How To Use Facebook Business Page pptx

Table of ContentsSECTION 1: The Facebook Revolution 3 SECTION 2: Facebook Business Pages 4 SECTION 3: Fresh Marketing Perspective 8 Step-by-Step Guide in Creating a Facebook Business Pag

Table of Contents

SECTION 1: The Facebook Revolution 3

SECTION 2: Facebook Business Pages 4

SECTION 3: Fresh Marketing Perspective 8

Step-by-Step Guide in Creating a Facebook Business Page

8 Constructing a Functional Company Profile and Landing Page 11

SECTION 4: Managing Your Account 14

Gaining Customers and Followers 14

Dos and Don’ts 17

SECTION 5: Increasing and Expanding the Value of your Facebook Business Page 19

SECTION 6: The Future of Facebook Marketing 26

SECTION 7: A Unique Marketing Strategy 28

SECTION 8: Jumpstart Your Facebook Business Page 29

SECTION 9: Terms You Need to Know 30

Copyright © 2012 Mike Savage

Cover Design by Mike Savage

ALL RIGHTS RESERVED No part of this Kindle book may bereproduced or transmitted in any form whatsoever, electronic, ormechanical, including photocopying, recording, or by anyinformational storage or retrieval system without the expressedwritten, dated and signed permission from the author

This Kindle book contains material protected under International andFederal Copyright laws and Treaties Any unauthorized reprint oruse of this material is prohibited

SECTION 1: T HE F ACEBOOK

Status updates, uploading pictures, viewing photo albums, andconstantly catching-up with friends’ whereabouts have kept 175million facebook users all over the world busy.[1] Indeed,

facebooking has become part of the modern man’s favorite pastime.

Well, for some, it isn’t even just a past time, facebooking consumes

most hours of their day—everyday! It has truly become one of themost revolutionary socializing tools ever created That is, after themobile phone, pager and internet-chatting

It has become so popular that people, regardless of age, race, gender

or creed have a facebook accounts, because as long as you knowhow to use the computer, you can definitely manage your ownaccount In fact, based on statistics, 50% of all facebook users areout of college.[2] From the very young to the very old, everyonewants to connect with his friends, family, colleagues andacquaintances

Originally, facebook was designed to connect and link people, orsimply to keep people busy, and give them an alternative on how tospend their spare time However, as facebook expanded and reachedfarther limits, people have found new and more innovative ways touse facebook to make their lives easier Students use facebook topost announcements or share academic resources Others use it sothey can be the first to hear about the latest travel discounts, mall

sales, early movie screenings and other fun promos and offers Now,people use facebook to post jobs and find jobs.

Now, with the recent explosion of electronic commerce, facebookhas risen to become an excellent marketing tool for small businessowners, who typically have limited funds to pay for extra advertisingcosts if they’re bootstrapping If you think about it, with the vastnessand the wide variety of facebook users all over the world, facebookcan indeed help any business grow and reach more clients

Currently, facebook is expanding at an astonishing rate of 5 millionusers per week, with the fastest growing users coming from the age

of more than 55 years old, and the next fastest growing age group isbetween age 45 and 54.1 A regular facebook user is expected tospend as much as 169 minutes each month surfing on facebook.These numbers make facebook an unquestionably excellent place tomarket any business

SECTION 2: F ACEBOOK B USINESS

Facebook, being a social networking site, isn’t reserved fornetworking alone In the past years, facebook has also been workinghard to provide for the needs of small business owners as it launched

a helpful account feature This feature gives business owners allover the world an opportunity to present and promote their productsand/or services through Facebook Business Pages

This new and exciting feature allows you to connect to yourcustomers, or “followers,” letting them know about your company.Recently, facebook has added upgrades to help businesses in makingtheir facebook accounts have a more corporate, rather than a user-profile look These features also make facebook business profilesappear more engaging and more effective in gaining followers

Some of the features that business owners can exploit from facebookbusiness pages include:

Photo Strip – Having a photo strip allows business page

accounts to post products and other promotional items, whichcan be seen readily as fans or customers land on the businesspage Apart from the pictures posted by the pageadministrators, followers may also tag their photos Thiscreates an opportunity for fans and administrators to interact.Also, unwanted or unsolicited photos can be easily removed

by pressing the “x” button on a picture.

Posts on the Page Wall – Wall posts allow administrators to

post updates, promote new products and services that thefollowers can view With each new post, followers arenotified immediately, making information disseminationsignificantly easier

New Navigational Features – Facebook business pages have

navigational features that make it easy for customers to viewproducts, services and other updates that are posted by theadministrators In the past navigation was located on tabs,which are located on the vertical links below the companyprofile photo

Without a doubt, facebook administrators have gone the extra milejust to cater to the needs of companies, in terms of marketing andbusiness promotions Facebook business pages provide leverage forbusiness owners to market and launch their products and services totheir customers Plus, it gives them the chance to gain morecustomers, using the unique features provided by facebook businesspages With the right tools coupled with a rock-solid marketingstrategy, any business, small-scale or large-scale, can gain a hugebusiness advantage using facebook business pages

A Formidable Marketing Tool for Business Owners

Facebook is a social networking site that serves as an efficientcommunication instrument that people can use to connect with family,friends, colleagues and acquaintances The social networkingplatform created by facebook administrators allows anyone toregister in a reliable environment, and interact only with people thatyou know Since its birth, building a friendly or even a businessnetwork has never been easier, allowing users to share information,pictures, create groups and search for lost and newfound friends.

At the moment, facebook has a massive number of users, and if youthink this is astonishing, the number of new users that register tofacebook each day are even more overwhelming This incrediblestatistics makes facebook a formidable marketing tool for businessowners Well, at least, if they know how to use it to their advantage

Why Business Owners use Facebook Business Pages

Facebook is able to provide the two premises that businesses need inorder to succeed in electronic commerce First, it enables companies

to increase their reach, which means that with facebook, business

owners are able to connect to more potential customers to whom

the company can promote their products and/or services Thisstrategic benefit can be exploited by both large- and small-scale

businesses Secondly, facebook removes most of the barriers that

prevent companies from expanding their businesses Companies canuse facebook to attract customers living in other locations, evenfinding customers from other countries Lastly, creating and

maintaining a facebook business page will not cost you anything,

and it will only take you 10 to 15 minutes each day for your business

News feeds or page updates are sent directly to yourfollowers and friends.

Creates an opportunity to have a two-way dialogue This ishuge; it allows you to directly speak with your customers tofind out what’s on their minds and what they want

Facebook business pages allow business owners to create apublic presence in facebook This way, customers will be able

to locate your company or page in the facebook search results

Facebook provides opportunities for all business owners toacquire unlimited connections, reaching up to 5,000connections or friends for each profile

Then again, as promising as all these sound, not all businessessucceed in using facebook as a marketing instrument In 2009, brandadvertising on facebook has not been much of a success.[3]Companies have tried to create conventional banner ads, creating

promotional giveaways and other promos and offers However, most

of these advertising efforts have failed At that time, facebook failed

to create a profitable market for its corporate users

Despite these failures, facebook has endless potential when it comes

to marketing Most business owners recognize this fact As such,there have been numerous marketing strategies developed thatcorporate entities can employ in order to take advantage offacebook’s humongous consumer resource

If you want to make facebooking work for your business, you have to

do adequate research coupled with sufficient planning It may soundvery easy However, one wrong move may jeopardize all of yourefforts in facebook marketing As with all kinds of business ventures,creating a facebook business page requires careful planning alongwith precise execution

Facebook Business Page Marketing Ideas

Over the recent years, multiple marketing strategies have beenemployed to harness the potential of this social networking site Theyhave used facebook in order to achieve their company’s businessobjectives

It turns out that conventional marketing strategies do not work withthe facebook platform When you set-up your own facebook businessaccount, you have to keep in mind that, facebook users do notnormally use facebook to purchase stuff or conduct business.Strategies that work are oftentimes based on making business pagesinteractive and at the same time amusing without overwhelming its

followers or visitors.

Here some marketing ideas that have worked excellently with thefacebook platform:

Creating easy-to-find URLs and unique landing pages

Building an e-mail list

Linking facebook to the company website

Initiating on-page discussions

Providing generous deals, discounts and freebies

Encouraging customers to post testimonials, comments andsuggestions

Launching exciting contests and special promotions

These are only a few of the countless marketing ideas that businessescan employ in order to generate more web traffic and acquire morecustomers Depending on the nature of your business or your targetmarket, you can choose one or more of those mentioned that you canuse for your business page Read on if you want to know how youcan make these marketing strategies work for your very ownfacebook business page

SECTION 3: F RESH M ARKETING

Following the birth of the internet, it seemed like it was only a matter

of time before normal business proceedings would change radically

in the modern corporate world Gone are the days when companieswould distribute flyers to passers-by or stick posters on walls andtrees Alas, we have all been ushered to a world when small-scalebusinesses can compete at par with large companies Electroniccommerce has, indeed, created a more competitive and moreefficient business environment

Facebook has emerged as a chief player in the world of electroniccommerce With the emergence of electronic commerce, normalbusiness functions as in paying the bills, posting advertisements andother important corporate transactions have drastically changed Ithas changed the nature of business competition, especially with theemergence of online companies It has created more innovativebusiness models, offering more diverse products and services Noother type of business platform can offer the same benefits aselectronic commerce It provides opportunities for all kinds ofbusinesses to expand at a very minimal cost, increase market shareand to reduce business operational costs, and creating a facebookbusiness page allows you to experience the benefits of electroniccommerce

STEP-BY-STEP GUIDE IN CREATING A FACEBOOK

BUSINESS PAGE

With hundreds of millions of users all over the world, facebook iswithout a doubt, one of the leading social networking sites used bypeople to share information over the internet Now, companies haveused facebook to gain leverage in business as well So, if you want

to use facebook to promote your business products and services, thefirst you need to do is to create a business page Those who alreadyhave facebook accounts will find this task very easy, as it is a lotlike setting-up a new user account

STEP 1: Click on “Create a Page,” and select the

appropriate category.

You will be able to locate this option on the lower part of thefacebook login page Here, you will see different icons thatoffer multiple options for business page administrators,selections include:

Entertainment

Artist, Band or Public Figure

Cause or Community

Brand or Product

Company, Organization or Institution

Local Business or Place

These options offer an opportunity for administrators to choose

which option would suit their business needs best Beforechoosing an option, carefully consider what you want to

market Do you want to promote your company? Do you want

to inform people about the location of your shop? Or, do you want to promote one of your company’s products? These are

some questions that will assist you in selecting the appropriatecategory

STEP 2: Fill-out the information required.

Before creating a business page, it would be best to preparerelevant information about your business In this step, you will

be required to enter the company or business name, address,and contact numbers Then after filling all the informationneeded Click on the box to signify that you agree with thefacebook pages terms and conditions Finally, click on the tabthat says “Get Started.”

STEP 3: Upload your business page’s profile picture or

your company logo.

This step is crucial to the success of your business page Yourcompany logo will represent your company This means thatwhenever people see your logo, they will immediatelyassociate that image with the products and/or the quality orsatisfaction they experienced when they did business with yourcompany As such, it is important that your logo or picture iscatchy, and is designed in a manner that best represents theproducts and/or services that your business offers

Apart from a germane company logo, it is also advisable tomake your branding consistent So, at this point decide on abrand name, and stick with it Constantly changing yourbranding will confuse your customers and will have a hardtime recognizing your brand So, upon creating a businesspage, make sure you are consistent with your branding, so youwill avoid confusing your customers.

STEP 4: Provide other relevant information about your

business.

In this step, you will be required to fill in a descriptionregarding the nature of your business, hours of service,information if you have a local or retail office, as well as ageneral description of the products and services that yourbusiness offers In order to make your facebook business pagemore efficient, make sure that you construct your businessdescription appropriately A well-constructed business profilehelps customers gain more understanding and more in-depthappreciation of your business, and thus, will make themremember your business more easily

STEP 5: Customize your business page.

Now, you are ready to customize the facebook business pagethat you have just created Facebook has multiple applicationsthat you can use to create a unique look and feel to yourfacebook business page Each application is equipped with an

“edit” tab, which allows you to add or remove available apps,depending on your preference Applications that you may use

for your business page may be:

Discussion Boards – This section allows followers to

share their ideas and create an avenue for them todiscuss such ideas with other customers

Events – This application allows you to organize and

invite people about your upcoming events, such asproduct launchings, special promotions and others Itwill help you spread information about the time andlocation of the even easily, and even receive informationabout who among your followers are coming

Information – This allows administrators to manage

information settings and provide limitations as to whatpage visitors can do

Notes – This allows you to share news or new

information about your business or engage customers viawritten entries that are longer than a status update

Photos – Upload photos and allow your page

followers to share their photos as well

Reviews – This application allows followers and

customers to leave testimonials, comments andsuggestions in order to improve the business servicesand maximize customer satisfaction

Video – Provides a hi-tech video platform for

facebook business page administrators

Wall – The wall provides an avenue for fans to freely

communicate their comments, ideas and thoughts aboutyour company or your facebook business page

STEP 6: Spread the word.

Now, you have successfully built a facebook business page.The last thing you should do is to spread the word Inform allyour friends about your business and encourage them to likeyour page Because as one friend “likes” or becomes a fan ofyour page, it is immediately broadcasted to the facebook feeds

of your friend This way, your friend’s friends’ and the friends

of the friends of your friend will know about your business,and this is how facebook has become a wonderful marketingtool for business owners Facebook Business pages can veryquickly become viral

After two days from publishing your facebook business page,you will now be given a nice set of metrics or “insights” as to

how your page is being used by your customers or fans Youwill be able to track the wall posts, the topics on yourdiscussion boards, your total number of fans, and informationabout your removed fans This helps you evaluate how wellyour business page is doing It’s essential to track the metrics

of your Facebook Business page so you know how it’s doing

CONSTRUCTING A FUNCTIONAL COMPANY PROFILEAND LANDING PAGE

As soon as you publish your facebook business page, your friendswill start to become curious and become aware that your companyexists However, if your company profile is not constructed well,they will simply surf through your page Oftentimes, not evenremembering what your business is all about

In order to get the attention of your curious page visitors, make surethat your business description has an engaging and meaningful

content Avoid making your descriptions sound spammy Do not

repeat or reword the same lines through the entire content of yourbusiness page This significantly reduces the value of your page.The profile introduces your product to customers, the kind ofservices your company offers and should provide information onhow your customers can benefit from them A well thought profileshould be able to send a positive message to your prospectivecustomers, making them understand that you care about their needsand that you offer solutions to the real problems Make sure yourprofile is professional sounding and reveals all the necessary detailsthat your customers should know about your product(s)

One of the best ways to gain more customers is by producing ordesigning a customized landing page Make sure that your landingpage would be able to effectively persuade first-time page viewersinto liking your business page in order to gain full access to the

benefits of your facebook business page, guaranteeing satisfactoryresults once they become full-pledged page followers.

These landing pages can definitely do wonders in order to increaseyour web traffic It provides live facebook feeds or updates to newpage followers Also, you will also be able to place newapplications to your business page A customized business pagegives a website feel to your facebook business page The landingpage must engage new visitors As such, navigations to othersections of the page must be readily available in the landing page.For more details regarding the technicalities of setting up a landingpage on your facebook business page, a Google search reveals a lot

of great free tutorials

Familiarizing Facebook Terms and Conditions

As you create your facebook business page, do not forget to read andunderstand facebook page terms and conditions This will guide you

in what kind of content or activity is permitted, as a facebookbusiness page administrator There have been numerous instanceswhen facebook business pages have been cancelled or removed due

to different kinds of violations Don’t take that risk and make sureyou are doing everything within the rules of facebook administrators

As your read the page terms and conditions, identify the things thatyou should or you shouldn’t do as a page administrator Also, findout if they have information on what kind of sanction or punishmentawaits you, should you violate any of their stipulated terms andconditions As you do this, it would help to list down pertinent

information, just so you wouldn’t forget Overtime, and withconsistent observance of the rules, you will no longer need the list toguide you It will eventually come naturally.

Some of the relevant prohibited activities stipulated in the facebookpage terms and conditions include:

Page administrators are not allowed to post or send any spamcontent

Copyright laws apply This means that you cannot copycontent from other sites and post it on your facebook page

Rules on video privacy protection act apply on facebookpages

Your account cannot be transferred to a third party.

You should not misrepresent your relationship withfacebook

Basically use common sense and be cool with your customers

SECTION 4: M ANAGING Y OUR

Building a business page in facebook is an ingenious move for anycompany It provides a cost-effective method of reachingprospective clients, presenting your product or service and tappinginto an extensive marketplace

Now that you have created your very own facebook business page,you now have to manage it Friends, fans and customers will nowleave their comments, suggestions and other updates, and as theyvisit your page multiple times, they will continue to look forsomething new and other ways that they can benefit from yourcompany

That is why facebook marketing does not end in creating a facebookbusiness page In fact, setting-up a business page is the easy part.Maintaining it and keeping people interested and excited about yourpage is the tricky part

Facebook business pages can truly maximize your company’s profitsand get leads It will allow your company to grow and expand, asthese pages offer your company an excellent complementaryadvertising strategy However, business gains do not come easy Youhave to be willing to invest a little of your time each day in order toupdate and cater to the needs of your customers on your businesspage

GAINING CUSTOMERS AND FOLLOWERS

Once you create your facebook business page, realize that you havemultiple alternatives in gaining more customers and followers Toemphasize it more, do not rest in after creating a business page Youhave to manage it too, and with that you have to find innovative ways

to get people to visit and be interested in your business page, i.e.your business

The first thing you have to remember is to link your facebookbusiness page to the “outside world.” This means that you must haveother means to advertise and let people know that you have afacebook business page, which they must not forget to visit How doyou do this? Well, you can do any, or better yet, all of the following:

Post a facebook like button on every page of your officialcompany website

Write-down your facebook business page on your businesscard

Print it on your product’s packaging, receipts and invoices Stick on your shop’s front door or at the back of your car Make it part of your email signature

Place it at the bottom of all your blog posts and articles

My personal favorite way to get fans if you have a “brick and

mortar” business is to have a computer setup where yourcustomers walk in, and incentivize them with a small discountfor logging in and liking your facebook business page

Not all people who are interested in your business are your facebookfriends Doing any of these gives other prospective customers access

to your business via your facebook business page, and again, thiswill generate more web traffic and thereby attract more customers oreven expand your market share

Another way to get more customers is by creating a mailing list onyour landing page Encourage visitors to provide mailinginformation, which can be very handy in sending updates, newpromos, discounts, product launchings and other business events inthe future Those who visited your page are, no matter how little,interested in your business Mailing lists give you an opportunity toreach target clients and offer you an opportunity to create a two-waycommunication between you and your customers The facebooklanding page allows your prospective clients to access yourbusiness However, with a mailing list, you will now be able toreach your clients as well

This point cannot be understated Collecting email addresses onyour businesses’ homepage and facebook business landing page is ahuge opportunity to build a relationship with prospective customers Many businesses do not collect email addresses at all This is alarge relatively untapped opportunity

I personally love aweber.com for collecting and managing emailaddresses It allows you to drip feed emails you’ve written to anyone

who signs up to your mailing list in the time frame you designate You can have different prospects join your mailing list at differenttimes and each one will be entered into the same automated mailingsequence you’ve created You can also send “broadcast” emails thatwill be sent immediately to anyone on your list to advertise newpromotions you’re running.

Finally, find pages or sites where you can make your presenceknown You can join different groups in facebook or respond toquestions related to your field of expertise in order to establishyourself and your business as an expert in your field You can locategroups, networks, blogs, and other fan pages where you can findtarget clients You can do this by searching relevant keywords andlocate groups or networks that are relevant to your business needs

Regular Updates

An integral component to keeping your business page “alive” is byconstantly posting updates and constantly giving customers helpfultips and suggestions related to your industry A great example of how

this was done was by SteelMaster Buildings.

In May 2010, the company has published as much as 33 posts Thepage administrator posted all kinds of stuff ranging from givingconstruction advice, t o designing games on their facebook posts.Then, as hurricane season began during that year, pageadministrators published an article that talked about how theircompany has helped customers during the hurricane season

These methods are excellent ways of generating good web traffic to