tiểu luận hypdream best trip for your dream

We have a mission to protect users' sleep and bring them greatexperiences, as our slogan: Best trip for your dream.HypDream's products are aimed at sleeping pillows, but especially here

BEST TRIP FOR YOUR DREAM

VŨ ĐỨC HẢI 030805170346 06

CAO PHÁT LỢI 050606180198 07

MAI LÊ HOÀNG KỲ 050606180153

Products and special features

Sleeping pillow made from tea grounds

Fragrant herb bag

Product strategy Pricing strategy Distribution strategy Commercial strategy Promotion and After sale service

FINANCIAL PLAN

PERSONAL ORGANIZATION

EXECUTIVE SUMMARY1

In the context of the country's growing development today along with the advancement of science and technology, technology has created many breakthroughs to bring users the best values and experiences However, in order

to achieve the results they have to trade with time, family, especially their health, when they cannot balance these factors, they will fall into states of stress, fatigue Tired from worrying and overwork and that is why insomnia occurs more and more.

Embrace the increasingly complex trend and realize how important sleep is So HypDream was born, Hyp stands for "Help you protect" In addition, "Hyp" is also an abbreviation of the name of Hypnos, the name of the god of sleep in Greek mythology We have a mission to protect users' sleep and bring them great experiences, as our slogan: Best trip for your dream.

HypDream's products are aimed at sleeping pillows, but especially here our pillows are combined with natural products The pillow core is made from the main raw material of dried tea grounds, combining natural ingredients to create scents, improve health and sleep for users Not only that, but these preparations make perfumes that help improve sleep, which are extremely safe and are widely used as treatment.

HypDream pillow is combined with floral scents such as Lavender, Hops, Daisy, Rosemary, Mugwort, giving users a gentle scent, making it easy to fall asleep.

H Y P D R E A M

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Environmental friendliness For a happy life

Core values

“Becoming the leading brand of pillows made from tea grounds and natural products in Vietnam in terms of health products for life.”

Vision:

HypDream not only brings value to customers

but also brings full life to employees and

generates profits for investors who believe in and

devote themselves to the company With the

original ideals when establishing HypDream, it

is community-oriented and contributes to social

welfare.

With the set goals and orientation, we will

become the leading company providing pillow

products made from natural products in Vietnam.

Mission

HypDream was born with the mission of bringing a good night's sleep to all customers with pillow products combined with natural products to create comfort and convenience with a variety of pleasant scents to help customers have a good night's sleep, get a natural deep sleep, easy to start a new day full

of energy with abundant creative inspiration We are always committed to bringing good quality products, safe for health To bring the highest satisfaction to customers is our pride

2023 Produce more diverse products.

2030 we will become the leading supplier of natural bedding products in Vietnam.

2035 exports to European markets.

December 17, 2021 Launching ceremony of HysDream pillow brand combined with natural products.

January 5, 2022 The first store on Ngo Gia

Tu Street, District 10, Ho Chi Minh City officially opened.

June 4, 2022 inaugurated HysDream's textile factory.

Goals

Milestone

Goals &

Milestones

MARKET ANALYSIS3

Market Opportunities

The development of Vietnam's economy in recent

years has also had a positive impact on business

activities, including the pillow business in Vietnam.

Vietnam's membership in the WTO has created a

favorable environment for business activities and

development However, associated with the

opportunity is the competition of companies in the

same industry with each other.

On the other hand, the bedding business is much like

the fashion business Although it is not a new trend,

it is still hot in the current market Sleeping pillows

are an essential need in people's daily lives Whether

you are in a rural or urban area, every home uses

pillows to help with daily life Pillows are a

diversified product for the consumer segment,

including the low-mid-high customer segment.

Therefore, when trading in pillows, they are not

afraid of being saturated in the market and also bring

high profits to sellers.

However, this is an old market and there are many brands that already have their own market share But besides that, there are still many segments that do not have the appearance of the big boys and is a potential niche market that is pillow products made from tea grounds with dried herbs and flowers.

Therefore, we at HypDream decided to make pillow products from nature to serve customers who want a good night's sleep and are filled with the scents they like In addition, HysDream's products are in line with the current market trend

of environmental protection Natural pillow products as well as pillow fragrances help users enjoy a good night's sleep to the fullest.

MARKET SIZE

million people It has become the place with the largest population in the country Of which, men accounted for 48.7% and women for 51.3% However, if we include unregistered residents, the actual population of Ho Chi Minh City is more than 14 million people.

The population of Ho Chi Minh City 2021-World

Population Review

This is a busy market with a dense population like Ho Chi

Minh City It is an opportunity for start-ups to thrive And

this is in line with what HypDream aims to do.

Besides, the price of a mid-range pillow product ranges

from 200,000 VND to 400,000 VND, while the market

size is estimated at 2800 billion to 5600 billion VND For

HypDream, this is a lucrative market With the average

income in Ho Chi Minh City at about 9 million VND a

month, which is quite high compared to the average level

of the whole country People are more conscious of their

spending on health products after the arrival of the

COVID-19 pandemic

This is also an opportunity and also a challenge for Hypdream in terms of entering the market when there are many other competitors But with the difference in products that are scents and environmental friendliness, we believe that we will have our own market share and place in the hearts

of customers.

This is also an opportunity and also a challenge for Hypdream in terms of entering the market when there are many other competitors But with the difference

in products that are scents and environmental friendliness, we believe that we will have our own market share and place in the hearts of customers.

According to a pillow manufacturer, Only 18% of people surveyed know that pillows

should be changed every 2 years The rest are completely vague about how long a pillow

is used for Meanwhile, The Sleep to Live Institute (The Sleep to Live (USA)

recommends changing pillows every 6 months In fact, there is no specific evidence on

how long a pillow's lifespan is Many sleep experts recommend that if you fold your

pillow in half and it doesn't unfold on its own, you throw it away Since then, the

function of supporting the head and neck has almost disappeared.

In general, Vietnamese bedding, pillows, and cushion products are gradually dominating foreign products, thanks to the efforts of Vietnamese mattress enterprises to improve the process and quality

People over 25 years old who have a need

to improve sleep quality and a need to gift products to relatives and friends, elderly people, and people who have an income of about 10 million per month.

Specifically, the mid-market segment in the bedding market in Vietnam.

Products range from popular to high-end, from domestic to imported goods Vietnamese goods are not "outrageous" in terms of purchasing power compared to big brands from Thailand, Taiwan, Korea, etc With the average value of an order to buy blankets, pillows, and mattresses of 4 million VND, the retail market size will be about 800 million USD and grow steadily every year.

Survey on pillow market in Vietnam

Survey on pillow usage time

Target customer segment

Competitors
analysis

General features

Combining ingredients derived from nature: using herbs, dried flowers,

creating scents Diversified products, sizes and uses: there are many sizes

and product segments to suit consumer needs

Suitable for all ages: from children, adults to the elderly

Similar business areas and distribution channels: concentrated in Ho Chi

Minh City, distributed on e-commerce sites.

Differences

HypDream sleeping pillow uses tea grounds as the main material to make

the pillow, which is dried and disinfected Using green, clean materials in

accordance with environmental protection criteria, limiting waste from

tea HypDraem sleeping pillow has a variety of scents, suitable for medical

preferences and needs, as well as features in healing and improving sleep

and health.

HypDream's products have a longer shelf life (about 1

year) than competitors The reason is that the main raw

material is from dried tea grounds, combined with aseptic

preservation technology In addition, the HypDream

pillow is easy to maintain and clean.

Name Dreamlife Nam Nguyên Dược Company Logo

Product Herbal pillow Herbal pillow and neck pillow Price 130.000 -250.000 VND 150.000-330.000 VND Customer segment Infants, children, adults

Advantage

Producing 100%

natural herbs Has been on the market for many years

Produced from 100% natural herbs There are a variety of items Gain the trust of customers.

Address

173 Nơ Trang Long, P.

12, Binh thanh district,

HCM City

No 69 Street No 7, Residential Area, Binh Chanh, HCM City

Reviews from

customers Good Very good

Infants, children, adults

DIRECT COMPETITORS

Indirect competitors

Currently on the market, there are many choices of pillows, which give the appearance of high-end pillow lines that go with bedding This is a heavy indirect competitor to natural pillow products On the market, there are many types of blankets and pillows made from many different materials, such as cotton, velvet fabric, felt fabric, brocade, silk, etc These materials are all very soft and warm to help sleep It is delicious, smooth and much more comfortable The high-quality bedding set has a smooth, cool fabric surface that feels like pampering and soothing the skin No more worrying about skin diseases that may be acquired With natural ingredients without using chemicals, high-grade bedding is always safe for health, including children when their immune systems are still not good Features such as airiness, elasticity, and softness ensure the basic service required for rest From there, the user will not feel any pain or discomfort in the contact area With a high-quality bedding set, the material used

to produce the bedding must also be of high-quality material, which means that the life of the high-quality bedding set is very long.

Convenient location for buying and

selling products: Location is one of

the strengths and also an advantage of

the company The central location is

convenient for trading activities as

well as attracting customers.

Get services that bring satisfaction to

customers: When customers come to

the shop to shop, they can enjoy cups

of tea, or choose and make the

pillows they want by themselves.

Young and enthusiastic staff:

Having a young and enthusiastic team in the profession will bring many creative ideas that can be jointly developed and perfected into a business that is more suitable for the market This is both an advantage and a disadvantage, but HypDream determines that this is one of the human advantages that Hysdream has.

Competitive advantage

There is a variety of products as well as suitable fragrance for many customer

segments Exclusive, soft pillow formula brings a pleasant scent.

HypDream pillows are not usual soft products but they’re good for health and

help people to have a deep and relaxing sleep.

Pioneer: HypDream sleeping pillow with the main ingredient is the first tea

residue in Vietnam, helping to improve sleep, bringing a gentle scent,

cherishing each sleep for customers.

Meeting the needs of customers: along with the trend of green living and the

desire to improve sleep, HypDream pillow uses dried tea grounds as the main

raw material, contributing to environmental protection At the same time,

combining scents from flowers helps customers have better experiences and

contributes to improving their own health.

There is a variety of products

as well as rich scents suitable for many customer files The business has five pillow products made from tea and dried herbs and flowers, such

as Oolong tea pillow, Daisy tea pillow, Mint tea pillow, Rose tea pillow, Angelica and rose leaf tea pillow The combination above Not only

is comfortable for the user, but it is also helpful in protecting the environment, which is one of the problems

of our time The products have the same characteristics

as normal pillows and come with many options Scents can be mixed together, thereby creating product diversity and getting more customer files.

Products are reasonably

priced Catch up with

the trend of green

living and health (S3)

Diversity of product

scents.(S4)

The product has not built a brand name compared to competitors (W1)

It takes a long time to build customer trust.

(W2) Must change the pillowcase every 2-3 months (W3) The distribution channel system is still limited (W4)

Environmental problems need to be solved (O1) Today, people have a sense of environmental protection and are building a green environment (O2) People are becoming more interested in their health and sleep, particularly at night.

(O3)

As products become more and more diverse, people tend to use natural products (O4)

Building a reputable brand takes time (T1) Young start-up team, not much experience.

(T2) Competition: Being competitive on price, product quality, and service quality (T3) Easy to imitate and always improve the product (T4) People's awareness of pillow usage time (T5)

ST

(S1,S2,S3,S4,O1,O3,O4)

WO (W1,W4,O1,O3,O4)

WO

(W1,W4,O1,O3,O4)

WT (W1,W2,W3,W4,T1,T2,T3,T5)

New products bring health to people (S1)

Friendly products for the environment (S2)

Products are reasonably priced Catch up with the

trend of green living and health (S3)

Diversity of product scents (S4)

The product has not built a brand name compared to competitors (W1)

It takes a long time to build customer trust.

(W2) Must change the pillowcase every 2-3 months (W3)

The distribution channel system is still limited (W4)

Environmental problems need to be solved (O1)

Today, people have a sense of environmental

protection and are building a green environment.

(O2)

People are becoming more interested in their

health and sleep, particularly at night.(O3)

As products become more and more diverse,

people tend to use natural products (O4)

Building a reputable brand takes time (T1) Young start-up team, not much experience (T2)

Competition: Being competitive on price, product quality, and service quality (T3) Easy to imitate and always improve the product (T4)

People's awareness of pillow usage time (T5)

SWOT

ANALYSIS

4THE BUSINESS

- Business modeling.

- Continuously closely monitor work efficiency.

- Have a sales and marketing plan.

- Budget estimates.

- Be ready in any situation, calmly face the unexpected.

ACTIVITIES

- New products, suitable for all ages.

- Environmental friendliness.

- Cherish the user's

sleep.

- Various models.

Fair pricing.

- Clean ingredients, safe for users.

- Natural materials, safe for users.

- Good warranty and after-sales service.

PROPOSITION

- Product information and events are constantly updated.

- Professional customer care team.

- Products are easy to return

- Gratitude program

on holidays and birthdays.

- Suitable for all ages.

- Luxury spa and massage parlors.

KEY RESOURCES CHANNELS

- Resources for input materials

- Resource of knowledge (recipe for making

pillows)

- Financial resources

- Distribution channel resources

- Technology and machinery resources

- Cost of raw materials

- Store maintenance costs

- The cost of hiring

- Product wear and tear costs

- Revenue from customers who order directly through the store

- Revenue from selling products through

intermediary partners.

Canvas model

SLEEPING PILLOW MADE FROM TEA GROUNDS According to our observations, there is a large number of

people who are interested in health and a healthy lifestyle.

On the one hand, their living conditions have improved

compared to before, resulting in people having time and

financial resources to take care of their health In addition,

people are tending to live environmentally friendly, using

environmentally friendly products On the other hand, new

diseases or epidemics appear more and more in modern

life If people lead a healthy lifestyle, they can protect

them from these diseases.

Currently, the sleeping pillow market has many features to

protect human health and improve sleep However, the

products are not guaranteed for the time of use, as well as

being environmentally friendly Therefore, we decided to

come up with the idea of developing a sleeping pillow

from tea grounds, both improving the user's sleep, being

environmentally friendly and bringing many other benefits.

Products and special

features

Heat clearing, bright eyes, lower blood pressure.

Who should use: Suitable for people with pain, high blood pressure, headache, often watery eyes, blurred vision due to liver heat, restless sleep.

Heat clearing, detoxify, anti virus.

Who should use: Suitable for people with pressure headaches, keratitis caused by viruses, eyesore.

Beauty care, skin care.

Who should use: Suitable for people who want to improve skin health, freckled, pimples due to hot liver.

Low blood pressure, headache relief, arteriosclerosis.

Who should use: Suitable for people with headaches due to sinusitis, high blood pressure, women who are menstruating or postpartum.

available in Vietnam Each type is used to help users feel relaxed,

relieve headaches, feel comfortable… But depending on the

requirements of each customer, each type will be suitable for

each person according to the products below:

Natural cotton, oolong tea grounds

Natural cotton, tea grounds, daisy petals

Natural cotton, tea grounds, rose leaf

Natural cotton, tea grounds, angelica leaves, rosace leaf

Not everyone likes to lie on pillows made from tea grounds or natural materials Instead, the business HysDream has made fragrant herbs and stuffed them in small bags

to meet the needs of customers when lying on rubber pillows or air pillows but still want to feel the scent from all kinds of products herbs to induce more vivid sleep depending

on the herb used.

Herbal sleep pillows are a wonderful way to incorporate herbs into the lives of your friends and family They are simple items: fragrant herbs stuffed into small pouches and then placed inside the pillowcase of a favorite pillow The scent helps the person sleep well and can even help create vivid dreams depending on the herbs used.

Fragrant herb

bag

Known for its relaxing properties, lavender is a great herb to add to a pillow while sleeping Used alone, lavender buds provide a peaceful quality of sleep for both the elderly and young children If the lavender seems to have lost its scent, gently crushing and breaking the buds will help release more lavender oil.

Lavender

Use hops to calm nerves; they're

perfect for the night before a big test

or to help your college student relax

in a new environment.

This flower has a natural apple fragrance and this is a type that children love very much This flower is often stuffed inside teddy bears so that small children can hug

it to make it easier to fall asleep.

Hops

Daisy

This is an interesting herb to keep in your pillow Unlike previous herbs, rosemary actually helps you to have vivid dreams.

For many people, the ideal sleep is the time to deal with our daily lives For those who believe in this idea, dreaming can be a way to solve problems and help feel balanced during the day.

From time immemorial, wormwood

has been used in food and drink to

this day But now that wormwood is

also used to make herbal flowers,

they work to stimulate vivid dreams,

wormwood is an unusually growing

herb Combine it with rosemary, and

you have an herbal pillow that also

makes your dreams a lot more

enjoyable Wormwood is known to

help relieve bad dreams and anxiety

as well as help with insomnia.

Rosemary

Mugwort