Unit 2 - weekly mega campaign report -Presentation

Weekly Mega Campaign Report

Analysis of Brand A and Bs' Performance

1 Week Campaign Revenue

2 Insights

3 Key Findings

4 Conclusion and Recommendation

Week Campaign Revenue

1 First week's revenue significantly higher than second week

2 Nov 11 campaign was largest in last quarter, resulting in high revenue.

3 Brand A's revenue decreased by over $20,000; Brand B's decreased by nearly half in December.

4 Second week's GMV slightly lower than forecast, but not significantly.

Key Findings

1 November Campaign was the most successful of 2023.

2 Brand B's impact was significant due to new product

launches and effective promotions.

3 Brand A's promotion lacked differentiation, banners were

not effective.

Conclusion and Recommendation

Brand A : implement revised promotional strategies

- Collaborate with the Brand team for improved promotions

- Consider offering more gifts or lower product line discounts next campaign

Brand B: new strategies to improve sales revenue

- Schedule meeting with the brand team to discuss promotional

strategies

- Explore new revenue-generating strategies such as building bundle

of 6 listings of top 3 products

Thank You