Old Media versus New Media: A Brief Guide

Internet: The first mass medium where the production tool is the same as the consumption tool. This changes everything. It’s not about distribution anymore. The essence of the web (formerly known as Web 2.0): people want to create, not just consume people want to share it’s all about the network effect ======= Search is shifting from algorithmbased search to socialpowered search.

Old Media

vs.

New Media

Hi! I’m Bart.

I work at web agency Netlash.

and a few other companies:

Hey media folks

What are you looking for?

Not Jesus but the Jester.

A few observations from an internet guy.

Is it the media’s job to deliver the

quantity of content?

Content farms

83 mio visitors in sept ‘09

1.9 mio USD revenue in sept ‘09

38 mio webpages

pays 200 USD for 10 videoscreates 4000 articles a day

4000

a

day

4000

Opportunity or threat?

I believe there’s room for more content farms in local markets.(Like Belgium.)

But you can’t beat these guys with 10 articles a day.

You will have to go *all out* on quantity

And assume your public is just cattle.

(There’s an ethical issue.)

Is it the media’s job to deliver the

quality of content?

Professionalism vs Passion

Journalist: knows a lot about the

process (journalism), but not

about the topic

Amateur: is passionate about the

topic, but doesn’t know the

process

You can’t beat these guys with a well-written superficial story.

You will have to go *all out* on

quality

My opinion:

* Go horizontal (very horizontal)

* Go vertical (very vertical)

* Go niche (very niche)

Are media about distribution?

The first mass medium where the production tool is the same as the consumption tool

This changes everything

It’s not about distribution anymore

2 brain teasers:

* the network effect

2 brain teasers:

* the network-effect

* website as an island

Is information this:Text (+ photo)

?

Or is it this:

David McCandless

http://www.davidmaccandless.com

My opinion:

* Infographics are the new journalism

* The way to beat bloggers

New York Times Innovation Portfoliohttp://innovate.whsites.net

My opinion:

* The web is interactive

* Think ‘application’ i/o ‘article’

A radical revolution

in the past 10 years

How do you plan to meet up with

your friends for a night on the town?

(Hint: it’s not about mobile telephony It’s about planning *realtime* instead

of planning ahead Thanks to the

cellphone.)

Always connected, always realtime.

The Daily Show - End Times

3:03

“Give me one thing in there that happened today.”

Now! Now! Now!

(The Realtime Web)

Web 2.0

(Yeah, yeah I know It jumped the shark blah blah blah.)

The essence of the web (formerly known as Web 2.0):

* creation

* social

* distributed

The essence of the web (formerly

known as Web 2.0):

* people want to create, not just consume

* people want to share

* it’s all about the network effect

Social search

Search is shifting from based search to social-powered search.

algorithm-Social search

If I want to know the capital of Estonia, I’ll turn to Google

Social search

If I want to find a plumber in my

neighbourhood that people I trust will recommend me, I’ll turn to Twitter or Facebook

There is still a need for someone who can recommend the right ‘news’ to me.

A brand?

A community?

Common values?

A face?

(Digital Curators)

Lots of questions

?

Am I saying you’re doomed?

No.

Lots of possibilities and opportunities.

Time to grab them.

Questions?

Inspiration Session for Concentra - 15/12/2009

Bart de Waele

bart@netlash.com

www.netlash.com

twitter.com/netlash