(Tiểu luận) topic the demand for volunteer tourism among young people in hanoi

Derived from the necessity ofunderstanding the needs of young people for volunteer tourism, this survey wasconducted with the topic “The demand for volunteer tourism among young people i

Tourism & Hospitality Faculty

3 Nguyen Quang Huy

4 Pham Thi Anh Tuyet

5 Ha Thi Que Anh

6 Do Tung Lam

7 Bui Thao Phuong

Hanoi, October 2022

Table of Contents

I Theoretical basis 2

II Practical basis 3

III Objectives, scope and methods of the survey 3

3.1 Survey objective 3

3.2 Survey object and scope 4

IV Survey Result Analysis 4

4.1 Perspectives about volunteer tourism 5

4.1.1 The answers from Volunteer tourism experienced tourists perspective 5

4.1.2 The answers from unexperienced volunteer tourism tourists 13

4.2 Tourists behavior when taking part in volunteer tourism trip 15

4.3 General information 18

V Discuss the survey results and propose some solutions and recommendations 21

5.1 Discussing the survey results 21

5.2 Solutions to develop volunteer tourism as a tourism product 22

According to the development trend of society, tourism has been playing animportant role in the world economy in general and Vietnam's economy in particular.Tourism contributes a significant part to GDP and creates career opportunities for apart of Vietnam's population The development of the tourism industry has alsobrought development benefits to many other economic sectors, especially thoseclosely related such as hotels, restaurants, transportation to economic companies such

as companies providing local goods and services, tourism, insurance, etc (Goeldner et

al 2006)

One of the more recent forms of tourism to emerge is what has become known

as Volunteer Tourism, the practice of individuals going on a working holiday,volunteering their labor for worthy causes According to Wearing, a traveler who

" for various reasons volunteers in an organized way to undertake holidays thatmight involve aiding or alleviating the material poverty of some groups in society, therestoration of certain environments, or research into aspects of society orenvironment" is referred to as a volunteer tourist (Wearing 2001: 1) Volunteertravelers should not be confused with "working tourists," who are typically travelerstaking a "gap year." Some "working tourists" work for pay while traveling, thereforethe distinction should not be made Volunteer tourists are not paid when they aretraveling Instead, people pay in a number of different ways for the right to volunteer(Wearing 2001; Ellis 2003)

Volunteer tourism is located within such frameworks, where efforts are made tocreate a travel style that is more friendly or beneficial to the local population and theecosystem (See also Wearing and Neil 1997; Wearing and Neil 2001; Weiler andRichins 1995) In one of the most comprehensive volumes specifically devoted to thestudy of volunteer tourism, Wearing (2001) situates volunteer tour- ism within thefield of alternative tourism and ecotourism and suggests that volunteer tourism has thepotential to induce change, specifically "value change and changed consciousness"(Wearing 2003) Volunteer tourism is frequently seen as an alternative to thedrawbacks associated with other forms of tourism (Gray and Campbell 2007), or is atleast presumed to bring about positive changes in either the volunteer tourists (Broad2003; Brown and Morrison 2003; Campbell and Smith 2006; Cousins 2007; Halpennyand Caissie 2003; McGeh 2003) Wearing suggests that volunteer tourism has positiveinfluences on its participants, and this line of thought is echoed in many otheracademic works (Scheyvens 2002; Uriely et al 2003)

Volunteer tourists frequently have multiple motivations, and selflessmotivations are not always mutually exclusive with leisure or self-developmentmotivations Broad, for example, suggested that "traditionally associated withvolunteering, such as altruism, will be relevant, as will those traditionally associated

with recreational travelers, such as a search for fun, excitement, adventure, andmeeting others." Many volunteer tourists may be motivated by opportunities to learnand enrich themselves, to feel like they are part of a team, or to express theirindividuality and accomplishment through volunteer work (see Wearing and Neil2001) Despite the fact that volunteer tourism appears to speak of "justice" or

"goodwill" tourism, which prioritizes the benefits available to volunteer aid-recipients(Butcher 2003; Scheyvens 2002; Stoddart and Rogerson 2004), potential benefits tothe volunteer worker are also important motivators Derived from the necessity ofunderstanding the needs of young people for volunteer tourism, this survey wasconducted with the topic “The demand for volunteer tourism among young people inHanoi” and to assess the level of desire, motivation, and tendency of young people tovolunteer in the age group of 18-25

Nowadays, tourism allows people to discover new lands, and learn aboutdifferent cultures; it can also bring more meaningful value in life: not only live foryourself, for your family, for your friends, but also for the people around you, even for

an unknown community Such types of "responsible" tourism have been increasinglypopular in Vietnam, especially "volunteer tourism", a meaningful type of tourism thatdeveloped sustainably, was and is becoming a new global trend

Volunteer tourism has been growing strongly, becoming a trend that attractsmany volunteers, especially young people This type of tourism has attracted morethan 1.6 million tourism volunteers, and is an industry that generates nearly 200billion USD in revenue each year (according to Sujan Pariyar) According to a survey

by Marriott International and Chase bank, 84% of young people aged 18-34 arewilling to travel abroad to participate in volunteer activities, this figure is 68% among35-49 year olds and at the age of 50-67 it is 50% These figures show that volunteertourism is really attractive in today's modern society Because volunteer tourism is away to learn and experience the best cultural flows, an opportunity to accumulatemore experiences in life and to lay the foundation for an individual's career as well ashelp them discover their own potential ability However, in reality, the role andsignificance of volunteer tourism for the community is much greater

Realizing that volunteer tourism is a great potential for tourism business as well

as diversifying products for units in Hanoi, our team decided to survey “The demandfor volunteer tourism of young people in Hanoi" to offer practical solutions andsuggestions to develop volunteer tourism

Specific objective:

Collect data and conduct surveys on demographics, psychology, and the relationship between those parameters and the demand for volunteer tourism, resulting

in appropriate future measures to promote the development of youth volunteer tourism

in Hanoi in particular and in Vietnam in general

3.2 Survey object and scope

Survey object:

The survey focuses on people aged 18 to 25 who have a need to participate in volunteer tourism in Hanoi; from there, discovering the potential of tourism and people; and offering the best solutions so as to develop this type of tourism in Hanoi

in particular, as well as in Vietnam in general

Survey scope:

● Survey period: September, 2022

● Survey scope: Deeply focus on surveying the volunteer tourism needs of Hanoi's young people through both face-to-face and online surveys

Survey method:

● Data collection method:

Primary data was collected through a survey on the voluntary tourism needs of

200 people aged 18 to 25 in Hanoi with a pre-prepared likert-scale questionnaire through two forms, namely face-to-face interviews and online interviews on the Internet

● Data analysis method:

After collecting primary data from the questionnaire, the data will be processed and analyzed by software with mainly descriptive statistics in the form of frequency (%) and statistics by column chart to assess the need for young people in Hanoi between the ages of 18 and 25 to participate in volunteer tourism

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Group presentation Org buying behaviorPsychology and

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[ Psychology] Group work report

Psychology and

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Chap 03 - Something useful

Public

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CH 16 Answer SETPublic

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IV Survey Result Analysis

After 7 days of releasing the questionnaire through Google Form, we received

137 valid responses They answered all the subjects listed, no question was reported to

be confusing or unreasonable

4.1 Perspectives about volunteer tourism

(*) Have you ever participated in volunteer tourism?

● Out of 137 respondents, 40 respondents (accounting for 29,3%) said they had experienced Volunteer Tourism The remaining 70,8% of respondents have

never experienced Volunteer Tourism This proves that this type of tourism is

still relatively new to Vietnamese tourists in the age of 18-25 or their concept, design have not met their needs

● 62 respondents who have not experienced Volunteer tourism shared their

reasons, which mainly are:

○ They have not had any knowledge about volunteer tourism ( 16

respondents)

○ They have not had chances to get approach to volunteer tourism 29

○ They do not have much time (14 respondents)

○ They have not had any friends or organizations to participate volunteer tourism with them (7 respondents)

○ A few respondents show that they haven’t had any demands for

volunteer tourism (5 respondents)

Since experienced tourists in volunteer tourism may have different perspectives to thiskind of tourism from travelers who has not have a chance to participate it, we

separated our respondents into 2 main groups to recognize the distinctions between

their behaviors when thinking and entering volunteer tourism: (1) Tourists

experiencing in volunteer tourism and (2) Tourists who have not joined in volunteer

tourism

4.1.1 The answers from Volunteer tourism experienced tourists perspective

(1) What are your concerns before taking part in volunteer tourism?

Chap 01Public

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When asked about the rate of agreement about the issues considered when participate in volunteer tourism:

- “The amount paid for volunteer trip “ factor has :

+ Only 2,5 % showed extremely disagreement

+ 10% responded that they disagree with this factor

+ 30% of individuals responded to be neutral

+ 40% of respondents agree with this factor

+ 17.5% showed that they extremely agree how much they will pay is one

of their concerns before joining a volunteer trip

+ The mean score for this factor is 3.41, which shows that respondents nearly agree with this statement

- “Density, work schedule of individual (and group) during the trip” factor has:+ 10% respondents feel that it is not their concern before taking part in a volunteer trip

+ 15% responded to be neutral

+ Nearly a half of respondents (42.5%) are agree with this statement+ 32.5 % extremely agree that they consider to the amount of work or activities that they have to complete during the trip

- “Things gained after the volunteer trip “ factor has:

+ 7.5 % said that they have never thought about things gained after the volunteer trip

+ 2.5 % extremely disagreed that the benefits that they bring for the volunteered location is not their concern before the trip

+ 5% disagree about this statement

+ 15% showed to be neutral

+ 35% respondents agree with this factor

+ 42.5 % extremely agree that this factor is one of their concern before joining in volunteer tourism

- “The safety of volunteer tourism” factor has:

+ 5% showed no concern about this issue

- “ The professionalism of the tourism organization” factor has :

+ only 2.5% do not concern about this factor

+ The rest of respondents are neutral to extremely agree that they care about The professionalism of the tourism organization with the mean result is 4.125, relatively with agree level

- “ Other participants (age, gender, health, group, adult, group, child, etc.)” factorhas:

+ 10% disagree with this factor

+ 7.5% responded not to consider this factor before entering volunteer tour+ 40% said to be neutral

+ 30% agreed that they considered about Registration process

+ 20% respondents is extremely concerned about Registration process when they want to enter Volunteer tour

- “Time to join Volunteer tourism” factor has:

+ 10% reported that time to join volunteer tourism is not their concern+ 15% shown to be neutral

+ 75% of respondents agreed and extremely agree that they really care about time to join volunteer tourism

- “Means of transportation when taking part in volunteer tourism:” factor has

+ Only 2.5 % of respondents said that they do not care about the transportation they will use before participating in volunteer tourism+ 30 % showed to be neutral

+ 67.5 % agree and extremely agree that Means of transportation during the volunteer trip is their concern

- - “ Accommodation during the participation in volunteer tourism” factor has:+ 10% thought that they do not mind where they will stay , what they will eat during volunteer trip

+ 17.5% said to be neutral

+ 72.5 % showed their agreement that they are curious about the accommodation of volunteer trip

(2) The way to get access to a volunteer tourism program ?

When asked about the ease of access to the volunteer tourism program of the organization they joined, we obtained the following statistics: Most people agree with the "Online through the organization's website" approach (65% agree and strongly agree), and "Directly with the help of an employee of the organization" (60%) Besides, half people who have ever participated in volunteer tourism agree with the form of "Directly using the organization's database" (50%) On the other hand, up to 52.5% of people are neutral to “Over the phone with the help of an employee of the organization”

(3) From your viewpoint, how did local communities appreciate the rate of positivity of your volunteer activities?

When it came to the benefits of volunteer tourism,

+ 70 % said that the benefits of volunteer tourism to locals are enormous

+ 17.5% believed that it has positive impacts on local people.

+ 10 % showed to be neutral

+ only 3% of those polled did not see the advantage of volunteer tourism

(4) How did you feel after your volunteer tourism trips?

When the survey participants were asked about how they feel and their decision after the trip, it can be seen that the majority of the survey participants were happy to have accomplished something worthwhile that accounts for 70%, and 67.5% of them stated that they felt relaxed and had more energy to work According to the survey results, 75% are extremely disagreeable about the claim that the trip made them exhausted andwant to take part in additional volunteer tours

(5) How did you measure the success of your volunteer tourism trips?

In terms of the measure of success for a volunteer trip, 90% of respondents cited a positive impact on local people as a metric Besides, positive feedback from other members is a measure of success for a volunteer trip, according to 67.5% of respondents Meanwhile, 10% of survey respondents consider the award received, and5% regard the return on the entire trip as a tool to determine whether a volunteer tour

is successful

(6) Are you willing to introduce volunteer tourism to your friends?

Regarding being ready to call and introduce to friends about volunteer tourism after participating, 65% of respondents are very willing to do this Meanwhile, 32.5% of survey respondents stated that their willingness to call and recommend volunteer tourism to friends depends on their travel experience Besides, only 2.5% of people choose never to contact friends about volunteer opportunities after joining.

(7) What were your purposes when you decided to take part in volunteer tourism?

According to the survey, participants have many purposes when entering a volunteer trip The main purposes are (1) to help the people in needs (total 85% respondents showed their agreement and extremely agreement, with the mean of 4.125); (2) to bring values to the communities ( with 77% agreed and the mean for this factor is 4.025); (3) to relax, reduce stress (77.5 % agreed with this factorand the mean is 4.0); (4) to discover new places, land on new destination (77.5% showed their agreement with the mean of 3.975) ; (5) to build and extend the relationships (75% reported that this is one of their purposes when considering a volunteer trip, the mean of this factor

is 3.875), (6) to improve soft skills (72.5% of respondents agree with this statement with the mean of 3.975): (7) to experience local cultures ( with 67.5% agreement and the mean is 3.85

Some of the purposes do not have many agreements or the responded result is not positive Participating volunteer tourism due to (1) the crowd effect ( this factor has scattered answers with 7.5% extremely disagreed, 37.5% disagreed, 20 % to be neutral, the mean of this factor is 2.95); (2) receive volunteer certificates which helps

to build up their profiles (40% showed disagreement, 20% to be neutral, 40 % agreed, the mean is 3.075) These results show that on average, the respondents seem to be neutral with these 2 listed purposes

(8) Which economic and social benefits can volunteer tourism bring back?

When researching about the awareness of respondents about the economic and social benefits that volunteer tourism brings back, we received the results :

- Most respondents (80%) agreed that volunteer tourism helps local communitiesimprove their lives, raise people's knowledge, and awareness of the

environment and culture

- 72.5% agreed that volunteer tourism will promote sustainable tourism, propagate environment protection , positively develop local culture values and local economy

- 62.5 % of respondents showed their agreement that this kind of tourism helps reduce the burden on the state budget

(9) How did you feel about bellowed drawbacks of volunteer tourism

Through the survey, it can be seen that most of the limiting factors of volunteer tourism are agreed by the survey participants In which, "Visitors lack practical information, which leads to waste of time doing things that do not bring practical results as they expect" is agreed by most people (with 62.5% of people choosing level

4 and level 5) Followed by the level of agreement on limitations gradually decreased through the factors "Visitors lack of factual information leading to waste of time doingthings that do not bring the practical effect as they expected", " Spontaneous tourism, lack of organization, lack of specific regulations and principles can lead to more negative impacts than positive According to the survey results, the factor "Abused and abandoned children now face additional psychological trauma when tourists leave, because most tourists will not return after sticking with them only a few weeks"was the least agreed with 35% of respondents