How to Succeed in Online Marketing & Sales pptx

Search Engine Advertisements Google AdWords and Overture Yahoo!. Search Marketing and similar programsthrough other search engines usually only gives clicks and will suck yourrevenue up

How to Succeed in Online Marketing & Sales Because of Proven Techniques

By Raymond C Dukes

Why read on?

Let’s clear the bull Everyone knows there are more failure-ridden schemes than successful plans

on the Internet More dreams dashed than supported and nurtured to fruition

This is a guide of useful insights into how to succeed in the online world It isn’t just like everyother book you’ve read on the subject Itis similar in some respects You’ll be told how it has

been done – but we won’t be glossing over facts

Internet Marketing, and Online R.O.I are HARD Working at a gas station for the rest of your life

is easy Making money on the Internet is HARD But there’s much more money-makingpotential, and if you succeed, you have the possibility of becoming a millionaire

O.K O.K Millionaire Got it

You’re right You probably won’t succeed quite to this point You’ll hear this figure from

time to time: 99% of people who attempt to make money on the Internet don’t follow through.

No scientific study of this has been made that I’m aware of, but it is true that most peoplejust download, or at most, glance at the eBooks I or others offer on the subject of Internet

Marketing Nobody succeeds unless they follow through to the result.

Those that do read all the articles and eBooks out there and follow through manage toincrease traffic to their web sites I for one am an example of this very thing

Yazooy.com started out in February 2005 with maybe 100 hits a month with my hearted attempts at marketing Most of these pageviews were me, myself, and I

half-December 2005, I researched online marketing with a vengeance, and January 2006began marketing using techniques found on just a handful of marketing sites Within 2months, I had over 100 pageviews a day And the views weren’t me

By March, I had 800-1200 unique visitors per day.

This isn’t to say that I was making a ton of money For every 1,000 visitors, I’d have 1customer signup for service Every other signup translated into sales This totaled $50-

200 every month… Pretty good for spending money, or to pay on the car

However, Yazooy.com sold nothing but Adobe Photoshop styles at the time Talk aboutyour specific niche.

The point is, you CAN get traffic You CAN make sales.

If I can receive that much traffic, and at least a few sales in a very narrow niche market, I

believe whole-heartedly that you should be able to do at least as well.

To start things off, I’ll be sharing with you a number of articles I have published either in

my Yazooy.com/Blog or on BestOnlineWeb.Info – the very “secrets” that led to my web site’s

dramatic traffic boost I’m sure it’ll be a help to you, because it was to me.

I would like to congratulate you on your successful download of this eBook! You now have permission and rights to Freely redistribute this eBook under the terms

that this eBook is left wholly intact, without any changes.

This eBook must also remain free and without charges, although it may be given as

part of an incentive program.

Copyright Notice

This eBook,“How to Succeed in Online Marketing & Sales Because of Proven Techniques”

is copyright  2006, Raymond C Dukes, All Rights Reserved.

Tag and Ping, Blog and Ping

-18-Search Engines and More

-20-Submissions-23-

Black Hat SEO

-41-

-51-Stay Informed

-54-

-52-Getting Rich Quick

By Raymond C Dukes

1/22/2006

As anyone reading this article undoubtedly knows, becoming a millionaire is hardwork I, personally am fed up with "Get Rich Quick" schemes that don't work.There are some methods in turning the vast riches of the Internet into money inyour pocket, but nothing is as simple as placing some content on one web siteand some Google AdSense links

You'll receive money in this way, but you won't "Get Rich Quick" In this article,

we will examine the ways that work rather than the dozens of phony pyramidschemes and fake Rags.to.Riches sites aimed at selling you more products

StepbyStep Blueprint of Making Money Online

As you may imagine, there are several methods of making money online, but all

of them will fall apart if you don't have the appropriate infrastructure and attackplan Your first step in making money is creating a strategy

Here are some suggested steps in composing that strategy:

1 Pick a MoneyMaking Plan

Decide what type of money.making plan is doable for you You may not

be able to implement them all, or any of them

2 Break Everything Down

Break it into simple terms and focus on specific tasks, one at a time

3 Assign Jobs

Apply the jobs for specific aspects of the plan to specific people

4 Decide on an Advertising Plan

Proper Advertising is necessary since people need to know about yourgoods or services to purchase them

5 This is the big one  Carry Everything Out.

1 Picking a MoneyMaking Plan

There are dozens if not hundreds of money.making opportunities Money.making opportunities that work, not money.making schemes that fail there are

more of those To succeed, be realistic and pick those that you know you cancarry out to fruition Overwhelming yourself will only breed failure.

Below are a list of the plans that are proven to make money Not all plans arelisted since there are hundreds, but some of the more popular ones are

1 Open a RoyaltyFree Article Website with or without editing rights

(with is usually considered better)

Either with a membership fee, or with advertisements such as AdSenseand affiliates

2 Create a Coupon Website with associated advertisements and

possibly AdSense ads

3 Create a Niche Website with news and good information on a single

topic

Monetize it with AdSense and similar programs

Remember to optimize the articles for better ad click.through rateswhenever possible

4 Advertise ClickBank (and similar) Affiliates through AdWords.

You advertise and gain commissions be advised that you may need toinvest heavily and that there is a chance of large losses as well as largegains

5 Create a Marketing Website that offers information such as eBooks

6 Write a Computer Program and Market it Online

There are large.scale problems with Spam, Viruses, Worms, AdWare,SpyWare, and other malicious programs

Creating something to combat these threats and marketing it properly canmean enormous profits

There are many other programs that are popular: P2P software, MP3software, etc

Remember to use Royalty Free Software Code to speed production  but give credit to writers.

7 Create an Online store

Offer downloadable products whenever possible, drop.ship through awarehouse if you can

Remember that a decent drop.shipper doesn't charge monthly fees

It's also best to go with someone reliable and with a low cut on sales

If you're making 200 sales a month with only a profit of $2, you shouldprobably look elsewhere for a drop.shipper or close the store

8 Viral and Startup Websites

There are no viruses on these websites, they're called "Viral" becauselinks to your site multiply like crazy

Opening a site that helps push traffic to your site and customers' sites willundoubtedly see a lot of traffic (again, remember to market it properly.)

By having links to your other money.making sites, and having a fewunobtrusive advertisements on it, you can gain revenue

9 Pixel Advertisement Sites

Pixel websites are a fad popular as of the writing of this article

Creating your own can insure good profits over the short term

Remember to create your with some sort of twist in comparison to othersites so that yours stands out

If possible, you can add a small pixel board to some of your otherwebsites

You could also monetize your own free pixel ad website

2 Break Everything Down

As with any job, you have to break everything down to a step.by step processand to.do list If this is done and followed, it is less likely that a person attemptingall this will become overwhelmed and have a panic attack Take your time infollowing the process, most businesses take time

3 Assign Jobs

If you have more than one person attempting to complete the project, dividingthe project down to basic tasks and assigning them out can lessen the burden

on a single person The only problems with this are that all people concernedhave to be competent, and people committed to the project.

4 Decide on an Advertising Plan

Okay, Scheme is the wrong word Again, your plan is a strategy you absolutelyneed and need to follow through

There are hundreds or thousands of Advertising opportunities You need toidentify which of them will give you not only visitors to your websites, but whichmarketing strategy will give you ROI Return On Investment is an absolute must

If you receive 100,000 clicks to your site per day, but 0% revenue, theadvertising is not successful

The Advertising methods everyone thinks about includes Google SEO (SearchEngine Optimization), Google AdWords Advertising, Overture Yahoo! SearchMarketing, and Link Exchanges

Search Engine Advertisements

Google AdWords and Overture Yahoo! Search Marketing (and similar programsthrough other search engines) usually only gives clicks and will suck yourrevenue up with costs YOU CANNOT RELY ENTIRELY ON YAHOO ORGOOGLE ADS

I know what I'm talking about, I've run Google and Yahoo ads and optimizedthem for thousands of clicks per day for targeted audiences and received farmore clicks and costs than revenue Let me elaborate (bear with me, there are alot of numbers)

On a whole, 1% click.through on Google is considered "good" and 1% click.though is possible.

That's roughly between 1:1000 and 1:100 click.to.impression ratio

Let's say you have 100,000 impressions That's 100 visits at most If you areusing AdSense as well, you are likely getting up to 2% click.throughs

That's normally what? $0.10 to $1.25 per day (1 or 2 clicks) on a site with 100ishvisits per day About $3 $37.50 per month

We're spending between $10 and $12 per day on those ads more than likely If

we increase that to between $100 and $120 for our AdWords/Overture dailybudget, we get between $30 and $350 per month

See the problem?

More Cost per day than revenue per day This doesn't mean that you shouldautomatically drop Google or Yahoo Ads You may make a good conversion ratefor sales on your Internet Store, but then again, you may not You'll have to trackthis yourself since every store is different Yahoo and Google both give trackingcode freely to you, and there are other tracking programs that you can purchasethat are well worth it (remember to make sure they adhere to your search engineadvertiser's stipulations in their license agreement) I find AdSense Gold helpful

Keywords can be optimized throughout your website to increase the revenue perclick on AdSense as well It is beyond the scope of this article to supply all thewords, but there are definitely keyword phrases that give you $75 per click $75per clicks will almost definitely pay for a 2.Ad.click.per.day web site's AdWordsand Yahoo advertising

Audiences must also be targeted Not only people who are most likely to like thewebsite you are advertising, but people most likely to click the ads Many Googleand Yahoo users that click the ads off of the main search engine, or use one orthe other to find your site, are tech savvy Tech Savvy people are usually prettytired of ads and can seem to spot them a mile away These people are almostcertainly not going to click your AdSense Ads even if they click your AdWordsAds Depending on your site audience, they may also be more or less tech savvyand therefore more or less likely to click the ads

Link Exchanges

Link exchanges occur when one site places an ad or link to your site on theirs,and you reciprocate with an ad or link to theirs on your site Reciprocal linkssuch as these are sometimes considered bad for SEO, but can be good for

directing traffic to your site Other forms of link exchanges include Link Farms,which are definitely bad for SEO Link farms are sites with thousands of links toother sites Start.up websites and viral websites also post links for your pages inexchange for a link to either them, or another site Search engines may frownupon these as well.

Other Methods

Other methods include Advertising on Other Sites, creating Affiliates, placinglinks in Public Directories, Newsletters and Mailing List, Chat Rooms and Blogs,and Print Ads

MSN is the Default Web Homepage to Windows users, as is AOL.com andsimilar ISP homepages People who are not tech savvy are more likely to keepthe homepage of their browser set to these pages To make the most of click.throughs, people can advertise on these, and the search engines that thosehome pages use This is certainly a less scrupulous way of advertising, but youare advertising on web pages and search engines anyway, you might as wellmake the most of it

Creating Affiliates in which you give a percentage of sales can drive other people

to advertise for you This can be a good thing, but there is a possible downside.People may use unethical advertising methods which will brand you as aspammer or worse It is a necessity to place a policy agreement before signingpeople up as affiliates to your site

Placing Links in Public Directories is a plus They are similar to search engines,but instead of spider indexing, the links are entered by humans by hand

Newsletters and Mailing List are methods with a bad name Many people placewebsites and email addresses on spam lists when they receive on of these Assomeone that has had to deal with getting off a blacklist, it's an extreme hassle

To lessen the possibility of being blacklisted, send emails out one at a timerather than sending to several people in the same address line Also, make sureonly to send to people who subscribe, add an opt.out link, and don't use anyobvious spam words in your messages and body content Use images if at allpossible for the majority of your text, but keep some "clean" text in the email.Also, don't send anything to AOL if possible AOL is very bad at adding peopleindiscriminately to blacklists based on users accidentally adding your newsletters

to spam boxes

All this said, Newsletters are still good for sales If you send out to 1 millionpeople, you may get thousands of sales If you send to Thousands of people,you may at least get a few

Chat Rooms and Blogs are good for traffic when done consistently and well Tips

on Blogs could fill a whole new article, but feel free to research this method withGoogle

Print Ads Newspapers, Magazines, Fliers, Mailers, Want Ads, and SpecialtyNewsletters Print Ads are a whole other ballgame one that hardly anyone who

is an Internet marketer thinks of A large percentage of people still read printedads and articles You can take advantage of this!

5 Carry Everything Out

You'll see it time and again people get as far as planning everything, but don'tfollow through

If you don't actually push yourself to complete the plan and see everythingthrough, you've spent man.hours possible time you could have been makingmoney on something else and received no return You may have even spentmoney implementing half of the project, or even 90% of the project, but if youdon't complete it, there is 0% chance of profit Not only this, but you may nothave truly applied yourself, which can be seen as a personal failure

If you have to give yourself a treat on completing a certain task, or percentage ofthe project to get through the whole thing, then I would recommend doing so

Okay, so we have an idea now of what we want our website to be about, and that it takessome hard work to do it We also have a few ideas on how to advertise the site, and whatwill and won’t work

The next article gives some more information on the basics of Internet Marketing ingeneral, and SEO specifically

Internet Marketing Basics

By Raymond C Dukes

6/11/2006

Today, let's explore the basics of SEO

Know Your Enemy

When you are setting up your site, it is very important to first know yourcompetition A big help in this is a software package called SEO Elite

If you explore similar sites on the web related to your site, you can see how toarrange your site better, what colors and design styles are prevalent, and how tostructure the code to your site for maximum performance

Primarily, you Google for similar sites, explore the top sites, and write down whatyou need to do to do it better You can even check out their source code by

"view source" or "page source" in the browser menu This will give you an idea

as to how the competition organized their code for better performance

Optimize OnSite SEO

You particularly should know about this aspect of marketing it's easy, and canjump your position up in the search engines quite a bit

1 The very first thing to learn is to use your title and alt tags

The fewer the words in your page title, the better

You can also use alt and title tags in images, title tags in links, and titles inparagraphs, Divs, and spans

2 Use Header tags H1, H2, H3 if you don't like the default look ofthose tags, you can always alter the look in your CSS styles (cascadingstyle sheets)

3 Use CSS files whenever possible to decrease style code in the actualsource code (More on this another time)

4 Use JavaScript references rather than typing the JavaScript directlyinto the page this cuts down on code as well

5 Arrange your page in such a way that the body of the page is higher up

in the code than the navigation and footer copyrights

This can be accomplished best using div layers.

6 Use meta tags but keep them as short and concise as possible

7 Check your keyword density the keywords in your meta tags andpage title need to be checked in the main text of the page so that therearen't too many, and aren't too few There are keyword density tools freelyavailable (we'll discuss this another time)

8 Use Strong, Emphasis, and Underline on your keywords and phrasesthroughout the text on your page but only use one of the three on anysingle keyword or phrase Also only do so once don't continue tohighlight a word or phrase in this fashion throughout the entire page Thiswould annoy people and the search engines

Advertise

People won't find your site unless you have links going to it Link exchanges,banner exchanges, Google AdWords, link directories, tag and ping (socialbookmarking), and Blog.and.Ping methods are the most widely used

To find out the links going into your competitor's sites, you should use Yahoo!with the following syntax:

Finding the Right Keywords

Targeting the right audience is a big necessity If you want to target searchengines, you need to gear your site towards keywords that you have a chance ofgetting to the top of the search results with This can be found by simply usingpossible keywords in your searches in Yahoo! and Google Once you findkeywords with a small competing result number, you'll have narrowed yourchoices down

If you want to shoot in the dark, you can use these terms and see how manypeople show up on your site through a year or so if time isn't important to you.

The better way is to use software such as Goodkeywords

(http://www.goodkeywords.com/) and SEO Analyzer (predecessor to Keyword Elite)

There are a few analyzers out there that are named 'SEO Analyzer', and can befound easily on Google (Although I prefer the first program I used from Bryxen Software ).What you want to look for is a program you like that does the following:

Checks the keywords on several search engines for the number of competingresults, and which tell the number of times that keyword was searched

If nobody is searching for the term, it's a worthless keyword If there are too many competing results, it’s a worthless keyword.

You'll notice that if you target a specific set of keywords, you'll also rise in theassociated terms anyway, so you'll be able to compete with the 'impossible'results later after you've made headway with the lesser results

I hope that this helps you out, and I'll see you next time with more details

Nice, eh? We now know that:

1 You need to scope out what your competition is doing so you can do it better

2 You need to optimize your site’s source code so Google can read it well

3 You need to have as many quality in-bound links to your site as possible

4 You shouldn’t submit your site to Google, you should use Social Bookmarkingsites, the Blog and Ping Method, and link partners

5 You should optimize what keywords your site uses

Before we move on to the next article, let’s discuss Keywords a little more

Many people use GoodKeywords, and/or SEOElite when choosing keywords There arealso sites that advertise and sell high-payout keywords for people who are attempting tomake money using AdWords in their pages

Although SEOElite is a superb program that I highly recommend, it isn’t the only choice.For Keyword choices, for example, GoodKeywords.com is free You can also use GoogleAdWords’ keyword selection tool (you need an AdWords account), or Yahoo!’sKeyword Selection Tool The Google and Yahoo! Alternatives should be taken with agrain of salt, however, since these are for keyword BIDS, not keywords that arenecessarily being searched In addition, you’ll still need to take into account how manypeople are competing against you in Google searches

The makers of SEOElite also now have a program called KeywordElite, which is morehelpful than SEOElite in the field of Keyword choices.

If You are lucky enough to have access to Google Analytics, or a similar service fromyour ISP, then you can also look up what keywords people may have used to get to yoursite already This will help in both your meta tags, and in what keywords to target in your

ad campaigns (mostly Google/Yahoo!)

Speaking of Advertising, the next article is on some of the alternatives to the big searchengines

Vortals

By Raymond C Dukes

2/22/2006

What's a Vortal?

I can hear a lot of people asking that

Vortals are also called "Vertical Industry Portals." Portals that display vertical

ads – PPC (pay per click) ads to targeted audiences

Vertical ads are usually set up in a similar way to Google AdSense The ads mayactually look EXACTLY like AdSense, in fact The only real differences tend to

be that the advertisements have lower conversion rates, cheaper CPC (cost perclick), and are more likely to reach the top bid

Although the Verticals have fewer people clicking the ads, since the ads are onsites similar to the ad Cat Food Ads on a cat site, sports memorabilia on asports site, etc clicks are more likely to result in sales

The real importance of Vortals, however, comes in the form of Google

AdWords becoming unavailable to the general public.

AdWords and Yahoo! Search Marketing are currently available to everyone,

and are likely to stay so as long as you can afford the CPC As you probablyknow, the costs on Google AdWords usually go up Everyone wants top position,

so that their ad is seen more than the others

The problem with this comes with the advent of large companies using AdWords

to brand recognition The goal becomes not sales, but just having the mostimpressions

Usually the cost of top rank is limited to the amount of sales that can begenerated how much profit you make versus cost of advertising

When you are advertising for advertising's sake, you don't necessarily have a

budget When you have thousands or millions of dollars at your disposal,

you can quickly control the CPC market on Google or Yahoo!

Enter Vortals

Cheaper, smaller, larger in number, more available It's already hard to get topposition on some keywords in the big search engines, but it CAN be easy inVortals

Here are a few Vortal resources for you if you would like to give them a whirl:http://www.verticalportals.com/

http://www.b2btoday.com/

Note: CPM stands for Cost per Thousand Usually for impressions – when people “see”

the ad, not necessarily click it This question has come up more than once when people have started out on CPC/PPC advertising and I thought I’d mention it now.

As we discussed earlier, there are many alternatives to AdWords and similar services

One of the more popular methods is called “Social Bookmarking” – a method which far

outshines Vortals.

Our next set of Articles come from Blog entries made on the SEO and Internet Marketingsections of Yazooy

Tag and Ping, Blog and Ping

By Raymond C Dukes

Wednesday, June 7 2006

Blog and Ping

Blog and Ping is a method by which people are indexed by search enginesincredibly fast usually within the first week or two This method is much fasterthan submitting a site to a search engine, which can take 3 or more months

The method is fast and easy:

1 Add a Blog to the site

2 Create accounts in search engine home pages such as MyYahoo!

3 Create an RSS feed for the Blog (RSS stands for Really Simple Syndication)

4 Subscribe to the RSS feed so that it loads into the search engine home page

(MyYahoo! or similar)

5 Create Blog entries 3 times a week

Some Blog subscriber sites include:

Tag and Ping

Tag and Ping is also known as Social Bookmarking It's a quick way to get a ton

of hits to your website

Social Bookmarking websites are repositories of links similar to link directoriesand search engines Rather than sites being added by spider robots (like

Google), or added by individuals to a directory (such as

http://www.yazooy.cm/Download/ )

These tagging sites usually have a member log.in, and once logged in, allowsthe surfer to bookmark a site while surfing Each bookmark allows for a title, theURL, a description of the site, and tags keywords for the bookmark

Some tagging sites also allow an image to be associated with the bookmark.These are often viewed more than others sometimes images stay on thetopmost search result page longer Tagged images especially, which is whyFlickr.com has so much business

Tags are used for searching the bookmarks When a person enters the tag intothe search field on the tagging site, they receive search results much like

Google, but with those bookmarks that are "tagged" with the keyword

This is great in theory, but in practice, many people spam with junk mail

bookmarks Still, you can find some great sites you wouldn't otherwise find in asearch engine

Want to tag Yazooy?

There are many more alternates to search engines The next Blog article reviews a few of these (This is the first half, the second half of the article is continued later.)

Search Engines and more

by Raymond C Dukes

6/25/2006

There are dozens if not hundreds of small search engines trying to make a nichefor themselves, there are 4 or 5 main search engines, there are dozens of socialbookmarking sites (again, 4 or 5 main ones), and hundreds of search directories(1 or 2 impressive ones)

So where do we get started?

As we discussed earlier, you should never submit to one of the main searchengines manually It's far better to use the tagging method, or the blogging

method There are other methods available as well including submitting to thedirectories and smaller search engines

First, let's go over what each of these types of listings are for those who forgot,

or don't know already

Directories These are sites you can submit your website to manually, alongwith a description and possibly some keyword tags or specific category section.These are usually manually checked by an administrator, and approved or

declined based on that review The placement in these directories can be free, orpaid The BIGGY directory is Dmoz.org, there are a few others that many peopleuse, but if you are accepted into Dmoz, you should also appear in these Thereare also many smaller directories such as those found in the Yazooy free

directory Free Directory

Search Engines As you should know, the main search engine everyone

focuses on is Google There are many other search engines, including variations

of Google in other countries Those engines in other countries tend to be morelenient with Page Rank and placement Those engines that aren't owned byGoogle are those such as MSN.com, and AOL.com MSN is important becausemost people who buy a computer have their Internet homepage set to MSN.com

by default AOL is important because it is one of the most popular ISPs in

America

Search engines can have live people who review sites for quality regularly, aswell as inspect new submissions Descriptions for sites in the search enginelistings tend to be reaped from the site itself taken from the body text.Keywordscan be taken from body text by spider "robots" as well programs that index

sites Meta Tags can also be used for the keywords and descriptions as well.

If you do not submit your site to Google, the Google robot will most likely spideryour site, indexing it anyway it just may take a few months to years due to thecurrent volume of websites If you manually submit to Google, it may take

months to be approved for your indexing, again due to the volume of sites Tagand Ping, Blog and Ping, and Link Trades are better methods for being indexed

Remember that placement of your site in search results in Google rely on notonly your content on.page, but Page Rank, and inbound links

PR (Page Rank) can be found with help from the Google Toolbar, or similar PRtoolbars available from various sites These can ironically be found in Googlesearch results

There is also a site which provides PR buttons for your site or blog As of thispublication, the link is:

http://pr.blogflux.com/

Social Bookmarking Tagging sites, or social bookmarking sites, are siteswhere people can submit sites they like or own, along with descriptions andsearch keyword "tags" They usually show up in results of searches on the socialbookmarking site depending upon popularity of the bookmark, and the keywordtags A variety of sites were mentioned in the earlier posts, and a list of some ofthe more popular ones can be found on the Yazooy product catalog page Fark,Furl, Reddit, Del.icio.us, Blinklist, and Blinkbits have been helpful to me before.OK so there we have it on the listings

Let's discuss some of the places you can get some promotions real quick thisgoes towards inbound links and traffic generation More inbound links, the

quicker you get indexed, the higher your placement in search engine results, andthe more traffic you are likely to obtain

Press Release Sites There are many sites that will offer press releases, butonly a few will give you placement somewhere that your release can be seen well, for free anyway Oh, and remember that anyone can make a press release you don't need a huge business to do so One place I recommend for pressreleases is Press Monkey

Want Ads and Yellowpages Great places to get a free listing You can findthese easily in Google or other searches There seem to be more every day, andare often for only one region or city in the U.S , but you can find some that arefor everyone or anyone You'll likely only get a dozen or so visits per month perlisting site, still, it's a good start Also, if you are listed in enough of these, it can

equal a large number of pageviews.

Banner Sites Free or paid, watch out for the ones that have pop.ups The pop.ups often crash people's computers, so it isn't a good idea to do a banner

exchange with those that do allow them For other banner sites, remember tocheck conversion rates and whether the banners are free or not

Pixel Sites There are sites you can add a small pixel banner, sprite, or button

to for either free or for up to $1 per pixel These sites can have directories,

banner exchanges, link exchanges, and all manner of other options as well Pixelsites are often fun, images can be adult or child.safe in nature Pixel sites cangenerate either a huge number of hits, or a few hits If you have placed ads onmany of these pixel sites, it can lead to an avalanche of traffic

Paid Banners/ Flash Ads/ Links AdWords, Yahoo! Search Marketing, Vortals,and small advertising companies with websites as members are all good paidads It is necessary to track these ads and their conversions closely to makecertain that they are paying off

Link Exchanges Link Exchanges are big boosts in popularity On search

engines, anyway To find who is linking to who, you can load Yahoo.com anduse the search:

links:domain.com

Where domain.com is the site you are checking inbound links to

There is also a free service you can add a link or button to in your Blog or sitewhich will tell you who links in I found this one quite by accident

http://wholinkstome.com/

There are several websites which will submit your link for free to various search engines.

Please remember that submitting your site more than once per month to the same search engine will most

likely ban your site from the search engine Submitting to the search engines, at most, once every three

months is recommended This usually isn’t necessary since once your site is in the search engines, it will

likely be indexed regularly by Spider programs.

Some of these free submission sites include:

http://www.freewebsubmission.com/

Aeiwi , Alexa , Amfibi , BigFinder , Burf , Cipinet , EntireWeb , ExactSeek , FyberSearch , Google ,

Homerweb , JDGO , MixCat , NetWhat , ScrubTheWeb , SearchIt , SearchSight , TowerSearch ,

Walhello , WhatUSeek

http://www.1stopsubmit.com/submit-site-free.htm

http://www.addpro.com/submit30.htm

ExactSeek ScrubTheWeb Searchit

http://www.submitexpress.com/submit.html

Google Whatuseek Wisenut ExactSeek http://www.directhit.com/

Scrubtheweb Jayde

surfwax qbSearch ProFusion Proteus

Go 2 Net MegaGo.com WebFile myGO Megacrawler Search Climbers

http://websitesubmit.hypermart.net/freesubmit.htm

AtomicBot Burf Claymont FyberSearch Google Google.ca Google.fr ScrubTheWeb SplatSearch Subjex

Unasked Walhello Abacho.de Acoon.de BigFinder ExactSeek OnSeek SearchEngine SearchSight SearchWarp WebWizard

In addition to these free services, most websites that offer submissions also offer a paid version of the service with hundreds or thousands of search engines submitted to for a small fee.

Besides those listed above, I have used services such as Godaddy ’s Traffic Blazer, and 1&1 ’s Site Submit.

The search engines that paid services submit to change every day Comparing how many thousands of

sites you can submit to in the paid services is a necessity Comparing how many quality search engines the service submits to is also a necessity.

The main point to remember with paid submissions, however, is that you usually don’t have to submit

but once – and that “Thousands of submissions” isn’t necessary Most of the main search engines only place weight on a few directories – Dmoz.org being the main one If the directory has a PR (Page Rank) of

at least 2 (some say 3) it can weigh some towards inbound links, and therefore search results positioning From experience, only 5-20 clicks to my sites result from these lesser directories every month Also, only 5

or so of these lesser directories made any contribution to my Google or Yahoo ranking Still, some people prefer to catch as many stray inbound clicks as they can.

In addition, I’ve included a list of several hundred link directories collected through various listings and Google Searches I’ve submitted many of my sites to several of these as well Most of these directories allow you to submit to for free Please remember that link directories are created or taken down all the time, and those that stay online may stop offering free placement for a period of time whenever they wish.www.01webdirectory.com