KEY TO CONTROLLED WRITING

Electrolux is a Swedish company with its head office in Stockholm.. It now owns many well-known consumer brands, including AEG, Zanussi, and Partner.. Today it employs 81, 971 people an

CONTROLED WRITING

PRACTICE 1

1 Marks & Spencer is the most famous British shop in

the world

2 At the moment, there are 283 M&S shops in Britain

and other countries

3 Currently, they are building a large new store in

Paris

4 There are about 50 stores in Canada

5 More and more people, from Hong Kong to Lisbon,

are buying (their) clothes and food from M&S

6 The company employs about 50,000 employees

worldwide

7 Sales have increased by 80% over the last ten years

8 Many of the shops abroad are franchises

9 The owners of franchises buy all their stocks of

M&S

10 They pay the company a percentage of their

turnover

PRACTICE 2

1 Sir Peter Parker is well known as a top manager

2 He studied history at Oxford University between

(from) 1947 and (to) 1950.

3 He worked as a manager for a number of

companies during the 1950s and 1960s

4 He became well known to the public as the

Chairman of British Rail

5 He joined British Rail in 1976 and left in 1983

6 In 1978, he was awarded a knighthood by the

Queen

7 He was appointed as the Chairman of Mitsubishi Electric (UK) in 1984

8 He was the first non-Japanese to become

Chairman of a Japanese company

9 In 1991, the Japanese Government awarded him

the Order of the Sacred Treasure

10 He wrote his autobiography, For Starters, in 1989

PRACTICE 3

1 Electrolux is a Swedish company with its head office in

Stockholm

2 It started as a company in 1921 when it produced the

world’s first vacuum cleaner

3 Four years later, in 1925 it produced the first

refrigerator, and these are still two of its best-known

products

4 It now owns many well-known consumer brands,

including AEG, Zanussi, and Partner

5 Today it employs 81, 971 people and sells its products in

more than 150 countries

6 Its worldwide turnover in 2002 was 14,552 million

euros

7 It has two global divisions, called Consumer Durables

and Professional Products

8 Consumer Durables includes the appliances we have in

our homes, for example cookers, vacuum cleaners, and

washing machines

9 Professional Products includes much larger appliances,

for example food service equipment for hotels and

restaurants, and outdoor products for the garden

10 This makes it the world’s largest producer of powered appliances for kitchen, cleaning, and outdoor use

PRACTICE 4

1 Unilever is a British-Dutch company with its head

offices in Rotterdam and London

2 It now owns many well-known consumer brands,

including Knorr, Lipton's tea, Omo, Dove and Lux

3 Knorr is their biggest food brand with a strong

presence in over 80 countries and a product range

including soups, sauces, bouillons, noodles and complete

meals

4 Today it employs 247,000 people in 57 countries and

sells its products in 150 countries to 150 m customers

5 Its worldwide turnover in 2002 was 48,760 million

euros

6 It spends 2.3% of its turnover on Research and

Development

7 It has two global divisions, called Food and Home and

Personal Care

8 Over 50% of its sales come from the Food Division

9 It has 10 regional business groups to meet the needs

of local markets

10 This makes it an international manufacturer of leading brands in foods, home care and personal care

PRACTICE 5

1 Tara started in 1978

2 It is a family-owned business

3 Its head office is in Cordoba, Spain

4 It sells clothes for men and women

5 Its customers are mainly fashion-conscious people

aged from 20 to 35

6 It has 15 stores in Spain, all of which are profitable.

7 It has an annual turnover of €260 million

8 Its net profits last year were approximately €16

million

9 The workforce is over 2,000 employees

10 It is planning to open 5 new overseas stores next year

PRACTICE 6

1 Webwatch was established in 2001

2 It was founded by two brothers, Mike and Jon Harding

3 It is a web design company

4 Its head office is in Colorado, America

5 It designs websites for companies

6 Its client list includes both small and large firms

7 These firms are in all business sectors from real estate to universities

8 It has an annual turnover of $80 million

9 It now has about 50 employees

10 In the future Webwatch will aim to become a

world leader in website design

PRACTICE 7

1 LVMH (Louis Vuitton, Moet Hennessey) manufactures and sells luxury goods

2 There are several companies in the group

3 It has 60 famous brands, such as Louis Vuitton,

Givenchy, and Christian Dior

4 It has 1,500 stores worldwide and is expanding its network

5 It employs 56,000 people

6 Its head office is in France, but 63% of its staff work outside France

7 It is a creative and innovative group

8 It aims to impress its customers with its high quality and long-lasting products

9 Its new products depend a lot on research

and development

10 LVMH controls every detail of the brands'

image

PRACTICE 8

1 The Inditex group own s six fashion chain s including Zara

2 It has around 1,500 store s worldwide

3 It operates in 44 countr ies

4 It employ s 27,000 people

5 It has more than 200 fashion designers

6 Currently the fashion designers are

working on next year's designs

7 The Inditex group is doing very well at the moment

8 It is trying to become a global fashion

PRACTICE 9

1.The Sony Walkman was one of the most

2.The small box was cheap and it was the

faster.

the iPod.

6 Like the Walkman, the iPod is popular because it

21st century.

century.

products.

PRACTICE 10

much more.

receive e –mails, browse the Internet, play music

photos.

carry any other devices.

6.It is 22 centimetres long, one centimetre thick

7.This (The) compact device gives you high-quality

readability.

9.The powerful operating system lets you do

reliably