 13 – Leadership; 14 - Operations and Logistics;

15 - Safety and Security; 16 - Crowd Management and Evacuation; 17 - Monitoring, Control and Evaluation; 18 - Careers in a Changing Environment

• Vasey, J (1997) Concert Tour Production Management Oxford: Focal Press

Contents: 1 - Introduction to the Touring Concert: Reasons for Touring, Agents, Artists and Managers,

Promoters, Touring Entourage, Designers and Operators; 2 - The Touring Production Manager: From Ideas to Reality, Preparing Budgets, Booking Touring Staff and Equipment; 3 - The Promoters Production Manager: Booking Staff and Equipment, Permits, Preparing a Venue, Public Safety; 4 - Getting the Show on the Road: Production Rehearsals, Travel and Accommodation, Adapting the Show to Different Venues; 5 - Advancing Venues: Preliminary Contact, Detailed Advance, Final Check; 6 - Daily Schedule: A Show Day, a Travel Day, a Day Off; 7 - Appendices: Performance Contract, Contract Rider, Production Check Lists And Forms, Technical Specifications, Vendor Contract, Venue Contract, Translations of Common Terms

• Vasey, J (1999) Concert Sound and Lighting Systems (3rd edn) Oxford: Focal Press

Contents: Part 1: Introduction to Concert Systems 1 - Introduction to the Touring Concert; 2 - Power

3 - Rigging Part 2: Sound Systems 4 - Speaker Systems; 5 - Power Amplifiers; 6 - Multicore System;

7 - Drive System; 8 - House Mixing Consoles; 9 - Effects Units; 10 – Inserts; 11 - Monitor Systems; 12

- Microphones and Direct Boxes; 13 - Sound System Setup Procedure Part 3: Lighting Systems 14 - Trusses and Grids; 15 – Lamps; 16 – Dimmers; 17 - Control Cables; 18 - Control Consoles; 19 - Intercom Systems; 20 - Smoke Machines; 21 – Drapes; 22 - Follow Spots; 23 – Color; 24 - Lighting Plots; 25 - Lighting System Setup Procedure.

• Watt, D (1998) Event Management in Leisure and Tourism Harlow: Addison Wesley

Longman

Contents: 1 - Introduction to Events; 2 – Management; 3 - Organisation and Communication; 4 –

Funding; 5 – Marketing; 6 - Event Evaluation; 7 - Practical Event Management; 8 - Sources of Help, Advice and Support

• Wendroff, A L (1999) Special Events: Proven Strategies for Nonprofit Fund Raising New

York: Wiley

Contents: Introduction: Special Event Fund Raising – A Beginning 1 - The Master Event Timetable

(METT); 2 - Choosing the Event; 3 - Monetary Goals and Budgets; 4 - Recruiting Volunteer Leadership for Your Event; 5 - Networking in the Community; 6 – Marketing; 7 - Special Event Administration; 8 - The Final Weeks to Event Day; 9 - The Big Day: Why the Success is in the Details; 10 - Thank you and Goodbye

• Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U (eds.)

(2003) Festival and Events Management : An International Arts and Culture Perspective

Oxford: Butterworth-Heinemann

Contents: 1 - Arts, Leisure and Cultural Concepts (Ali-Knight and Robertson); 2 - Events Management

(Jones, Morgan and Salem); 3 - Events and the Destination (Derret); 4 - Venue Operations Management (Harrison and Macdonald); 5 - Event Design and Management (James and Brown); 6 - Visitor Management (Yeoman and Mcmahon-Beattie); 7 - Service Quality and Managing Your People (Drummond); 8 - Marketing Events and City Strategy (Wardrop and Robertson); 9 - Marketing and Market Impact Analysis (Wood); 10 - Merchandising and Retail (Doyle); 11 - Hospitality Management (Fields and Stansbie); 12 - Ticketing and Reservations Management (Beaven and Laws); 13 - Revenue and Pricing Management (Kimes and Yeoman); 14 - Politics, Public Policy and the Destination (Hall and Rusher); 15 - Economics of Arts, Leisure and Cultural Events (Carlsen); 16 - Sponsorship, Funding and Strategy (Masterman); 17 - Behavioural Aspects of Financial Management (Raj); 18 - Risk and Decision Making (Mason and Beaumont-Kerridge); 19 - Virtual Technology, Cyberspace and Festival Management (Rusher); 20 - Implications and Process of Using IT (Knox); 21

- Context of New Zealand's Art, Leisure and Culture Sectors (Harrison and Macdonald)

Confer enc e / Exhibi tion Planni ng / Man agement

• Appleby, P (2002) Organising a Conference: How to Organise and Run a Successful

Event (2nd edn) Oxford: How To Books

• Astroff, M T, Astroff, A, Abbey, J R and Hoyle, L H (1998) Convention Management (5th

edn) USA: Educational Institute of the American Hotel Motel Association

• Connell, B, Chatfield-Taylor, C and Collins, M C (eds.) (2003) Professional Meeting

Management, (4th edn) Chicago: Professional Convention Management Association

• Cotterell, P (1994) Conferences: An Organiser’s Guide London: Hodder & Stoughton

Contents: 1 - The Conference Business; 2 - Finding a Venue; 3 - Inspection Visits; 4 – Negotiation; 5 -

The Audience; 6 - The Speakers; 7 - Food and Beverage; 8 - Audiovisual Equipment; 9 - Organisation and Administration; 10 - Running Events For Profit; 11 - Overseas Events; Bibliography; Conclusion