Tài liệu E-business 2.0: Roadmap for Success - Chapter 13 pptx

Setting Stage for e-Blueprint PlanningToday’s e-business efforts – Vague ideas substitute for cohesive management and developed plan well-– Intuition, not reason, directs development of

Chapter Thirteen

Translating e-Business Strategy into Action: E-Blueprint

Formulation

What is the customer

looking for?

Strategy Formulation

e-Business Application Foundation

What applications are needed to facilitate value

creation?

e-Blueprint Planning

Setting Stage for e-Blueprint Planning

Today’s e-business efforts

– Vague ideas substitute for cohesive management and developed plan

well-– Intuition, not reason, directs development of new plans

With rising tech spending, e-blueprint planning more

important and difficult

– Tech investments not linked to definable e-strategy

– Difficult to make tech-related decisions

– Analysis and implementation of tech projects meeting stated objectives rare

– Confusion about tech due to high market activity

Focusing on e-Blueprints, Not Single

Projects

Today, e-business projects being treated the same as

any other initiative

– Each e-effort undertaken as one project at a time

– No forethought of achieving economies of scale and scope

or shared resources

– No shared strategic vision in place

– Mergers and acquisitions compounding problems

Causing serious app infrastructure problems

E-business blueprint planning hurdles

– Lack of political will

– Departmental resistance giving precedence to individual

projects over enterprise-wide need

– Microsoft alternative to single-project mentality highly

Focusing on e-Blueprints, Not Single

Projects

Work backwards

Time

Thinking Ahead Approach

An e-Blueprint combines a clear understanding of where you need to be

with what needs to be done.

Where should we

be next year?

You are here

And next year?

Time

Incremental Approach

An incremental approach to application

development will not work in the

You are here

Beginning the e-Blueprint Journey

e-Business Design

Individual Application Framework Projects

Corporate Goals &

Objectives

Technology/Innovation Strategy

Customer/Market Strategy

Beginning the E-Blueprint Journey

Approaches for e-blueprint planning

To Patch or Not to Patch

Three challenges when deciding to patch or not

to patch existing infrastructure

– Integration of existing infrastructure

– Building seamless infrastructure on a fragmented app base

• Front-end experience for customers must be a seamless, well-integrated service delivery

platform – Knowing when to walk away and start over

Evaluating Your Company’s e-Business

Blueprint Process

Red flags indicating e-blueprint process in

trouble

– Platform projects take too long

– Many substandard projects in pipeline for years

– All projects being implemented are long-term,

multibillion dollar, big bang efforts

– Almost all projects reinventing the wheel

– Too much procrastination when making decisions – Project interdependence difficult to manage

– Lack of communication and business side buy in

Basics of e-Blueprint Planning

e-Blueprint Creation

Create a Prioritization Framework

• How should you invest in framework integration?

• What framework projects are high, medium and low priority?

• What set of framework projects do we need to initiate?

e-Blueprint Facilitation Make a Business Case

for Action

e-Blueprint Execution

Tactical Implementation

• What is our chosen path?

• Are we following our plan?

• How do we keep the plan relevant?

• Who develops the framework business case?

• How can frameworks be aligned to achieve business goals?

• Can we make a compelling case to decision makers about the need for change?

Key Objectives

Action Plan Feedback

Feedback

E-Blueprint Creation: Defining the Blueprint

in Your Company

Five steps of e-blueprint creation

1 Establish aim of overall e-business design

2 Establish scope of the effort

3 Classify and analyze the app frameworks

4 Prioritize what needs to be done

5 For each app framework, design the execution

plan

E-Blueprint Creation: Defining the Blueprint

in Your Company

Step 1: Establish aim of overall e-business

design

E-Blueprint Creation: Defining the Blueprint

in Your Company

Step 2: Establish the scope of the effort

– Map your ebusiness design into 3 types of

improvement

• Process improvement

• Strategic improvement

• Business transformation

capabilities Gain unusual insight into the customer and market needs

Skill Development Distinctive process thinking Excellent strategic decision

making

E-Blueprint Creation: Defining the Blueprint

in Your Company

Step 3: Classify and analyze the app

frameworks

E-Blueprint Creation: Defining the Blueprint

E-Blueprint Creation: Defining the Blueprint

Prioritize Specific Projects within Application Framework

Define Each Application Framework - Scope and Scale

Define the

Aggregate

Blueprint -

High-level Design

E-Blueprint Creation: Defining the Blueprint

productivity Scarce resources; wrong moves can destroy company Make better management decisions about resource

allocation and project selection Flexible

configurations Continuous innovation; changing customer needs Make architectural decisions that allow flexibility

E-Blueprint Creation: Defining the Blueprint

in Your Company

Elements of an execution map

E-Business Blueprint Execution Plan

Development Blueprint

Customer Blueprint

Integration Blueprint People and

Critical Skills Map

Technology Map

Process Reengineering Map Infostructure

Map

Legacy Integration Map Application Integration Map Customer Needs Profile Map

Product Versioning Map

Vision &

Priorities Map

ment Tactical Plan

Develop-Integration Tactical Plan

Customer Experience Tactical Plan0

Application Framework Map

e-Blueprint Facilitation: Making a Business Case for Action

Execution Target: Focused on Customer Needs and Change

Projects in

Pipeline

Customer Pain

e-Blueprint Facilitation: Making a Business Case for Action

Who develops a business case?

– Today, technology influences business design

• Decisions should be participatory

• LOB managers, marketing execs, and corporate leaders should join IT professionals in tech review and decision-

e-Blueprint Facilitation: Making a Business Case for Action

Key elements of an e-Business case

e-Blueprint Facilitation: Making a Business Case for Action

Changing a firm’s business strategy tantamount to

committing money and HR in face of business risk and uncertainty

– Preliminary assessment of scope can mitigate concerns

Elements of preliminary scope

– Organizational

– High-level app architecture

– High-level project plan

e-Blueprint Facilitation: Making a Business Case for Action

E-Business business case checklist

– Setting business direction should be preceded by realistic look at the marketplace and at a

company’s circumstances

– After that, responsible mgrs must follow these

guidelines

• Develop a goal statement

• Set measurable goals

• Set objectives

• Develop short- and long-term action plans

The Serious Business of e-Blueprint

Top mgmt should play strong role in the

Alignment in Today’s Environment

75% of e-commerce projects are bound to fail because of a lack

of good business planning and unreal expectations of what

new technologies can do for their business [Gartner Group]

Primary Cause of Misalignment

Communicate, Communicate, Communicate

• Create an elevator pitch

• Create a cross-functional e-blueprint team

• Take baby steps

• Clearly communicate plans and benefits of the

new e-blueprint

• Document success and publish results

The Problem of Leadership

Lack of consistent sponsorship from top mgmt the single biggest impediment to e-business

blueprint planning

Bad planning due to overdelegation

Some responsibilities cannot be delegated

– Sitting on the blueprint committee

– Approving strategic direction and corporate vision

it supports

– Setting project’s goals

– Participating in deployment process

Questions on Executive Commitment

• Is senior-mgmt involved in e-business

decision-making?

• Is top mgmt selling value of integration to decision

makers?

• Has the company recognized that improving

e-business investment mgmt is a long-term process and should be planned accordingly?

• Has the company ensured that e-business investment

decisions are strongly linked to strategic business

objectives?

• Has the company built a shared e-business vision

Why e-Business Initiatives Fail

Design app blueprint on your own, in your own dept

Don’t do homework or auditing of company problems

Don’t bother learning from other companies

If you assemble a task force, meet several times in

private

Don’t seek outside help and if you do, hire a brand-name guru who knows nothing about technology or blueprint management

When mgrs have questions, get defensive, rail at these

Why e-Business Initiatives Fail

Don’t worry about communicating

Blueprint doc is 3 binders thick, full of

checklists and spreadsheets

Don’t bother with process or project mgmt

Don’t waste time taking baby steps to execute

Don’t factor in periodic feedback as an

opportunity for course correction

Don’t factor in existing projects

E-Business

Strategies, Inc.

www.ebstrategy.com

contact@ebstrategy.com 678-339-1236 x201

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