Register for recruitment support package in March of recruitmentwebsites...17 3.. SWOT analysis The senior management team has more than 10 years of experience The Government has con
Trang 1I would to express our thanks to the director of Homesmart – Ms Vu ThanhVan for sharing me necessary information, providing me with advice and creatinggood conditions for me to complete the project.
Finally, I would like to show my gratitude to my friends and everyone whohelp me to complete this topic
Trang 2TABLE OF CONTENTS
ACKNOWLEDGEMENTS 1
LIST OF TABLE 4
LIST OF FIGURES 4
LIST OF ACRONYMS 4
CHAPTER 1: INTRODUCTION ABOUT THE COMPANY AND PROJECT 5
I Introduction HomeSmart International Joint Stock Company 5
1 Vision: 5
2 General introduction: 5
3 Mission: 5
4 Core value: 6
5 HR organizational structure: 6
6 Main activities: 6
7 SWOT analysis 7
II Introduction of internship 7
1 Origin of work placement 7
2 Planning of work placement 8
CHAPTER 2: IMPLEMENTATION OF WORK PLACEMENT 9
I Research about current of recruitment process of Homesmart 9
1 Recruitment process: 9
2 Sources of recruitment: 10
3 Recruitment cost: 11
II Propose solutions: 11
1 Limitations of recruitment: 11
2 Propose solutions to deal with limitations of recruitment: 12
III Implement the solution 14
1 Design the job flyer: 14
Trang 32 Register for recruitment support package in March of recruitment
websites 17
3 “Friendly colleagues” program: 19
4 Case study: 20
CHAPTER 3 – ASSESSMENT 22
I Difficulties and solutions 22
II Experience gained: 22
III Conclusion 23
Trang 4LIST OF TABLE
Table 1: SWOT of Homesmart
Table 2: Planning of work placement
Table 3: A plan of "Friendly colleagues" program
Trang 5CHAPTER 1: INTRODUCTION ABOUT THE COMPANY AND
CEO: Ms VU Thanh Van
Address: 19th Floor, Artex Building, 172 Ngoc Khanh Street, Ba Dinh District, Hanoi
Field of operations: Real estate consultancy, real estate management, realestate brokerage
3 Mission:
For customers: respect, listening, providing quality value products at competitive prices
Trang 6 For partners: To promote the spirit of cooperation and development; Commitment to become "Partner No 1" of partners; Always increase theinvestment value attractive and sustainable.
For staff: Building a professional, dynamic, creative and human workingenvironment; Facilitate high income and equal opportunity for all
employees
4 Core value:
Homesmart's leaders and employees are united and determined to build a businessculture of the Company under the motto:
"Creativity, Initiative, Efficiency and Humanities"
Creativity to always make the smartest solution for customers.
Take the initiative to look beyond to minimize risk.
Efficient to always bring the right choice to the needs of customers quickly Humanity is always placing customers as the focus, listening and
understanding the mind of the customer before and after the completion of thesale
5 HR organizational structure:
Figure 1: Organizational structure of HomeSmart International Joint Stock Company
(Source: Homesmart JSC)
6 Main activities:
Trang 7 Marketing real estate: Consulting, promotion, management of real estate;trading floor, brokerage, valuation, auction real estate.
Real estate investment consultancy: project planning, project
management; real estate consulting services
Search and distribution of real estate: Along with many other big and small projects nationwide, Homesmart has been successfully distributed and always received trust from customers and investors
7 SWOT analysis
The senior management team has
more than 10 years of experience
The Government has continuous
policy to support the real estate
market:
The number of foreigners seeking
to buy real estate in Vietnam is
increasing
There are many competitors
The appearance of modern industry4.0 will gradually take over most
of the work of the working population
Lack of experience in recruiting experienced staff
II Introduction of internship
1 Origin of work placement
Objective reasons:
New project: Starting in May 2018, the company is preparing todistribute the Kosmo West Lake, Sunshine Center và VinhomesWest Point projects Therefore, the company needs to recruitmore staff to support upcoming projects
Trang 8 Real estate market: In 2017, according to the report of BusinessRegistration Department, Ministry of Planning and Investment,there are 5,065 new real estate company On average, 14 realestate company were established Therefore, in 2018, the realestate market will be fiercer competition.
Opponents: The company faces strong competition fromcompetitors such as CENLAND, New Age, VHS, To maintainthe target as well as prestige, Homesmart needs to innovate anddevelop ceaselessly in the quality of its personnel
Subjective reasons:
The Labor Force: The shortage of personnel are the biggestthreats to the company due to intense competition among realestate companies The positions of employees that the company isrecruiting are: Project Support Staff, Sales Staff, Marketing Staff
The instability of the staff is one of the difficulties that thecompany is facing
Therefore, it was my intention to help the Company improve the currentrecruitment process through the following topic: “Improving recruitment at homesmartinternational joint stock company”
2 Planning of work placement
Period Date of start and
complete
Missions
1 22/02 – 28/02 Collect and analyze information and data
2 01/03 – 11/03 Research the situation of company
4
05/03 – 30/04
Post recruitment information
Filter candidates' profiles
Call directly to the candidate
6 20/04 Organizing “friendly colleagues’’ program
8 01/05 – 15/05 Complete the project and report
Trang 9CHAPTER 2: IMPLEMENTATION OF WORK PLACEMENT
I Research about current of recruitment process of Homesmart.
of time for the parts
Limitations:
Trang 10 The recruitment process of the company still lacks recruitment planning.
It does not take time as well as other costs incurred
Directly receive the candidate's profile
Limitations:
Not much attention because brand new is not well known
2.2 Social networks: group facebook
Advantages:
Low cost
Simple, fast and easy way to track: just a Facebook account; Postdirectly to the group and fanpage recruitment
The number of people using the facebook network is large
Marketing channel of the company image in the candidate's eyes:Corporate fanpage is used to build employer brand andrelationship with potential candidates
Trang 11Currently, Homesmart is using 15 sites recruiting: tìm việc nhanh, việc tốt nhất,
việc làm 24h, topcv, mywork, indeed,…
Advantages:
Simple, easy-to-use posting tools
High volume of CVs and high traffic
Limitations:
Cost of recruitment is high from 2 to 3 million VND
Have not communicated with the company
Doubts about the quality of recruiting sites
3 Recruitment cost:
Most accounts of Homesmart are recruiting for a free account Each recruitmentwebsite, the company registered 3 free accounts Therefore, the company does notcharge in using the recruiting website
Advantages:
No fees but still get many CV (3CV / web / day)
Limitations:
It takes time to switch between accounts
Easy to cause confusion
Duplicate CV
II Propose solutions:
1 Limitations of recruitment:
After researching the recruitment process of the company, I was directly involved
in the recruitment process I realized the company faced some limitations inrecruitment as follows:
The company has not exploited the internal recruiting sources but spent alot of time recruiting through the media
Trang 12 15 recruitment website which Homesmart registered, only 4 sites workbest and many CV output.
The company does not invest in recruiting costs but mainly uses the freeaccount
The company does not focus on building and communicating companyimage Applicants can only find company information through therecruitment website
Job flyer does not appeal to people looking, too many words
Posts on facebook and the recruitment sites are drifting and do not yieldresults
2 Propose solutions to deal with limitations of recruitment:
2.1 Design the job flyer:
Homesmart should change the original job flyer template by designing a newjob flyer template The original job flyer has too many words, unattractive and noteffective in recruiting
So, I suggested to the Human Resources Department that I would design newjob flyer and apply them to the posting on facebook and company website
Trang 132.2 Register for recruitment support package in March of recruitment websites:During my direct participation in recruitment activities, I realized that thecompany's job postings were in the 20-30 pages, and only three times a day on the firstpage Therefore, candidates can not receive company recruitment notice earlier thanthe other notice on the first page In other words, this is the mechanism employed bythe recruitment sites for free accounts To address this situation, I made a proposal forbuying and using support packages from recruitment websites.
2.3 Job Fair:
The Job Fair is an opportunity for the company to directly meet a large number
of senior year college students The Job Fair is a regular event organized by agencies and universities Job Fair is usually held in the form of a fair, where employers will have the space to display materials as well as promote their brand University students will come to employers to find out about the company's working environment
As far as my research, on April 15 - 2018, Career Expo will be held at the National Economics University with the participation of 8000 students in the third and fourth years of the economic sectors , marketing, human resources, information technology, etc
On April 21, the Job Fair will be held at the Hanoi Industrial University with the participation of 10,000 students
This is a good opportunity for the company to recruit and promote the brand at the same time
2.4 “Friendly colleagues” program:
First, this is a program that will show the culture of the company Based on this program, company employees will know the company is hiring positions to introduce friends, friends, to work On the other hand, new recruits are also involved in this program, this is a form of corporate image advertising
Second, this is an introductory reward program Whenever a staff introduces a good candidate, they will be rewarded with some bonus
If the candidate receives a job offer, the reward will be increased
If the candidate passes the test and starts working for the company, the reward will be higher
Trang 14This will add motivation for staff should only introduce the best candidates to attend interviews at Homesmart.
III Implement the solution
After clearly planning the proposals, HR Department has reviewed and agreed toimplement my proposals below
2.1 Design the job flyer
2.2 Register for recruitment support package in March of recruitment websites 2.4 "Friendly colleagues" program
For the proposal: Job Fair, the company refused to implement the following
reasons:
Due to the time it took to get info about Job Fair too late and too close tothe date of the event, the company did not prepare the documents
After contacting Job Fair, I received information about the funding cost
of 6 million This cost double than other businesses first registered
It takes time and costs to train students
In addition, the location was not well chosen, so the company decidednot to participate in both Job Fair
Below are the activities undertaken to improve the recruitment of companies.These activities are based on the company's recruitment process along with thesolutions provided in the "Proposed Solution" section As follows:
1 Design the job flyer:
To design the new flyer job, I and the design department of the company jointlyimplemented this proposal The job I received from the Human Resources Departmentwas to support the recruitment of Project Support Staff, Sales Staff, Marketing Staff
So, I included three positions in the same job flyer
The first step: Prepare the content.
The first thing in any design project that I need to do is to collect the contentand information that should be included in the design
Basic rule: short, concise and easily understandable, not many words
Basic information for job flyer:
Trang 15 Job vacancies
Time
Contact information: email and phone number
Company address
Second step: Design
I use Canva software to design job flyer Canva is a great free online designservice, with a wide variety of designs such as posters, Facebook cover designs, socialnetwork posters, and much more
And here is the job flyer I designed myself and got the approval of the HRdepartment to recruit:
Trang 16This new design is used for posting jobs and inserting recruitment informationinto the Friendly colleagues” program
Trang 172 Register for recruitment support package in March of recruitment websites.
After proficiency in the recruitment process at the company, I was given a newtask from Ms.Van - CEO is to set up the price list of the recruitment support package
in March
As requested, I have found information about the recruitment support packagethrough the mail ads of the recruitment page sent wen There are currently four goodrecruiting websites available: tìm việc nhanh, việc làm 24h, Top CV và Mywork.Here is the price list of the recruitment support package in March:
I sent the price list to Human Resources and Ms.Vân - CEO After reviewing and exchanging, the HR department has decided to subscribe to Mywork's one-year profile viewing package The reason why the HR department chose to buy the support package is because:
Mywork is a reputable site with over 200,000 members continuous access
Human resources staff to call the candidates directly
Get discount and high promotion (40%)
The duration of the package is from 15/03/2018 to 15/03/2019 View profile
package has support staff workers of the following:
Trang 18 Search CV of the candidate on the homepage by job titles, industries and provinces Or I can use advanced search to narrow down the results including: education, desired position, level of experience, foreign language, gender.
View, save and download full details of candidate:
Trang 19After HR staff to find out information candidates and compared it with the jobdescription, if appropriate, I would call the candidates to advise on the position thecompany is hiring and invite them to interview at the scheduled time.
Results achieved:
Create new recruitment source for the HR department
Call directly to the candidate to facilitate the staffing staff can screencandidates online from recruitment channel mywork.com
15 candidates to attend interview after the first 2 weeks of using the profileview package After 1 month using the support package, the HR departmenthas recruited 2 project support staff and 2 marketing staff
3 “Friendly colleagues” program:
At first, I drafted a plan for "Friendly colleagues" program and send to HRDepartment with Mrs Van to review As informed by HR Department, my proposalwas approved and the company decided to hold a meeting to discuss the detailed plan.Below is s a detailed plan for the "Friendly colleagues" program:
Purpose
Advertising corporate image
Create a distinct culture of the company
Create new sources of employment through referrals
Form of reward for employees by introducing their acquaintance to work
Content
Summary of one week of activity in the company:
Event News
Fun pictures between employees
Summary reports from departments
Honor individuals or departments that have outstanding performance in the week
Through the program, the HR department can notify employees
in the company knows the company is recruiting position to introduce friends to attend interview