The Berkeley MBA: Full-time MBA Program 2011 potx

Important Contact Information Berkeley MBA Admissions Office 1-510-642-1405 mba.haas.berkeley.edu Haas Student Ambassadors 1-510-642-5610 hsa@haas.berkeley.edu Financial Aid for MBA Prog

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430 Student Services Building #1902

Berkeley, CA 94720-1902

Tel 1-510-642-1405

Fax 1-510-643-6659

mba.haas.berkeley.edu

The Berkeley MBA

Full-time MBA Program 2010

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This nondiscrimination policy covers admission, access, and treatment in University programs and activities.

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Nancy Chu, Title IX Compliance Officer, 1-510-643-7985 Disability discrimination and access: Ed Rogers, A.D.A./504 Compliance Officer, 1-510- 643-5116 (voice) or 1-510-642-3172 (TTY) Other inquiries may be directed

to the Academic Compliance Office, 200 California Hall, #1500, 1-510-642-2795.

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6442, e-mail ucpolice @uclink.berkeley.

edu, or write the Police Department Campus Safety Programs, University of California, Berkeley, Police Department,

1 Sproul Hall #1199, Berkeley, CA

94720-1199 The report is also posted on the UC Berkeley Police Department web site.

Because the faculty and istration of the Haas School

admin-of Business are continually reviewing the MBA program

to give its students the best possible educational experience, the school reserves the right to change at any time any

of its provisions, statements, policies, curricula, procedures, regulations, or fees.

Important Contact Information

Berkeley MBA Admissions Office 1-510-642-1405 mba.haas.berkeley.edu

Haas Student Ambassadors 1-510-642-5610 hsa@haas.berkeley.edu

Financial Aid for MBA Programs 1-510-643-0183 finaid@haas.berkeley.edu

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Chetkovich Career Center 1-510-642-8124 haas.berkeley.edu/careercenter

Long Business & Economics Library 1-510-642-0370 www.lib.berkeley.edu/BUSI

Berkeley MBA Certificate Programs

Certificate in Entrepreneurship 1-510-642-4255 lester@haas.berkeley.edu

Certificate in Global Management 1-510-643-4999 teunissen@haas.berkeley.edu

Certificate in Health Management 1-510-643-1399 raube@haas.berkeley.edu

Certificate in Management of Technology 1-510-643-1398 motadmin@haas.berkeley.edu

Certificate in Real Estate 1-510-643-6105 creue@haas.berkeley.edu

Haas Concurrent Degree Programs

JD/MBA—Boalt Hall School of Law 1-510-642-2274 admissions@law.berkeley.edu

JD/MBA—Hastings College of the Law 1-415-565-4623 admiss@uchastings.edu

MBA/MA in International and Area Studies 1-510-643-4159 iasma@berkeley.edu

MBA/MPH in Health Management 1-510-643-1399 raube@haas.berkeley.edu

Other Haas Educational Programs

Undergraduate Program 1-510-642-1421 www.haas.berkeley.edu/undergrad

Evening & Weekend MBA Admissions 1-510-642-0292 ewmbaadm@haas.berkeley.edu

Berkeley-Columbia Executive MBA Admissions 1-510-643-1046 emba@haas.berkeley.edu

Master’s in Financial Engineering Program 1-510-642-4417 mfe@haas.berkeley.edu

University Contacts

Graduate Division Admissions 1-510-642-7405 www.grad.berkeley.edu

Berkeley International Office 1-510-642-2818 internationaloffice.berkeley.edu

Other Contacts

Free Application for Federal Student Aid (FAFSA) www.fafsa.ed.gov

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360 Tour

Full-time MBA Program 2011

Leading Through Innovation

The Berkeley MBA

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Become an Innovative Leader

The Berkeley MBA Program develops innovative leaders who know how to put new ideas to work, and

to do so responsibly. By leveraging the innovative energy that’s ever-present in the Berkeley-Haas culture and in the business ecosystem of the San Francisco Bay Area, the program teaches you how to seize opportunities, challenge conventional wisdom, and act creatively Anchored in a rigorous general management curriculum, the program gives you the breadth and depth of knowledge to be an leader in any type of organization, including global firms, startups, nonprofits, or

a business of your own

Berkeley MBA faculty, students, and alumni embody the core values of the Haas School—they possess confidence without attitude, question the status quo, think beyond themselves, and are students always Our entire culture is about fresh thinking

This is Berkeley, after all

Our faculty are recognized worldwide for their innovative research and thought leadership In fact, Haas School professor Oliver Williamson was awarded the 2009 Nobel Prize

in Economics Sciences, the second time in 15 years a Haas professor has received the honor

As the faculty and staff work with you to achieve your professional goals, you will experience the highly personal nature of the Berkeley MBA Program, which offers you many opportunities to further your career, or launch a new one

And you will be welcomed into an incredibly talented, diverse, involved, and collaborative community—an invaluable network you will be part of for life

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Full-time Program 2011 Haas School of Business 3

2 Haas School of Business Leading Through Innovation

T H e B e r k e l e y M B A

Business school is about developing you as a leader and teaching you fundamental business concepts. But the Berkeley MBA Program goes beyond that to offer you a special set of leadership skills that are extremely valuable in the global marketplace You will learn to become an innovative leader Berkeley-Haas is uniquely positioned to deliver such leaders

A Rigorous General Management Education

Your Haas education is anchored in the fundamentals of general management, including the latest theories of and best practices in business—from accounting and finance to marketing and strategy You learn to lead and manage an enterprise

as a whole The rigorous curriculum provides you with a basic framework of qualitative, quantitative, analytical, strategic, and problem solving skills

The Haas curriculum is rooted in the scientific disciplines of the university—

economics, mathematics, social sciences such as psychology and sociology, and other areas Faculty members who are experts in these fields apply them toward increasing our knowledge of successful management, leadership, human behavior, organizational performance, and economic and market functions As a result, you not only gain knowledge about best business practices, but also learn about the fundamental principles behind them—the

“how” and the “why.” The Berkeley MBA program will make you think deeply and expand your understanding of the world

A Leader Archetype in Sync with the Times

The goal of the Berkeley MBA Program is to develop you as an innovative leader

We define this leadership archetype as an individual who drives growth by putting new ideas into action in every corner and every function of his or her organization, and who does so responsibly Leaders of this kind define what’s next, for our markets and for our societies Whether it is producing more fuel-efficient autos or creating new business processes, innovative leaders are the ones who will create opportunity from the major challenges facing the world Berkeley-Haas has been producing such leaders for many years Now the school is sharpening its curriculum to deliver this kind of leader even more effectively

A Supportive Culture and Environment

A unique aspect of the Berkeley MBA innovative leadership approach is the conscious use of Haas School culture to shape how and what you learn The school recently codified its culture into four defining principles, which are emphasized in the admissions process and actively integrated into the MBA curriculum They are:

• Question the status quo • Confidence without attitude

• Students, always • Beyond yourselfThe defining principles are heavily influenced by the school’s location in the San Francisco Bay Area—the world’s epicenter for innovation and entrepreneurship

And the principles are shaped by the culture of UC Berkeley, a world-class research generator with a legendary atmosphere of fresh thinking

Becky Tsuchiya MBA 11

Becky Tsuchiya knows about leadership Having been awarded a Bronze Star for exceptional leadership in combat while serving in Iraq, she found Haas to be an ideal place to continue her career path and build on her existing skills as she moves into the healthcare field.

An Innovative Culture

“Like the military, Haas is a place where you are expected to discover innovative solutions to problems Both institutions value the importance of thinking outside the box and being able to collaborate.”

Top-Caliber Students

“People are always challenging the status quo in class Hearing their dissenting opinions pushes me to evaluate and rethink my position, which is a great way

to learn It’s important that students here aren’t afraid to change their mind or to admit they were wrong.”

Teaching excellence

“The faculty excel, not in telling you what to think, but in teaching you how to think Hands down, my favorite class so far has been Operations with Professor Terry Taylor He used every teaching technique—lecture, case studies and simulations—to make the concepts real And his beer factory simulation, complete with real beer, really drove home the lessons of inventory management.”

Toby Gardner

MBA 10

Senior Associate

Mergers and Acquisitions

Ernst & Young

San Francisco, California

Strategy & Special Projects

Columbia Winds, LLC (Venture Capital)

Portland, Oregon

Toby Gardner kept busy while at

Berkeley-Haas pulling the curtain

aside, writing candidly about his MBA

experiences in his BusinessWeek MBA

Journal One of only nine worldwide

MBA students selected to write for

BusinessWeek, Gardner shared his

personal insights to give prospective

students a deeper understanding of

the Berkeley MBA Program

“I was privileged to share my

experi-ences at Haas with all of those future

Haas students out there in countries

around the world And they are

everywhere Imagine, at the

begin-ning of my first year, I sat around

a conference table and discussed

entrepreneurship with an Egyptian, a

Russian, a Japanese, an Indian, and

an American With over 30 countries

represented among 240 classmates, I

was always learning new things from

my peers as well as from my classes.

“The core curriculum gives you a clear

and concise approach to solving both

qualitative and quantitative problems It

also gives you the confidence to

recog-nize that your own opinions are valid.”

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A C A D e M I C S

The path to innovative leadership is known as Berkeley Innovative Leader Development (BILD), a connecting theme that runs through the entire curriculum. The process actually starts with the careful selection of Berkeley MBA students, who have demonstrated leadership and exemplify the school’s defining principles You begin in MBA Orientation with an exploration of the BILD approach The innovative leadership archetype is based on a set of specific competencies—such as becoming adept at experimentation and problem framing—that together will give you the knowledge to be successful in the 21st century

A Revamped Core

Innovative leaders still need the essential knowledge of business fundamentals, which forms the foundation of the Berkeley MBA core curriculum However, as part of the BILD approach, these traditional core courses highlight concepts that contribute to the capabilities of the innovative leader Two existing courses, Leading People and Leadership Communications, have been restructured to teach additional motivational skills, such as influencing others without having direct authority over them You also learn how to set direction as a leader in your strategy course, and how to manage complex projects and enterprises in your operations course Finally, you are taught the lessons of leading

responsibly through your coursework, which is reinforced by the school’s prevailing culture

You also take a required experiential learning course that gives you practice in solving real-world business problems and emphasizes innovative leader capabilities The list of experiential options ranges from applied innovation projects with major firms to global consulting opportunities

A prerequisite to the experiential course is Problem Finding, Problem Solving, a new course that teaches you several different modes of thinking in order to find, frame and solve difficult problems that are characterized by volatility, uncertainty, complexity, and ambiguity Another new, required module provides you with skill development and individual and group coaching on how to be an effective leader of a high performance team

Electives and Beyond

A series of electives give you the option of studying various aspects of innovative leadership in greater depth, including cutting-edge courses such as Open Innovation and Managing the New Product Development Process

Extracurricular opportunities at Haas also support BILD, none more so than the Berkeley MBA Leadership Development Series—a popular suite of non-credit workshops and seminars patterned after the applied leadership programming offered to senior leaders at the world’s best companies Last year’s schedule included workshops led by best-selling business authors Marshall Goldsmith and Patrick Lencioni

Don MooreAssociate Professor Cummings Scholar Award from the Academy of Management, 2007

MS, Organizational Behavior Northwestern University, Illinois

BA, Psychology Carleton College, Minnesota Don Moore’s course, Leading People, is a core introductory class in organizational management Moore says the survey course is interesting because, “It is fun

to explore the limits of our assumptions and talk about the surprising counter- intuitive results of what research has exposed and how we can do better.“

“Leadership is, of course what most MBAs want to learn They want to have an influence and advance in

an organization Leadership is a fascinating subject for research because it is incredibly complicated and poses profound questions I focus

on overconfidence, how what you do and say makes others more willing to follow you, and to what extent people are prone to claim they know more than what they do, and how overconfidence impacts results.

”People’s beliefs about human psychology and management practice are often based on intuition, not fact When people show up to my class, they think they know a lot They’ve worked in organizations, and think they have evidence useful for assessing theories of management However, our intuitions are often unsystematic, small samples, and biased In this class, students learn how to deliver useful insight based on research.”

Sara L Beckman

Senior Lecturer

Winner, University of California Distinguished

Teaching Award 2001

Several Cheit Awards for Teaching,

Haas School of Business

Stanford University, California

MS, Industrial Engineering and

Stanford University, California

Sara Beckman’s new required course,

Problem Finding, Problem Solving,

exam-ines the process behind solving busexam-iness

challenges It covers such topics as how

to define problems, frame them, and

generate alternative solutions

“In my class, we will study the business

models of real start-up companies and

generate alternative business models

for them by applying the five steps

of problem finding/problem solving:

understand, observe, synthesize, realize,

and experiment.

“All of our BILD experiential learning

classes will ultimately encourage

students to apply the process and tools

they’ve learned in the Problem Finding,

Problem Solving class Our hope is that

the students will be prepared with a

common language, common process

and problem finding, solving toolkit that

will allow them to more critically and

creatively approach the opportunities

they have to discern the right problems

and think broadly about possible

solutions.”

Leadership

The Path to Innovative

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Providing students with hands-on exposure to real-world business situations is a key strength of the Berkeley MBA Program Experiential activities are a required part of your coursework, and numerous out-of-classroom opportunities also offer you the

opportunity to build upon your skill set These activities utilize all aspects

of general management and leverage BILD (Berkeley Innovative Leader Development) to include strong leadership components

A Required Experiential Learning Course

As a Berkeley MBA student, you will enlarge your innovative leadership skills by taking a required experiential course that will enable you to hone your leadership skills in a real-life setting The experiential course requirement is taken in conjunction with a problem-solving and teamwork module, designed to make the experience as meaningful as possible You can choose from one of eight existing courses (see list on page 7)

Extracurricular Opportunities

Beyond the course-related field activities is a plethora of programs, projects, student-organized conferences, case and business plan competitions, and numerous special events that challenge Berkeley MBA students to put their learning to work right away The Berkeley MBA Leadership Development Series brings top leadership experts to work with Berkeley MBA students

in hands-on workshops and seminars Dozens of individual and team competitions challenge students to come up with solutions to real-world problems Berkeley MBA students recently created new competitions, including the Berkeley MBA Latin Business Challenge, and the Facebook Connect Case Competition

Patrick Nava

MBA 11

Internship:

Fellow Senior Associate

McKinsey & Company, Inc

Fellow Senior Associate

McKinsey & Company, Inc

Cologne, Germany

Patrick Nava put his consulting

experience together with newfound

skills learned at Berkeley-Haas to

good use on an International Business

Development project with the GUMP

Research Institute of UC Berkeley His

cross-discipline team helped its client

map out the best way to share its

bio-databank with other researchers

and to become self-sustainable—a

crucial consideration for a non-profit

organization.

“My classmates enrich my

experience here My study group is

one of the best teams I have ever

worked with We all fill in each

others’ weak spots and share our

expertise Having classmates who

have business experience outside

the US, like me, is good for everyone

We all can learn from each other

what it is like to do business in Italy,

Germany, China or India.”

Requirement OptionsStudents are required to complete one of the following options.

Haas@Work

Teams of Berkeley MBA students work with top executives at major firms such as Visa, Virgin America, Cisco, Disney, Panasonic, Clorox, and Wells Fargo to research and develop solutions for a competitive challenge posed by the firm The best ideas are selected for student implementation by the firm’s executives A recent Haas@Work with Virgin America included full- time MBA students (pictured here) Pedro Kudrnac (left) and Pablo Urbaneja (right), both MBA 10, and evening & weekend MBA student Laura Englert (center), MBA 12.

Social Sector Solutions

Students work with partner McKinsey & Co to engage in major consulting projects for nonprofit organizations.

International Business Development

Students work in small teams with a variety of clients throughout the spring semester and then for three weeks each summer in various countries.

Clean Tech to Market

Students work with scientists

at Lawrence Berkeley National Laboratory to evaluate the commercial viability of new technologies.

Corporate Social responsibility

Students engage with companies such as Wal-Mart to develop socially responsible business strategies that are aligned with business objectives and core competencies.

Managing New Product Development

Students develop a product

or service from idea through first-pass prototype in a cross- disciplinary team

entrepreneurship

Students select from a variety

of opportunities that challenge them to come up with real business solutions and business plans for diverse companies

Team-based Project

Students may choose to work with faculty members to create their own team-based experiential project.

For more information on each

of the above offerings, visit http://mba.haas.berkeley.edu/ academics/experiential.html

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The Berkeley MBA’s rigorous core curriculum provides a solid foundation, rooted in business fundamentals—including marketing, finance, accounting, etc. Beyond the core, you are able

to tailor your education to meet your goals and interests through a wide variety of cutting-edge elective offerings and global opportunities

The Core

The Berkeley MBA curriculum consists

of 12 required core courses that provide the analytical tools and essential knowledge to lead effectively The core courses, which make up about 40 percent of a typical student’s course of study, are all taken in the first year and build upon one another In nearly every core course, faculty members make significant use of team assignments and projects where students work together in small groups to learn

Electives

A central feature of the Berkeley MBA program is its level of flexibility that enables you to customize your studies according to your own goals An impressive menu of original elective courses comprises 60 percent of the curriculum, meaning you begin to customize your own course of study in the first year of the program You may choose from a wide variety of constantly evolving electives and dual degree offerings—from within the Haas School and from the wider university—as well as design courses of your own in conjunction with a faculty member Students recently created courses such as Enterprise in Developing Economies and Managing Internet and Digital Media Products, as well as speaker series on the topics of education leadership and renewable energy

Global Perspective

Global experience is an increasingly integral aspect of the Berkeley MBA experience Global business is part of many courses, including courses with a specific focus on international topics, such as Global Strategy and Multinational Enterprises, and Doing Business in China You are encouraged

to take advantage of international opportunities, such as spending a semester abroad, attending international seminars, planning study trips to other countries during breaks, or serving as a consultant through the International Business Development program

Global Investment Solutions

UBS Global Asset Management (Americas)

New York, New York

After a four-year career in finance,

John Frerichs was ready for a

change of pace as he made a career

transition to consulting At

Berkeley-Haas, he found “people with so many

diverse interests and experiences

My classmates test and prod me to

always look at issues from another

perspective It’s refreshing.”

“The core curriculum is a real

whirlwind It was intense, but just

what I needed to get up to speed and

prepare myself for my internship.

“The experiential learning

opportunities at Haas really attracted

me The projects I’ve worked on for

IBD and Social Sector Solutions gave

me a real feel for the consultant role

My IBD team worked on how to offer

telemedicine to rural villages in Uttar

Pradesh, a state near Delhi, in India

It was a great introduction to how

to handle a client engagement, just

like you would have in the real world,

because it was in the real world.”

Fernanda Fenton MBA 11

Internship:

Summer Business Development/ Marketing Associate

4Home Sunnyvale, California

Previous degree:

BA, Economics Instituto Tecnológico Autónomo de México Mexico City

Previous job:

Associate, Latin America Debt Capital Markets

Credit Suisse New York, New York While working at Credit Suisse, Fernanda Fenton helped large companies raise capital for their innovative business opportunities

At Berkeley, she is focusing her MBA studies on venture capital for smaller, start-up firms “High- growth stories really attract me, and this is definitely the place

to learn about and experience entrepreneurship,” she said

A Solid Curriculum

“The Marketing and Operations classes taught in the core curriculum by Professors Rashi Glazer and Terry Taylor are definitely worth all of the hype, and then some

I also enjoyed the Microfinance speaker series, taught by Professor Sean Foote It provided insights not only into venture capital, but also into social venture.”

Flexible Offerings

“One of the program’s main strengths is that if you want to learn something, you can find a way to do

it Student-led courses are a great example of that The speaker series

on alternative energy was offered because students wanted to go deeper into that subject.”

to meet people at the lab and collaborate on a real project.”

Outside the Classroom

“Even if you excelled at all of the traditional classroom learning, you still wouldn’t get the most out

of your Berkeley MBA experience

To do that, you really have to get involved in clubs and extracurricular activities That’s where you get to apply a lot of what you learn in the classroom.”

A Rigorous, Flexible

Top-ranked Specialties

In 2010, US News & World Report ranked the following Haas School areas of study in the top ten nationally:

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Workshop: Two-week review

of math, probability, statistics,

accounting, and finance

Orientation Week:

All students are welcomed to

Haas during a required 5-day

introduction to the program

that includes curricular

overviews, cohort activities,

high-profile guest speakers,

and an extensive introduction to

BILD in the MBA curriculum

Fall

Electives

Some of the many electives typically offered in the fall semester of the second year include the following:

• Marketing Strategy

• Negotiations and Conflict Resolution

• Power and Politics

• Real Estate Finance and Securitization

• Strategy

• Structure and Incentives

• Venture Capital and Private Equity

Fall A & B

The Core

Required Courses A

W e e k S 1 - 8

• Data & Decisions

• Economics for Business Decision Making

(Microeconomics)

• Leading People

• Problem Finding, Problem SolvingCareer Management Conference

W e e k 8

Two-day program of career planning workshops and exercises

Global study and career exploration opportunities are key aspects of the Berkeley MBA program There are several ways students can take advantage of The Haas School’s superb offerings throughout the program, including study tours and treks

Last winter, for example, a group of students traveled

to China to visit Google’s operations, as well as LVMH (Louis Vuitton Moët Hennessy)

Students on the 8th annual Wall Street Trek met with firms including Goldman Sachs, Barclays, and RBC Capital Markets

Spring

Electives

Some of the many electives typically offered in the spring semester of the second year include the following:

• Business and Public Policy

• Energy and Environmental Markets

• Game Theory and Business Decisions

• Global Strategy and Multinational Enterprise

• Investments

• Managing Innovation and Change

as possible Students may take these courses as early as the spring of their first year

ElectivesStudents can begin taking electives during the spring semester

Summer Break

Summer Internships

Students are encouraged to work with Career Services

to secure summer internships

at top global firms

Students may also participate

in the International Business Development (IBD) program, which sends teams of students around the world each summer

to work on various projects for foreign corporations, organizations, and governments This past year, students visited a variety of countries, including Argentina, Brazil, Chile, El Salvador, Finland, Gabon, Ghana, Liberia, Laos, Mexico, Saudi Arabia, South Africa, and Zambia

(Participation in IBD does not conflict with a summer internship.)

Winter Break

Global Study and Career Exploration Opportunities

This past winter, groups of students traveled to cities such as New York, China, Brazil, and Kenya on study and career exploration treks In Kenya, for example, students devoted two weeks to learning about business models, opportunities, and challenges Kenyan organizations face

Another group of students traveled to Brazil to meet with such companies as Unibanco, Cosan, and Natura

Infused with the unique Berkeley Innovative Leadership Development perspective, the Berkeley MBA’s rigorous general management curriculum teaches you to become a leader who can harness new ideas to create value for your firm You acquire skills and qualities that enable you to drive growth to ensure your organization thrives.

The Core The MBA Program is anchored by 12 required, rigorous and integrated courses that promote a general-management perspective and that provide a framework for the more function-specific courses that follow

The first year of the program is divided into four quarters Both the fall and the spring semesters contain two separate groups of courses, A and B

electives and dual-degree offerings—from within the Haas School and from the wider university—as well as designing courses of your own in conjunction with a faculty member Electives, which are introduced rapidly and are updated regularly, reflect the newest ideas, trends, and thinking in business

For more information on the Berkeley MBA curriculum, including full

mba.haas.berkeley.edu/academics/ curriculum.html.

Curriculum Overview

ensure that every student develops the skills required of innovative leaders

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Mapping Your Path to Success

The Parthenon Group

Senior Market Research Analyst

NORCAL Mutual Insurance Company

According to Kirstin Mennella, reading

cases and doing exercises can never

compare with real experience She

will put the skills she learned in her

Social Sector Solutions consulting

project with Go Girl Go! directly

to use in her job with McKinsey

in Melbourne: Never take things

for granted or make assumptions,

always ask questions and listen to the

answers, and remember that nothing

is more important than having your

client’s trust

“Haas helped me make a huge

leap in my career, switching from

marketing to consulting Getting

an MBA is a way of wiping the slate

clean and filling it up with new skills,

knowledge and goals.

“The Berkeley MBA core curriculum

gave me the fundamentals I needed

Classes in Marketing Management,

Strategy and Microeconomics

were particularly helpful In

Microeconomics, I saw how economics

apply to the real world and individual

business decisions.”

Kazutaka Kanairo MBA 10

Associate, Investment Banking

JP Morgan Chase & Co

Tokyo, Japan

Internship:

Investment Banking J.P Morgan Chase & Co

Tokyo, Japan

BS, Engineering University of Tokyo, Japan

MS, Engineering Graduate School of Engineering University of Tokyo, Japan

Previous job:

Associate McKinsey and Company Tokyo, Japan

Kazu Kanairo came to Berkeley-Haas

“to learn as many things as possible.”

He succeeded: he organized the Asia Business Conference in 2008, learned Mandarin, traveled to Zambia on a project for the Wildlife Conservation Society

And he gained the finance skills that will help him “become a player”

in international investment banking

“Professor Raghu Rau’s class in Corporate Finance was when I first realized that finance was the right path for me He gave us a logical way

to understand finance That is when I really started my career transition from being a consultant to becoming a finance professional

“Even though I took 17 more units than

I needed to graduate, I still didn’t get to take all of the classes I wanted.”

Alison Zander MBA 10

Associate Marketing Manager General Mills

to have an impact in whatever field she chose

“Haas instills a desire for learning within each of its students I think this enables Haas students to be great leaders We are confident that

we can be successful, but we also understand that there is still a lot that

we can learn from others I think this confidence without attitude is what makes Haas students stand out as employees

“Interning in Brand Management

at Clorox was very rewarding I was given challenging projects where the outcomes were valued by the firm and got a true look into what a career

in brand management would be like

I also met some amazing people, including my brand team, Haas alumni, and my intern class.”

Fall Semester 2008

MBA 200C Communications MBA 200S Data And Decisions MBA 201A Microeconomics MBA 202 Financial Accounting MBA 205 Organizational Behavior MBA 206 Intro To Marketing MBA 294 Careers In Marketing

Spring Semester 2009

MBA 201B Macroeconomics MBA 204 Operations Mgmt MBA 205L Leadership MBA 207 Ethics MBA 262 Brand Management/Strategy MBA 295H Top-Down Law

MBA 298A International Business Development

MBA 299 Strategy

MBA 290T Design And Systems Thinking For MBAs MBA 298B International Business Development

MBA 299E Competitive & Corporate Strategy

MBA 299M Marketing Strategy MBA 257 Power And Politics MBA 257 Negotiations

MBA260 Consumer Behavior MBA268 International Marketing MBA277 Media And Entertainment MBA294 Wine Industry

MBA296 The Business Of Sports MBA291T Leadership And Personal Development

MBA 200C Communications MBA 200S Data And Decisions MBA 201A Microeconomics MBA 202 Financial Accounting MBA 203 Intro To Finance MBA 205 Organizational Behavior MBA 206 Intro To Marketing MBA 294 Life As An Entrepreneur MBA 294 Biobusiness Speaker Series

MBA 201 Macroeconomics MBA 207 Ethics

MBA 236 Mergers & Acquisitions MBA 237 Financial Statement Modeling For Finance Careers

MBA 290 Intro To Management Of Technology

MBA 290T Technology Leadership And Innovation

MBA 298A International Business Development

MBA 299 Strategy MBA 205L Leadership

MBA 257 Power And Politics CHINESE1A Elementary Chinese

MBA 293 Individual Study MBA 294 Wine Industry Speaker Series CHINESE1B Elementary Chinese

MBA 200C Communications MBA 201A Microeconomics MBA 202 Financial Accounting MBA 203 Intro To Finance MBA 205 Organizational Behavior MBA 206 Intro To Marketing MBA 292A Strategic Management Of Nonprofits

MBA 294 Careers In Consulting

MBA 201B Macroeconomics MBA 204 Operations Management MBA 207 Ethics

MBA 256 Global Management Skills MBA 292N Nonprofit & Public Management MBA 299 Strategy

MBA 205L Leadership

MBA 222 Financial Information Analysis MBA 224A Managerial Accounting MBA 257 Power And Politics MBA 294 Private Equity Speaker Series MBA 300 Teaching Business

MBA 257 Negotiations JAPAN 1A Elementary Japanese

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The Berkeley MBA Program is delivered from a general management perspective, with business fundamentals at its core A number of specialty areas at the Haas School are top ranked in the world and offer you additional opportunities for study Students can choose to specialize in one of the fundamental subjects or special interest areas

Solid Fundamentals

The Haas School has seven areas of general management fundamentals

Students can choose to customize their program by choosing from a wide range of elective courses in each of the following subjects: Alain Pyree

MBA 11

Internship:

Cisco Services Cisco Systems, Inc

Milpitas, California

Previous degrees:

BA, Business Administration Euromed Management School Marseille, France

Previous job:

Project Manager/ Sales Manager Mediaserv

Guadeloupe, France Alain Pyree believes that taking the next step in his career requires legitimate technology knowledge

“The certificate program in Management of Technology will bolster the strong sales and marketing background I have already,” he says.

“The Berkeley-Haas curriculum is like

a great menu Once you have the basics, you can select among such a range of electives.”

“The professors are, of course, very knowledgeable But they also are entertaining and inspiring They pass

on their passion They are always looking for different ways to make us learn and remember things.”

Specialization Options and Areas of Interest

Certificate Options

As a Berkeley MBA student, you

have the option to earn a

certifi-cate in one of the below five areas

of study These certificates require

a separate application, and are

earned after you have completed a

designated group of courses

Global Management

The international emphasis of the

Haas School is an integral part of

its culture Many Berkeley MBA

students have lived, studied, or

worked abroad, and over

one-third of full-time MBA students

are international, representing

over 40 countries Various courses

and programs draw on this

diversity, including the school’s

acclaimed International Business

Development (IBD) program,

which sends an average of 120

students around the world each

year to consult for a variety of

firms and organizations Here, IBD

participants (from left to right)

Della Huff, David Breger, Chitra

Laxmanan, and Jon Platner (all

class of 2011) take a break from

their work with Nokia in India to

pose in front of the Taj Mahal.

Health Management

Students leverage coursework and

corporate collaboration to prepare

for business leadership roles in

the health services and health

technology industries.

Technology

Students take advantage of

courses sponsored jointly by the

business and engineering schools,

geared toward both technically and

non-technically trained students

entrepreneurship

In addition to course requirements,

students gain field experience

through an internship or project

that integrates business

funda-mentals with a marketing or

busi-ness plan for their own venture.

real estate

Students master the management,

development, and financing of

real estate, and take courses

from related fields, such as

architecture, law, public policy,

and city planning.

• Accounting

• Business & Public Policy

• Economic Analysis & Public Policy

Areas of Special Interest

Beyond its general management excellence, the Haas School is well known for a variety of other areas of specialization

• Global Management—The Berkeley MBA offers a number of international programs so all students can gain proficiency in the theory and application of global business and management principles

• Technology—A joint effort of the Haas School and the College of Engineering, the Management of Technology (MOT) program focuses on the set of management activities associated with bringing high-tech products to market

• Entrepreneurship—The highly ranked Lester Center for Entrepreneurship and Innovation brings academic and experiential learning together through its Venture Launchpad, a coordinated array of entrepreneurship resources and experiences

• Real Estate—Consistently ranked among the nation’s best, the real estate program combines a strong analytical focus with hands-on field experience, preparing students for a broad range of career paths

• Healthcare—The school’s health management offerings leverage UC Berkeley’s School of Public Health, as well as California’s cutting-edge managed care, Internet, and biotechnology industries, as laboratories for education and research

• Energy and Clean Technology—A wide range of courses and programs address the market, policy, and technological challenges of the energy industries, many centered in the Energy Institute at Haas, a joint venture of the Haas School and the UC Energy Institute

• Nonprofit—The top-ranked Center for Nonprofit and Public Leadership prepares Haas students to use their skills in the social sector, produces alumni that contribute significantly to social sector solutions, and encourages collaboration and innovation within the social sector

• Corporate Social Responsibility—The Center for Responsible Business has made the Haas School of Business the preeminent educational institution for research, teaching, experiential learning, and community outreach in areas of Corporate Social Responsibility

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Concurrent Degree Options

The Haas School offers concurrent degree programs

in areas of special interest to business professionals. Earning

a dual degree offers Berkeley MBA graduates new levels of flexibility and proficiency for unique career opportunities both in the United States and abroad

JD/MBA Program

The JD/MBA program provides you with a solid foundation in both law and management Upon completion of this four-year program, you earn a Berkeley MBA degree as well as a JD degree through either UC Berkeley’s School of Law or

UC Hastings College of the Law in San Francisco Typically, you spend your first two years in law school and your third year

in business school During your fourth year, you take elective courses in both schools

MBA/MPH Program in Health Management

The Haas School and the UC Berkeley School of Public Health work in partnership to train leaders in the rapidly expanding health management field In the 2.5-year MBA/MPH program, you earn both the MBA and Masters of Public Health degrees You take courses in both schools and complete a three-month internship in a health organization The program prepares you for senior positions in health-related industries, including managed care and insurance, consulting, healthcare delivery, biotechnology, e-health, medical devices, and pharmaceuticals

MBA/MA Program in International and Area Studies

This three-year MBA/MA program allows you to broaden your knowledge

of different regions or countries by taking internationally-oriented topical, language, and area study courses from departments and schools across

UC Berkeley You may focus on either a topic or an area Topics include international or global issues, such as international trade and debt, investment strategy, global communications, environmental issues, or urban and regional development Areas include major countries such as China, Japan, Russia, Germany, or Brazil, and regions such as the Middle East, Africa, or Southeast Asia

Brad Kittredge MBA/MPH 09Manager, Corporate Strategy and Business Development McKesson

Internship:

Corporate Strategy and Business Development

McKesson Corporation San Francisco, California

Previous degrees:

BA, Psychology University of California, Berkeley

MA, International Affairs

University of California, San Diego

Previous job:

Senior Consultant Deloitte Consulting San Francisco, California

Brad Kittredge worked with Haas classmate Elise Singer and two students in the School of Information to build a Web-based marketplace to connect patients with doctors who are able to diagnose complex conditions Their Haas entrepreneurship classes and workshops, the Business Plan and Global Social Venture competitions, and the resources of the Lester Center were essential to their progress

Permission to Innovate

“Haas made me a better entrepreneur It encouraged me to take chances and to understand that

it is okay to fail.”

Cross-Disciplinary expertise

“The dual MBA/MPH degree gave me the broad understanding I need to succeed in my new choice of a career

in the healthcare IT sector.”

Teamwork yields Success

“Leading Through Innovation means not being afraid to question assumptions—your own or someone else’s Part of leadership is knowing that you can’t do it all on your own You need to be able to set a vision and organize a team to achieve it.”

A Diverse Faculty

“The diversity of the students

at Haas is well-matched by the diversity of the faculty All students seem to find one or two professors who really resonate with them.”

A Tradition of Change Agents

“It’s an honor to have been one of the six students selected as Brian Maxwell Fellows, named in memory

of the Berkeley alumnus who was one of the founders of PowerBar We created a community of people with a passion to use business as a vehicle for positive change in society I was inspired by all of the other Fellows.”

International Exchange

Programs

Nothing compares to the experience of

attending a foreign university and

get-ting to know students in another country

for an entire semester Berkeley MBA

students may embark on an international

exchange program in the fall semester

of their second year They pay the normal

Haas fees and may earn up to 12 units

toward their MBA degree while abroad

In addition to semester-long exchange

opportunities, students may earn

academic credit through short-term

international seminars held during

semester breaks Recent destinations

include India, Brazil, Chile, and China

International exchange programs are

offered in the following locations:

• London Business School (LBS),

London, England

• L’Ecole Des Hautes Etudes

Commerciales (HEC), Jouy-en-Josas,

France

• Instituto de Estudios Superiores de la

Empresa (IESE), Barcelona, Spain

• Rotterdam School of Management

(RSM), Rotterdam, The Netherlands

• Scuola di Direzione Aziendale (SDA)

Bocconi, Milan, Italy

• The Hong Kong University of Science

and Technology (HKUST), Hong Kong,

China

Haas and Columbia Offer Domestic Exchange Program

The Haas School and Columbia Business School offer an exchange program for MBA students in the fall

of their second year Haas exchange students have the opportunity to take advantage of Columbia’s proximity

to Wall Street and the media and entertainment industries

in New York, while Columbia students who come to Haas gain exposure to Silicon Valley’s technology industry,

as well as west coast finance firms and other industries such as biotech Up to three students from each school may participate each year.

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P l A C e

The Perfect Location

The Haas School’s location in the San Francisco Bay Area is a profound asset, a business ecosystem of innovation and entrepreneurship that is unrivaled anywhere

And it defines the people we attract, the education we deliver, and the leaders we produce

Widely recognized as the heart of the global technology industry, the birthplace of venture capital, and the center of the US wine market, the Bay Area is also the new hub for the up-and-coming clean energy and biotechnology industries

In addition to serving as a launch pad for some of the most successful recent startups—Google, Twitter, and eBay among them—the Bay Area is also home to a wide range of established Fortune 500 companies, as well as a long roster

of firms—such as Charles Schwab, Gap, and Chevron—known for leadership and innovation outside of the technology space

Once you arrive, you will quickly understand how the University of California, Berkeley—one of the world’s top universities—both shapes and is shaped by the forces of innovation in the Bay Area This is a place that continues to move knowledge forward, looking for and embracing what comes next

The first thing Sara Nelson did when she learned she had been accepted

at Haas was make a dinner reservation at Chez Panisse—the renowned restaurant founded by chef Alice Waters Only then did she make her plane reservations to get here in time for orientation Naturally, Nelson viewed the Bay Area as the perfect place to help her embrace her love of food and wine, as she moves her career away from technology and toward the culinary scene

world-“One project that I worked on as part of the Global Social Venture Competition brought together two of my interests: food and marketing

Two teachers launched Operation C.H.E.F., a pilot cooking and nutrition education summer camp Subsequently, I teamed up with a classmate, Dan Park, who had finance and consulting expertise, while I contributed marketing and sales experience Together, we helped the founders create

a business plan for future growth.”

“One of my International Business Development projects supported Elephant Pepper in Zambia, an organization that encourages farmers to plant chili peppers on the edges of their fields to reduce human/elephant conflict—apparently, elephants hate chili! My team developed an online marketing plan to sell their branded chili sauces to the US and European markets.”

Gonzalo Martinez de Azagra y de Miota was able to do his summer internship with the Star Wars team

at LucasArts in San Francisco.

“The career center bombarded us with opportunities from day one,” he said.

“At LucasArts, I had the chance to help the company redefine the way they plan and track new projects

My mandate was to think of ways to solve how to provide status information to the president, COO, and lead project manager

At the end of the summer my recommendations were implemented in the company’s largest development project, and were being considered as potential best practices.

“While at Haas, I was exposed through practical training, cases, and theory to the challenges firms face

to remain competitive With an extraordinary selection

of electives, I was able to complement the fundamental building blocks of the core curriculum to match my needs and interests.”

Sara Nelson MBA 10

Internship:

Marketing Intern E.&J Gallo Winery Modesto, California

MBA 10Global Strategy Group Samsung

Seoul, Republic of Korea

Internship:

Project Management Intern Star Wars Team LucasArts San Francisco, California

BSc, Economics London School of Economics MEng, Electrical & Electronic Engineering

Imperial College, London

Previous job:

Senior Consultant PricewaterhouseCoopers Bilbao, Spain

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P l A C e

Where Natural Beauty Meets Endless Opportunity

Few geographical areas in the world can meet, let alone beat, the Haas School’s central location in the San Francisco Bay Area. The Haas community is, in turn, profoundly shaped by its surroundings

The Bay Area is home to an innovation ecosystem that is unequaled anywhere in the world With its venture capital firms, established technology companies, and thriving biotech and digital media industries, the Bay Area marks one of the nation’s most unique business centers where a diverse range of industries converge Many of the most dynamic names in business, from Visa to Apple, call the region home

The Perfect Playground

The San Francisco Bay Area is also perennially designated the world’s most popular tourist destination—and for good reason There is the area’s stunning natural beauty, its seductively benign weather, and its atmosphere charged with a worldly sophistication and a distinctive openness to new ways of thinking

The Berkeley campus is perched on a hillside; its upper reaches are devoted to a vast nature preserve—excellent for a run or a contemplative walk with postcard views of San Francisco, the Golden Gate Bridge, and the Pacific Ocean beyond Surrounding the campus is the city of Berkeley, the quintessential university town, and a legendary one With its multitude

of coffee houses, shops, churches, theaters, world-famous gourmet restaurants, charming neighborhoods, beautiful gardens, and some of the best bookstores anywhere, Berkeley is cosmopolitan, funky, friendly, relaxed, and always stimulating

A Diversity of Scenery and Ideas

The city of San Francisco needs no introduction, since nearly everyone on the planet has either experienced its charms or seen it in countless films and television shows Entertainment, culture, nightlife, shopping, sightseeing, architectural gems—San Francisco is the epitome of the world-class, open-minded city blessed with the best of everything

Less than an hour north of Berkeley is the alluring wine country of Napa and Sonoma counties The moody, breathtaking Pacific Ocean compels a visit

to one of the many open beaches or picturesque seaside towns dotting the coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino The natural beauty of Yosemite National Park, with its exquisite glacier-carved valley

of towering waterfalls and granite mountains, is only three hours from the campus, as is one of the country’s premier skiing destinations—Lake Tahoe

Clockwise from top: Looking over the San Francisco Bay toward Berkeley (left)

and Oakland (right) from downtown San Francisco; a Napa Valley vineyard; Oracle headquarters in Redwood Shores; The Pacific Ocean coastline off historic Highway 1;

and the cliffs of El Capitan in Yosemite National Park.

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The Berkeley Experience

MD, UMDNJ-Robert Wood Johnson Medical School

Piscataway, New Jersey

Previous job:

Director of Ambulatory Informatics

Cooper University Hospital

Camden, New Jersey

Elise Singer was so determined that

her family be part of her MBA

experi-ence, that, when it came time to click on

the button accepting her admission to

Berkeley-Haas, she asked her husband

Elliot to do the honors “This was a big

decision for all of us, including our three

children,” she says “This was a way of

signaling that we were all on board.”

“The Berkeley-Haas administration was

very flexible in organizing my

academ-ics so I could get home at the end of

the day to spend time with my family

My academic day ended at four o’clock,

and then I had a good four hours with

the kids After that, I started my

assign-ments and project work Unlike medical

school, where studying occupied 150%

of my time, Haas takes a more holistic

approach to life and study I even have

time to practice medicine a half-day

a week and serve as a delegate to the

California Academy of Family Physicians.

“For me, the core classes were

invalu-able I arrived here with no background

in business or its tools I could barely use

Excel I’m amazed at how much I learned

in such a short time.

“Being a Mayfield Fellow has been an

incredible benefit It put me in close

contact with the VC community, in

particular it gave me the opportunity to

talk one-on-one with a woman who is a

well-respected pioneer in the community

And thanks to the Board Fellow Program,

I got to experience and contribute to the

workings of top-level management at

the John Muir Health Foundation My

understanding of how boards function

increased exponentially.

“When I graduate, I think it’s my husband

and three kids, ages 5, 4, and 2, who

should get the MBA This was 100% a

team effort for our family.”

P l A C e

In addition to attending one of the premier business schools in the world, Haas students join the larger community at one of the most esteemed universities The mission of the University of California

is to excel in research, teaching, and public service Over the decades, this mission has developed a culture at UC Berkeley that stimulates greatness.

UC Berkeley’s global flavor and close proximity to Silicon Valley and downtown San Francisco—the finance capital

of the West Coast—provide unmatched opportunities

The Haas School encourages you to take advantage of all the university has to offer

With the Berkeley MBA program, you earn a degree from

a university whose name and reputation open doors around the globe.

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