D Haas School of Business Leading Through Innovation Full-time Program 2013 Haas School of Business 1The Berkeley MBA Program is about innovative leadership, fresh thinking, positive imp
Trang 1The Berkeley MBA
Full-time MBA Program 2013
Leading Through Innovation
430 Student Services Building #1902
Berkeley, CA 94720-1902
Tel 1-510-642-1405
Fax 1-510-643-6659
mba.haas.berkeley.edu
The Berkeley MBA
Full-time MBA Program 2013
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www.haas.berkeley.edu/socialmedia Printed on recycled paper
Question the Status Quo
Confidence Without Attitude
Beyond Yourself
Students Always
THE BERKELEY-HAAS DEFINING PRINCIPLES
Trang 2D Haas School of Business Leading Through Innovation Full-time Program 2013 Haas School of Business 1
The Berkeley MBA Program is about innovative leadership, fresh thinking, positive impact, and an incredibly talented, diverse, collaborative community—
one that forms an invaluable, lifelong network As the faculty and staff work with you to achieve your
professional goals, you will experience the highly personal nature of an MBA program like no other.
Developing Innovative Leaders
who know how to put new ideas to work, and to do so responsibly
”Innovative leaders know how to create business opportunities from the major challenges facing the world Berkeley-Haas has the proven ability to produce such leaders.”
Rich Lyons
Dean, Haas School of Business
A rigorous general management curriculumgives you the breadth and depth of knowledge to be a leader in any type of organization
Top-ranked career services give you access to the best jobs at the world’s most selective firms, and the tools and support you need to further your career or launch a new one
Expertise of renowned faculty members who have been recognized worldwide for their innovative research and thought leadership
A distinct culture of fresh thinking ,
embodying the core values of the Haas School:
Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself
An unparalleled location
that leverages the innovative, energetic business ecosystem of the San Francisco Bay Area
A worldwide alumni network
of almost 40,000 Haas School graduates—
and over 458,000 UC Berkeley graduates—
that you can access from your first day as a Berkeley MBA student
Table of Contents:
2 Curriculum
6 Careers
8 Faculty
10 Community
14 Location
18 Alumni
20 Apply
As the second-oldest business
school in the United States, the
Haas School of Business at the
University of California, Berkeley is
one of the world’s leading producers
of new ideas and knowledge in all
areas of business The school offers
outstanding management education
to about 2,200 undergraduate and
graduate students each year
Trang 32 Haas School of Business Leading Through Innovation
The Path to Innovative Leadership
built on timely and relevant capabilities
The goal of the Berkeley MBA Program is to develop you
as an innovative leader and teach you fundamental
business concepts We define innovative leadership as the
ability to put new ideas into action in every corner and
every function of an organization, and to do so responsibly
This concept is based on a set of specific capabilities that
are valued in today’s marketplace by employers You gain
the knowledge to become a leader who defines what’s
next—for our markets and for our societies Berkeley-Haas
is uniquely positioned to deliver such leaders.
A General Management Foundation
Your Haas education is anchored in the fundamentals of general
management, including the latest theories of and best practices
in business—from accounting and finance to marketing and
strategy You learn to lead and manage an enterprise as a whole
The rigorous curriculum provides you with a basic framework
of qualitative, quantitative, analytical, strategic, and problem
solving skills You not only gain knowledge about best business
practices, but also learn about the fundamental principles
behind them—the “how” and the “why.”
A Connected Leadership Curriculum Innovative leadership is a connecting theme that runs through the entire Berkeley MBA Program—in both the required (core) and elective portions of the curriculum The process starts with the careful selection of Berkeley MBA students, who have demonstrated leadership and exemplify the school’s defining principles In the core, you begin to learn the capabilities of the innovative leader, such as the skills to define opportunities
For example, the Problem Finding, Problem Solving course teaches you several modes of thinking—such as framing problems—in order to find and solve difficult problems The courses Leading People and Leadership Communications teach specific motivational skills, such as influencing others without having direct authority over them A required experiential learning course gives you practice in solving real-world business problems and emphasizes innovative leader capabilities The list
of experiential options ranges from applied innovation projects with major firms to global consulting opportunities
A Supportive Culture and Environment
A unique aspect of the Berkeley MBA leadership approach is the conscious use of the Haas School culture to shape how and what you learn The school recently codified its culture into four defining principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself
The defining principles are heavily influenced by the school’s location in the San Francisco Bay Area—the world’s epicenter for innovation and entrepreneurship And they are shaped by the culture of UC Berkeley, a world-class research generator with a legendary atmosphere of fresh thinking
“Problem Finding, Problem Solving aims to provide some basic tools for innovative thinking, enhancing students’ ability to identify assumptions, learn through direct observation, synthesize meaningful insights from complex data, generate a wide range
of ideas, and tell inspiring stories to engage others and get feedback.”
Sara L. Beckman
Sr Lecturer and Winner, University of California Distinguished Teaching Award, 2001
Learning by Doing
Students can choose from among the following core experiential learning options, many of them unique to the Berkeley MBA Program and first of their kind.
Haas@Work
Teams of Berkeley MBA students work with top executives at major firms such as Virgin America (pictured here) to research and develop solutions for real-world business challenges The best ideas are then selected by each firm’s executives for implementation
International Business Development
In the first global program
of its kind, student teams tackle business projects across the globe, ranging from creating business plans for nonprofit or government programs to providing market research
or financial analysis for bur-geoning corporations After working on each project throughout the spring semester, the student teams then travel for three weeks for hands-on experi-ence with their client orga-nizations
Social Sector Solutions
Students partner with McKinsey & Co to engage
in innovative consulting projects, providing plans, creative ideas, and solutions for challenges unique to nonprofit organizations
Clean Tech to Market
Students work with scientists at Lawrence Berkeley National Laboratory to evaluate the commercial viability of next-generation technologies aimed at addressing critical energy and climate change issues
Corporate Social Responsibility
Students engage with companies such as Wal-Mart to develop business strategies that are both socially responsible and aligned with business objectives and core competencies
Entrepreneurship
Students select from a variety of opportunities that challenge them to come up with real business solutions and business plans for high-potential enterprises
Managing New Product Development
Cross-disciplinary student teams develop innovative products or services from original ideas through first-pass prototypes
Real Estate Investment Analysis
Students work with stakeholders to conduct comprehensive analyses that include concept development, full market analysis, funding strategy, and entitlement and stakeholder consultation and approval strategies
The Haas Investment Fund
Groups of students apply the skills acquired in finance and other courses
to develop and implement
a real trading strategy
Team-initiated Project
Students may choose to work with faculty members
to create their own team-based experiential project
Full-time Program 2013 Haas School of Business 3
As part of the school’s acclaimed Haas@Work course in applied innovation, students work with top executives at major firms such
as Visa, Cisco, Disney, Schwab, Panasonic, Clorox, Wells Fargo, and Virgin America (pictured here) Haas@Work is just one
of many options students may choose from to complete their experiential course requirement
For more information, visit mba.haas.berkeley.edu/ academics/experiential.html
Trang 44 Haas School of Business Leading Through Innovation Full-time Program 2013 Haas School of Business 5
A Rigorous, Flexible Curriculum
prepares you for every kind of leadership challenge
The Core
The Berkeley MBA curriculum consists of
12 required core courses that provide the analytical tools and essential knowledge to lead effectively For example, you will learn how to set direction in your strategy course, and how
to manage complex projects and enterprises
in your operations course Throughout the core, you are taught the lessons of leading responsibly Core courses, which make up about 40 percent of a typical student’s course
of study, are usually all taken in the first year
Electives
A central feature of the Berkeley MBA program
is its level of flexibility that enables you to customize your studies according to your own goals An impressive menu of original elective courses comprises 60 percent of the curriculum, meaning you begin to design your own course of study in the first year of the program You may choose from a wide variety of constantly evolving electives and dual degree offerings—from within the Haas School and from the wider university—as well
as design courses of your own in conjunction with a faculty member
Global Perspective
Global experience is an integral aspect of the Berkeley MBA experience Global business is part of many courses, including courses with a specific focus on international topics, such as Global Strategy and Multinational Enterprises, and Doing Business in China You are encouraged to take advantage of international opportunities, such as spending a semester abroad, attending international seminars, planning study trips to other countries during breaks, or serving as a consultant through the International Business Development program
Learning Beyond the Classroom
Providing students with hands-on exposure to real-world business situations is a key strength
of the Berkeley MBA Program You are required
to take an experiential course that emphasizes innovative leadership Additional experiential learning activities are required in many courses You can also participate in numerous out-of-classroom opportunities that build upon your leadership skill set Teamwork is emphasized throughout, including skill development and group coaching on how to be optimally effective in teams
Students in Sara Beckman’s Problem Finding, Problem Solving core course
You will experience the Berkeley MBA’s rigorous, comprehensive curriculum in which you master the essential skills of management and leadership After fulfilling the requirements of the core curriculum, you will find a high degree of flexibility to tailor your education to meet your own goals and interests through a wide variety of cutting-edge elective offerings and global opportunities
The school’s acclaimed International Business Development (IBD) course, which is one of the options for fulfilling the experiential learning requirement, sends an average of 120 students around the world each year to consult for a variety of firms and organizations One group, pictured left, was dispatched
to Tanzania to assist a non-profit organization committed to improving women’s health in developing countries
by creating access to key technologies Visit: haas.berkeley.edu/groups/IBD
For a comprehensive curriculum overview including full course descriptions, visit mba.haas.berkeley.edu/academics/curriculum.html
Concurrent Degree Options
The Haas School offers concurrent degree programs in
areas of special interest to business professionals,
including the following:
• JD/MBA Program
• MBA/MPH Program in Health Management
• MBA/MA Program in International and
Area Studies
For more information, visit mba.haas.berkeley.edu/
academics/concurrentdegrees.html
Trang 56 Haas School of Business Leading Through Innovation
Opening Doors
to Future Success
with the tools and connections that will set you apart
When the world’s most selective organizations seek new, innovative talent, they turn to Berkeley-Haas Top financial institutions, consulting firms, consumer products
manufacturers, and technology companies are among those firms that hire Haas graduates as interns and full-time employees Employers seek out Berkeley MBA students because they demonstrate not only a mastery of powerful quantitative and management tools, but also a solid understanding of best practices for the changing technological, global, and human dimensions of business
An Impressive Array of Services
The school’s key location and deep ties to global firms provides you the tools and connections you need to launch the next stage of your career The Haas School offers access to employers through multiple channels On-campus interviews and corporate presentations are popular forums for presenting oneself to a prospective employer The Haas School’s Career Management Group facilitates hundreds of on-campus interview opportunities for positions spanning the globe and over a thousand electronic job postings specifically targeting Berkeley MBA students each year In addition, you are given the opportunity to interact with hiring managers and recruiters
in more informal ways, including industry firm nights, career panels, corporate visits, alumni mixers, and job fairs
A Personal Approach
The school’s small MBA class size allows career advisors to offer a personalized, hands-on approach to your career search
The goal of the Career Management Group is to provide you with resources and opportunities to successfully match your skills and interests with an employer The Career Management Group also offers a broad range of seminars, programs, and services from experienced advisors, coaches, managers, and practitioners at all stages of the career planning process
Berkeley-Haas alumni hold top
jobs at leading firms across the
globe Recent alumni working in
New York include McKinsey & Co
Associate Will Wright, MBA 09;
Deloitte Sr Consultant Amy Bai,
MBA 09; American Express Sr
Marketing Manager Nick
Jablonski, MBA 10; Unilever
Associate Brand Manager
Silvia Lacayo, MBA 09; and Etsy
Business Operations Manager
Jeff Shah, MBA 09
Top Hiring Firms 2012
Full-time Program 2013 Haas School of Business 7
2012 full-time Berkeley MBA
graduates went to work at
113 organizations in 23
countries around the world.
*as of July 1, 2012
Students in the full-time Berkeley MBA class of 2013 interned for 151 organizations in 14 countries and
13 US states, with 15% working outside the US
*as of July 31, 2012
Trang 68 Haas School of Business Leading Through Innovation Full-time Program 2013 Haas School of Business 9
Passionate Scholars and Teachers
at the forefront of new ideas
Haas School faculty members are explorers and
discoverers, seeking new ideas and insights at the frontiers
of knowledge They are internationally recognized leaders
in the study of the economic, social, political, and
technological forces shaping global markets today
Berkeley-Haas faculty members play an active role in
national and international business communities, serving
as consultants, board members, and speakers at major
business conferences and seminars
A Roster of Experienced
Thinkers and Leaders
Several faculty members are authors of widely used textbooks
in marketing, economics, and management Severin Borenstein
is a nearly constant presence in the national media explaining
the ups and downs of the nation’s energy markets Michael Katz
is a leading thinker and strategist in telecommunications policy
John Morgan and Teck Ho are actively utilizing behavioral and
experimental economics to make advances in understanding
strategic decision making Jennifer Chatman is a top authority
on organizational culture and post-merger integration And
David Teece is a widely sought expert in the field of innovation
and knowledge management
Real-World Insights from Industry Practitioners The MBA program also makes creative use of experienced practitioners from industry in its classes as adjunct professors and lecturers For example, Wall Street veteran Peter Goodson, former partner of private equity firm Clayton, Dubilier & Rice, Inc., teaches the Mergers and Acquisitions course In his Innovation and Entrepreneurship in Telecommunications and Media course,
Dr Reza Moazzami draws from his more than fifteen years of experience as an engineer, entrepreneur/CEO, investor, patent holder, and educator in the IT and communications industries
Twitter Co-founder and serial entrepreneur Biz Stone shares his experiences and insights with Berkeley MBA students as an executive fellow at the Haas School
A Tradition of Teaching Excellence The cornerstone of the entire Berkeley MBA program is its distinguished faculty members and the high quality of their courses At Haas, teaching excellence is a high priority In the Berkeley MBA classroom, faculty members emphasize both theory and practice by using a variety of teaching methods
Case studies, seminars, simulations, guest speakers, and group projects all facilitate the learning process Classroom learning
is enhanced by numerous opportunities to apply the lessons to real-world situations
Berkeley-Haas Professor Carl Shapiro was appointed
a member of the Council of Economic Advisers in
2011 by President Obama Shapiro formerly served
as deputy assistant attorney general for economics
in the U.S Department of Justice’s Antitrust Division
He joins a growing list of Haas School and UC Berkeley faculty members who have served on the council, including Haas Professor and former Dean Laura Tyson and Haas Professor Emerita Janet Yellen Haas professors Jonathan Leonard, David Levine, and Jim Wilcox have served on the staff of the council as senior economists
Berkeley-Haas Professor Emeritus Oliver E
Williamson was awarded the 2009 Nobel Prize
in Economic Sciences—the second time a Haas professor has won the honor since 1994—for his work in the area of economic governance
Laura Tyson
S K and Angela Chan Chair in Global Management
Students in Professor Laura Tyson’s International Business course have the opportunity to learn from an expert who has had a hand in shaping global economic policy. Tyson chaired President Clinton’s Council of Economic Advisors.
She is currently a member of President Barack Obama’s Economic Advisory Panel. In addition, she is a member of the board of directors for several U.S.
companies and a senior adviser to the Center for American Progress and McKinsey Global Institute
Teck Ho
William Halford, Jr Family Professor of Marketing
Learning, according to Professor Teck Ho,
is more “concrete when it is hands-on.”
That’s why at least one in four of each
of his marketing course sessions is interactive. Using computer simulations and role-playing, his students engage in price wars and auctions, negotiate B2B contracts, and put themselves in the shoes
of CEOs, marketing directors, suppliers, and retail partners. In 2010, Ho was recognized with the Berkeley Distinguished Teaching Award, the university’s highest teaching honor
Kristiana Raube
Adjunct Professor and Executive Director
Haas professional faculty members such as Dr. Kristiana Raube share expert business and leadership knowledge with Berkeley MBA students. In addition
to serving as executive director of Haas’ International Business Development program, Raube is a renowned researcher and teacher in the area of health management who has worked to increase health management capacity through executive education and program development in the US and around the world
John Morgan
Gary & Sherron Kalbach Chair in Entrepreneurship
Haas School Professor John Morgan’s popular course on game theory challenges students to formulate strategy by learning to forecast the reactions of rivals. Morgan’s cutting-edge behavioral economics research often has far-reaching implications.
He recently worked with Yahoo!
Labs to design and launch a zombie-based social video game to study the differences between successful and unsuccessful economic game strategies
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Guided by four defining principles, the distinctive
Berkeley-Haas culture is integral to shaping its MBA
students as they learn how to be innovative leaders
Berkeley-Haas students question the status quo, project
confidence without attitude, think beyond themselves,
and act as students always These attributes combine to
create an environment conducive to teamwork,
collaboration, and involvement Students are members of
a close-knit, supportive peer network that draws on both
shared experiences and a diversity of ideas and
backgrounds to build bonds that last a lifetime.
A Collaborative Culture
cultivates a unique, dynamic community
A Diversity of Experiences
Among the school’s greatest assets is the community of
fellow students, who form a lifetime network of friends and
professional contacts The relatively small size of the MBA
program (only 240 students enroll in each entering class)
encourages students to get to know all members of their
class Students represent a wide range of ethnic backgrounds,
religious affiliations, and sexual orientations About a third of the
students are from outside the United States, representing almost
40 countries
Involvement in a Dynamic Community
The diverse and outgoing nature of the Berkeley-Haas culture translates to a vibrant, thriving community of fellow students, alumni, faculty, and staff From networking mixers to annual conferences, guest speakers to intramural sports competitions, there’s always something happening here At Haas, virtually everyone gets involved in clubs and community service, managing major conferences, participating in international case competitions, and organizing ski trips to nearby Sierra Nevada resorts
Going Above and Beyond
UC Berkeley has a long tradition of social responsibility and a commitment to creating a better world In keeping with that spirit, Berkeley MBA students get involved to make a difference
Almost the entire MBA class participates during the year in one of the many fun events that are a part of the Challenge for Charity—talent shows, charity auctions, and sports competitions that help raise money for the Special Olympics and other organizations Many Berkeley MBA students also volunteer as mentors for disadvantaged high school students through the Young Entrepreneurs at Haas (YEAH) program
Confidence Without Attitude
“The interview process for consulting internships is arduous, and the competition is fierce. But even here, the defining principle Confidence Without Attitude won out. We had informal Friday prep sessions where we reviewed case studies, shared resources and coached each other. We helped every one of us be
as prepared as possible.”
David Felts, MBA 13 Internship: Boston Consulting Group, San Francisco, California
Previous degree: B.S., Finance, Grove City College, Brove City, Pennsylvania
Job prior to Haas: Manager, Novant Health, Charlotte, North Carolina
Students Always
“Being Students Always means being open to new information and being willing
to admit you don’t know everything.
Sometimes having a good question is better than having a good answer.”
Alison Brock, MBA 13
Internship: American Express, New York, New York
Previous degree: B.A., Journalism, Howard University, Washington, D.C
Job prior to Haas: Consumer Products Specialist, Turner Broadcasting System, Inc., Atlanta, Georgia
Beyond Yourself
“There is a real generosity among my classmates. We all understand that success is not just for the individual, but for the impact we can have on others.
In my Business Strategies for Emerging Markets class, we put together business plans that would also have social impact in developing countries. This is an example of Beyond Yourself.”
Luis López, MBA 12
Associate Consultant, McKinsey and Company, Bogotá, Colombia Internship: McKinsey and Company, Bogotá, Colombia
Previous degree: B.S., Industrial Engineering, Universidade de los Andes, Colombia
Job prior to Haas: Project Manager, Florela, Tocancipá, Colombia
Question the Status Quo
“Professor Don Moore’s Leading People course shed so much light on the biases we all have—how to recognize and deal with them. I now question
my assumptions and decision-making behavior in new ways. That is one way that I am Questioning the Status Quo.”
Vannie Shu, MBA 12
Associate Marketing Manager, The Clorox Company, Oakland, California Internship: Procter & Gamble, Cincinnati, Ohio
Previous degree: B.A., Communication Studies and Economics, University of California, Los Angeles
Job prior to Haas: Associate Account Planner, Google, Inc., Mountain View, California
Berkeley-Haas students have the opportunity to get involved in a wide range of formal and informal clubs and activities For example, members of the Haas MBA rugby team, including co-captains Hans Lintermans and Blake Holland, both MBA 12 (pictured left), participated
in the Rugby World Championship held at Duke University last spring
The rugby team is just one of more than 45 current student clubs and organizations led by Berkeley-Haas graduate students
Trang 8• Warren Buffett welcomed 20 Haas
Finance Club members to Omaha where
he took them to lunch at his favorite
steakhouse
• Stephanie DiMarco, CEO & Founder of
Advent Software and a Haas alum stressed
the importance of believing in your gut
instincts in a talk as part of the Dean’s
Speaker Series
• The Economist’s Annual Innovation
Conference featuring Elon Musk, CEO of
Tesla and other thought leaders was held at Haas for the 2nd year in a row
• The student-run Women in Leadership Conference helped attendees understand how to redefine their leadership styles with panels including “A Woman’s Guide to Negotiating Effectively” and “Finding Your Passion.”
March
• Berkeley MBA students presented summaries of their summer International Business Development (IBD) projects undertaken in China, South Africa, Saudi Arabia and many other locations
PHOTO #1 BELOW
• Former Apple Chief Evangelist Guy Kawasaki spoke about his new book Enchantment: The Art of Changing Hearts,
• Human Rights Watch Executive Director Kenneth Roth spoke to Berkeley-Haas students about how events in the Middle East have impacted global human rights during the past decade
A team of four Berkeley MBA students won first place in the Developing World category of the IBM/Novartis NCD University Challenge
by proposing a pharmacy membership program in Mexico for low to-middle income pregnant women with diabetes
• A Berkeley team, including two MBA 12’s, took 2nd place in the Hult Global Case Challenge
• Maria Nondorf, executive director of Haas’ Center for Financial Reporting and Management (CFRM), was named among the
“2012 Most Influential Women in Bay Area Business” by the San Francisco Business
• The Global Social Venture Competition, which was started by Berkeley-Haas students, drew 600 entries from a record 50 countries
• The Haaski Golf Open celebrated its 10th year with a tournament, dinner, and live auction with Dean Lyons, Cal coaches, former athletes, and Bay Area business leaders
• Five Berkeley-Haas faculty members, Julie Suh, Nicolae Garleanu, Gustavo Manso, Panos Patatoukas, and Shachar Kariv were recognized with Cheit Awards, Berkeley-Haas’ highest teaching honor
• The >play Digital Media Conference focused on the user revolution as it relates to everything from the Arab Spring to Groupon
• World renowned chef Ferran Adria lunched with students to launch his “Ideas for Transformation” competition where a dozen Berkeley-Haas teams competed against teams from four other business schools to develop strategies and models to guide the upcoming launch of his elBullifoundation
PHOTO #5 BELOW
• Two Haas teams took 1st and 2nd place in Babson College’s inaugural San Francisco Rocket Pitch Competition over rivals from other Bay Area business schools
PHOTO #6 BELOW
• Berkeley-Haas students and professors dressed
to the nines for a night of scotch tasting to benefit a funding program for MBA students seeking nonprofit or public sector internships
• A Berkeley MBA team employed expert negotiating skills learned in their Leading People and Negotiations courses in their victory
in the Columbia Business School Odyssey Global MBA Competition
• 500 Bay Area professionals and graduate students explored new regional businesses and innovations as a part of the annual student-run Asia Business Conference
• Richelle Parham, CMO of eBay kicked off the Berkeley-Haas CMO Insight Series with a lecture and dinner with Berkeley MBAs
Executives from Wells Fargo, Salesforce.com and the San Jose Earthquakes professional soccer team also visited over the course of the semester
• David Anderson, MBA 95 and Director at Fisker Automotive brought to Haas the new plug-in hybrid luxury sports sedan Fisker
• The 2012 Berkeley Latin American Business Conference featured highly respected business and political leaders including Eduardo Leon, partner and managing
March
guest speakers to schoolwide events, there’s always something happening here. And
as a member of the Berkeley MBA student community, you have the opportunity to not only attend these activities, but also to participate in creating and planning them. Here
is a sample of the many events and activities MBA students were a part of last year
November-December
Orientation Week featured prominent
business leaders, including Twitter
Co-Founder and Berkeley-Haas Executive
Competitors from eight top business schools put their heads in the clouds for the first annual Haas Tech Challenge at the Haas School
Four Berkeley MBA students won the MIT EdTech Case Competition with their plan to promote an online tool to help parents assist their children with schoolwork
• Bob Lutz, BS 61, MBA 62, retired vice chairman of General Motors, spoke to the Berkeley-Haas community about innovation and the electric car as part of the Dean’s
• After preparing their case analysis for more than 30 hours straight, five Berkeley MBA students claimed third prize in the Carlson School’s Elite Eight Brand Management Case Competition
• Designs for making a more energy-efficient refrigerator and providing privacy for sleeping passengers on international flights were among the projects displayed at the annual tradeshow for the Managing New Product Development course
PHOTO #10 BELOW
The UCSD’s Rady School of Business’
Sony Marketing Strategy Case Competition mixed things up by pairing
up students from different schools
Berkeley-Haas students were on the 1st, 2nd, and 3rd place winning teams
The student-run Women in Leadership Conference helped attendees go beyond mentorship with Pandora Executive Vice President Jessica Steel
Berkeley MBAs won the coveted Golden Shovel for a 5th straight year after defeating Stanford in the NAIOP Real Estate Challenge
Adobe Systems President and CEO Shantanu Narayen spoke as 500 students from the full-time and evening & weekend MBA programs graduated at this year’s commencement ceremony
• A panel of business leaders discussed the role of social media in enabling businesses to
do good at the 9th annual Haas Celebration
at Gap Headquarters in San Francisco
PHOTO #11 BELOW
• Debby Hopkins, chief innovation officer
of Citi, explained how she sees her role as
“being a catalyst, to challenge people to think differently but also pursue new ideas with a lot of rigor.”
• A panel of five investment industry executives revealed “A Roadmap for Social Impact Investing” and what it means for investors, wealth managers, social enterprises, and corporations as part of the Schwab Charitable Speaker Series
Trang 914 Haas School of Business Leading Through Innovation Full-time Program 2013 Haas School of Business 15
The Perfect Location
where natural beauty meets endless opportunity
The Haas School’s location in the San Francisco Bay Area is a profound asset, a business ecosystem of innovation and entrepreneurship that is unrivaled anywhere And it defines the people we attract, the education we deliver, and the leaders we produce
Once you arrive, you will quickly understand how the University of California, Berkeley—one of the world’s top universities—both shapes and is shaped by the forces of innovation in the Bay Area This is a place that continues to move knowledge forward, looking for and embracing what comes next.
The Bay Area is one of the few places on earth where countless corporate powerhouses such as Oracle (pictured above) are nestled among some of the world’s most famous landscapes and outdoor playgrounds Only an hour from Berkeley, you can cruise through the alluring wine country of Napa and Sonoma counties Or visit one of the many open beaches or picturesque seaside towns dotting the Pacific coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino Only three hours from campus, explore Yosemite National Park, with its exquisite glacier-carved valley of towering waterfalls and granite mountains, or ski the world-famous Olympic runs at Lake Tahoe
Home to Tomorrow’s Industries
Widely recognized as the heart of the global technology industry, a hotbed for venture capital, and the center of the US wine market, the Bay Area is also the new hub for the up-and-coming clean energy and biotechnology industries In addition
to serving as a launch pad for some of the most successful recent startups—Google, LinkedIn, Facebook and Twitter among them—the Bay Area is also headquarters to a wide range of established Fortune 500 companies, as well as a long roster of firms—such as Intel, Charles Schwab, Gap, Adobe, Clorox, Pixar, Genentech, and Chevron
A Legendary Campus Setting
The Berkeley campus is perched on a hillside; its upper reaches are devoted to a vast nature preserve—excellent for a run or a contemplative walk with postcard views of San Francisco, the Golden Gate Bridge, and the Pacific Ocean beyond Surrounding the campus is the legendary city of Berkeley, the quintessential university town, complete with a multitude of coffee houses, shops, churches, theaters, world-famous gourmet restaurants, charming neighborhoods, beautiful gardens, and some of the best bookstores anywhere
A Great Place to Learn and Play
The San Francisco Bay Area is perennially designated the world’s most popular tourist destination—and for good reason The area’s stunning natural beauty and seductively benign weather complement an atmosphere charged with a worldly sophistication and a distinctive openness to new ways of thinking
The San Francisco Bay Area
features a wealth of diversity
among its breathtaking
landscapes and energetic people
Berkeley-Haas students reflect
the global nature of the region,
coming from all corners of the
world Pictured above are Inaki
Ruiz of Spain, Claudia Dias of
Brazil, and Nit Agrawal, of
Nepal, all MBA 12
Trang 1016 Haas School of Business Leading Through Innovation Full-time Program 2013 Haas School of Business 17
An important part of choosing a business school is the
strength of the larger university to which you will be
forever linked In addition to attending one of the
premier business schools in the world, Berkeley MBA
students earn a degree from a university whose name
and reputation open doors around the globe The
mission of the University of California is to excel in
research, teaching, and public service Over the
decades, this mission has developed a culture at UC
Berkeley that stimulates greatness.
The Berkeley Experience
a university second to none
UC Berkeley’s University Library was ranked the No 1 public research university library in North America by the Association
of Research Libraries
A Distinguished Record
The Berkeley MBA Program draws on the incredible breadth and
depth of the University of California at Berkeley, whose graduate
programs are consistently ranked among the best in the world,
and whose undergraduate programs are among the most
selective The proof is in the university’s distinguished record of
Nobel-level scholarship, constant innovation, a concern for the
betterment of our world, and consistently high rankings of its
schools and departments—the Haas School among them
A History of Path-Bending Innovation
Since its founding in 1868, UC Berkeley has grown with the rapidly expanding population of California and has responded to the educational needs of the developing state By the 1930s, research
at UC Berkeley burgeoned in nuclear physics, chemistry, and biology, leading to the development of the first cyclotron, the isolation of the human polio virus, and the discovery of all the artificial elements heavier than uranium, including Berkelium and Californium Twenty-one members of the UC Berkeley faculty have been awarded Nobel prizes for these and subsequent achievements in science, literature, and economics In 2011, the Times of London ranked UC Berkeley the 4th best university in the world The National Research Council in 2010 awarded UC Berkeley the largest number of high-ranked graduate programs
in the US for the third decade in a row—of the 52 programs assessed, 48 were in the top 10 in their categories
Explore the Opportunities
You are encouraged to supplement business courses with graduate classes outside the business school in areas ranging from engineering, law, and urban planning to foreign languages, international area studies, and public policy In addition, special interdisciplinary opportunities within the Berkeley community enable you to learn from top experts in almost every field Joint courses with students in law, engineering, information systems, and public health enhance the educational experience of many MBA students
Multi-disciplinary Opportunities
Berkeley MBA students involved in the Berkeley Energy and Resources Collaborative (BERC) work with scientists at Lawrence Berkeley National Laboratory to evaluate the commercial viability of new technologies, such as
a novel solar-chemical storage device, and the use of ionic liquids to pre-treat biomass for conversion to biofuel This Berkeley Innovative Leader Development experiential requirement option, called CleanTech to Market, is just one of the many opportunities Haas students have
to work with top thinkers across diverse disciplines at UC Berkeley
• Ranks first nationally in the number of PhD programs in the top 10 in their fields (National Research Council)
• Ranked the #1 public university in the US for the eleventh year in a row by U.S. News & World Report
• The leading institution in awarding doctoral degrees to minorities and women
• Ranked #1 in the nation in the 2009 Washington Monthly College Rankings, based on three main criteria: performance as an engine of social mobility, research output, and promotion of a service ethic
• 22 Nobel Prize laureates (including Haas professors Oliver Williamson and John Harsanyi)
• 226 American Association for the Advancement of Science Fellows
• 234 American Academy of Arts and Sciences Fellows
• 74 Fulbright Scholars
• 359 Guggenheim Fellows
• 45 MacArthur Fellows
• 92 National Academy of Engineering Awards
• 141 National Academy of Sciences Awards
• 26 National Medal of Science Awards
• 117 Sloan Fellows
• 4 Wolf Prizes
• 4 Pulitzer Prizes
• 1 National Poet Laureate
UC Berkeley Academic and Faculty Distinctions