Internship report - admissions intern

VIETNAM GENERAL CONFEDERATION OF LABOUR FACULTY OF FOREIGN LANGUAGES INTERNSHIP REPORT ROLES AND RESPONSIBILITIES OF ADMISSIONS INTERNSHIP AT XUYEN A ENGLISH CENTER COMPANY LIMITED Stude

VIETNAM GENERAL CONFEDERATION OF LABOUR FACULTY OF FOREIGN LANGUAGES

INTERNSHIP REPORT ROLES AND RESPONSIBILITIES OF ADMISSIONS INTERNSHIP AT XUYEN A ENGLISH CENTER COMPANY

LIMITED

Student: ……….

Class: ………

Student code: ……….

Supervisor: ……….

HCMC, September 2021

Raw scores

in figure Total score

(1) Examiner’s

Signature 1

Examiner’s Signature 2

Compan

y Report

In figure In word

- Report score in detail:

- Content (50pts): ………

- Organization (20pts) ………

- Vocabulary, Grammar, Spelling and mechanics (30pts): ………

- Examiners’ comments: ………

………

………

………

………

COMPANY’S INTERNSHIP EVALUATION

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First, I would like to express my sincere gratitude to the leadership ofTon Duc Thang University The dedication to teaching and supportingstudents of all the lectures, especially those of the Faculty of ForeignLanguages has helped me gain valuable knowledge, have careeropportunities, and achieve good development goals for myself during thelast time

During the internship, I was strengthened with the knowledge that Ihave not learned at school, valuable experiences from my instructor andother staff at the Center My sincere thanks also go to Xuyen A EnglishCenter Company Limited for giving me the opportunity to learn and trainmyself through practical experience Although I still have manyshortcomings in knowledge and practical experience, the company stillsupports me wholeheartedly, helping me to complete my work well TheCenter created the best conditions for me in the process of practice andcompleting my graduation report

I would like to express my sincere thanks to my instructor Mrs Ho ThiGiang for her support, and suggestions in contributing during thecompletion of the internship report

Sincerely thanks!

TABLE OF CONTENTS

CHAPTER 1: COMPANY DESCRIPTION 7

1.1 Introduction to Xuyen A English Center Company Limited 7

1.2 Organization chart of Xuyen A English Center Company Limited 9

1.3 The general work of the Intern 10

CHAPTER 2: INTERNSHIP ACTIVITIES 11

2.1 Admissions Internship 11

2.1.1 Roles of the Admissions Internship position 11

2.1.2 Responsibilities of the Admissions Internship 11

2.2 Specific Internship Activities 11

2.3 Analysis and evaluation of the Internship 15

2.3.1 Skills and Qualifications Gained 15

2.3.2 Impact on my future career plans 16

CHAPTER 3: CONCLUSION 17

3.1 Summary of Internship Experience 17

3.2 Experiences learned from the internship process 17

3.3 Suggestions and recommendations 17

REFERENCES 19

APPENDICES 20

1 Internship Reception Form 20

2 Internship Diary 23

3 Others

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LIST OF TABLES AND DIAGRAMS

 Table 1.1: Xuyen A English Center Limited Liability Company’s Information

 Diagram 1.1: Organization of chart of Xuyen A English Center Company Limited

Full name: Xuyen A English Center Limited Liability Company

Headquarter: 6A Nguyen Thi Minh Khai Street, Xuan An Ward, Long

Khanh City, Dong Nai Province

Center Interning: 39 Pham Lac Street, Xuan Thanh Ward, Long Khanh City,

Dong Nai Province

Phone Number: 090.884.8689

Web Link: https://Trungtamanhnguxdsuyena.com.vn

CHAPTER 1: COMPANY DESCRIPTION

Table 1.1 Xuyen A English Center Limited Liability Company’s Information

1.1Introduction to Xuyen A English Center Company Limited

On 23rd December 2011, The Informatics and Foreign Languages Centerwas established and is currently located at 9 Nguyen Thi Minh Khai Street, Xuan

An Ward, Long Khanh City, Dong Nai Province The Informatics and ForeignLanguages Center was one of the influential centers of those years

After five years of operating, The Informatics and Foreign LanguagesCenter has developed the second foundation It is Xuyen A English Center whichwas established in September 2016 and is currently located at 39 Pham Lac Street,Xuan Thanh Ward, Long Khanh City, Dong Nai Province

From the early days of its establishment, the Center only attracted a fewstudents nearby Up to date, Xuyen A Center currently has about 300 students whilethe total number of students of both foundations is more than 1000

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 Nature of business carried:

The running industry is service, and its main products are English classes.English language courses compiled and updated in line with Cambridge Englishprograms including General English for students aged 3-15; teenagers and youngadults and working people

 Company’s core values:

Excellent in Teaching: They research and apply best practices in pedagogy,language learning, educational technology, and international education

High-quality Service: They provide a compassionate environment, as well asexcellent teaching, student services

1.2Organization chart of Xuyen A English Center Company

Limited

Diagram 1.1: Organization chart of Xuyen A English Center Company Limited

 The function of Sales & Marketing Department:

I was accepted into the position of Admissions Intern The Director assigned

me to the Sales & Marketing Department After 2 months of working and observing

in this department, I have understood the specific functions of this department.Sales & Marketing Department is responsible for researching all issues related tothe market, making customers aware of their products, and stimulating theirpurchasing needs, and developing the brand for the business Moreover, the Sales &Marketing Manager will be in charge of advising the Director on issues related tothe sale of the company's products and services to the market; consulting on productresearch and development; expanding market; building relationships withcustomers, and bringing in revenue for the company

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DIRECTOR

EXECUTIVE DIRECTOR

EXECUTIVE DIRECTOR

MARKETING ASSISTANT

FINANCIAL MANAGER

FINANCIAL MANAGER ACADEMIC ACADEMIC MANAGERMANAGER

TECHNICAL MAN

TEACHERS

TEACHING ASSISTANTSTEACHING ASSISTANTS

1.3The general work of the Intern.

I was responsible for supporting the Sales Assistant to counsel new studentsand hit the enrollment target To implement enrollment consulting campaigns andpromotions, report on results, and take care of students Moreover, I had alsoassisted the Marketing Assistant with social media management, communicationswith customers

That period helped me accumulate a lot of real experience which I rarelylearn from the university, improved the skills learned in real work Through that, Ifound the methods to work logically and effectively, improve the effective laborproductivity of the Center

CHAPTER 2: INTERNSHIP ACTIVITIES

2.1Admissions Internship

2.1.1 Roles of the Admissions Internship position

It is believed that the Admissions Interns are the right-hand of Sales andMarketing Department They have a great contribution to the number of coursessold and directly generate revenue for the business, organization The interns areresponsible for finding potential students, providing all information related to thecourse for those who are interested, and following up and supporting studentsthroughout the learning process As well as informing the result to Manager.Moreover, they also support the Marketing Team to implement marketingstrategy development

2.1.2 Responsibilities of the Admissions Internship

The Admissions Intern tasks span many fields, including management, marketing strategy, human resources, etc Specific duties may be different, but the basic responsibilities of the Admissions Intern are:

a Counsel students about the course programs, admission procedure, and costs involved.

b Make registration procedures for new students and follow up with students throughout the learning process through the learning management system.

c Provide clarifications to student’s questions and handle the customer's feedback, complaints in a professional manner.

d Provide support to the Marketing Assistant to develop the marketing strategy based on experience and feedback of customers.

2.2 Specific Internship Activities

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Due to the impact of the COVID pandemic, the Director decided toassign me to work from home at the first set-out and be supervised bySales & Marketing Department During 8 weeks, my instructor at theCenter gave me tasks via messages on the first days of the week When Ifinished, I would inform my instructor immediately and received feedbackabout tasks. The specific tasks I have to do at home include the following:

 Counseling on phone:

This is currently the most effective way to sales chosen by anybusiness due to the pandemic status Through training, I learned how tobecome a professional in telephone sales Based on the script samplescompiled by the Center, I would build similar scripts to improve mychances of success It is believed that there are many ways to win thehearts of customers through a phone call The initial greeting will leavethe first impression on the customers I would send a strong greeting tokeep the customers engaged in the conversation, then introduce the nameand department This can show customers who they are talking to Afterthat, I would ask questions about their name, background information sothey felt more respected I would like to go straight to introduce the courseand the Center's special promotions, listen and answer their questions.One of the important points is avoiding talking around, using boring anddisrespectful tones to customers

This crucial and challenging task helped me be patient and improve

my communication and persuasion skills

 Implementation of the student enrollment process:

The first step of the process is confirming all student informationand conducting the entrance test All students are required to take an

After scoring the test, I would write an email to inform the testresults to the students and provide class information that matches thestudent's results When students decided to study, I would begin to inputstudent information into the Center's learning management system Aswell as providing a financial manager's account for students to pay theirtuition online Finally, I would be responsible for monitoring the learningprocess of students at the Center.

This assignment helped me improve my organizational skills andlearn how to arrange everything logically and effectively

 Guided new students to install and use online learning software:

Online learning is the optimal solution for the current difficultpandemic status The Center has deployed online teaching as soon as thepandemic broke out and citizens had to implemented Prime Minister'sDirective 16 Because of the specific age of students, the Center supportsovercoming difficulties by guiding students to use online learningsoftware Therefore, I was assigned to instruct students to use proficientlyZoom software in order to make the lesson go smoothly I had planned themeeting; chose an appropriate time and emailed all students attending themeeting Finally, sending the recording of this meeting for students tofollow

This assignment supported me improve my computer skills andpublic speaking skills which could bring a lot of benefits to my futurecareer I have known that the enterprises will prioritize and appreciatepeople who have good communication skills and computer skills

 Supported Marketing Assistant to manage social media accounts:

It is fact that one of the effective media strategies is to alwaysupdate trends, regularly interact on fanpage to create closeness withcustomers Post at least once a day, the content of the post is related to thecourse or an attractive promotion content at an appropriate time (11 AM to01:PM) or (07 PM to 09 PM) The content can be in the form of articles,

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information with images, or videos, etc I also regularly checked messagesand comments to reply and counsel in a timely manner.

While assisting the Marketing Team, I learned how to plan anddesign appealing content And I had the opportunity to enhance myresearch skills and creative thinking, use the software more proficiently

 Received feedback and deal with requests and complaints:

This is one of the important tasks I have been entrusted with When

a customer wanted to give feedback or make a complaint about the quality

of the teacher's teaching or the content of the lesson, I would beresponsible for noting the causes, main points that they mentioned.Listening carefully and apologizing sincerely for the inconvenience thatcustomers experience and saying that I would call back and give themsatisfactory results Then contacted the relevant department to find out theproblem and solve the issues Finally, called back the customer to offer agentle solution and promise to improve service quality

I had to thank the instructor for assigning me this difficult taskwhich gave me the opportunity to improve my problem-solving skills andbehaviors Knowing how to deal with customers and make them satisfied

This is a table that I summarize all delegated tasks weekly during the internship:

Week

I was trained in basic knowledge and

skills to conduct counseling for

students Then, I had time to practice

and gave pre-consultations Tried to

Had an opportunity to know thoroughly the Center and the course programs

Time Delegated tasks Achievements

2 & 3

skills to give counseling to new

customers Informed the results to my

instructor and received the feedback

Made registration procedures for new

students and monitored the learning

process of students

psychology of customers andimproved communication skills day by day

Week

4 & 5

Be assigned new tasks are to instruct

students on how to install and use

Zoom online learning software and

assisted the Marketing Assistant to post

and manage communication media

Applied public speaking skills to practical work and knew the steps to plan and create attractive content

Week

6 & 7

Continued to create and post new

content to interact with customers

Besides, handled the customer's

feedback and complaints under the

instructor's supports

Knew how to make customers satisfied and enhanced problem-solving skills and behaviors

Week

8

Maintained the delegated tasks and

took care of the learning process of

students In the last days, I had

informed the results of all tasks and

handed them over to my instructor

I received my instructor's assessment about my completion level of work and working manner I also received some valuable advice for my career development

2.3Analysis and evaluation of the Internship

2.3.1 Skills and Qualifications Gained

The internship had brought me a lot of beneficial knowledge andexperience First, I have improved my observation skills I had a greatopportunity to observe the progress of the Center, especially the Sales andMarketing departments Second, through counseling the courses, I haveimproved my communication skills, caught the psychology of customers,

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