New edition market leader

^^^^^ 1111^111page 6 Unit 2 S e itin g o n tỉn e page 14 R evision unit A page 50 page 58 page 22 page42 U n ít 6 En tertain ỉn g Discuss ideas about careers Reading: Ten ways to improve

NEW EDITION

N H À X U Ấ T B Ả N V Ă N H Ó A T H Ô N G T I N

NEW EDITION

CA

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u i

33

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G iớ i th iệu : LÊ THUÝ HIỀN

LÊ THI MINH TÂM

NHÀ XUẤT BẢN VĂN HOÁ THÔNG TIN

^^^^^ 1111^111

page 6

Unit 2

S e itin g o n tỉn e

page 14

R evision

unit A

page 50

page 58

page 22

page42

U n ít 6

En tertain ỉn g

Discuss ideas about careers

Reading: Ten ways to improve y o u rc a re e r-

B usiness Wire

Listening: Two people talk about ways to improve your career

W ordsthat go with

coreer

Modals 1: ability, requests and offers

Teỉephoning:

making contact

Fast-Track Inc.: Choose the best candidate forthe joữ

of sales manager VVriting; e-m ail

Discuss

sh oppin g Online

Reading: Worry for retailers

as web shopping cỉicks into

place - nnandaí Times

Listeníng: An intervievv with the Head of E-Commerce at Argos

Words and expressions for talkingabout buying and selling

Modals 2: must,

need to, have to, shouỉd

Negotiating:

reaching agreement

Lifetime Holidays: Negotiate a joint venture VVriting: letter

Discuss types

of companies

Reading: The world’s most respected companies

- nnanciQÍ Times

Listening; An intervievv

w ithlK EA’sU K D e p u ty Country Manager

Words for talking aboutcom panies Present simple and present co ntinuous

Presenting your com pany

Valentino Chocolates: Prepare

an investment plan Writing: a proposal document

Discuss ideas Reading: Three articles

about great ideas Listening: An interview with the Head of the Innovation Works

Verb and noun

co m binations Past sim ple and past con tin u ou s

Successíul meetings

Fabtek: Choose the best ideas forthree new Products Writing: report

Discuss causes

of stress Discuss gender- related qu alities Discuss and rank stressful jobs

Reading; A career

change - The AGE

Lỉstenỉng: An intervievv with an authority on stress managennient

Words about stress

in the vvorkpỉace Past sim ple and present perfect

Participating

in discussions

Genova Vending Machines: Develop a plan to reduce stress VVriting: report

Discuss corporate entertaining

Reading: Corporate entertainment

-CN N

Lỉstenìng: An intervíew with two experts on corporate entertaining

Words ío rtalkin g about eating and drinking

M ulti'W 0rd verbs

Socialising:

greetings and small tãlk

Organisinga coníerencẽ: Choose the best location Writing: e-m aỉl

Gram m ar reference VVriting file

M arkeling

page62

page 70

page 78

page 86

page90

U niti3

New

b u sin es

page 98

Unit 1;

Products

page 106

pageii^

Discuss ideas about marketing

Reading: N0 5 :T h e F iỉm -

nnancial Times

Listening: An intervlevv with a marketing consultant

Word partnerships Questions

Telephoning:

exchanging informatíon

KristalVVater:

Relaunch a producỉ Writing: sales leaAet

Discuss planning Reading: Investíng in

Nizhny Novgorod -

Financial Times

Listening: An intervievv with a leadĩng business adviser

Words for talking about planning Talkmg about íuture

plans (p/an, hope,

expect, wouỊd ỉike, want; going to;

present continuous)

Meetings;

interrupting and clarìíying

The voice of business: Plan a radio programme

W riting: letter

Discuss qualitỉes and skills of a good manager

Reading: Young managers

- Pinancial Times

Listening: An intervievv with a professor of organisational behaviour

Verbs and prepositions Reported speech

Sociaỉising and entertaining

The way we do things: Improve ways

of vvorkingtogether Writing: report

Quiz on managỉng conflict

Reading: Conflict

management - Guardian

Listening; An ìnterview with a management consultant

Word building Conditionais

Negotiating:

deating with conAict

European Cam pers: Negotiatea solution

to a problem with an employee

Writing; letter

Discuss conditions for starting new businesses and public- and private-sector companies

Reading: The human touch

- rinancial Times

Listening: /Vn intẽĩvievd with a consultant to new businesses

Economic lerms Time clauses

Dealing with numbers

Marcia Lee Jeans: Choose a location for

a new íactory Writing: letter

Discuss your favourÌte Products

Readíng: Pruits of the

raíntorest “ Pinancial Times

Listening: Five people talk about the best thing they have ever bought

Adịectives for Products Passives

Presenting a product

Minerva A.G.: Choose innovative Products for

a store Writing: report

• <

A ctivily file: page 136 Audio scripts: pnge 1/+5 Vocabulary file:

1 What is Market Leader and who is ít for?

Market Leader is a pre-intermediate-level business English course for businesspeople and students of business English It has been developed in association with the Financiat Times, one of the [eading sources of business iníormation in the vvorid It consists of 12 units based on topics of great interest to everyone involved in international business This new edition íeatures new authentic texts and listenings throughout, reíỉecting the latest trends in the business world

If you are in business the course will greatly improve your ability to communicate in English in a wỉde range of business situations lfyou are a student of business, the course will develop the communication skills you need to succeed in business and wiỊ| enlarge your knowledge of the business world Everybody studying this course will become more fỉuent and confỉdent in using the ỉanguage of business and should increase theircareerprospects

The authors

David Falvey (left)has over 20 years’ teaching and managerial experience in the UK Japan and Hong Kong He has also vvorked as a teacher trainer at the British Counciỉ in Tokyo, and is now Head of the English Language Centre and a Principal Lecturer at London Metropolitan University

Simon Kent (centre)has over 15 years* teaching experience, including three years as an in-company trainer in Berỉin at the time of German reunỉíicatỉon He is currently a Senior Lecturer in business and general English, as well as having speciat responsibiỉity for designing new courses at London Metropolitan University

David Cotton (ríght) has over 35 years' experience teaching and training in EFL ESP and English for Business, and is the author of numerous business English titles» including

Agenda, World of Business, InternationơỊ Business Topics, and Keys to Management.

He is also one of the authors of the best-seiling Business ũ a ss. He is a Senior Lecturer at London Metropolitan Universỉty

John Rogers who contributed new material to this edition, is aiso the author of the Practice Rles at each level of the series

Introduction I

What is in the units?

startin g up

Vocabulary

D iscussio n

You are offered a variety of interesting activities in which you discuss the topic

of the unit and exchange ideas about it

You wìll ỉearn important new vvords and phrases which you can use when you carry out the tasks in the unit A good business dictionary, such as the

Longman Business EngỊish Dictionary, wi[l also help you to increase your business vocabulary

You will build up your confĩdence in using English and will improve your fỉuency through interestingdỉscussion activities

You will read authentic articles on a variety of topics from the Financial Times

and other nevvspapers and books on business You will develop your reading skills and learn essential business vocabulary You will aỉso be able to dỉscuss the ideas and issues in the articles

You will hear authentic interviews with businesspeople You will develop listening skills such as listening for information and note-taking

This section íocuses on common probỉem areas at pre-intermediate level You wil[ become more accurate ỉn your use of language Each unit contains a Language revievv box vvhich provides a revievv of key grammar items

You will develop essential business communication skills such as making presentations, taking part in meetings, negotiating telephoning, and using English in social situations Each Skills section contaỉns a Useful language box vvhich provides you with the language you need to carry out the realỉstic busìness tasks in the book

The Case studies are linked to the business topics of each unit They are based on realistic busỉness problems or situations and allow you to use the ianguage and communication skills you have developed vvhile working through \\\t unit Thev give VOVI the oppovtunitv Vo pvacVvse voviĩ speaking skills in realistic business situations Each Case study ends with a vvriting task

A fulỉ vvriting syỉỉabus is provided in the Market Leader Practice Rỉe

Listening

Language revievv

S k ills

Revision units Market Leader Pre-lntermediate also contains four revision units, based on

material covered in the preceding three Course Book units Each revision unit

15designed so that it can be done in One go or on a unit-by-unit basis

m ầ

LONGMAN ON THE WEB

Longm tn.com offers classroom activities, teaching tips and Online resources for teachers of all levels and stuđents of all ages Vistt us for cQurse-speciíic Companion VVebsites, our comprehensive Online catalogue of all Longman titles, and access lo all local Longman vvebsites offices and coniacts around the W 0 fld

Jo in a g lo b a l c o m m u n iĩy o f ĩe a c h e r s a n d s t u d e n t s a t L o n g m a n c o m

UNI T

O V E R V I E W T

I Vocabuiary

— • Career moves

~ | Reading

Ten ways to ímprove

your career

Ị I Ltsỉenlng

^ Discussing ways to

improve yourcareer

I Language revlew

Modals i: ability,

requesís and offers

^ Skills

Telephoning: making

contact

I Case study

Fast-Track Inc

starting up

Ể N o th in g wiỊỊ work unless you do y

M ayaAngelou, us author

1 H ow am bitiousareyou?

2 Do you have a career plan? VVhere do you want to be in 10 years’ time?

3 Which of the following vvould you prefer to do?

a) Work for One company during your career b) Work for several different companies c) W orkforyourself

Whỉch of the foUowlng areas do you work ỉn (or would you lỉke to work in)? Why?

1 Sales and marketing 4 Ađministration and personnel

2 Rnance 5 Production

3 Management 6 Research and development (R&D)

What shouid you do to get ahead in your career? Choose the four most important tỉps from the Ust below Compare your ideas in a group and try to agree on a fina( choice.

1 Change companies often

2 Use charm with your superiors

3 Attend all meetings

4 Go to your company's social functions

5 Be energetic and enthusiastic at all times

6 B e th eỉastto le ave vvo rkeveryd ay

7 Find an experienced person to give you help and advice

8 Study for extra qualiíications in your free time

Pinance /n/

Management /n/

AdĩĩìinỉStration and

‘ỉa m x n s Tài chính

'nueníd^m 9 ĩìt Quán lý

im n i'stì'a fn o nd Hanh chinh

va nhản sư

6

personnel /n/ P 3 :SỈỈ 'neỉ

Career /n/ k g ỷ iq ( i) Sự nghiệp Enthusiastic /adj/ w 6 Ju izị'ỉe sỊĩk Nhiệt linh

Q ualitìcation /n/ k w o lỉũ 'keỉfn Băng câp

1 Careers

Vocabulary

Career moves

ộ The phrases below all include the word career. Match ỉhem to their correct meanlngs Use a good dỉctionary to help you.

1 careermove a) chancestostart/im proveyourcareer

2 career break \ b) ideas you have for your íuture career

3 careerplan ^ c) somethingyou do in order to progress in your job

4 career d) period of time away from your job to for opportunities example» look after your children

Q Complete these sentences with the verbs from the box Use a good dictiónary to heỉp you.

make take -have declde offer

1 Employees in large m ultinationaỉs hợỵộ excellent career opportunities if they are vvilling to travel

2 S o m ep e o p le acareerbreaktodosom ethingadventurous like sailing round the vvorld or goíng trekking in India

3 One way t o a career move ỉs to join a sm all but rapidly growing company

4 Certain com panies careeropportunitiestothe long-term unemployed or to people without formal qualifications

5 Am bitiouspeopleoften o n ac a re e rp ỉa n v vh ile th e y a re still atschooi orunỉversity

0 Look at the groups of words below Cross out the noun or noun phrase which doesn*t go with the verb in each group.

1 make

2 get

3 earn

a íortune progress

a living

progress

a promotion the sack

a nine-to*fìve job

a bonus

a part-time ịọb money 4othousand

4 đo research

a mỉstake

a job yourbest

5 take a pension

time off early retirement

a break

6 vvor/c Aexitime

a n li-so d a l hours overtime anoffice job

0 Compỉete each sentence wỉth the appropriate form of a word partnershlp from Exercise c.

1 Goran is 59 but he does not want t o In fact, he is taking

on more work!

2 When y o u you can arrange your own schedule, so this is very convenient when you have children

3 Luke ỉs quite ambitious and does not want to be a sales assistant all his life

In fact, he hopes t o very soon

4 Most university lecturers have t o in their specialist area

5 In addition to your salary, you w ill for achieving monthly targets

M uliinational /adj/ m A Ỉtị'ĩìctfn^l Còng ty đa quốc gia Promotion /n/ p íQ m o o /n Thăng tiêh

Adventuroưs /adj/ 3 d 'v e n tp r o s Mạo hiêm Sack /v/ S itk Sa thái

Pension /n/ 'penjìi Lương liưu Schedulc /n/ 'fedju:ỉ Lịch trình

7

I 1 Careers

0 Discuss these questions ỉn pairs.

Ten ways to

ỉmprove your career

1 What helps when trying to move ahead in your career?

Think about personaỉ factors (e.g ambition, motivation, etc.) and vvorkplace factors (e.g promotion opportunities, etc.)

2 What practical advice could you give to someone who vvants to get ahead in their career? Make a list of three to fìve points

Vocabuỉary Ịĩỉe pag€ 157

0 Scan the article quickly to find out if any of the points you have Usted in Exercise A are mentioned.

From Business Wire

your career

AJilon Flnmnce, a leading stafflng and recruitlng servicÀs flrm, offers the followÌng tlps for g«ttlng ahead in yoũr career.

1 Make a list of your priorìties and outline your tasks for the day Write down your short- and long*term gĩals, evaluate your progress fre- quently and stày focused

Are you really present? You may physically be at work, but arê ýou there mentally'^^

Learn how to work through others Delegating tasks is

an important skill to master atany level

ỉi; 4 Alvvaỵs look fo r o p p o rtu n i-

‘í ties to b ro ad en yịùr sk ills

For example you can attend professional development seminars

' Socialise with colleagues

This will help you learn about what's happening in otherdepartments

I Create your own goals

Determine where you want

to be professionallỵ and what skills you need to reach that gôl

’ Be comfortab!e with being uncomíortable Accept chal-

lenges that force yó to try

something new

e »01 T#<J God

“You're in line for a promotion

Uníortunately, the lỉne is six

miles long.”

8 Be clear about what you want

If you believe ỵou deserve a promotion, ask for one

9 Take time off and relax Attending to your personal life and doing things that make ỵou happỵ will help ỵour performance at work

10 Seek satisíaction lf youVe disappointed by ỵour current career, look for waỵs to transíorm your job into more of what you want If this does not solve the problem maybe ifs time to look for a new position

'If you follow this advice, you will significantlỵ increase ỵour opportunities to earn more money, get promoted sooner and move ahead íaster,' says Mr Lebovits, President and C hieí Operating Officer of Ajilon Pinance

Leading /adj/

Pãority /lì/

Evalưate /v/

'ỉĩidiq prai 'ũỉvtỉ / 'viGỈịueư

Hàng đẩu, dẫn đấu

Sự ưu tiên Đánh giá

S atisíầction/n/ sỉưtỉs'faỉkjh Sự hài lịng

Transform /v/ trcens’fo:m C huyến đổi

P resident/n/ 'preziddnỉ Chủ íịch

8