UNIT 6 INNOVATION Unit 6 INNOVATION Getting Ready

Unit 6 INNOVATION Getting Ready 9272021 ADD A FOOTER 2 9272021 ADD A FOOTER 3 9272021 ADD A FOOTER 4 THE HEADQUARTERS OF BROCTER AND GAMBLE IN OHIO, USA More than 138,000 in more than 80 countri.Unit 6 INNOVATION Getting Ready

Unit 6: INNOVATION

Getting Ready 10/18/22

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4 THE HEADQUARTERS OF BROCTER AND GAMBLE IN OHIO, USA

More than 138,000 in more than 80 countries More than $200 billion, making it the seventh most valuable company in the country and 13 th ranked in the world

Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B,

Actonel, Duracell, Olay, Head& Shoulder, Wella, Gillette and Braun Revenue of $76.5 billion, operating income of $15.45 billion and net income of $10.34 billion

Nearly 300 More than 180 countries Cincinnati, Ohio, United States

Match the tittles with facts and figures about P&G

Headquarters Founded Number of employees Product reach

Number of brands Well-known brands Financials in most recent fiscal year Market capitalization

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- Alan George Lafley was the Executive Chairman

and CEO of P&G from 2000 to 2010 and from

2013 to 2015.

- During his first stint, P&G more than doubled its

annual sales, and the company's market

capitalization skyrocketed, making it among the

Top 10 most valuable companies on the planet.

- He is credited with revitalizing P&G under his

innovative ideas.

NEW WORDS AND PHRASES

- ORGANIC GROWTH

growth from core businesses by increased output, customer base expansion, or new product development, as opposed to mergers and acquisitions, which is INORGANIC GROWTH.

- A FOCUS GROUP

a market research method that brings a group of deliberately selected people participating in

a discussion to obtain feedback regarding a product, service, concept, or marketing

campaign  

- Cross all the T’s and dot all the I’s

pay attention to details

8

I ANSWERING THE QUESTIONS

1 How is Procter and Gamble better

than its competitors in terms of

innovation?

P&G’s new-product hit rate is

high/Most of its new products

are profitable, whereas in its

industry, half of new products

fail within 12 months.

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2 How has Procter and Gamble

benefited from organic growth?

It strengthens the company’s

ability to innovate.

3 Which companies are having

problems innovating?

Coke, Kraft and Unilever

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4 Which of these statements is true

a) Over 66% of senior executives

think innovation is very important.

b) More than 50% of senior

executives are pleased with the return on their investment in innovation.

T

F

II HEADING MATCHING

• One –on-one consumer research

• Stop testing so much

• Know what not to do

• Reach outside for ideas

• Give designers more power

• Get employees to exchange ideas

1

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• One –on-one consumer research

• Stop testing so much

• Know what not to do

• Reach outside for ideas

• Give designers more power

• Get employees to exchange ideas

1

2

• One –on-one consumer research

• Stop testing so much

• Know what not to do

• Reach outside for ideas

• Give designers more power

• Get employees to exchange ideas

1

2 3

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• One –on-one consumer research

• Stop testing so much

• Know what not to do

• Reach outside for ideas

• Give designers more power

• Get employees to exchange ideas

1

2 3

4

• One –on-one consumer research

• Stop testing so much

• Know what not to do

• Reach outside for ideas

• Give designers more power

• Get employees to exchange ideas

1

2 3

4

5

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• One –on-one consumer research

• Stop testing so much

• Know what not to do

• Reach outside for ideas

• Give designers more power

• Get employees to exchange ideas

1

2 3

4

5 6

 A compound adjective is an adjective formed from two (or more) words They are

usually written with a hyphen

Here are some examples: duty-free, government-funded, cost-effective, free, time-consuming, up-to-date, etc

interest- Many compound adjectives have 'well' or 'badly' as the first word

E.g a well-known company; a well-made product; a paid job; a

badly-written report

 It is common to have a number as the first word

E.g 24-hour supermarket; six-month project; 30-page contract;

multi-million-dollar deal

COMPOUND ADJECTIVE

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 Many compound adjectives describe a person's appearance or personality.

E.g Dark-haired, down-to-earth , easy-going, good-looking, kind-hearted,

left-handed, open-minded, strange-looking, self-confident, self-motivated, well-dressed, etc.

 In business English, there are many compound adjectives to describe

products and services.

E.g Brand-new, high-speed, labor-saving, long-lasting, man-made, mass-produced,

old-fashioned, state-of-the-art, time-saving, trouble-free, out-of-date, user-friendly, well-built, well-made, etc.

COMPOUND ADJECTIVE

mad e

free length

know n

company with some of Europe’s leading companies

as their clients

budget is just a ……… solution

made a ……… decision to come to the conference

minutes Their ……… ‘customer care’ department doesn’t care about anyone

electricity at much lower cost You use the electricity during the night, but if you’ve got a storage heater it’s ok

well-known

short-term last-minute

so-called

off-peak

6 To celebrate my promotion I bought a

……… Ferrari

things These days we use the Internet for everything

find he information you want and place orders very easily

rail link between London and Edinburgh

for several years But I always check that I have

brand-new

old-fashioned

user-friendly

high-speed trouble-free

round-table hand-held half-finished interest-free year-round government- funded maintained well- worst caseEXERCISE 2

24

1 - A German engineering company is selling all its old machines I think we should buy

them

- I'm sure they’ve been ………

investigators and others to quickly conduct DNA tests from almost anywhere

3 They are building the golf course in an ideal location It'll have use

I think we should invest

maintained

well-hand-held

year-round

round-table hand-held half-finished interest-free year-round government- funded maintained well- worst case

EXERCISE 2

businesses to help them improve their energy efficiency

a discussion with all the team members to look at what we would do

in a scenario

need to complete by the end of today