Unit 12 reputation PowerPoint Presentation Reputation

PowerPoint Presentation Reputation GETTING READY What products from your country have an international reputation? When you go shopping how influenced are you by brand’s or companies’ reputation? Thin.

Reputatio n

GETTING READY

1 What products from your

country have an international reputation?

2 When you go shopping how

infl uenced are you by brand’s or companies’ reputation? Think about cosmetics and toiletries; electronic goods; clothes and shoes.

3 How easy is it to build and

protect a reputation?

4 Where do companies’

reputations come from?

A READING COMPREHENSION

READING

1 Read the text about Puma quickly and find

out what these numbers refer to?

 26

 29

 60s

 250.000.000

 1993

 168.71

 1.500.000

READING

 26

 The percentage by which German shares of Adidas-Solmon rose

 29

 Mr Zeitz’s age when he became chief executive of Puma

 60s

 The average age of chief executives in Germany

 250.000.000

 The amount of money, in dollars, by which Puma was in debt ten

years ago

READING

 1993

 The year that Jochen Zeitz became chief executive of Puma

 168.71

 The price in euros to which Puma’s Frankfurt-traded shares have

almost tripled since March 7, 2003

 1.500.000

 The number of cheap sneakers in the Puma warehouse ten years ago

READING

2 Summarize the changes that Jochen Zeitz

made in these three keys areas:

 Personnel / management

 Marketing

 Production

3 How has the company’s philosophy changed

under Jochen Zeitz?

4 Is he a business hero?

2 Summarize the changes that Jochen Zeitz made in these three

keys areas:

 Personnel / management

He reduced the workforce by nearly 50%, getting rid of many of the top

managerial staff

 Marketing

He targeted consumer segments like snowboards, car-racing fans, and

yoga enthusiasts; he catered to the varying tastes of Asian, North American, and European consumers; he forced the company to

think more about the consumer

 Production

He shifted production to contractors in China, Vietnam, and Taiwan; he

made the production managers move away from expensive German production methods

READING

3 How has the company’s philosophy changed

under Jochen Zeitz?

The company no longer considers Germany to be the

centre of the universe, but accepts the need to focus

on te needs of different consumers around the world

It has repositioned Puma clothing and footwear from being exclusively a sportswear brand that only appealed to athletes, to being a leisurewear brand that appeals to many different consumer segments.

4 Is he a business hero?

B VOCABULARY

1 Search the text for the words and expressions

which match these definitions.

1 On the edge of financial disaster (p1)

2 A place where you store your goods (p1)

3 Transformed itself (p3)

4 Moved mannufacturing from one place to another (p5)

5 Taken from many different styles and ideas (p5)

6 A product copying another company’s earlier/more successful

product (p6)

7 Put new life and energy into sth (p6)

On the brink of bankruptcy

warehouse

morphed Shifted

production eclectic

A me-too brand

revitalize

II Word used to describe

reputations

renowned prestigiou

s

notorious legendary

maligned eminent reliable trustwort

hy

luxury

well-known

and respected

of high status

famous of being bad and admired very famous

had negative,

sometimes unfair things

said about it

well-known and very highly thought

of

sth that won’t break down, or a person that won’t

let you down

honest, reliable, and dependable

II Word used to describe

reputations

renowned prestigiou

s

notorious legendary

maligned eminent reliable trustwort

hy

luxury

1 Which two words carry a negative

connotation?

✅

✅

II Word used to describe

reputations

renowned prestigiou

s

notorious legendary

maligned eminent reliable trustwort

hy

luxury

2 Which two words can be made negative by using the

prefix ‘un’?

-VOCABULA

RY EXTENSION

A quote (or “quotation”) is usually a short text – perhaps one or two sentences – written or spoken by one (usually famous) person and often repeated or at least known by others Every language has its famous quotes, and they range from highly amusing to deadly serious Often they expressed a deep truth in short, clever way – even the amusing ones.

?

lend prove

art mone

y

violen

ce fifteen ten five

experience cash

giant

weaklin

g want give get

buy deliver deliver

we consum

er

consumer

s business scienc

e

Doing advertising winkin

g

dwarfs

giants

do the work

take the credit

sweat sweat get

celebratesucess heed failure

passio

n

energ

y

energ

y

nothin

g