RECRUITMENT PROCESS AT UNILEVER

HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATIONFACULTY OF QUALITY TRAINING HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION FACULTY OF QUALITY TRAINING FINAL REPORT RECRUITMENT PROC

HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION

FACULTY OF QUALITY TRAINING

HO CHI MINH UNIVERSITY OF TECHNOLOGY AND EDUCATION

FACULTY OF QUALITY TRAINING

FINAL REPORT RECRUITMENT PROCESS AT UNILEVER

Subject: Human Resource Management

Lecturer: Le Thi Kim Khang

Authors: ID

Ho Chi Minh, May 2022

RECRUITMENT PROCESS AT UNILEVER

Subject: Human Resource Management

Lecturer: Le Thi Kim Khang

Authors: ID

Ho Chi Minh, May 2022

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Table of Contents

2.1.2 Organizational structure of Unilever Vietnam 2

3.1.1 Factors from Enterprises affecting recruitment 5

1.1 Reason for choosing the topic

Facing the increasingly fierce competitive environment in the current context,the human factor in an enterprise is always an important factor in building the success

of each organization and each business Recognizing the importance of the humanfactor in the human resource structure, Unilever Group has continuously invested in theprocess of selecting potential candidates for its company Unilever Group always leadsthe companies with the best working environment with attractive human resourcepolicies, and a modern and professional working environment, so this place hasbecome the dream of many young people choosing to work A place to developyourself as well as to gain a lot of experience In order to select from thousands ofcandidates, the best and most suitable candidates for the positions that Unilever islooking for, the company has a very rigorous recruitment process This research helps

us to better understand Unilever and its recruitment process

1.2 Summary of the topic

This paper seeks to discuss organizational theory and design through Unilever'sbusiness stories, in addition to providing a general grasp of Unilever's briefintroduction and international human resource management activities We'll begin with

an overview of the organization, an overview of Unilever's Human resourcemanagement strategy, the recruitment process at Unilever, and the 2 Trainee Program.Finally, this report will outline Unilever's recruitment procedure and provide ananalysis Unilever attracts many potential candidates in all fields It is passionate aboutFast Moving Consumer Goods (FMCG), and candidates who accept the challenge arewilling to work in a fast-moving environment in-depth, and proficiently This studyaims to learn about Unilever's history and selection process

1.3 Objective of the topic

The study objectives are: Review Unilever's recruitment process Assessment of thecurrent situation of human resource management at Unilever

CHAPTER 2: OVERVIEW OF UNILEVER GROUP

2.1 Overview of Unilever Group

2.1.1 History of formation and development

History of formation

Margarine Unie of the Netherlands and Lever Brothers of the United Kingdomcreated Unilever in 1929 To avoid double taxation, this union decided to divide intotwo companies: Unilever PLC in the United Kingdom and Unilever NV in theNetherlands (Unilever, 2022)

Unilever has more than 400 brands Some of Unilever's well-known brands:OMO, Surf, Dove, Knorr, Comfort, Hazeline, Clear, Pond's, P/S, Close Up, Vim, Cif,Sunsilk, Sunlight, Lipton, TRESemmé, and Lifebuoy, etc

History of development

● 1930: Unilever was formed by the amalgamation of two businesses

● 1972: In Canada, the Unilever Group purchased the A&W restaurant business

● 1984: Unilever acquires the Brooke Bond brand

● 1987: Acquiring Chesbrough-Pond's to accelerate growth in the skincare market

● 1989: Calvin Klein cosmetics are still being purchased by Unilever

● 1966: Helene Curtis Industries Co is purchased by Unilever

● 2000: Best Foods is acquired by Unilever in order to join the food market

● 2021: Unilever has bought Paula's Choice, a well-known cosmetics brand Thecollaboration represents a step forward in Unilever's premium skincare product(Hien Phuong, 2021)

2.1.2 Organizational structure of Unilever Vietnam

UnileverVietnam is made up of three companies: the Hanoi-based LeverVietnam Joint Venture, the Ho Chi Minh City-based Elida PS, and the Ho Chi MinhCity-based Best Food Company Unilever Vietnam now operates five plants in the

industrial zones of Hanoi, Cu Chi, Thu Duc, and Bien Hoa Unilever employs around265,000 people in more than 500 companies in 90 countries, with the company alsooperating in 70 other nations The company currently employs 3,000 people directlyand indirectly and indirectly employs roughly 6,000 people through suppliers andagents More than 350 large wholesalers and over 150,000 retail locations serve theentire country.

The operating mechanism of the divisions in Unilever Vietnam is the directorwho receives the help of the departments in researching, discussing, and findingoptimal solutions for these complex problems However, the decision-making powerremains with the director Management decisions are proposed by functional researchdepartments When approved by the director, orders are communicated from top tobottom according to regulations

The functional departments are responsible for advising the whole system Eachdepartment has its duties and powers and has independent professional activities.However, these departments are interrelated with each other Thereby, increasing theproduction and business efficiency of the company Organizational departments:

● Organizational and administrative department: Personnel management and

administrative work

● Financial accounting department: Responsible for managing all capital and

assets of the company, organizing inspection and implementation of economic andfinancial policies, and timely and accurate statistics on assets and capital sources helpthe director to regularly check all business activities of the company

● Sales Department: Collecting information, documents, researching through

business activities, from there making business plans, managing distribution channels

of the company

● Service Department (Delivery Department): Responsible for delivering

goods to customers, receiving information, and handling all customer complaints andinquiries

● Factory: Responsible for production, control, and quality assurance of

products to meet the needs of customers The above operating mechanism not onlypromotes the independence and creativity of specialized departments, and functionaldepartments, but also ensures the unity and concentration of the entire organizationalsystem to help the organization operate effectively

(Source: Unilever Annual Report, 2021)

Total revenue maintained at over 50 billion USD and total profit maintained ataround 50 billion USD However, Unilever's net income results from 2018 to 2019fluctuated in a downward direction, causing the company's profit margin to decreasequite deeply in 2019, only about 60% more than in 2018 The company's profit is stillrecovering at a rather slow rate and has not been able to recover as before

CHAPTER 3: RECRUITMENT STATUS AT UNILEVER3.1 Recruitment statement of Unilever

3.1.1 Factors from Enterprises affecting recruitment

● Unilever brand in the labor market

Unilever is one of the companies that provides a nice working environment aswell as good employee welfare measures This aids the organization in developing abrand in the labor market, attracting workers, and becoming the dream destination formany people (Thu Huong, 2022)

● Resources for recruitment

Unilever focuses on young talent recruiting and development initiatives such asthe Unilever Future Leaders Program and the Unilever Fresh Program for recentgraduates Unilever also uses artificial intelligence to increase the efficiency of itsworkforce recruiting and training The company holds Job Fairs at significant and well-known universities Furthermore, information about the company's recruitment isposted on university forums, newspapers, forums, job search websites, the company'swebsite, and other places (Thu Huong, 2022)

● Human Resource policies

"People are the most significant asset, the decisive factor for the success of thefirm," says Unilever Vietnam's operational concept (Thu Huong, 2022)

At Unilever, all salaries, bonuses, and employee perks are always placed first.Unilever intends for the Human Resources department to serve as a strategic partnerand a guideline for the entire organization The company's human resource efforts havehelped Unilever build a strong human resource system over time and recruit a largenumber of senior employees to serve the company

● Organizational culture

The following are features of Unilever's organizational culture:

1 Focus on performance- Put a strong emphasis on individual andorganizational performance.

2 Focus on quality- Quality output in all areas is emphasized

3 Efficiency - use technology and other tools to work more efficiently

Furthermore, Unilever strives to establish a friendly, open, and sympathetic workatmosphere for its workers, allowing them to feel trusted and included, fostering theirinnovation and long-term dedication Employees will feel valued and cared for as aresult of this This is one of the HR techniques for attracting and motivating brilliantemployees to work at their best (Thu Huong, 2022)

3.1.2 Recruitment situation at Unilever

Unilever continued to disclose intentions to slash roughly 1,500 managementroles globally in early 2022 According to Unilever, their "suggested neworganizational model will result in a 15% reduction in senior management jobs."

Every year, Unilever receives 20,000 applications in Vietnam, but only about 25persons are approved for the role of Management Trainee With such a high level ofcompetitiveness, personnel recruiting is also quite tight; candidates must go throughnumerous rounds of exams and interviews, yet this does not diminish Unilever's appeal

to candidates following (Unilever, 2021)

3.2 Recruitment process

3.2.1 General introduction to the recruitment process

Multinational corporation Unilever is among the top companies with a good,dynamic working environment and is the best place to work in Vietnam today, so this

is the dream destination of many talented young Vietnamese people Unilever'srecruitment process includes:

Recruitment process: Unilever's recruitment notices are often uploaded on the

media, recruitment websites, recruitment notices from Unilever's main website

recruiting worldwide, or from the introduction of employees who are working atUnilever, and finally from excellent candidates after participating in Unilever's Studentprograms.

Selection process: With its charm, Unilever has attracted thousands of

applications across the country, so Unilever's selection process is rigorous to select theright candidates for the job positions the company is looking for

In addition, Unilever has applied AI in recruitment With 1.8 million jobapplications that need to be processed every year, Unilever's HR manager Leena Nairshared that about 70,000 hours of interviewing and CV processing have been cutthanks to the AI application screening process (Marr, 2018)

3.2.2 Recruitment Process

3.2.2.1 Recruiting facility

The activity of recruiting and attracting candidates to apply for a position isknown as recruitment The organization will get the candidate's application file afterthe conclusion of the recruitment process Unilever is one of the world's most powerfulmultinational corporations, thus their recruitment policies are always designed toattract top personnel

2.2.2.2 Recruitment method Recruiting talents from the time they are still in school

From 1998 up to now, to attract talented students, Unilever has organized aseries of recruitment programs including the Unilever Future Leaders Program(Formerly Management Trainee), UFresh, and Unilever Internship, with differentcriteria, targeting different students According to Eusébio et al (2014), there are 2reasons make people apply to the Management Trainee Program of Unilever To beginwith, people willingly submit their applications to the organization to train for variousrecruiting procedures Second, people apply to Unilever because they want to work in

the FMCG industry or because they have a favorable impression of the company.These people perceive it as a fantastic marketing school, and hence an excellent place

to start a marketing profession, as well as a corporation with strong commercial brands

The company organizes Career Days to introduce and orient students about theprofessions and jobs they will undertake in Unilever Through job fairs for studentslike these, the company has selected excellent candidates

Through Unilever's direct recruitment or recruitment websites,

The company has posted recruitment information in newspapers such as theBusiness Forum, on the company's website: www.unilever.com.vn, as well as postedjob postings on job search websites on the Internet such as Ybox, Career building, Top

Cv, Joboko, etc In addition, information about the company's recruitment is alsoshared on university forums, and job search forums

When compared to other recruitment procedures, our respondents believed thatUnilever's overall selection process was highly thorough and that the firm takes aneffort to thoroughly examine and get to know its prospects to choose the best (Eusébio

et al, 2014)

3.2.3 Selection Process

3.2.3.1 Internship programs at Unilever

There are two largest internship programs at Unilever, which are Unilever

Future Leader Program (UFLP) and Unilever Fresh Program (UFresh)

The two programs are the same in that they both recruit students who are about tograduate or graduate with less than 2 years of experience The difference is:

- UFLP: duration is 3 years, requirements for English skills and leadership ability

- UFresh: duration is 6 months, requires basic English communication skills,teamwork skills rather than leadership ability

❖ Unilever interview process for UFresh

Round 1: Submit a CV to Unilever for recruitment

First you have to fill out the application form and submit your CV Note that,your CV should clarify the information, GPA, hometown, temporary residence, andpermanent residence because it will affect the location that the company may consider.Your CV clearly shows that you have less than 2 years of work experience Activitiesyou have participated in to impress the employer

A CV focusing on leadership, social activities, and outstanding achievements isindispensable Experience in sales or Trade marketing is more practical and better(Hoang Minh, 2020)

Round 2: Aptitude Test Online or at the Company's office

Candidates will undergo tests on online or offline platforms directly at thecompany to test their knowledge of finance, economics, understanding of the business,and Unilever's competitiveness compared to competitors other players, etc

According to Hoang Minh (2020), You will need to complete 25 questions within 30minutes, including forms

+ Quick calculation of regular forms

+ Identifying graphs, calculating discounts, labor hours, labor efficiency, etc+ IQ test, next number form, next drawing, change in the square, choose nextsquare, etc These types require you to identify well

+ Verbal test, test your logic, reasoning ability

The difference this year is that you can check your test results through jobtest.vnwebsite with a link from Unilever You just need to register with the email youregistered for when taking the Unilever exam