Good versus Great Design: A Brief Illustrated Guide

Do we really need a simple definition of design or should we accept that design is too complex a matter to be summarised in less than a book? ...solicits strong emotional response ...justifies its creation ...inspires other designers. Nothing great in the world has ever been accomplished without passion. More powerful than the obstacles around us are the obstacles within us. The most potent forces that kill off new ideas are our own limitations. The simplest way to achieve simplicity is through thoughtful reduction

GOOD VS GREAT DESIGN

CAMERONMOLL.COM @CAMERONMOLL

youtube.com/watch?v=q-RLqLx1iYI

embracethis.co.uk

Do we really need a simple definition of design or should we accept that design

is too complex a matter to be summarised in less than a book?

“

”

BRYAN LAWSON, HOW DESIGNERS THINK

MODERN ART = I COULD DO THAT + YOU DIDN’T YEAH, BUT

solicits strong emotional response justifies its creation

inspires other designers

“GREAT” DESIGN

NECESSITY VS. PASSION

I

Nothing great in the world has ever been

accomplished without passion

CHRISTIAN FRIEDRICH HEBBEL

CSS MASTERY

drp.ly/129B4R

MOBILE WEB DESIGN

mobilewebbook.com

TYPE CITY

veer.com/ideas/typecity/

SALT LAKE POSTER

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LIBRO DI

M GIOVAMBATTISTA PALATINO archive.org/stream/librodimgiovamba00pala

philcoffman.com/cameron-moll-colosseo-ipad-martian-giveaway.html

MY CANON 7D SETUP

flic.kr/p/7FFcrV

colosseotype.com

LESSON IN A TWEET

Satisfy your passions, whether on the clock or off.

STARTER VS. FINISHER

II

EU STRESS

“YOO-STRESS”

wikipedia.org/wiki/Eustress

More powerful than the obstacles

around us are the obstacles within us The most potent forces that kill off new

ideas are our own limitations

“

”

SCOTT BELSKY, MAKING IDEAS HAPPEN

teuxdeux.com

anxietyapp.com

netvibes.com

SORTED FOR IPAD drp.ly/18NxeE

LESSON IN A TWEET

Be a finisher The world has enough starters.

REDUCTION VS. ORGANIZATION

III

simplicity

The simplest way to achieve simplicity is

through thoughtful reduction

JOHN MAEDA, THE LAWS OF SIMPLICITY

AIRBUS A380

drp.ly/122a52

Aoccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn't mttaer waht oredr the ltteers in a wrod are, the olny

iprmoetnt tihng is taht the frist and

lsat ltteres are at the rghit pclae The

rset can be a tatol mses and you can

sitll raed it wouthit a porbelm Tihs is bcuseae we do not raed ervey lteter by

it slef but the wrod as a wlohe

mrc-cbu.cam.ac.uk/people/matt.davis/Cmabrigde/

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Project: Acme Sprint Phase 1 Creative

Company: Acme Industries LLC

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Cameron Moll commented on the message:

Visual hierarchy is the art of managing, not eliminating

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs Great Design

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Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)

Re: Visual hierarchy is the art of managing, not

eliminating

Cameron Moll said:

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy See Good vs Great Design

Stop receiving emails when comments are posted to this message

Reply ABOVE THIS LINE to add a comment to this message

Project: Acme Sprint Phase 1 Creative

Company: Acme Industries LLC

Stop receiving emails when comments are posted to this message

Cameron Moll commented on the message:

Visual hierarchy is the art of managing, not eliminating

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs Great Design

Reply ABOVE THIS LINE to add a comment to this message

Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)

Re: Visual hierarchy is the art of managing, not

eliminating

Cameron Moll said:

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy See Good vs Great Design

Stop receiving emails when comments are posted to this message

LESSON IN A TWEET

Great hierarchy isn’t always achieved by eliminating complexity, but by managing it

INFLUENCE VS. INSPIRATION

IV

INFLUENCE IS BORROWED.

logopond.com

THE DIELINE

thedieline.com

CSS MANIA

cssmania.com

NOTE & POINT

noteandpoint.com

CSS IPHONE

cssiphone.com

FIRST & 20

firstand20.com

HTML5 GALLERY

html5gallery.com

PRINT FANCY

printfancy.com

dribbble.com

INSPIRATION IS EARNED.

jonrawlinson.com

yankodesign.com/2010/04/21/never-miss-the-key-hole/

JOHN, PAUL, GEORGE & BEN

amazon.com/reader/0786848936

HENNESSEY VENOM GT

hennesseyperformance.com

RAINBOW IN YOUR HAND

masa-ka.com/html/rainbow.html

IRETROPHONE BASE

un.cr/289

DODO CASE

dodocase.com

INFLUENCE happens when you’re looking for it.

is different for everyone can’t be scheduled

is elusive

INSPIRATION

It’s different for everyone.

Then don’t worry about what works for

them Find out what works for you

ted.com/talks/stefan_sagmeister_the_power_of_time_off.html

MICHAEL BIERUT

It can’t be scheduled.

Then create opportunities to increase your

chances for inspiration

“Whoever sheds the blood of man by man shall his blood be shed.”

“Whoever sheds the blood of man

by man shall his blood be shed.”

In silence we ponder

Momentarily.

Years fail to wash away

Memories that stain the walls of yesterday.

What are They but those we revere?

Indelible is the pain

Yet greater is the courage

Of those who gave the incalculable bequest.

What are we but guardians of the legacy now ours? Written in our hearts the memories

In perpetuity remain.

Forever

Will the Fallen

Stand.

In silence we ponder

Momentarily.

Years fail to wash away

Memories that stain the walls of yesterday.

What are They but those we revere?

Indelible is the pain

Yet greater is the courage

Of those who gave the incalculable bequest.

What are we but guardians of the legacy now ours?

Written in our hearts the memories

Instinct … is largely memory in disguise

It works quite well when it is trained,

and poorly otherwise

“

”

ROBERT BRINGHURST, THE ELEMENTS OF TYPOGRAPHIC STYLE

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It’s elusive.

Then have a plan to capture it

EDWARD TUFTE GRAPH PAPER

EPSON WORKFORCE 1100

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YAFA POQUITO PEN

yafa.com/yafapen/Poquito.html

VICTORINOX WALLET

swissarmy.com

+

Screen: Simplenote

simplenoteapp.com

LESSON IN A TWEET

Influence is borrowed, inspiration is earned Create opportunities to earn it, and have a plan to capture it.

CREATIVE DRIVE VS. CREATIVE PAUSE

V

NASAIMAGES.COM

WHEN WE LEFT EARTH

drp.ly/11es7z (iTunes)

AEROSPACE AMERICA

drp.ly/11eu2d (PDF)

The shift from being fully engaged in a creative activity to being passively

engaged (or disengaged altogether)

CREATIVE PAUSE

Distractions are minimized

Body is engaged in monotony, mind is freeEnvironment is changed

SHOWERING AS A CREATIVE MODEL

DIVE SLATE

scuba.com

LESSON IN A TWEET

Schedule deliberate pauses from work that free the mind and invite new thinking Capture what comes of it.

SOLUTIONS VS. PROBLEMS

VI

WENGER GIANT KNIFE

wengerna.com/giant-knife-16999

IPHONE-TO-IPAD CONVERSION

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FANNYCAT drp.ly/18IFm

TIM BROWN

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LESSON IN A TWEET

The solution you create is only as strong as the problem you've defined.

DON’T STOP BELIEVIN’

VII

LESSON IN A TWEET

“What did you leave on your desk today?” —Laurie Makela