TELECOMMUTIING employ ment
Trang 2All trademarks mentioned throughout this publication are property of their
respective owners
Published in 2001 by Edward B Toupin, Las Vegas, NV, United States
Copyright 2001, Edward B Toupin All rights reserved
Manufactured in the United States of America
No part of this publication may be reproduced, stored in a retrieval system,
or transmitted in any form or by any means, electronic, mechanical,recording, or otherwise without the prior written permission of Edward B
Toupin
Contact the publisher at publish@toupin.com and the author at
etoupin@toupin.com
Visit the online library at http://www.toupin.com/library/
Provide your feedback at http://www.toupin.com/library/form_main.html
Trang 3Table of Contents
List of Tables vii
List of Figures viii
About The Author ix
Acknowledgements xi
Preface xiii
Introduction 1
Why do it? 1
Can I do it? 2
What do I do? 2
How do I do it? 2
Making the Decision 3
Influencing Factors 3
Do I have what it takes? 4
Making It Happen 6
What are the steps? 9
Preparing Your Plan 9
Set Yourself Up 10
Prepare Your Business 10
Market Your Product or Service 10
Pack Away the Money 11
Easy Does It 11
Quit Your Job 11
Planning 13
Determining the Objectives 13
Steps to Defining your Objectives 14
Defining Your Mission 15
Steps to Creating the Mission Statement 16
Defining Your Vision 17
Steps to Creating the Vision Statement 17
Redefining Your Goals 18
Steps to Defining Goals 19
Establishing an Action Plan 19
Steps to Creating the Action Plan 20
The Basic Business Plan 20
Setting Yourself Up 23
Establish Yourself 24
Locating a Job 25
Make Yourself Known 26
The Presentation 27
Interviews 28
Offers and Acceptance 30
Telecommuting 31
Trang 4Possible Telecommuting Jobs 32
Business Ideas 35
Business Consulting 35
Booklet Publishing 40
Home-Based Typing 41
Personal Factors 42
Imagination 42
Ensuring Success and Survival 43
Lack of Money is No Excuse for Failure 43
Your Banker 44
Naming Your Business 44
Pricing 45
Service Guidelines 45
Pace Yourself 45
Information Brokering 46
Phone Counselor 47
How do you qualify? 48
How do I get started? 48
Ok, I can read tarot Now what? 49
How does this work? 49
What's the catch? 50
For you, I see 50
Resume Writing 50
Setting Up 52
Resumes and Cover Letters 52
Marketing 53
Interviewing the Client 54
Preparing the Resume 55
Fees for Your Service 56
Cover Letter 56
Make It Happen 56
Self-Publishing 57
Find Your Market 57
Cash in on Your Creativity and Expertise 58
Packaging 58
Focus on Salable Material 58
Fill the Material with Benefits 59
Emotional Appeal 59
Advertising 59
Remote Temporary Help 61
Setting Up Your Business 69
Creating the Organization 69
Sole Proprietorship 70
Partnership 70
Limited Liability Company 71
Corporation 72
The IRS 73
Payroll Taxes 73
Federal Income Tax Obligations 74
Sales Tax 75
State Tax 76
Insurance 76
Business Resources 77
Trang 5Marketing Your Wares 79
Writing Free Content 80
Using the Internet to Promote 81
Web Site Madness 81
Discussion Groups 82
Zines 82
Newsgroups 83
Make Sense of the Search 85
Why so many? 85
I'm over here! 86
The Search Methods 87
Using a Tool 88
The Presentation 88
What's next? 88
Locating Opportunities 91
What can I do? 91
How do I smell? 92
Locating Opportunities 92
Search Sites 93
Other Resources 93
Make Yourself Known 94
The Interview 94
Landing a Job 95
Balancing Your Finances 97
Financial Planning 97
Paying the Bills 98
Working & Living at Home 101
Wear Your Pajamas to Work Day 101
Combining Work and Home 102
Your Home Office 104
Can your business thrive out of your home? 104
Dealing with Customers and Suppliers 105
Neighbors and Family 106
Being Your Own Boss 106
Professionalism 107
Healthy Lifestyle 107
Work Hours 108
Legal Restrictions 108
Tips to Help You Telecommute Successfully 109
Taking the Leap 111
Before You Quit 111
Quit—With Dignity! 112
Things to be aware of 113
Security 113
Socializing and Being Liked 114
Promotion and Visibility 114
Fear 115
Bartering for Work 115
Sure, I'll Do It For Free! 116
Trang 6Scheduling Your Time 117
Starting Out 117
If You Schedule It, Make It Happen 119
Last Minute Scheduling 119
A1 General Links 122
A2 Research Links 124
A3 Tools and Software 125
A4 E-Book Marketing Links 127
A5 Web Site Marketing Plan 131
A6 Telecommuting Web Sites 132
A7 Telecommuting Companies 134
A8 Government Links 138
A9 Personal Objectives 139
A10 Do I have what it takes? 140
A11 Am I ready? 142
A12 Business Plan 143
Information Resources 144
A13 Job Search Checklist 147
A14 Glossary 148
Index 151
Trang 7List of Tables
Table 1: Potential Telecommuting Jobs 32
Trang 8List of Figures
Figure 1: Creating Your Goals 18
Trang 9About The Author
Edward B Toupin is a freelance consultant, writer, and published author living in LasVegas He currently handles technical writing tasks for various companies in New York,Chicago, and Denver as well as imagineers and markets feature-length and shortscreenplays
Edward provides quality Web site design, development, and marketing as well aswriting, document design and planning, and e-book publishing services You can visithis Web site at http://www.toupin.com or contact him at etoupin@toupin.com
Trang 11First and foremost, I want to thank my clients and my friends for supporting me when I
decided to take the leap into the telecommuting lifestyle It was very much like
skydiving for the first time—massive fear and adrenaline until you land on the ground Ifyou get it right once, you want to do it again and again
Above all, I want to thank my wife for not passing out the day I showed up at home forlunch—and never went back Through my odd little twists and turns in my latestendeavors, even though you didn't understand everything I did, you have been mostsupportive! Thank you
Trang 13I actually had a wonderful career as a software engineer I worked on real-time,process control systems for the larger oil companies I had a big house in the
mountains, two fancy trucks, and all the bills that usually come with the idea of living
comfortably I was caught in Corporate America by the golden handcuffs, but I had to
have more Not more money—I wanted more time to spend with the family and more
time to do the things that I wanted to do.
Being in Corporate America for so long, I took the standard approach to finding more—I
started searching for higher paying jobs I was able to locate and qualify for numeroustechnical and managerial positions; however, I began to realize that I was going deeperinto a corporate hole Unless I was willing to give up my identity, my creativity, all myspare time, and my ability to enjoy life, then finding a new job was not going to work Ifound that I was spending more time at the office, more money maintaining the imageand less time with my family Even with a higher paying job, I still just broke even on allfronts!
One of the major issues I had when I left my former company was that I no longer feltlike I was accomplishing anything, because everyone wanted me to do something I
know, this sounds whiney, but the problem was that I was a Web developer, a writer, a
software engineer, and a mathematician I was working in every department doing allkinds of things from tutoring developers in software engineering processes, to writingInternet applications, to Web design, to writing manuals and white papers I was evenused in various meetings, and on various documents, to translate highly technical itemsinto layman's terms for the clients
One day, I decided to play hooky I just relaxed on my deck and read a book Out ofthe blue, I felt this cold chill go down my back—all the tiny hairs stood up on end Avision of freedom flashed through my brain and I finally realized that I had to quit my day
job! Yes, tell the boss that I've had it and I quit! Then I realized that I still have that big
house in the mountains, two fancy trucks, and all the bills I was stuck!
Here is where I have to explain something For the past decade or so, I've been writingfor various publishers and developing Web sites on the side My little part-time hobbywas grossing more than my full-time day job I never realized that I could succeed on
my own until I took a long, hard look at what was happening in my life I wasbrainwashed by the corporate mentality! I felt as though I needed to work for others tomake it in this world My actual realization was not that I just had to quit my job—I had
to work for myself
During the past six years, I learned how to find telecommuting work, how to contactpublishers, how to contact producers, and how to make it happen With the experience
I gained over the years, I knew how to make it happen all along—I just had to do it!
Trang 14What I'm going to show you is how to use your experience to begin establishingyourself In this way, you can eventually break out of your golden handcuffs and turn
your life, and your career, into something that you want It's not easy! In fact, at the
beginning, you'll end up with sleepless nights and probably end up wishing you wereemployed full-time again But, after all is said and done and you break out of thecorporate mind-set, it's rewarding and it's yours!
Trang 15About a year ago I wrote Gainfully Unemployed It was a short e-book about how I
planned the steps to quitting my full-time day job and go to work for myself It sold well,however, readers wanted more than just my view of how to get into telecommuting So,
I took that e-book and expanded it into this e-book to give you what you wanted
Throughout this new e-book, you will notice references to independent and
telecommuting That's because the idea of telecommuting has several different
definitions To some, it is working at home a few days a week To others, it is workingfull-time for a company in their home office For others still, it is simply working at homefor themselves The one common element is the idea of being independent in your lifeand your choices In the long run, what it is to you is up to you!
Why do it?
I had a hundred reasons to want to telecommute and I knew I had to do it I justdidn't know how to go about fine tuning my desires and still maintain my quality oflife I eventually sat down and same up with a small list of reasons why I wanted totelecommute I ultimately wanted
• the freedom to be creative;
• to eliminate the commutes to the city;
• the time to spend with my family; and
Trang 16• my wife to enjoy herself.
Those few points were my underlying reasons for wanting to telecommute Ofcourse, my managers, at that time, scoffed at the ideas But what better reason to
do anything than to do it because it is something you
want and you enjoy
You might think that your reasons for telecommuting
are invalid Believe it or not, all of the possible
reasons that anyone can think of are valid reasons for making it happen Of course,your current employer might not take kindly to some of the reasons, and others maynot fully understand your motivations It really doesn't matter! As long as you feelstrongly enough about your reasons, then you should pursue your desireddirections Once I made the decision, I realized that the money and the flexiblehours came along with the package—an added bonus!
Can I do it?
Of course, various personal attributes that can make or break you, but many of theissues involved in telecommuting can be overcome There are a few items,however, that are born into each of us making it difficult under any circumstance.These traits, too, can be overcome as long as you can recognize that they do exist
Do what you enjoy and the money will follow!
Trang 17Making the Decision
Making the decision to leave your full-time job is one of those big decisions They say
marriage, birth, death, changing residence, and changing jobs are five of the morestressful situations that a human being can encounter—they all take a lot of courage.Courage, however, doesn't pay the bills To be successful, you not only need courage,but you also need a combination of hard work, skill, perseverance, and several personalfactors that can ensure your success
I made the change after years of preparation For some, you may have the time toprepare, but for others, there may not be any time Downsizing and job loss are twomajor reasons for starting out on your own Other reasons may be that you want to takeadvantage of your talents or simply change careers There are many reasons But, ifyou still have a job, why leave? Right? Maybe not
Influencing Factors
Before you can take the leap, you have to step back and look at things to make sureyou're making the right decision First, analyze why you want to make this move.The different reasons that people decide to leave their jobs can be divided into two
categories: reactive reasons and active reasons Reactive reasons detract from
working for others—negative reasons that push you out Active reasons attract you
to leaving your current situation—positive reasons that pull you out It's usually
better to be pulled out than pushed out as reactive reasons tend to stick with you
Trang 18from job to job If you are pulled out, you're going somewhere for greener pastures
instead of leaving because you've become dissatisfied with the environment
In either case, the following list contains some of the more common active reasonsthat cause people to leave their full-time jobs:
• Finances: The desire to get paid for the extra effort you put into your work.
• Freedom: The ability to decide for yourself and maintain a flexible schedule.
• Quality of Life: Being able to live a better and healthier life.
• Family: Being able to spend more time with your family.
• Adventure: Breaking out of the mold and taking a risk.
• Bureaucracy: Tired of dealing with the red tape and in-fighting.
• Creativity: Being able to express your ideas and produce your products.
• Control: Taking total control of your life and your direction.
Can you see any of your personal reasons listed? If so, you're not alone But, whatcan you do to resolve those issues and the reasons you have? Keeping reading,we'll discuss that shortly
Do I have what it takes?
Most people do have what it takes, but they don't know it yet Being able to workindependently is not as easy as working for someone else, especially since youbecome the workforce and the management Once you take the first step anddecide to work for yourself, or by yourself, you then have to make it happen,successfully That's an entirely different situation
It takes a certain set of characteristics to make an independent endeavor successful.Some of the more common, yet unique, traits of successful independents are asfollows Pay attention to them and judge yourself for each!
• Achievement: Many people measure their achievement based on their
money, while others through their accomplishments You'll need to gaugeyour success on your accomplishments and achievements This means thatyou must be able to accomplish your goals and move forward to the next in
an established pattern
• Social: It's a lonely world out there, and being independent amplifies this
issue To be successful, you can't have a need to be around people all of thetime, nor should it matter if you're liked Exercising power is important tomany people and, in most cases that's all that some people know You're inbusiness to achieve your goals, and that's all there is to it! Be a non-conformist