sport marketing plan.

sport marketing plan.

SPORT MARKETING PLAN - DRAFT

Marketing includes 4 basic principles

Product – Promotion – Price – Place

Your sport – Communication to a market – Cost of participation – Location / venue The things you need to consider in developing a marketing plan

1 Target – Members

Use sport magazine / newsletter through direct distribution to all members to keep them informed of sport activities and future plans Explore potential for advertising in magazine / newsletter and sponsors promotions

2 Target – Sponsors, current or potential

Promote current sport activities to sponsors on at least a monthly basis by use

of standard for letter or Sponsors Memo Also through volunteer network, identify and direct target potential sponsors by adding to newsletter database and inviting to attend games at the Stadium

3 Target – Public / prospective members

Meet regularly with The West Australian sports journalist to promote sport activities and find out what they need to get a regular story on sport in the paper Then meet this need Meet with radio stations and Channel 31 to identify opportunity for a profile player to be a regular guest on the station at

an appropriate time Train players in media awareness

Marketing is Product, Place, Promotion, Price In a sporting context

-Identifying what it is that we want to market, why (what is the outcome that we seek from the marketing exercise?) Not just the sport, it may be a specific aspect or activity of the sport The Product

Define who or where is the marketing exercise to be aimed at Your area or further afield Members, clubs, sponsors, a group of sponsors, the public, the government, etc The target must be clearly defined for the marketing exercise to hit it The Place

Determine the most appropriate means for conveying the marketing exercise dependent on the product and the place Consider and allocate a budget to achieve the exercise The promotion

Set the cost of the product to suit what the target can pay If more members, then what

is the fee and what do they get for it If more sponsors, then what do they get, what do they want and what are they prepared to pay for it The Price

Of course all this will take leg work, consultation, preparation and so on Be prepared

to do your research if you want the plan to be a success

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