Dynamic Infrastructure: Helping build a smarter planet Something meaningful is happening.... Dynamic Infrastructure: Helping build a smarter planet In this smarter world, our infrastruc
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Building a Smarter Planet
Dynamic Infrastructure Overview
© 2008 IBM Cerporation
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Something meaningful is happening
“Every human being, company, organization, city, nation, natural
system, and man-made system is becoming interconnected, instrumented, and intelligent
This ts leading to new savings and efficiency - but perhaps as
important, new possibilities for progress
The world is getting smarter
© 2009 IBM Corporation
Trang 3Do you know ?
computing capacity is or 3.5 percent of sales of or 70% on average Is
commonly seen in consumer products and spent on maintaining
distributed computing retail industries are lost current IT
environments every year, due to infrastructures versus
supply chain adding new capabilities
inefficiencies
results in explosion of who are notified of a security
information, driving 54% breach, will terminate their
growth in storage relationship with the company
requirements every year they perceive as responsible
© 2009 IBM Corporation
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As a banking customer Do you know ?
00%
of customers who
would give their bank
only 2 chances to fail
before considering
a change in banks
93%
of the 285 million electronic attacks are
Global trading
systems are under extreme stress to handle such huge volume of data daily
© 2009 IBM Corporation
Trang 5Global market forces are impacting us all
= Access to capital and credit crunch
= Economic down turn and future uncertainty
= Rising oil prices and energy shortfalls
= Information explosion and risk/opportunity growth
Globalization and emerging economies New customer demands and business models
The economy isnt the only force shaping the competitive landscape
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Move past today’s challenges Seize tomorrow’s opportunities
HOW CAN WE ADDRESS
HIGHER SERVICE EXPECTATIONS
Consumers and employees expect
24x/ access to quality services
RISING COST PRESSURES
Complexity and inefficiency drive up
cost and stifle innovation
NEW RISKS & THREATS
The connected, collaborative world is
also a more vulnerable world
WHILE ALSO LAYING A FOUNDATION FOR
NEW INTELLIGENCE Remove information silos and create an enterprise view that supports new models for intelligent business decisions
Create single customer view to drive consistency and profitability
IMPROVED PROCESSES
Simplify architectures to eliminate inefficiencies across enterprise Enable rapid assembly of services at every point in the value chain
INTEGRATED RISK MANAGEMENT
Understand dynamics of financial exposure and align to business objectives
Mitigate operational risks and financial crime
Turn regulatory compliance into competitive excellence
© 2009 IBM Corporation
Trang 7start thinking differently
about infrastructure
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In this smarter world,
our infrastructure should propel us forward, not hold us back
Infrastructure that is !nstrumented, |nterconnected and Intelligent Infrastructure that brings business and IT together to create new possibilities
Data Center Trading
Infrastructure
Communications Branch Infrastructure Infrastructure Infrastructure
We need a dynamic infrastructure
© 2009 IBM Corporation
Trang 9Today's business systems need to support goals of the enterprise
IMPROVE SERVICE
Meet and exceed client business expectations for dynamic access to innovative new services Meet increasingly large analytical
resiliency and compliance
complexity Achieve breakthrough
efficiency and flexible sourcing me pomecied ane
collaborative world
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Dynamic Infrastructure: Helping build a smarter planet
Smart Business : Improve Service
Capitalizing on the vast quantities of information continuously
generated in today’s marketplace
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SMART IS
Achieving growth and deeper
Implemented first-of-a-kind self-service solution that seamless selt-service expenence achieved customer growth at 30% over target and a
deeper penetration among younger, technologically savvy banking customers
\
real-time for faster client insights and Rabobank International:
increased customer satisfaction Integrated its financial data sources into a customizable,
real-time Web portal, enabling staff and customers to gain the insight they need 35% faster
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Dynamic Infrastructure: Helping build a smarter planet
Smart Business — Reduce Cost
Achieve more with less by aggressively moving towards
Virtualization, Energy Efficiency, Standardization and Automation
CLOUD COMPUTING
ENERGY VIRTUALIZATION xa EFFICIENCY
across entire infrastructure:
[T assets, facilities, property
¢ Align energy requirements
with workload and business
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SMART IS
Consolidating and virtualizing
computing resources to dramatically
lower operation costs
SMART IS
Providing a source of new payments
services while creating faster
processing speed and reduced errors
Bank of Russia:
Consolidated server and data center infrastructure to reduce technical staff workload by 85% and payment processing costs by 95%
Bank of New York Mellon:
Streamlined operations to achieve a 90% reduction in manual touch points in cheque clearing process
Reducing processing errors and remediation
© 2009 IBM Corporation
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Smart Business : Manage IT Risk
sensing and responding to internal and external events that can
impact operations, processes and applications
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SMART IS
Ensuring that valid trades are settled,
financial record-keeping is accurate
and regulatory requests are met
in a timely manner
SMART IS
Having the right mix of pattern detection
and preventive measures to proactively
deal with financial crimes and fraud
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Depository Trust and Clearing Corporation:
Increased overall transaction processing capacity
by 77%, enabling the company to handle three times the highest volume ever recorded with
a 100% reliability rate
si YZ
=
Large US Retail Bank:
Interrupts financial crime by automating business rules for account opening The system prevented a $500k fraud transaction and $733K of additional fraudulent activities the first month
© 2009 IBM Corporation
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Trang 17Building a dynamic infrastructure - 7 Solutions Suites from IBM
Service Management
IMPROVE SERVICE
REDUCE CO8aT
Provide visibility, control and automation
across all business and IT assets to deliver
higher value services
Asset Management Maximize the value of critical business and IT assets over their lifecycle with industry
tailored asset management solutions
Reduce cost, improve asset utilization, and Virtualization | speed provisioning of new services with
virtualization and consolidation solutions
—— Address energy, environment, and
[Energy Efficiency sustainability challenges and opportunities
across your business and IT infrastructure
Business Resiliency | - — operations while rapidly adapting and Maintain continuous business and IT
responding to risks and opportunities
Ensure governance, risk management
and compliance with end to end industry
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Dynamic infrastructure Impact on Business Objectives
» Universal access across the country
> Network redundancy > convergent networks in the data centre > Virtualisation
> Service automation
= Business Compliance
> 24 x 7 operations > full High Availability > Data security > Storage life cycle
> Information archival -> DR testing
= World Class Business Processes
> Full electronic secure operation > redundant infrastructure > policy driven
automation > extended connected infrastructure
= Business Resiliency
> Information Infrastructure > virtualisation > Integrated production, fail over and
Disaster recovery scheme > DR site and testing
= Cost efficiency
> Operational cost management > LOB Chargeback > Investment planning
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Dynamic Infrastructure - Getting Started
some strategy considerations to think about
Does your infrastructure maximize the value of business and
IT assets, and optimize the use of costly labor resources?
Can your business ensure high-quality, end-to-end service delivery across the entire business and IT infrastructure?
ls your infrastructure sufficiently flexible and responsive to
rapidly-changing business requirements?
Is your infrastructure adequately shielded against diverse threats and risks, and resilient enough to withstand
unexpected or adverse events?
Does your infrastructure effectively harness and leverage emerging technologies that support business innovation?
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Dynamic Infrastructure: Helping build a smarter planet
Dynamic Infrastructure - Getting Started
some strategy considerations to think about
How do | obtain the solution | need within budget?
Do my existing assets have any value to fund new
investments?
financial risk?
How do! safely dispose of end of life assets?
What is the lowest cost funding option, yet delivers rapid How can | add capacity
budget?
How can | simplify billing and reduce costs for multi- vendor projects?
© 2009 IBM Corporation
Trang 21IBM can help you realise dynamic infrastructure for your business
A DYNAMIC INFRASTRUCTURE HELPS IBM IS DELIVERING
= Customer care and insight
# Multi-channel transformation
IMPROVE SERVICE = Risk Analytics
= Enterprise service and asset management
= Cloud based services and alternative sourcing
= High performance computing
= Back-office operations
= Core systems modernization
» Payments transformation REDUCE COST = IT asset management for all asset types
= Energy efficient hardware, management, monitoring and reporting and green data center
= Desktop virtualization
= |T Governance & Risk Management
= Data Encryption & Leakage Protection
MANAGE IT RISK = Enterprise Security Risk Monitoring
= Compliance Information Lifecycle Management
= Integrated Fraud & Financial Crimes Platform
= Identity & Access Management Platform
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Dynamic Infrastructure: Helping build a smarter planet
IBM can help you
Assess potential benefits | = Proven tools, assessments and workshops by
Key initiatives to measure business impact
= Experience from thousands of client engagements
= Structured architecture approach based on industry
best practices
= Award-winning implementation blueprints and
patterns
= Experiences from our own transformation
= The broadest systems, storage, software and services portfolio in the industry to find the right fit for your business
= Access to capital to help create a funding and IT asset disposal strategy
= Unparalleled research organization and extensive
atent leadership
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Along with these flexible options
Tools, Technologies and Project-based Services
= Tools, technology and services from IBM to help you
quickly build an effective and responsive infrastructure
Managed Services
= The widest array of remote/on-site managed services and hosting services
Outsourcing
= Increase speed and certainty of business driven
IT and process change
» Value-enhancing, cost efficient business process, application, IT and integration services
Cloud Computing Options
= Industry leader in cloud and cloud-like services and technologies IBM can help you build private clouds
or outsource portions of your IT to cloud environments
IBM can help you develop the right strategy for your business
© 2009 IBM Corporation
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Ecosystem of partners worldwide
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24
“
Summary - IBM helps to make the planet smarter
IBM helps clients bring
together deep customer
insights with advanced
intelligent infrastructure that
drives down cost, is secure,
and is just as dynamic as
\ today’s business climate /
energy costs, meet legal requirements, develop new business processes that fit their operations, and helps them offer a new portfolio of green
IBM helps clients reduce \
services and products /
© 2009 IBM Corporation
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Dynamic Infrastructure: Helping build a smarter planet
Xin Cam On
a _ C_¬ am man mưnng ý:
Trang 27Trademarks and notes
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IBM Corporation 2009
= IBM, the IBM logo and ibm.com are registered trademarks, and other company,
product or service names may be trademarks or service marks of International
Business Machines Corporation in the United States, other countries, or both A
current list of IBM trademarks is available on the Web at “
” at www.iom.com/legal/copytrade.shtml
= Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine,
Intel, the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel
Centrino logo, Celeron, Intel Xeon, Intel SoeedStep, Itanium, IT Infrastructure
Library, ITIL, Java and all Java-based trademarks, Linux, Microsoft, Windows,
Windows NT, the Windows logo, and UNIX are trademarks or service marks of
others as described under “Special attributions” at:
= Other company, product and service names may be trademarks or service marks
of others
= References in this publication to IBM products or services do not imply that IBM
intends to make them available in all countries in which IBM operates
© 2009 IBM Corporation