Global Executive MBA EADA - HHL potx

CONTENTS 01 WELCOME 02 EADA & HHL 03 DiffErEnTiATE YOUrSELf AnD PrEPArE fOr A CHALLEnGE 04 GLObAL ExECUTivE MbA SCHEDULE 05 GLObAL ExECUTivE MbA STrUCTUrE 06 bEnEfiT frOM OUr rEnOW

Executive MBA

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CONTENTS

01 WELCOME

02 EADA & HHL

03 DiffErEnTiATE YOUrSELf AnD PrEPArE fOr A CHALLEnGE

04 GLObAL ExECUTivE MbA SCHEDULE

05 GLObAL ExECUTivE MbA STrUCTUrE

06 bEnEfiT frOM OUr rEnOWnED fACULTY

07 DEvELOPinG YOUr LEADErSHiP SkiLLS

08 GLObALiSinG YOUr LEArninG ExPEriEnCE

09 YOUr fELLOW STUDEnTS

10 JOin OUr GLObAL nETWOrk

11 HOW TO bECOME OnE Of OUr GLObAL ExECUTivE MbA STUDEnTS

“Welcome to the joint Global Executive MBA Programme of EADA and HHL With more than 150 years of combined experience in management education, two of the leading business schools in Europe offer you a programme which integrates German-Spanish perspectives with an emphasis on emerging world markets Our Global Executive MBA will enable you to enhance your professional and personal development process, preparing you for leadership challenges ahead

Become part of our prestigious international alumni community and join the Global Executive MBA programme of EADA and HHL.”

WELCOME

01

Marjolein Overmars

Global Executive MbA Co-Director EADA

Frank Hoffman

Global Executive MbA Co-Director HHL

MEMbErShip

international

rANkiNgS

National

4

EADA and HHL bring together their network of experts to offer you a learning environment that will help you to make the most of your Global Executive MbA experience

• More than 150 years of combined experience in management education

• Triple international accreditation: AACSb, AMbA, EQUiS

• An international faculty with renowned experts in many fields

• Corporate contacts in more than a thousand companies

• A global network of more than 150 prestigious partner universities

• An international alumni network of more than 3.000 graduates

TWO iNSTiTUTiONS COMMiTTEd TO QUALiTY ANd CONTiNUOUS

iMprOVEMENT

02

EADA, founded in 1957 in barcelona,

was one of the first Spanish educational

institutions to offer management training

programmes to the business community

As a private and independent institution

for over 50 years, EADA has been in the

forefront of management training and of

in Company training for the Spanish and

international business communities EADA

focuses not only on hard knowledge, but

above all on the management skills which

accelerate the professional and personal

development of participants These skills

provide a competitive advantage both for

participants and for the companies in

which they work

HHL, founded in 1898, was one of the very first business schools in the world ranked no 1 worldwide in the field of Entrepreneurship, HHL belongs

to the group of leading international management institutions The goal

of this university-level institution is to educate effective, responsible and entrepreneurially-minded leaders in addition to HHL’s international focus, a combination of theory and practice plays

a key role in its educational approach HHL stands out for its excellent teaching, clear research orientation and effective knowledge transfer into practice, as well

as its outstanding student services Where business people grow

EADA’s Residential Training Centre

HHL’s Campus

diFFErENTiATE YOUrSELF ANd prEpArE FOr A

ChALLENgE

03

The Global Executive MbA of EADA and HHL prepares you to work in a highly competitive, globalised business environment it guides you to the level of self-knowledge which is indispensable to successfully initiate your management development process You will gain management skills which accelerate your professional and personal development

Our goal is to provide a high return on investment, and we offer:

• Dual MbA degree from two leading management institutions

• business education at the highest level with state-of-the-art management knowledge

• Specialised courses designed to compare different countries around the globe with a special focus on emerging countries (brazil, China, india)

• intercultural and interpersonal training within diverse teams

• Support of dedicated executive coaches and leadership training during the complete programme

• Contact with renowned business experts who provide insight on best practices in companies around the world

• Exchange of business experiences with peers and experts from diverse industries and countries

COrpOrATE

AdViSOrY bOArd

The Corporate Advisory Board is an

international consultancy committee

with the aim of keeping the content

and frame of the Global Executive

MbA in line with business reality it is

composed of independent business

professionals from global companies

Dr Matthias Afting

Head of Global HR and Organization

vorwerk & Co kG

Margaret Chen

Senior Advisor Telefonica

Group & President China Club Spain

Telefonica

Jorge Viñuales

Global EMbA student 2012 Export Manager Grupo QP

“Participation in the Global Executive MBA has exceeded my expectations I would like to highlight three main aspects:

• The level of the faculty as well as the delivery of the courses following the learning

by doing methodology.

• The atmosphere of Collbató Residential Training Centre makes it the perfect setting for a modular MBA programme as this one.

• The participants’ motivation to improve as well as to contribute and share their experiences with the rest of the group.”

Enrique Vilamitjana

Managing Director

Panasonic Home Appliances Air Conditioning Europe (PHAAE)

olga PanTCHenKo, russian

Global EMbA student 2012 Co-founder and CEO of nOrfOLk Sarl

“The reason why I chose to do my Global Executive MBA with EADA and HHL was the focus of the schools on entrepreneurship This

is essential for me as I run my own business The programme is packed with courses necessarily for running any kind of business So statistics and accounting were on my priority list when I was initially thinking of doing an MBA because this is something I did not study before So far it´s been quite a challenge but I am sure at the end

of the day we will make it and we will really benefit from this later”

leonarDo galVao, Brazilian

Global EMbA student 2012 Marketing Director of MercadoLibre.com

“I enjoyed studying with my classmates in the Global Executive MBA

as we had lot of positive experiences during our interactions in class

I am eager to incorporate all this learning into my business plan

which is my main goal at the Global Executive MBA”.

anDré KeeVe, german

Global EMbA student 2012 Marketing Director of Axel Springer AG

“I am particularly excited to be part of the new Global Executive MBA programme, as it presents a great challenge for my professional and personal development I am certain that the programme’s global approach and highly international class are going to help enhance

my intercultural skills In addition to this, the special focus on the rapidly progressing markets of India, China and Brazil will widen my understanding and outlook on today’s globally intertwined market”

Joseph Schelchshorn

Executive Vice President Human Resources

SEAT S.A

Dr Richard Pott

Board Member

bayer AG

Prof Dr Mark-Ken Erdmann

Deputy CFO

rickmers Group

MASTER THESIS

EXECUTIVE COACHING

introduction to the Programme

introduction to Accounting (on-line)

Leading Self & Teams

Case Study Methodology

foundations of Strategy - Applying

Analytical Models and Tools

EADA - Barcelona

financial Accounting ii - Analysing and Diagnosing the Company Leading Others

finance for Managers

EADA - Barcelona

Management information Systems Accounting-based Decision-Making international Macroeconomics

HHL - Leipzig

financial Accounting i - Preparing financial Statements

Operations/Logistics business Statistics/Managerial Statistics introduction to business Model Development

introduction to Academic Writing

HHL - Leipzig

knowledge Management e-business

Supply Chain Management Doing business in india

INDIA

5 countries 10 residential weeks

18 months 50 days out of office

gLObAL ExECUTiVE MbA SChEdULE

04

Mod 5 Mod 2

Mod 4

Geopolitics Corporate valuation international finance Doing business in China

CHINA

YEAr i YEAr ii YEAr iii

MASTER THESIS

EXECUTIVE COACHING

TWO TOp EUrOpEAN SChOOLS covering new emerging markets.

Strategic Leadership incl Consolidation

Hr Management - Aligning Talent with the Strategy

EADA - Barcelona

Creating value through financial Management

Marketing ii - brand Management:

Analysis, Strategy and implementation

HHL - Leipzig

Strategy ii: Developing Strategy - responding to the challenges of organizational growth Marketing i - Customer Centricity Marketing

EADA - Barcelona

business Simulation new Perspectives on innovation Management

HHL - Leipzig

Geopolitics Corporate valuation

international finance Doing business in China

CHINA

Entrepreneurship/intrapreneurship CSr & Ethics

Corporate Governance Global Marketing Doing business in brazil

BRAZIL

Mod 10

Mod 9

Mod 7

Mod 11

Mod 6

Mod 8

gLObAL ExECUTiVE MbA STrUCTUrE

05

The Global Executive MbA programme combines state-of-the-art management knowledge and skills with an international orientation it will improve participants’ leadership abilities and develop analytical and interpersonal skills in areas such as communication, team management, project management and negotiation

EADA and HHL have their own practical, active and participatory approach with an emphasis on “learning by doing” The methodology reflects companies’ demand for professionals with skills such as the capacity to reflect, the ability to act in the face of change, the versatility to work in multifunctional teams and the adaptability to face the challenges of a global environment These competencies are developed through outdoor training, case studies, business projects, business simulations, analysis and discussion groups and team-working activities You will constantly work on real-life business cases and make strategic decisions

The curriculum of the programme is structured into three major parts: Core Modules, Elective Modules and the Master Thesis While the Core Modules are taught at HHL and EADA, participants will select 2 of 3 Elective Modules at three other top ranked business schools in brazil, China or india it is also possible to attend all 3 modules The programme is run in 18 months and includes 10 residential weeks (6 days each) in different locations

PROJECT

Master Thesis

ELECTIVE MODULES

fundamentals in business and

Economics Strategy Marketing /Logistics /innovation finance /Accounting

MAnAGinG:

Technology and processes investors in a Globalized world Sustainable Growth China india brazil

CORE MODULES

Leade

rship sk

ills

Tutoria ls

In te

rn at ion al

nce

a c h i

n g

bENEFiT FrOM OUr rENOWNEd FACULTY

06

EADA’s and HHL’s faculty provide the perfect mix of practical and theoretical methodologies together in the same programme EADA’s well-established reputation

in practical teaching excellence and its focus on management skills and personal development complements HHL’s opinion that the link between teaching and research is fundamental

Fundamentals

in Business

and economics

accounting

and Finance

marketing,

logistics and

innovation

leadership

skills

strategy

Dr Alexis Mavrommatis

(EADA)

Dr Soledad Moya

(EADA)

Prof Dr Iris Hausladen

(HHL)

Mr Jeroen Van Zoggel

(EADA)

Mr Luis Torras

(EADA)

Dr Stuart Dixon

(HHL)

Dr Xavier Sales

(EADA)

Dr Alexis Mavrommatis

(EADA)

Mr Carles Brugarolas

(EADA)

Dr Eric Viardot

(EADA)

PD Dr Stephan Stubner

(HHL)

Dr Joan Ramon Tarradelles

(EADA)

Prof Dr Manfred Kirchgeorg

(HHL)

Mr Jordi Assens

(EADA)

Prof Dr

Carsten Bartsch

(HHL)

Prof Dr Wilhelm Althammer

(HHL)

Prof Dr Henning Zülch

(HHL)

Prof Dr Andreas Pinkwart

(HHL)

Prof PhD Pierfrancesco

La Mura

(HHL)

Prof Dr Bernhard Schwetzler

(HHL)

dEVELOpiNg YOUr LEAdErShip SkiLLS

07

At EADA and HHL, we believe that management effectiveness centres on influencing other people’s behaviour to achieve outstanding results in a highly competitive and volatile business environment, true leadership makes the difference between success and failure During the residential modules at EADA, you will undertake leadership

courses that will build trust and strengthen relationships You will be trained in key communication skills aimed at producing the desired impact on others The modules involve self-discovery, stepping outside your comfort zone and internalising feedback from others Outdoor and indoor training activities will challenge your ability to adapt

to unfamiliar environments EADA’s Residential Training Centre is the perfect learning

laboratory to pursue change and move forward towards personal development

ExECUTiVE COAChiNg

in addition to the management development courses throughout the Global Executive MbA, participants will have access to five Executive Coaching sessions Executive Coaching is a structured interpersonal process focused on enhancing your performance to achieving pre-determined goals The coaching methodology is based

on your feedback about your plans and actions, with the objective of provoking self-reflection and generating new insights in relation to your goals Executive Coaching will help you to discover new options and to select the best one for personal and professional success

NEUrOCOAChiNg LAb

Global Executive MbA participants will use the neuroCoaching Lab, a technological and pedagogical innovation promoting social competency in leaders it is a unique experience combining multidimensional measures to analyse social behaviour and examine the participant’s internal reaction using audio, video, biometrical and neurophysiologic indicators

The aim is to guarantee access to the understanding of the participants’ behaviour from different points of view: verbal, non verbal and body language, neurological activity, competency performance and the interaction among participants

The method’s novelty is that it features neuroscientific monitoring as part of the analysis Thanks to the software created by the EADA team and a tool that picks

up brain waves via a headset, the emotional states of the manager carrying out the activity can be real time monitored This process, called neurofeedback, furnishes

us with constant information on the person’s state of relaxation or frenetic activity (stress)

Dr sTeVen Poelmans

Professor of the People Management Department

“I was enchanted by the eagerness of the Global Executive MBA students to participate in this new pedagogical format, and learn from experience which leadership competencies that need further development”

ObSErVATiON rOOM

The room from which the coach or coaches observe and analyse the participant’s brain activity

COMpUTEr rOOM

Monitoring using all the tools: visual and audio recordings, monitoring of neurological parameters, etc

iNTErACTiVE rOOM

This is where the chosen activity

or situation is acted out between a participant and an actor

ThE COAChiNg LAb

ExpEriENCE

07.1