Business Letters for Busy People part 26 pdf

Postcard Correspondence 239 Postcards are cost-effective correspondence tools that carry a lot of power.. Postcards can send a message, share information or promote an event easily, and

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Postcard Correspondence

239

Postcards are cost-effective correspondence tools that

carry a lot of power With the threat of mail-related terrorism,

people are apprehensive about opening mail Postcards can

send a message, share information or promote an event easily,

and yet avoid creating anxiety about a threat for the recipient

This chapter has sample postcards you might choose to

compose The types of postcards included are:

• Seasonal Promotion

• Acknowledging a Customer for a Special Occasion

• Invitation

• Reminder

At the side of the page, you will find a brief explanation

of each part of the postcard The first example identifies each

section of the message Subsequent messages identify only

changes to the basic format

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Step-by-Step Guide

Postcards are used as quick, informal forms of communication They grab the recipient’s attention, are easy to read and act on, and generally are more cost-effective than a formal letter with envelope The ideal postcard is visually appealing, with a direct, concise message

Step 1: Plan the main purpose of your correspondence Keep

it brief and to the point

Step 2: Use catchy phrasing or specialized text to draw and

keep the reader’s attention Write with clarity and creativity

Step 3: Remember that a postcard can be viewed by anyone at

any time It is inappropriate to use this medium of communication to announce or share sensitive or confidential information

Note: At the end of this chapter is a checklist to use when

you write a postcard

Business Letters for Busy People

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Seasonal Promotion

This postcard is used by a business to inform customers of a

special promotion

241

Capture the Spirit of Christmas!

Join us Saturday, December 2, for an afternoon of warmth

and glad tidings as we welcome artist Gloria Patrick!

Gloria will be showcasing the latest addition to her sculpture

series “Angels Bending Near the Earth” is a breathtaking

piece! Be sure to see it and visit with the artist about her

work!

December 2 from 1:00 to 4:00

The Marketplace

1445 Broadway, Minneapolis, MN 42535

Announcement

of Event Confirmation of Date, Time and Place

Business Location Information

Acknowledging a Customer for

a Special Occasion

This postcard acknowledges a customer’s birthday with a special discount

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Business Letters for Busy People

It’s Your Birthday!

Let us help you celebrate!

Present this card and we will give you 15% off your purchase as our special gift to you!

(Sale merchandise not included.) Valid for 60 days

Happy Birthday!

from

Gracie’s Gifts and Collectibles

2891 Clairmont • Jacksonville, Florida 35695

(904) 555-6301

Occasion Special Offer

Business Logo

Invitation

This business is using a postcard to invite customers to an

open house

You’re Invited!

The Toulles House is having an Open House

Please join us for caroling, cocoa and cookies

on Sunday, November 30, anytime between 2:00 and 5:00 o’clock in the afternoon

Toulles House

1601 Lexington Drive

Nantucket Sound, Massachusetts 21807

508.555.0202

Invitation Event Information

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A postcard can be a very effective way of providing a quick, informal reminder

Business Letters for Busy People

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Just a Reminder!

Your special order is ready for pickup!

Please call to make an appointment

Harvey’s Books and Papers

10 Lindlewood Lane • Campaign, Washington 98940

509.555.0088

Reminder Information Request

Checklist

• Did you make your message brief and to the point?

• Did you use format and text that will catch the

recipient’s attention?

• Did you write with clarity and creativity?

• Did you check the content of your message for sensitivity,

confidentiality and privacy issues?

• Did you include the background information, event

description, location and contact information so the

recipient understands the purpose of your message?

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Each example lists the following information in the

format shown:

Addressee

Form of Address

Salutation

The eight broad categories of address are:

• Professional Ranks and Titles

• Federal, State and Local Government Officials

• Military Ranks

• Military Abbreviations

• Diplomats

• British Nobility

• Clerical and Religious Orders

• College and University Officials