You’re the Youth: The Future of Democracy - Case study

The youth incorporate digital media into their lives at a faster rate than any other generation. All generations adopt devices and internet technologies, but the youth are Net natives, but there is a generation gap between the youth 1 politics. Civic education remains largely a textbook based experience. How to resolve this problem using SEO techniques and google analytics

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You’re the Youth: The Future of Democracy™

Presented By: Allison Nold

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Let’s start at the beginning.

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Let’s start at the beginning.

What is a Democracy?

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De • mo • cra • cy

A form of government to where power is vested in 1

exercised directly by the people or by their representative.

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Who is “The Youth”?

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The largest 1 most diverse

demographic in the United States.

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18-29

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18-29

44 Million

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18-29 21% of the Electorate

44 Million

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Multi-taskers,

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Multi-taskers, digital natives

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Multi-taskers, digital natives

1 super-communicators

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93% have cell phones

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90% are consumers of content on the web

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88% are online regularly

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88% are online regularly

73% participate in social media

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“The youth incorporate digital media into their

lives at a faster rate than any other generation

All generations adopt devices and internet

technologies, but the youth are Net natives.”

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So what’s the problem?

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There is a generation gap

between the youth 1 politics.

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Civic education remains largely a textbook

based experience.

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Civic education remains largely a textbook

based experience Boring!

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Political websites that do exist are often:

Not Interactive Irrelevant

Unattractive Unreliable

Content Heavy Biased

Inaccessible

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Inaccessible

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Inaccessible

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Inaccessible

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Inaccessible

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Inaccessible

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Inaccessible

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Inaccessible

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The youth is impressionable!

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Their political beliefs are:

less defined

lack stability

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less defined

lack stability

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less defined

lack stability

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What does it all mean?

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This emphasizes the importance for:

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The youth to receive factual, non-partisan

information early on in their voting career.

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The youth to receive factual, non-partisan

information early on in their voting career.

An organization to bridge the gap between

the youth 1 politics.

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How do we solve this problem?

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How do we solve this problem?

Introducing:

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You’re the Youth™ aims to:

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Educate, engage, 1 mobilize the youth

by leveraging the potential of new media.

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Educate, engage, 1 mobilize the youth

by leveraging the potential of new media.

Build political power for young people by

providing relevant, unbiased information.

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and

Help bridge the generation gap

between the American youth 1 politics.

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How will we close the gap?

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Branding 1 Identity

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Brand Name Color Palette

Brand Tagline Typography

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We’ll start online.

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We’ll start online.

Let’s check it out!

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What’s under the hood?

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Initial Planning

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Development

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1 HTML 1 CSS

2 PHP

3 Javascript

4 SEO

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1 HTML 1 CSS

2 PHP

3 Javascript

4 SEO

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1 HTML 1 CSS

2 PHP

3 Javascript

4 SEO

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Speaking of SEO

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Speaking of SEO

How does the youth find us?

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SEARCH ENGINE

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Rich Content

SEARCH ENGINE

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Rich Content

Titles

SEARCH ENGINE

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Rich

Titles

SEARCH ENGINE

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Rich

Web Text Backlinks

Titles

Links

SEARCH ENGINE

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Rich

Web Text Backlinks

Time

Titles

Links

SEARCH ENGINE

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And is it working?

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And is it working?

Absolutely!

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5,462 Pageviews 49.32% Return

3:51 Avg Time 110 Countries

38.51% Bounce Rate 44 U.S States

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and these numbers are increasing daily

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How do we know these statistics?

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How do we know these statistics?

Google Analytics

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Future Plans

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Future Plans

What’s next for You’re the Youth™?

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1 Endorsements 1 Sponsorships

2 Offline Marketing

3 Mobile Website

4 E-Commerce

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4 E-Commerce

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4 E-Commerce

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4 E-Commerce

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Quick Recap

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Quick Recap

What we want you to walk away with

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Problem

Not enough unbiased, reliable references online

for the youth that are attractive and interactive.

Solution

www.youretheyouth.org

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Thank you!

www.youretheyouth.org

Tiêu đề	You’re the Youth: The Future of Democracy
Tác giả	Allison Nold
Thể loại	essay
Năm xuất bản	2010

Định dạng
Số trang	96
Dung lượng	1,54 MB