Organization theory and design: Lecture 5

Organization theory and design: Lecture 5 provides students with content about: Miles and Snow’s strategy typology; opposite of prospector; how to create effectiveness; design is an outcome of strategic choice;... Please refer to the lesson for details!

Miles and Snow’s Strategy

Typology

Lecture 5

1 Prospector:

• Strategy is to innovate, take risks, seek

out new opportunities, and grow

where creativity is most important

2 Defender:

3 Analyzer:

• Tries to maintain a stable business while

innovating on the periphery

• Midway between prospector and defender

strategies

• Some products for stable and some for

dynamic environment

4 Reactor:

• Strategy is not really a strategy at all

Strategy and Design Interplay

• Create a fit between internal

characteristics of the company and the environment

• Efficiency

• Effectiveness

• Strategy and design

• Design is an outcome of strategic choice

• How to Create Effectiveness