Unit 7 competition Unit 3 quality UNIT 7 COMPETITION GETTING READY

Unit 3 quality UNIT 7 COMPETITION GETTING READY Are you ? 1 A 3 B 2 C– 1 6 A – 3 B – 2 C 1 2 A 3 B 2 C 1 7 A 1 B 2 C 3 3 A 1 B 2 C 3 8 A 1 B 2 C 3 4 A 1 B 2 C 3 9 A 3 B 2 C 1 5 A 1 B 2 C 3 10 A 3 B 2.

UNIT 7: COMPETITION

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GETTING READY

Are you….?

1 A- 3 B - 2 C– 1 6 A – 3 B – 2 C - 1

MARKS

Over 26: you are extremely competitive You have high standards and expect a lot from yourself and other people You are probably an impatient person You like to win

at all times and get upset if you lose You perform well under pressure and enjoy a challenge

18 – 26: you are fairly competitive You are competitive in areas that are important to you You don’t always have to be the best You are please when other people are successful, such as members of your family or your colleagues You don’t believe that “winning is everything”

12 – 17: you are not very competitive You believe it is more important to take part in than to win You enjoy working in a group rather than individually You try to avoid pressure as much as possible

11 – 10: You are not at all competitive You are probably a good team player You wang to enjoy life and be as relaxed as possible You don’t like being the centre of attention You try to avoid working under pressure or having to meet tight deadline

6

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I/ In groups, discuss what you know about Starbucks and McDonald’s

 Industry: coffee shop

 Founded: March 31st, 1971

 Headquarters: Seattle, Washington, US

 Number of location: 28,218

McDonald’s

 Industry: fast-food restaurant

 Founded: May 15th, 1940

 Headquarters: Chicago, Illinois, US.

 Number of location: 37,855

Read the whole article, then look at these company plans Write ‘M’ (McDonald’s) or ‘S’ (Starbucks) for each one.

1 Start competing in the coffee-bar market

2 Replace their Chief Executive

3 Slow expansion in the US

4 Introduce coffee bars with ’baristas’

5 Close under – performing stores

6 Focus on international plans

7 Allow customers to see drinks being made

8 Use simple sizes for coffees

9 Probably offer coffee at a lower price than their major competitors

M – line 25 - 27

S – line 5 - 6

S – line 15 - 16

M – line 33 - 34

S – line 17

S – line 20 - 21

M - line 49 - 50

M – line 60 - 61

M – line 75 - 76

READ THE ARTICLE AGAIN (PAY ATTENTION TO NUMBERS AND PROPER NAMES), THEN TAKE A QUIZ ON QUIZIZZ

CRITICAL THINKING

1 Do you think that McDonald’s stategy will be successful?

2 How do you think Starbucks will respond?

VOCABULARY EXTENSION

VERB- NOUN COLLOCATIONS FOR KEY BUSINESS WORDS (I)

COMPANY

- Somebody or something can …… a company.

buy/ take over/ close down/ establish/ set up/ start/ join/ leave/ resign from/ manage/ run/ reorganize/ restructure/ work for

- And a company can ……

be in trouble/ expand/ grow/ go bankrupt/ go bust/ go under/ go into liquidation/ go out of business/ make sth/ manufacture sth/ offer sth/ provide sth/ run into difficulties.

- Somebody can …… a contract.

alter/ amend/ break/ (re)negotiate/ draw up/ enter into/ finalize/ get out of/ go over/ review/ keep to/ renew/ sign/ terminate

- And a contract can ……

be worth/ come into effect/ start/ come to an end/ run until / expire.

- Somebody or something can …… the cost/ costs.

absorb/ bring down/ cut/ reduce/ cover/ figure out/ work out/ pay/ meet/ spread

- And costs can ……

be associated with/ fall/ rise/ go down/ go up/ stay the same.

CUSTOMER/ CLIENT

- Somebody or something can …… customers/ clients.

attract/ deal with/ entertain/ look after/ take care of/ lose/ serve the needs of

Complete Claudia’s description of her family company with the words in the box

Closed down expand grew join leave makes structure run set up take up

“It’s a medium-sized business in the north of Italy that……… Leather goods My father ……… the company over 30 years ago – I wasn’t even born then Nowadays he doesn’t really ……… it on a day-to-day basic – he leaves that to my brother – but of course he gives advice when it’s needed

At first the company ……… organically, increasing sales year after year But about 10 years ago, my father took an important strategic decision It was to

……… one of our competitors that had run into difficulties Of course putting the two companies together wasn’t easy, and my father had to ……… everything, including the management team That was when they asked me to ………them They said they nêded someone with my language skills and background in sales to………the business

Well, it wasn’t an easy decision – I was working for another company at the time But in the end my father persuaded me to……… that company, and I’m glad I did

Do you know why? I drove past their offices the other day and it looks like the company has……… The building is empty and the sign above the gate has gone It’s a shame really.”

makes (1)

set up (2)

run (3)

grew (4)

take over (5)

restructure (6)

join (7)

expand (8)

leave (9)

closed down (10)

Exercise 2: Look at the words the speaker says Then complete the comment below using a word from the box

1 She wants to renegotiate the contract

2 She wants to go over the contract again

3 She wants to amend the contract

4 Now the legal department needs to draw up the contract

5 She wants to get out of the contract

6 She hopes they will keep to the contract

Exercise 3: Underline the correct word in italics

1. If you agree to a minimum order of 10,000 pieces, we will meet/ spread the cost of customizing the product in the way you explained

2. The company we use for all our transport and logistics has told me their prices will be going up We’ll have to try to absorb/ cut some of the extra cost ourselves I don’t think we can pass it all on to our customers

3. It’s a very complex project involving a lot of people and resources I’m using a spreadsheet to help me figure out/ pay all the costs

4. They are offering us very attractive terms of payment – 20% on delivery, 40% after 30 days, and the remainder after 60 days That will help to cut/ spread the cost

5. Sales have been disappointing and we’re not going to make a profit The good news is that we should at least cover/ figure out our costs, so it’s not a complete disaster

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