MINOR REPORT DIGITAL MARKETING BUILDING AN ECOMMERCE WEBSITE

According to the predictions ofthe clothing industry, sustainable fashion and minimalist style are increasingly popular.From the above observations, it is feasible to build up a fashion

VIETNAM GENERAL CONFEDERATION OF LABOR

TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION

MINOR REPORT DIGITAL MARKETING

BUILDING AN ECOMMERCE WEBSITE

Professor: Văn Đức Sơn HàGroup: 03

Students:

2 Trương Nguyễn Hiền Thơ 719H0911

3 Nguyễn Thị Tuyết Nhung 719H0096

4 Lê Phạm Thanh Huyền 719H0044

6 Ngô Nguyễn Xuân Mai 719H0064

8 Vũ Nguyễn Bình Giang 719H0027

COMMENT

In recent years, the fashion industry, namely clothing, has gradually grown According

to statistics of Vietnam Industry Research and Consulting Joint Stock Company(VIRAC), despite the decline, the revenue of the clothing segment still contributesmore than 50% of total revenue of the whole fashion industry In addition, the trend ofonline shopping is increasingly popular and favored According to the predictions ofthe clothing industry, sustainable fashion and minimalist style are increasingly popular.From the above observations, it is feasible to build up a fashion brand followingminimalist style on e-commerce platform.That is also the justification for the advent ofbeYou, a minimalist fashion website

CHAPTER 1: INTRODUCTION

1.2 Target audience

The trend of minimalism is becoming more and more popular and is driven by manypeople Minimalism means going back to the basics and getting rid of unnecessarythings

We focus on modern women from 20 years old and above, with middle to highincomes; they can be refined elegance but also strong, simple but not monotonous.They are the ones who prioritize convenience, they have a minimalist wardrobe withitems that can be easily coordinated together as well as used for a variety of cases andstyles That doesn't mean they can't diversify themselves, are limited to a certainframework, or can't stand out They are also people who have endless creativity whenthey can bring a simple item many different transformations beYou's target audiencesalso have realistic personalities because they choose not to allocate their budgets toitems that are not practical and time-saving to combine

From the above characteristics, beYou's website is designed with elegant colors, themain colors are black and white – 2 basic and minimalist colors but also thefoundation of all other colors Moreover, navigation and website functions aresimplified to help customers experience and shop more easily, conveniently and savetime

1.3 Objective

Goal: beYou was established with the desire to provide trendy yet minimalist fashionclothes “To make every girl confidently show their true colours” We respect andsupport girls to express their own individuality because each of you is a treasure andunique

Mission: Aiming for the harmony of form and function in every design, we createclothing products that benefit you everyday – the clothes that you not only want towear but also to live in

Vision: We want to be a worldwide leader in fashion-knit and fashion outerwear byempowering innovation and design in order to give absolute client pleasure

Value: Always putting experience to the forefront, we have been working tirelessly tocreate products that all women can feel comfortable and confident in.

beYou's logo is inspired by the minimalist style, so the main color will be three colors:black, white, gray The main representative image of the logo is a woman because this

is our target customer About the texts, the beYou brand name will be prominentlydisplayed in the center and the slogan is below

2.2.2 About the company

Our Story:

Launched in 2021, beYou has become one of the most aspiring fashion labels inVietnam with ready-to-wear lines, offering a minimal yet active and on-trend lifestyle.Contact Us:

Website:http://tdtudigital.com/clc03/group01/

Instagram:beYou | Instagram

Facebook:beYou | Facebook

Email: beyouapparel@gmail.com

Hotline: 1900 6784

Location: 19 Nguyen Huu Tho, Tan Phong Ward, District 7, HCMC

Shopping Cart:

Services:

● Shipping policy

● Return policy

2.3 Features

2.3.1 Call to action (CTA)

Content in text with links inserted:

The categories of the website all used this type of CTA, when you click on anycategory you will be taken to the page containing the corresponding content

Call-to-action button:

Right at the homepage, we present a lot of images with button CTAs like (shop now,

Clicking on the Facebook and Instagram icons will take you to the respective socialnetworking sites of beYou.

When you click on the shopping cart icon, you will be taken to a page containing a list

of your selected items with detailed information

beYou always respect and put the customer's feelings first, so we provide a reviewsection for all customers who can rate and leave comments about the productexperience

Shopping cart

We provide a Shopping Cart function that helps customers choose the products theywant to buy before making a buying decision, and at the same time, customers canchange their wish list to make the most satisfying final purchase decision

Buying processing:

● Step 1: visit beYou's website, select Shop category

● Step 2: Select the product category you want (Best seller, New in, Sale off, Top,Bottom, Outer)

● Step 3: Click on the product image you want to buy then choose the color andsize

● Step 4: Click "ADD TO CART" to add the desired product to the cart

● Step 5: Select the shopping cart icon in the upper right corner of the website tocheck the wish list, then you can apply coupons and proceed to check out

● Step 6: Fill in Billing details, order notes and check your order and choose apayment method

● Step 7: Click PLACE ORDER to complete the purchase procedure

Plugin:

To enhance customer experience, our Blog added a plugin named “Blog post Layout”

to create a post menu

By clicking on Facebook and Instagram symbols at the top of the page, customers candirect to our store on these platforms and follow beYou on social media.

High quality imagery:

This is a most important feature for online clothing websites, we only choose goodquality website imagery because of the ability to grab customer attention, triggeremotion and even compel them to take action All of our images involve logo, banner,product, …are chosen in two criteria: size and ratio

Product visuals and descriptions:

Each beYou’s product is displayed with many sharp images from different angles and

is accompanied by a brief description of the material, color, and available sizes of theproduct to help customers understand the details of the product each product

Lead magnet:

2.2.4 Style guide

The headers are all used in montserrat font sync because we want to simplify thewebsite in line with the minimalist concept that beYou is aiming for.

Color Palette:

Minimalist style is to simplify the design style in many different areas and simplifymany components such as lines, designs or decorative details Based on that we choosesimple colors that are easy to coordinate but still keep an elegant and attractive look

The contents on website are followed this color matching:

● Text heading: #000000 – Black

● Text content: #898181 – Rocket Metallic

● Button color: #CDCDCD – Light Grey

Background:

The background of the website is designed with the main white color based on thecolor palette.

2.2.5 Graphics

Navigation icons and symbols are taken from WordPress's library; logo andbrand-related images are designed by team members except for product imagesreposted from the original stores that supply the product to beYou

2.2.6 Navigation

With the goal of optimizing the customer experience, the page navigation bar locatedright below the logo at the homepage of the website Customers can easily find out thefunctions they need even when they first use our website

In full-screen mode, page navigations are represented in full in text on the navigationbar as shown below:

In miniature mode, navigation menus and links to social networks, search tools andadded to the cart will be integrated on the same navigation frame just below the logo.Links to the introductory, shopping, blog, and account management page in full-screenmode will be fully integrated in the navigation menu sign in the left corner below thelogo

In addition, navigations for choosing the type of outfit are also presented in the maininterface of the site and those to policies as well as support are also integrated at eachend of the page of the website.

CHAPTER 3: CONCLUSION

With the explosion of information technology in this day and age, websites have asignificant role and influence on a business, especially small businesses that have alimited budget A sales website can be considered a useful means for businesses tointroduce, promote and sell and connect with customers Building a successful saleswebsite means a great deal in improving the customer experience Therefore,businesses can re-capture desired sales and control business operations more easily