Slide Mac Donald tiếng anh

Introduction to McDonald’sEmployees Major markets Main competitors Advertising Main content... I- Introduction to McDonald’s• Company: McDonald’s • Headquarter in Illinois, USA • CEO: Ji

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McDonald’s Internal Analysis

Do Quang Huy

Group 1:

Sunshin e

Introduction to McDonald’s

Employees Major markets Main competitors

Advertising

Main content

I- Introduction to McDonald’s

• Company: McDonald’s

• Headquarter in Illinois, USA

• CEO: Jim Skinner

-be the world’s best quick

service restaurant experience -dominate the global food-

service industry

III-Major Market

• McDonald's is a corporate business

systems fast food restaurants with

III-Major Market

• On February 8, 2014, in District 1,

Ho Chi Minh City, the first

McDonald’s store had been in

Vietnam by Nguyen Bao Hoang

IV- Main

competitors

IV- Main competitors

Major competitors in the fast food industry include

* Burger King Holdings is the second largest hamburger fast food chain Although more

of Burger King’s restaurants are franchised than McDonald’s restaurants, Burger King franchise revenues trail behind that of its competitor, mainly due to the McDonald’s size advantage.

IV- Main competitors

* Wendy's is the third largest hamburger fast food chain It has a lower operating margin than McDonald’s, so it is likely to

be more negatively impacted during a recession.

• Brands runs Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John

Silver’s, Yum!

IV- Main competitors

V- Advertising

V- Advertising

• Only in 2010, Mc Donald has

invested 687 million dollars on advertising

V- Advertising

However, this figure is still lower than that in 2008 In 2008, McDonald's spent 782.6 million dollars on marketing

V- Advertising

• Moreover, McDonald's also trumpet

in big sports events in the world

such as World Cup and Olympic

Games to promote their brand

name

V- Advertising

The third unique marketing move

of Kroc is to make children as the potential customers from the first place

The secret of McDonald's success is their ability to understand the

customers thoroughly.

Why?

Thank you for your

attention