... Requirements 1 Identify and profile distinct groups of buyers (market segmentation). 2 Select one or more market segments to enter (market targeting). 3 For each, establish and communicate benefits ... Market Segments and Targets Trang 3Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall Slide 3 of 264 How should business markets be segmented? 5 How should a company choose the ... Pearson Education, Inc Publishing as Prentice Hall Slide 18 of 26Behavioral Segmentation User and Usage Needs and Benefits Decision Roles Initiator Influencer Decider Buyer User Usage occasions User
Ngày tải lên: 15/10/2016, 11:31
... structure, and rivalry: the pattern of strategy, structure, and rivalry among firms • Common technical training • Methodological product and process improvement • Cooperative and competitive ... STRATEGY 2 ECONOMIES OF SCALE AND LEARNING ● Firms may also be able to exploit core competencies in international markets through resource and knowledge sharing between units and network partners across ... the business level and at the corporate level if the firm has diversified at the product level) ● Firms may be able to leverage some of their domestic capabilities and core competencies as the
Ngày tải lên: 14/11/2016, 16:29
The physical and physicochemical properties of some Turkish thermal muds and pure clay minerals and their uses in therapy
... show different therapeutic and cosmetic effects, and their effects also depend on which materials are used The physicochemical and chemical properties of peloids and their therapeutic effects can ... smectite, illite, sepiolite, and kaolinite, were used for comparison of their physical and physicochemical properties with those of the peloids The mineralogical compositions and types of the samples ... nonclay components in the peloids (Tables 3 and 4) According to the consistency index, samples P-5 and 19 are fluid; P-5/1, 6/2, and 18 are very soft; and the other peloids are soft, semihard, and hard
Ngày tải lên: 13/01/2020, 16:53
Lecture Marketing research (12th edition) - Chapter 8: Information collection: Qualitative and observational methods
... moderators bring objectivity and expertise to a project 5 Achieving research objectives does not guarantee a successful group project 6 The moderator and client should coordinate their efforts at all stages of the process for ... Trang 4Qualitative and Observational Methods Marketing Research 12th Edition Trang 5Marketing Research 12th Edition Trang 6• Four major constraints: ▫ Volume of data ▫ Complexity of analysis ... Detail of clarification record ▫ Timeconsuming nature of the clerical efforts required • Computer technology helps alleviate these problems and increase the use of qualitative research Marketing Research
Ngày tải lên: 18/01/2020, 19:06
Lecture Principles of Marketing - Chapter 8: New-product development and product life-cycle strategies
... The Mac OS X next breaks ground and acts asa launching pad for a new generation of computers and software products IPod and iTunes change the face of music and are the hit of the decade ... Development and Chapter Eight Product Life-Cycle Strategies Trang 2Roadmap: Previewing the Concepts 1 Explain how companies find and develop new-product ideas 2 List and define the ... time and costs, manufacturing costs, and rate of return — Evaluated against a set of company criteria for new products Canvyriqht JONZ Dranticra Hall Ince So Trang 9 yy Concept Development and
Ngày tải lên: 18/01/2020, 23:48
Lecture Dynamic business law, the essentials (2/e) - Chapter 8: Introduction to contracts and agreement
... “reasonable person” standard -Preliminary negotiations and advertisements do not constitute offers • Definite and certain terms (including subject matter, price, quantity, quality, and parties) Trang ... requirements (statute of frauds writing requirement) Trang 5Sources of Contract Law• State common law • The Uniform Commercial Code (Article 2) -Governs contracts for the sale of goods Trang 6Classification ... -Examples: Contracts under seal, “recognizances,” letters of credit, and negotiable instruments Trang 11The Agreement: Offer and Acceptance Trang 12Elements of a Valid Offer• Manifestation of offeror’s
Ngày tải lên: 02/02/2020, 03:42
Lecture Essentials of corporate finance - Chapter 8: Net present value and other investment criteria
... Value and Other Investment Criteria Chapter 8 Trang 2Key Concepts and Skills• Understand the payback rule and its shortcomings • Understand accounting rates of return and their problems • Understand ... decision criteria? Trang 18Advantages and Disadvantages of – Uses an arbitrary benchmark cutoff rate – Based on accounting net income and book values, not cash flows and market values Trang 19Internal ... way to compute NPVs, especially when you have to compute the cash flows as well • Using the NPV function: – The first component is the required return entered as a decimal – The second component
Ngày tải lên: 21/09/2020, 14:18
Recent progress in selected bio-nanomaterials and their engineering applications: An overview
... biopolymer (because of the natural compositions)[2e4] In comparison with artificial polymers that contain a less complicated and additional random configuration, biopolymers are complicated molecular assemblies ... withrespect to degradation rate and poor biomimetic structural orcompositional features, limit their practical applications,Table 2shows a list of frequently used polymers and their applications[10,11] ... waste materials and algae[22,23] In 1970, Tur-bak, Snyder and Sandberg could successfully synthesize micro-fibrillated cellulose by homogenization at high temperature andhigh pressure accompanied by
Ngày tải lên: 24/09/2020, 04:41
Lecture Accounting principles (8th edition) – Chapter 8: Fraud, internal control, and cash
... and deposit slips Physical, Mechanical, and Electronic Controls Store cash in safes and bank vaults; limit access to storage areas; use cash registers Other Controls Bond personnel who handle ... account Internal Control and Cash Internal Control and Cash Control over cash receipts Control over cash disbursements Trang 12Supervisors count cash receipts daily; treasurer compares total receipts to bank deposits dailyEstablishment of ... Cashier adds the checks to the overthecounter receipts and prepares a daily cash summary and makes the daily bank deposit. Copy of list sent to treasurer’s office for comparison with total shown on daily cash summary.
Ngày tải lên: 14/10/2020, 14:43
Lecture Essentials of corporate finance (2/e) – Chapter 8: Net present value and other investment criteria
... 1Net present value and other investment criteria Chapter 8 Trang 2Key concepts and skills• Understand: – the payback rule and its shortcomings – accounting rates of return and their problems – ... Trang 26Computing IRR for the project • If you do not have a financial calculator, this becomes a trial and error process • Calculator – Enter the cash flows as you did with NPV – Press IRR and then ... goal of Trang 9Sample project data• You are looking at a new project and have estimated the following cash flows, net income and book value data: – Year 0: CF = -165 000 – Year 1: CF = 63 120
Ngày tải lên: 05/11/2020, 03:12
Modal verbs in english and their uses in writings by 10th graders at an upper secondary school in hanoi
... interesting and useful lectures on semantics and modality have facilitated much my doing the research I am indebted to my friends both at home and abroad for their suggestion, encouragement and enthusiasm ... questionnaires and collect information for the study Finally, I owe the completion of this study to my family: my parents, my son, my daughter and my relatives and especially my husband who gave ... in their writings Information about students‟ use of modal verbs in research articles may assist learners, their teachers and textbook writers to understand more about the appropriate or common
Ngày tải lên: 15/01/2021, 00:02
Tài liệu Learning DebianGNU Linux-Chapter 8.:Using Linux Applications and Clients docx
... transitions and animation, HTML export, and templates Its drawing tools let you draw lines, curves, and shapes, and perform other operations, such as rotations and fills Presents can also import and ... /download) and issue the following commands: tar xvf so501_01.tar cd so501_inst /setup If you saved your tar file using a name other than so501_01.tar, you'll need to adapt the first and second commands ... directory that contains the downloaded file and issue the following command: DISPLAY=localhost:0 Then start X, open a terminal window, and issue the following commands: cd /download tar zxvf wp.tgz /Runme...
Ngày tải lên: 14/12/2013, 13:15
Chapter 8 Operator Overloading, Friends, and References pot
... Overloads ♦ &&, ||, and comma operator ♦ Predefined versions work for bool types ♦ Recall: use "short-circuit evaluation" ♦ When overloaded no longer uses short-circuit ♦ Uses "complete evaluation" ... amount2); ♦ Overloads + for operands of type Money ♦ Uses constant reference parameters for efficiency ♦ Returned value is type Money ♦ Allows addition of "Money" objects Copyright © 2006 Pearson ... ♦ Notice: only one argument ♦ Since only operand (unary) ♦ "-" operator is overloaded twice! ♦ For two operands/arguments (binary) ♦ For one operand/argument (unary) ♦ Definitions must exist...
Ngày tải lên: 19/03/2014, 01:20
Báo cáo hóa học: " Research Article Unsupervised Modeling of Objects and Their Hierarchical Contextual Interactions" pot
... four commonly occurring objects: chair, phone, monitor, and keyboard The monitor and keyboard occur at similar relative locations across images and hence belong to a common superobject, computer, ... understanding: recent research and a theory,” Computer Vision, Graphics, and Image Processing, vol 32, no 1, pp 29–73, 1985 E Bienenstock, S Geman, and D Potter, “Compositionality, MDL priors, and ... “Using multiple segmentations to discover objects and their extent in image collections,” in Proceedings of IEEE Computer Society Conference on Computer Vision and Pattern Recognition (CVPR ’06), vol...
Ngày tải lên: 22/06/2014, 00:20
Chapter 8: Advanced Design Techniques and Recent Design Examples of CMOS OP AMPs doc
... ≈ VGSMX7 and VGSMX4 ≈ VGSMX8 ⇒ The current in MB1 and MB4 controls that in MX1 and MX4 and MX7 and MX8 * RBIAS controls the current through MB2 and MB3 ⇒ i.e the current through MX2 and MX3 Characteristics: ... Miller compensation capacitor * If Vout → −V SS , VDSM → and I DSM → ⇒ M , M , M and M are off ⇒ M H and M H are still on to keep VGS ≅ 0V Otherwise , M will be turned on Similarly, M 3HA and M ... variations in V and V os1 os2 * Suitable common-mode range of the two amplifiers A1 and A2 are required * Large phase shift at high frequencies due to A1 and A2 ⇒ stability problem Combined output...
Ngày tải lên: 05/07/2014, 15:20
Chapter 8: Electronic Payment Systems and Security potx
... card brand companies need to develop an EC standard like SET, and watch the acceptance by customers Smart card brand should develop a business model in cooperation with application sectors and ... buildings and for paying in buses and other transportation systems Bus, subway and toll card in many cities Amplified Remote Sensing Card Good for a range of up to 100 feet, and can be ... privacy, authenticity, integrity, and, or repudiation it is used very infrequently due to its complexity and the need for a special card reader by the user it may be abandoned if it is not simplified/improved...
Ngày tải lên: 31/07/2014, 17:20
Cyclodextrins and their uses in Textiles- Review
... will be established between free and complexed cyclodextrin, the guest and the dissolved and undissolved complex In the case of complexes containing multiple guest components or cyclodextrin types, ... Inclusion complex formation The most notable feature of cyclodextrins is their ability to form solid inclusion complexes (host–guest complexes) with a very wide range of solid, liquid and gaseous compounds ... cyclodextrin complex (mol/l) stability constant of stoichiometric cyclodextrin complex (l/mol) ligand concentration (mol/l) total ligand concentration (mol/l) complex concentration (mol/l) complex...
Ngày tải lên: 21/07/2015, 16:18
Managing moving objects and their trajectories
... between clients and servers We implement the proposed framework and compare with the state-of-the-art algorithm Experiments show that communication and computation costs for both servers and clients ... stationary objects and stationary queries over moving objects, research on the most general form of the problem, Moving Continuous Query (MCQ), where both queries (range and kNN) and objects are ... http://www.twitter .com/ http://www.nileguide .com http://www.yourtour .com queries The mobile clients (e.g., vehicles or pedestrians) receive their current GPS locations from the satellites and update...
Ngày tải lên: 10/09/2015, 09:10
bài giảng chapter 8 financial options and their valuation
... known and constant during the option’s life (More ) - 14 Security buyers may borrow any fraction of the purchase price at the short-term risk-free rate No penalty for short selling and sellers ... exercised only on its expiration date Security trading takes place in continuous time, and stock prices move randomly in continuous time 8 - 15 What are the three equations that make up the OPM? ... Create a table which shows (a) stock price, (b) strike price, (c) exercise value, (d) option price, and (e) premium of option price over the exercise value Price of Strike Stock (a) Price (b) $25.00...
Ngày tải lên: 30/10/2014, 08:23
Mechanisms and Mechanical Devices Sourcebook - Chapter 8
... included a motor comparable in size and power to those used in standard reel-to-reel recorders, and a large bi-peripheral flywheel and sturdy capstan that reduces wow and flutter and drives the ... periphery and causes differential rotation between the three major components of the drive: stator, nutator, and rotor Correctly designed cams on the stator and rotor assure a low-noise engagement and ... power losses in the gears and bearings and from windage and churning of lubricant gear power: A gear’s load and speed capacity, determined by gear dimensions and type Helical and helical-type gears...
Ngày tải lên: 22/10/2012, 14:26