Assignment 3 instruction dba case analysis

Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis Assignment 3 instruction dba case analysis

Course code and name: International Business in Asia

Assessment name: Team brief presentation of case analysis

Weight in final grade: 20%

Length: 5 to 7 minute presentation followed by Q & A session

Due date: according to class schedule

Type: Group of 4 to 6 members

Feedback mode: Verbally in-class comments

Late work: No late assignment allowed

Learning Objectives Assessed

● CLO1.1: Understand the distinctive character of international business in Asia

● CLO1.2: Understanding conditions and strategies for Asian market access and regional integration

● CLO2.1: Know the information and resources needed to explore the business environment in Asia

● CLO2.2: training of teamwork skills, communication skills, reporting and presentation skills

● CLO3.1: Develop self-study ability

● CLO3.2: Confident and flexible in communication

● CLO3.3: Respect individual differences

Assessment Details

In this presentation, the team will present their case analysis

The presentation should be from 5 to 10 minutes followed by Q & A

session

As this is a group assignment, the expectation is that every group

member has equally contributed to the case analysis report If there were unequal contributions among the group members, grading of this

assignment task may differ among the group members All students will need to contact your lecturer In case needed, all members should fill out the Peer Evaluation Form Links to an external site and submit to your lecturer

Assessment Details

In this assignment, the team need to work on an MNE that is the focal firm in a case provided

at the beginning of the course Based on the case information, the team should analyze the case using IB concepts and theories

Group case analysis brief presentation #1: this assignment requires the team to analyze two

areas: 1) the opportunities and challenges of doing business in Asia Pacific and 2) the reasons for the firm business expansion in the region

1) the opportunities and challenges of doing business in Asia Pacific

The team needs to take the perspective of the focal firm and analyze the business

opportunities and challenges of a market that the MNE has expanded into, as presented in the case It is required that the team search for relevant and updated market information to provide strong support for what has been presented as market opportunities and challenges of doing business in the case While multiple markets can be discussed in the case, the firm only needs to choose a key market for its analysis

2) Drivers of firm internationalization

The team needs to examine why the MNE chose the market in the region to expand to The analysis should discuss the firm specific advantages and market opportunities Reasons for their market expansion can be either market-seeking behavior or resource-seeking behavior

Group case analysis brief presentation #2:

The team should analyze the MNE’s global strategy as presented in the case The analysis should identify the firm market entry modes and how the firm coordinates its business in the region with a close examination of one of its manufacturing, sourcing, marketing, or human resource functions It is expected that the team relates the firm international strategy to both its drivers of internationalization and market opportunities In addition to identifying the firm strategy for entering a market and its coordination of business activities in the region, the team should be able to discuss the pros and cons of those strategies

Submission Instruction

 Only one student in each team to submit the slides to LMS

before the session starts

 Teams can be randomly chosen to present their analysis

 Every member needs to present and have a fair share of talking

in the brief presentation