Organization theory and design: Lecture 30

Organization theory and design: Lecture 30 provides students with content about: innovation; innovation and change; elements of successful change; technology change; corporate entrepreneurship/ intrapreneurship;... Please refer to the lesson for details!

30

Innovation & Change

• Organizational change is considered the

adoption of a new idea or behavior by an

organization

• Organizational innovation, in contrast, is the

adoption of an idea or behavior that is new to the organization’s industry, market, or general

environment

• For the purpose of managing change, the two

terms will be considered interchangeably

Elements of Successful Change

1 Idea

– the field of creativity within organizations is not well

studied

1 Need perceived – need for change

– gap between actual and desired performance

1 Adoption – decision makers chose to go ahead

with the proposed idea

– managerial consensus

1 Implementation – actual use of new idea,

technique or behavior

2 Resources – HR and others

Technology Change

• Ambidextrous approach

– combination of organic and mechanistic behaviors

• Switching structures

– an organization creates an organic structure when such a structure is required for initiation of new ideas

– through transient teams, cross functional teams

• Creative departments

– R&D, design, engineering, system analysis

• Venture teams

– innovation department