Abbreviations Engineering Procurement and Construction ‘Xuan Mai real estate investment & business JSC Xuan Mai Housing Xuan Mai Corp Construction Investment and Initastructure Develop
PESTEL analysis
RESEARCH ON FACTORS AFFECTING BUYING DECISION
Qualitative research 32 1 Qualitative research objectives 32
3.1.1 Qualitative research objectives © Understand customer’s insight, customer's need
+ Lind out the trends in the real estate market
* Discover qualitative information about customers for the quantitative step of this research 3.1.2 Methods, questions interview
The study employed face-to-face interviews with respondents, specifically targeting customers who have utilized the Xuan Mai apartment or those seeking information about purchasing a home within a 5-kilometer radius of the project The interview guidelines can be found in Appendix 1.
Q1: How do you find oul and want to buy an apartacnt?
When deciding on an apartment, several key factors play a crucial role Respondents are asked to rate these factors on a scale from 1 to 4, where 1 indicates "Not important," 2 signifies "Less important," 3 represents "Important," and 4 denotes "Very important." This scoring system helps to identify the most significant elements influencing their decision-making process.
- Location, alility, infiastructure of the project
- Complete quality, management and operation service of project
Q3: What is your career field?
Age: 01 20-35 years old [136 — 45 years old CEằ 45 years old
- Number of samples: 15 Age ranging from 20 to over 45 years old
- Gender: 10 males, 5 females + Ovcupalion: + Administration, office, business al the onlerprisc, slate agencies: 10
‘The summary of the qualitative research zezult as follows:
Table 3 1 Customer’s expectation to buy an apartment
Jo you find out and want to buy an apartment?
Apartment price | billion VND — 1,2 billion VND 4
Apartment price 1,3 billion VND 1,5 billion VSD 4
When choosing an apartment, several key factors influence my decision-making process I prioritize location, assigning it a score of 4 for its critical importance Next, I consider the cost, which I rate as a 3, reflecting its significant role in my choice The amenities available also play a vital part, earning a score of 3, while the overall condition of the apartment is important as well, receiving a score of 2 These factors collectively guide my decision in selecting the right apartment.
Table 3 2 Affecting factors customer’s making decision of choosing apartment
Important factors to make Not Less | portant | Yet decision of choosing apartment | important important | °™” trnportan€
Location, utility, infrastructure of the project 9 3 6 6
Complete quality, manageinent and 0 1 6 8 operation service of project
From qualitative research, could sce that the factors which affect on buying customer decision are:
- Complete quality, management and operation service of project
- Location, utility, infastructure of the project
Types of apartment which mect most of customer need are:
1 bilkon VND + Apartment price | billion VND 1,2 billion VND
| Apartment price 1,3 billion VND — 1,5 billion VND
So, we should use information to find out real customers demand and auange the imporlant Eictors in the quantitative research
- Confirm customer's need, customnar’s insight in mid-range apartment segment
- Find out the factors which affect on buying decision of customers
The study involved a sample of 300 male and female customers from Ha Dong, Thanh Xuan, Dong Da, Hoan Kiem, Ba Dinh, and Nam Tu Liem, all located within approximately 15 kilometers of the Xuan Mai Complex project Participants were individuals who had previously used Xuan Mai housing but had never utilized iL services The age of the respondents ranged from 20 to over 43 years old.
The questionnaire consists of 11 questions designed to gather information about customers' needs, income, job status, perceptions, satisfaction levels, and expectations It has undergone multiple reviews to ensure accuracy before its official use The complete questionnaire is included in the appendix of this project.
Data collection to gather information by interviewing face to fice and by email, by facebook
Following are the data collection steps:
The survey team consists of 15 colleagues and friends, all of whom are salespersons at Xuan Mai Corp They possess extensive knowledge of real estate, particularly with a clear understanding of the projects within the Xuan Mai Complex.
Each team member can enlist assistance for conducting interviews or gathering information via email from customers In the quality control phase, one member will compile all questionnaires from the team, selecting only the clean and qualified samples for further processing.
Chart 3 1 Age and gender of survey’s respondents
AGE GENDER m20-35yearsold m 36-45 yearsold mfemale mmale mover 45 years old
Source: excel output © Age: Most of respondent are younger
- Above 55 years old: 6% ¢ Gender: Male is more than female
The majority of customers are young males seeking affordable housing options, particularly small area apartments that align with their financial capabilities Xuan Mai Corp can capitalize on this trend by designing apartment types that cater specifically to this demographic's needs.
WORKING FIELD Administration, business in enterprises, state agencies a free labor
Respondents mainly work in enterprise, state agencies with 89% and customers are free labor are 11%,
Most of customers have household income from over 15 to 20 million VND month ô Over 15-20 millions VND/month: 44%
: 10-18 imillions aver 18-20 millions ‘over 21 millions
3 2.4.2 Factors affecting apartment buying decision of customers
All respondents care about apartment price factor
- The number of respondents evaluating the apartment price factor is important: 72%
- The number of respondents evaluating the apartment price factor is very important: 28%
There are many types of apartment price from low price to high price Choosing the apartment depends on financial ability each customer
1,3-4,5 billions ai over 2,8 billiens In
Chart 3 6, Apartment price by job
Apartment price by job free labor — ® office, business, state agencies under 1 billions over 1,8 billions
Chart 3 7 Apartment price by income
10-15 milions #over15-20milions - #over21milions under 1 billions over 1,8 billions
Most of customers choose apartments with price fiom under 1 billions VND to 1-1,2 billions VND, as follows:
- Apartment cost 1-1,2 billions: 34% customers choose
+ Customers working office, business in enterprise, state agencies: 26.7%
+ Customers with household income over 15-20 millions: 28%
+ Customers with household income 10-15 millions: 6%
- Apartment cost under 1 billions: 32% customers choose
+ Customers working office, business in enterprise, state agencies: 31%
+ Customers with household income over 15-20 millions: 1%
+ Customers with household income 10-15 millions: 31%
- Apartment cost 1,3-1,5 billions: 24% customers choose
+ Customers working office, business etc in enterprise, state agencies:
+ Customers with household income over 15-20 millions: 14%
+ Customers with household income over 21 millions: 10%
- Apartment cost over 1,8 billions: 10% customers choose
+ Customers working office, business in enterprise, state agencies: 9.7%
+ Customers with household income over 21 millions: 9%
+ Customers with household income over 15-20 millions: 1% © Apartment acreage
Chart 3 9 Apartment acreage by income
10-15 milions mover 15-20milions = over 2: mitions
Most customers prefer to buy apartments less than 70 m2, as follows:
+ 28%: household income over 15-20 millions VND
+ 1%: household income over 15-20 millions VND
+ 14%: household income over 15-20 millions VND
+ 10%: household income over 21 millions VND
Apartment with above 90 m2 (3 bedroom, 2 toilet): 10%
+ 9%: household income over 21 millions VND
+ 1%: household income over 15-20 millions VND
- Respondent ratio evaluating promotion, sales policies factors are important: 43%
- Respondent ratio evaluating promotion, sales policies factors are very important: 21%
- Respondent ratio evaluating promotion, sales policies factors are less important: 30%
- Respondent ratio evaluating promotion, sales policies factors are not important: 6%
PROMOTION, SALES POLICIES Simportant miless important = notimportant #veryimprotant
Promotion, sales policies affecting to a lot of customers because these polices directly affect apartment price Good sales policy is one of the factors that stimulate consumers to buy products
REPUTATION OF INVESTOR very important 90% not important 6% important 3% less important: | 196
Most customers think that this factor is necessary when learning to buy an apartment
The better the reputation of the owner, the better the customer trusts their products
- 90% of customers think that the reputation of investor is very important
- 3% of customers think that the reputation of investor is important
- 1% of them think that it’s less important
- 6% of them think that it is not important © Location, utility, infrastructure
Location, utility, infrastructureof the project are the important factors that customers pay attention These factors determine the price and value of the apartment
LOCATION, UTILITY, INFRASTRUCTURE very improtant 8% important 6% not important Jo%
- Location, utility, infrastructure are very important to 78% respondents
- Location, utility, infrastructure are important to 16% respondents,
- 6% of respondents think that location, utility, infrastructure are not important © Complete quality, management and operation service
‘The customer's opinion on complete quality management, operation service factor is as follows:
Chart 3 13 Complete quality, management and operation service
Complete quality, management and operation service mt EE not important 3%
\ very improtant less important important
Reasonable apartment design is one of the factors that customers ars interested in buying an apartinent
- Reasonable apartment design factor is very important to 57% customers
- Reasonable aparunent design factor is important to 33% customers
- Reasonable apartment design factor is less important to 10% customers
In summary, after analyzing the data collected, it can be seen that the main factors that customers are vary interested in buying the apartment as follows:
* Apartment; 100% of customers think that the cost of the apartment is very important and iinporlanl
- 6694 oẽ custorners inlerosled in buyùng apartments undor 1 billion to L.2 billion
ND, area of 60-70 m2 (2 bediooms, 2 toilets) and 40-45 m2 (2 bedrooms, 1 toilet)
JJousehold income of customers are from 10 to 20 million VND per month and $7,7% of customers work office, business, ete in enterprise, stale agencies
A significant 34% of customers are interested in purchasing apartments priced between 1.3 billion and over 1.8 billion VND, typically ranging from 80 to over 90 m², featuring 3 bedrooms and 2 bathrooms These potential buyers have a monthly household income exceeding 15 million to over 20 million VND, with 31.4% employed in office roles, businesses, or state agencies.
A comprehensive quality management and operational service is crucial, with 97% of customers prioritizing these factors The quality of apartments, including aspects like construction standards and fire safety, is frequently highlighted in the media Additionally, residents are concerned about maintenance fees and the management of building operations Location and amenities are also significant, as 94% of respondents value convenient transportation, green spaces, and facilities such as swimming pools and gyms Furthermore, 93% of customers research the reputation of the investor before purchasing an apartment, recognizing that a reputable investor is essential for ensuring the value and quality of their future asset.
A significant 90% of customers prioritize apartment design, which should be tailored to the overall project area to effectively categorize apartment sizes Buyers prefer efficient layouts that maximize usable space Additionally, while 64% of respondents are drawn to promotional offers and sales policies, these incentives primarily accelerate purchasing decisions rather than serve as the main determinants in the choice to buy an apartment.
3.2.43 Awareness of customers about Xuan Mai brand
Chart 3 15 Awareness of customers about Xuan Mai brand
Awareness of customers about Xuan Mai brand ever known Xuan Mai Corp —_®| never known Xuann Mai Corp
- 88% of customers have ever known Xuan Mai Corp brand
- 12% of customers do not have ever known Xuan Mai corp brand
- 21% of customers have ever rented/bought Xuan Mai products or their relatives, their friends have ever rented/buy Xuan Mai products
- 79% of customers have never rented/bought Xuan Mai products or their relatives, their friends have never rented/buy Xuan Mai products
Xuan Mai's brand is widely recognized among local customers, and to expand its reach to new markets, it is essential for Xuan Mai to enhance its media promotion efforts.
Among customers who have rented/bought Xuan Mai apartments, customers rated as follows:
Chart 3 16 Customer’s evaluation of Xuan Mai product
Customers's evaluation of Xuan Mai product
Quality of management operation mmuuay mm
3.2.4.3 Assess customers satisfaction and loyalty with Xuan Mai brand
A recent survey indicates that 31% of customers are interested in renting or buying apartments in Xuan Mai in the near future Notably, 49% of these customers have previously rented or purchased properties in Xuan Mai, or their relatives have done so, and they are likely to continue investing in Xuan Mai's offerings.
Xuan Mai 51% of customers have never used Xuan Mai products and now want to use Xuan Mai products,
Chart 3 17 Evaluate customers liked to use Xuan Mai’s product
Evaluate customers liked to use Xuan Mai 's product
'E Customer used to rent/purchase Xuan Mai 's product
= Customer never used to cent/ourchase Xuan Mai's produet
A remarkable 72% of customers who have experienced Xuan Mai's apartments express a desire to continue using their services This statistic highlights the quality and reputation of Xuan Mai's offerings, fostering customer trust and loyalty.
Evaluate customer loyalty mCustomersiiked to continueusing —_ am Customers do nat liked to continue using,
The reason customers choose the apartment of Xuan Mai are:
= Good reputation of the investor 87%
Chart 3 19 Reason for choosing Xuan Mai products
Reason for choosing Xuan Mai products
Good reputation of the investor 87%
3.2.44 The source that helps customer to aware about Xuan Mai Corp
Source giving messages, products of Xuan Mai to customers:
- 55% of website ads/ Google ads
- 22% of banner advertising on internet
Chart 3 20 The channels help customer know about Xuan Mai corp
What channel helping customers know about
Printed newspaper 2% teatters INE G9 Svs 7a
Bonner dertsing Sn internet TN 222%
In a successful campaign, the most impactful channel is online newspapers, followed by website and Google advertising The third tier includes VOV and bank advertising, while Facebook ads and personal networks such as family and friends rank fourth When launching a project, Xuan Mai utilizes all major communication channels to maximize project visibility and allocates a larger budget to the most effective channels to attract a greater number of customers.
Data set for regression analysis has only 65 cases I exclude all the consumers who haven't used Xuan Mai products before
Adjusted R | Std Error ofthe | R.Square | F Sig q Square Change _| Chan: Change
| [sẽ sof es] ee mỈ sa| de om] a Predictors: (Constant), 04.6.1 reasonable apartment design
€eeielsns | Coefficients Interval for 8 Core ations Statist os
Continue to use the product-1.561 0,246 Reasonable apartment design
PLANNING MEDIA FOR SALES AND SALES PERFORMANCE
SALES PERFORMANCE RESULTS OF XUAN MAT
COMPLEX PROJECT, HA DONG, HA NOI
4.1 General marketing plan for sales of Xuan Mat Complex project
The primary target audience for mid-range apartments consists of young consumers aged 20-35, with monthly incomes ranging from 10 to 20 million Most of these individuals are employed in offices, businesses, and technical roles within enterprises and government agencies Given their frequent use of the internet and various media channels for information, Xuan Mai should prioritize Digital Marketing strategies, alongside Direct Marketing activities, to effectively reach this demographic.
‘0 conducted sitmultaneously ta promote offectiv: sales Tolal value of Xuan Mai Complex project: 1.201.568.398,575 VND Maximum Marketing Budget (199: 12.000.000.000 VND
‘Total number of apartments’ 1008 apartments
Estimated communication time: 15 month (fom September 2017 to TDeecmiber 2018)
Target: Sell 100% of apartment after 15 months
‘Xuan Mai Complex started selling apartments in October 2017, Marketing plan is divided into 5 stages:
Phase 1: From September 2017 to December 2017 Phase 2° From January 2018 to March 2018
Phase 3: From April 2018 to June 2018 Phase 4: Krom July 2018 to September 2018
Phase 5 l'rom October 2018 to December 2018
Xuan Mai Complex has 26 floors and 1008 apartiucnts Sulcs plan is divided imo 5 slages
Stage 1: Sell 5 floors (floor 4, 12, 13, 24, 25) Stage 2: Sell 5 floors (floor 6, 7, 15, 20, 23) Stage 3: Sell 5 Doors (floor 3, 8, 11, 14, 26) Stags 4: Sell 5 Doors (Moors 5, 17, 18, 22, 21) Stags 5: Sell $ Doors (Moors 9, 10, 16, 19)
The sales plan is adaptable based on real-time sales performance; when sales reach 70% of a given stage, Xuan Mai will expedite the sale of the next floors ahead of schedule Xuan Mai Corp collaborates with three distribution companies—Xuan Mai Housing (XMH), Dat Xanh, and Phu Tai—to market the apartments in the Xuan Mai Complex.
XMH, a subsidiary of Xuan Mai Corp, collaborates with Dat Xanh and Phu Tai, two real estate trading floors, to distribute apartments associated with XMH.
Mai performs overall communication, distribution companies make sales and these distribution companies themselves carry out communications for them to make sales
The overall communication is very important to the sales activity of the project The distribution companies only sell well when Xuan Mai Corp continuously communicate throughout the sales period
4.2 Detail Marketing plan for Xuan Mai Complex project
The marketing plan spans 15 months, from September 2017 to December 2018, with a budget allocated equally on a weekly and monthly basis However, adjustments to the plan may occur during implementation based on real-time factors such as costs and timelines.
NO Content Description Unit | Amount | Unit price | Total price
1 Vietnamnet.net estate Top 2 Article 14 10,000,000 | 140,000,000
2 | Vnegresvn real estate Article 1 15,000,000 | 210,000,000 business Top 1 items of
3 |Dawicomw real estate Article 15 4,000,000 60,000,000 business
$— |24hcamwn PR posts (Type 1) | Article 15 5,000,000 75,000,000
6 | Cafefvn Item of real estate | Article 15 6,000,000 90,000,000 handling
NO ‘Content Description Unit Amount Unit price Total price
7 |Baddongsancomvn | Hot news top 1 Article 4 11,500,000 | 161,000,000
9 |realimevn Hot news top 1 Article 15 4,000,000 | 40,000,000,
10 | thuonghieucongluan | Item of real estate | Article 10 5,000,000 | 50,000,000
1ã | laodong.com Investment page | Article 10 5,000,000 | 50,000,000
1 | Dantri - Cater - Home/ category | Week 28 10,000,000 | 280,000,000
Vneconomy Mobile ads ơn Dantr -
3 GỤN DA WGK SE TES: | proysjesay ‘Week 28 10,000,000 | 280,000,000 website
4 | Belick mobile Home! category + | Week 28 10,000,000 | 280,000,000 s | Zalo Week 28 5,000,000 | 140,000,000
‘Focus on apartment building, office building, deploy in the first month of each sales period
Include: Articles, fan page management, KPT
‘measurement through the like, share, and email, customer number phones
1 | Events for each period cael Day 4 150,000,000 | 600,000,000 conference
2 Restalesice aay Xuan Mai Day 2 20,000,000 | 440,000,000 every fem rer Complex Project
3 Gifts for customers umbrellas, Piece 1,000 150,000 150,000,000 raincoats,ete
4 | Gifts for customers | Cups Piece | 2,000 70,000 | 140,000,000
NO ‘Content Description Unit Amount Unit price Total price
1 | VOV @Narional radio) | moming/ spot 60" | 355 | 9,000,000 3,195,000,000 afternoon
2 Laeaflets a week 30.000 leaflets for | sheet | 1,830,000 350} 640,500,000
6 Fence of project Hiflex canvas Package š 60,000,000 | 120,000,000 ơ Set of letter and
7 vent invitation eters | SUCH se | 1,000 12,000 | 12,000,000
8 some streets around Piece 500 325,000 162,500,000 project
Selling real estate projects differs from ordinary goods, as it involves a specific timeframe influenced by market conditions and project size The marketing strategy adapts dynamically to the market situation and the sales pace at each stage The Xuan Mai Complex features 1,008 apartments with sizes ranging from 47 m² to 49 m² (two bedrooms, one bathroom), 62 m² to 68 m² (two bedrooms, two bathrooms), and 80 m² (three bedrooms, two bathrooms).
Apartment prices are from 830 millions VND to 950 millions VND (with apartment 47 m2 — 49 2), and fiom 1 billion VND to 1,2 billion VND (with apartment
Apartments ranging from 62 m² to 68 m², with an average price of 1.5 billion VND for an 80 m² unit, are well-suited for the mid-range market segment Consequently, this project has garnered significant interest from potential buyers.
Before selling the project in October 2017, Xuan Mai ran the media fiom
September 2017 to introduce the project to the market To promote the new project,
Xuan Mai should enhance its media presence through PR articles on major online newspapers like Dantri.com, VnExpress.net, OafeF, and Batdongsan.com.vn Additionally, online banners on reputable sites such as Vietnamnet, Dantri, CafeLand, and VnEconomy are essential An indispensable channel for outreach is Facebook Furthermore, Xuan Mai frequently organizes direct marketing activities to engage with its audience effectively.
- Organize big open sales caremony every twro months with hiph value rewards for customers,
- Organize small open sales ceramony every two week with smrall gift for customers
+ Use Inaflels, street banner, and some types of publication for selling
- Send SMS and other tools
Use positive communication tool is VOV channel
Xuan Mai Corp manages comprehensive communication across all major channels to disseminate project information widely, utilizing online advertisements in newspapers and reputable real estate websites, as well as direct marketing activities This strategy aims to attract a diverse customer base to the Xuan Mai project Consequently, distribution companies engage in their own targeted outreach to gather potential customers, followed by consultation and apartment sales.
4.3, Sale results of Xuan Mai Complex project
After Xuan Mai ran media, advertising, distribution companics very hard in sales activities, sales results as follows:
Table 4, 2 Sale results of Xuan Mai complex project
Number of suld Oct | Noy | Dec Jan | Keb | March Apeil | May | Jun apartment 2017 | 2017 | 2017 2018 | 2088 | 2018 2018 | 218 | 2018
Total mumber of sald apartment ie 8 3 49 52 B 398 252 | 07 “8
Figure 4, 1 Total number of sold apartment of Xuan Mai complex
Total number of sold apartment of Xuan Mai
“—#—Total number of sold apartment
Oct2017 Nov.2017 Dec2017 Jan.2018 Feb2018 March.2018 April.2018 May.2018 Jun.2018
From the above figures show that:
- From October 2017 to February 2018, the number of sold apartments increased slightly over the months
- Especially, the number of sold apartments increased highest in March, April 2018 with 328, 252 apartments, it is the highest number of transactions for 9 months
- After 9 months, amount of sales result achieved 97% total of apartments
Xuan Mai Corp has three distribution companies: Dat Xanh, Phu Tai Land, Xuan Mai
Housing Sales results of three companies as follows:
Table 4 3 Sales results of three companies pacar ag Oct | Nov | Dec | Jan | Feb | March | April | May | Jun distributors 2017 | 2017 | 2017 | 2018 | 2018 2018 2018 | 2018 | 2018
Dat Xanh 7 | 3 | a9 | 22 | 33 | as6 | am | 38 | a Phu Tai Land 9 | nu ] wm] as | wm] nm | so | a1 | 28 Total z2 | 33 | 49 | s2 | 73 | 328 | 282 | 97 | 68
Source: Business Department of Xuan Mai corp
Figure 4, 2 The number of sold apartment by the distributor
The number of sold apartment by the distributors
—e—Xiian Mai housing — —8—Datxanh - ——PhuTai Lạng
Source: Business Department of Xuan Mai corp
Dat Xanh has highest sales result in 3 companies because this is a big distribution company and had good sales force Dat Xanh sold 460 apartments of Xuan Mai
Complex Phu Tai Land rank the second in three companies, total apartments sold by
Phu Tai Land offers a total of 262 apartments, while Xuan Mai Housing, a relatively new distribution company under Xuan Mai Corp, has achieved impressive sales with 252 apartments sold.
Table 4 4 Xuan Mai Housing’s sales result
Sold apartment Pian | Result | Rate %)
Xuan Mai Complex has achieved impressive sales results, exceeding expectations significantly In the first quarter of 2018, sales reached 224% of the planned target, while in the second quarter, they achieved 138% of the plan The sales period is scheduled to run from October.
2017 to December 2018 but the number of sold apartments achieved 974/1008 apartments (97% in Jun 2018) This is successful result, that is the combination between effective marketing activities and good distributors
CILIAPTER 5 PROPOSE SOLUTIONS TO ENEIANCE EFIICIENCY
5.1 General comments on the marketing activities of the company
Xuan Mai Corp has no marketing department ‘[herefore, Xuan Mai Corp has ional PR aclivilics to creale the brand for Kuan Mai Customers know Xuan no profs
The Mai and Kuan Mai projects have been launched in Hanoi, yet many customers remain unaware of the Xuan Mai brand and its social activities Most of the current projects are located in the Ha Dong district, but there is still limited recognition of the Kuan Mai brand in other areas of Hanoi.
Xuan Mai Complex is the inaugural project developed by Xuan Mai Corp, with its marketing plan receiving approval from the Investment and Business Committee Subsequently, XMH will oversee and execute the marketing activities for this project.
XMH, a new subsidiary of Xuan Mai Corp, is currently enhancing its organizational structure To facilitate the sale of apartments at Xuan Mai Complex, Xuan Mai Corp has engaged two additional distribution companies However, many customers remain unaware that Xuan Mai Corp also operates a distribution company, Xuan Mai Housing (MH).
5.2 Propose solutions to enktance efficiency in marketing
Xuan Mai is a reputable company in the mid-range real estate market, recognized for its advanced construction technology and high-quality projects The company consistently delivers projects on schedule and ensures full legal compliance With unique advantages in production and construction, Xuan Mai stands out among competitors To enhance brand recognition and professionalism, several solutions are proposed to further expand the company's reach to more customers.
For Xuan Mai Corp (XMC)
Xuam Mai should si up marketing department to make brand name, communication, PR, professional advertising for Xuan Mai in gencral and eal estate projects of Kuan Mai in particular
Add personnel for customer care department after sales At present, the workload of this department is overloaded so all staf lave not served thoughtfully to all customers
For Xuan Mat Housing (XAMTD):
To enhance sales performance, it is crucial to build a stronger sales team in both quantity and quality Currently, XMIT has 15 sales personnel, while Phu Tai Land has none, and Dat Xanh boasts 80-100 team members, highlighting a significant disparity in staffing By developing a competent sales team, XMIT can improve its business capabilities and achieve better results for the company.
Develop persounel training process, especially personnel of business department
‘This team offen communicates with customers so they need good training to tring prestige image of Kuan Mai lo customers
Promote XMH images for customers to know XMH is the direct distribution company of Xuan Mai Corp