Tài liệu DEPART MENT OF DESIGN & CREATI VE MEDIA pdf

DePartMent oFDesign & CreatiVe MeDia Bachelor of Arts Hons in Design – Visual Communication Bachelor of Arts Hons in Graphic Design Bachelor of Arts in Creative Digital Media Bachelor o

graPhiC

Design

VisUaL

CoMMUniCation

ProDUCt

Design

DigitaL

MeDia

Motion

graPhiCs

Y O U T H I N K Y O U M I G H T WA N T TO S T U D Y :

DePartMent oF

Design &

CreatiVe MeDia

Bachelor of Arts (Hons) in Design – Visual Communication

Bachelor of Arts (Hons) in Graphic Design Bachelor of Arts in Creative Digital Media Bachelor of Arts (Hons) in Digital Media, Design & Production

Master of Arts in Motion Graphics

Head of Department

Cormac O’Kane

Telephone

074 918 6203

Email

cormac.okane

@lyit.ie

Department

Administration

Telephone

074 918 6206

074 918 6210

Design at LYIT offers exciting career opportunities to those with artistic talent, drive and imagination in four unique areas: Visual Communication, Digital Media, Product Design and Motion Graphics Students will develop key skills in animation, image making, typography, digital modelling and audio, video and web design

In our Design courses students must use their drawing skills and always contribute artistically to each class Our small studio-based classes have the latest technology to support design-led creative thinking and the acquisition of core business skills

Whether you see yourself working in design for an agency, a furniture manufacturer, a production house or freelance, the

ProDUCt Design

Is this the course for you?

Are you curious about how everyday products from furniture to mobile phones are designed and how they operate? Would you like to use your creative and technical talents to sketch ideas and bring them through the process from prototypes to final products, creating better designed, more user-friendly items that are sustainable and innovative?

If you think you would enjoy working alongside marketing and manufacturing experts to bring these designs to life then this course is for you It will teach you the design and technical skills you need to create stylish yet practical, sustainable and safe products using the latest technologies This course insists that you use your considerable drawing skills in every class and contribute artistically to every learning experience

You will also have the opportunity to study abroad for one semester if you wish and to work on live projects with real clients

Minimum entry requirements

Pass (od3 or better) in 5 Leaving Certificate subjects, including passes

in Maths and in either Irish or English (or an equivalent qualification) The minimum points for entry is 140 points

Career opportunities

Product designers play a crucial role

in creating innovative products with unique selling points, cost-effectively There are good career opportunities in

a range of different roles such as:

1 Product designer/developer for product manufacturers

1 Design consultant

1 Interior & exhibition designer

1 Furniture designer

1 Media designer

1 Teaching

Follow-on courses

1 Honours degrees and diplomas in product/industrial design at other institutes or universities

course title

BAChELOR OF ARTS IN

PRODUCT DESIGN

national framework level

7

cao code

ly417

duration

3 years

number of places

25

awarding body

lyit

points in recent years

year final median

2008/09 aqa 270

2009/10 155 260

2010/11 120 280

What will I study?

3 | 6

3 | 5

2 | 4

2 | 3

1 | 2

1 | 1

No of credits

Class hours per week Mandatory /Elective Proposed

Modules

Year/

Semester

VisUaL CoMMUniCation

Is this the course for you?

From the moment you wake up in the morning until the time you go to sleep you are sure to come into contact with numerous form of visual communication

From the digits on the alarm clock and the design of your toothpaste packaging,

to the road marking, signage and billboards you see, the books you read and websites you use and the logo on your phone visual communication is all around you.

This new course immerses the student

in a wide range of design disciplines – from photography and image making to motion graphics and interactive design, allowing students to develop their creativity, communication skills, and design and technical expertise

The course allows for a semester abroad

at a partner Institute in another European country as well as taking part in projects with real clients and international competitions

Minimum entry requirements

1 Leaving Certificate Examination or equivalent with a minimum Grade C3

in two Higher level papers, together with Grade D3 in four other subjects, to include English

1 A portfolio of relevant work (see next page) Applicants will be required to deliver the portfolio to LYIT in the week commencing 7 May 2012 Note that applicants may be called for interview

if further clarification on the portfolio

is required

Mature candidates who do not need

to meet the minimum academic requirements outlined above must also submit a portfolio for assessment Mature applicants should apply through the CAO and tick the relevant box on the CAO form

Career opportunities

The skills learnt on the course are highly transferable so graduate careers typically include:

1 Graphic Design

1 Advertising and Art Direction

1 Web Design

1 Interactive Media

1 Motion Graphics

1 Print and Publishing

1 Freelance designer and illustrator Employers range from brand, advertising and marketing agencies,

to companies with in-house marketing teams, publishers, the media, graphic design consultancies and web design companies Many designers also eventually set up their own businesses

Follow-on courses

1 MA in Motion Graphics

1 Further study at other institutes or universities

course title

BAChELOR OF ARTS

hONOURS IN DESIGN –

VISUAL COMMUNICATION

national framework level

8

cao code

ly408

duration

4 years

number of places

20

awarding body

lyit

NeW

What will I study?

Design Theory 2 – 20th Century

2 | 3

1 | 2

1 | 1

No of credits

Class hours per week Mandatory /Elective Proposed

Modules

Year/

Semester

Design Theory 3 – Advertising, Branding

3 | 6

4 | 8

4 | 7

3 | 5

No of credits

Class hours per week Mandatory /Elective Proposed

Modules Year/

Semester

2 | 4

What is a portfolio?

A portfolio is a sample collection of

your best work It should be edited, easy

to look through, and well presented

Be selective: include and highlight only

your best work, excluding early works

unless there are some exceptional

pieces Do not “pack” it with any more

than 30 pieces (we appreciate quality,

not quantity)

What to include:

1 Notebooks, cuttings, creative

sketchbooks or visual diaries

indicating your interest in visual

communication

1 Drawings - studies in line and tone, based on your immediate environment Include still life, life drawings or observational drawing in

a range of media

1 Clearly identify your role if team work

is included

1 Please submit any digital work on DVD or CD only

1 Please include a statement detailing technical skills and involvement

in activities related to visual communication

What not to include:

1 Do not include drawings or paintings copied from photographs, books

or magazines

1 Do not include any artwork which is a copy of someone else’s work

1 Do not include 3D work (photographs

of the work are fine)

Some institutes now ask applicants

to limit their portfolio to a “special project” At LYIT, we do not ask for a special project as we recognise that every applicant is different, and the portfolio should show your individual abilities and interests

If you are working on a special project then please do include it in your portfolio if you are pleased with it, but we really want to see work that demonstrates a real enthusiasm for design and visual communication

graPhiC Design

Is this the course for you?

This course will enhance the skills learned in your Graphic Design degree and expand that knowledge You will not only have advanced design capabilities but also be able to understand design business issues and to think analytically

to solve visual communication problems This course will also give you the chance to take part in live projects with real clients, in association with non-profit organisations If you want to experiment with ideas and challenge current practices in design communication, this course is for you.

Minimum entry requirements

A relevant Level 7 degree with appropriate learning outcomes in graphic design

Career opportunities

The demand for graphic designers

is strong and growing both here and abroad – as long as computers continue

to penetrate our everyday lives, there will be a need for graphic designers This honours degree will leave you well qualified for a wide range of roles working independently or as part of multi-talented teams within the graphic design industry, including:

1 Graphic designer

1 Art director

1 Brand creative

1 Web designer

1 Studio manager

1 Advertising creative

1 Screen-based designer

1 Content creator

1 Freelance illustrator/designer Visit www.gradireland.com for more career ideas

Follow-on courses

1 M.A in Motion Graphics at LYIT

1 Further study in other institutes

or universities

course title

BAChELOR OF ARTS hONOURS

IN GRAPhIC DESIGN

national framework level

8

lyit internal code

ly_ddesc_b

duration

1 year

number of places

20

awarding body

lyit

What will I study?

Innovation & Entrepreneurship

4 | 8

4 | 7

No of credits

Class hours per week Mandatory /Elective Proposed

Modules

Year/

Semester

DigitaL MeDia

Is this the course for you?

Digital technology has become part of our everyday lives, from digital cameras and phones to music and movies and this exciting area is constantly evolving

That’s why there are great opportunities for people interested in the production and design of all kinds of media, from image or text creation to audio and visual communications used in videos, motion graphics, DVDs and interactive websites

This course insists that you use your considerable drawing skills in every class and contribute artistically to every learning experience The drawing and artistic engagement is required when the student begins the course but isn’t strictly a minimum entry requirement If this varied and exciting area sparks your creative drive then this course

will teach you the skills you need and foster your creative energies with the latest technologies

Minimum entry requirements

Pass (od3 or better) in 5 Leaving Certificate subjects, including passes in either Irish or English (or an equivalent qualification) Maths is not required The minimum points for entry is 140 points

Career opportunities

In the dynamic and evolving worldwide industry of digital media there is a continuous demand for talented and creative graduates with practical skills and technical knowledge Opportunities range from working with multi-talented teams in large media companies to joining small creative agencies or working freelance Roles include:

1 Multi-media designer/producer

1 Web designer – design interactive web-based experiences

1 Games designers – produce games for computers, games consoles and mobile devices

1 3D designer – use software to create animations and models

1 Instructional designer – develop teaching materials for text books, training CD-ROMs and the internet

1 Sound editor – edit and manipulate sound for music production, radio

or film

Follow-on courses

1 B.A Honours in Digital Media, Design

& Production at LYIT

1 Honours degrees at other institutes

or universities

course title

BAChELOR OF ARTS IN CREATIVE

DIGITAL MEDIA

national framework level

7

cao code

ly427

duration

3 years

number of places

25

awarding body

lyit

points in recent years

year final median

2008/09 100 270

2009/10 110 245

2010/11 210 265

What will I study?

3 | 6

3 | 5

2 | 4

2 | 3

1 | 2

1 | 1

No of credits

Class hours per week Mandatory /Elective Proposed

Modules

Year/

Semester

DigitaL MeDia

Is this the course for you?

This course will build on the knowledge and skills acquired in your Level 7 degree and give you the opportunity to further develop your creative talent, skills and knowledge You will learn how to transfer your ideas onto the screen and into sound and pictures used

in web design, game design, video and sound production, post-production and animation That can mean everything from creating pre-production storyboards to authoring and editing

a digital media product for DVD, broadcast or internet delivery You can choose to specialise in interactive media/

animation or audio video design.

If this sounds like the outlet you need for your creative talents, then this Honours course will give you the added expertise you need

Minimum entry requirements

Level 7 degree with appropriate learning outcomes in graphic design or a related area or equivalent qualifications

Career opportunities

Talented digital media designers have excellent career prospects in an exciting and ever changing industry Many people

in this industry choose to specialise in one area but they are often still multi-skilled and perform a combination of roles, especially in smaller organisations

In addition to the careers listed for the

BA in Creative Digital Media, roles also include:

1 Digital media designer or producer

1 Web designer

1 Multi-media producer

1 Computer animator

1 Video producer

1 Online audio-video specialist

1 Teacher

Visit www.gradireland.com for more ideas

Follow-on courses

1 M.A in Motion Graphics at LYIT

1 M.A in Digital Media at other institutes and universities

course title

BAChELOR OF ARTS hONOURS

IN DIGITAL MEDIA, DESIGN &

PRODUCTION

national framework level

8

lyit internal code

ly_ddigm_b

duration

1 year

number of places

20

awarding body

lyit

What will I study?

4 | 8

4 | 7

No of credits

Class hours per week Mandatory /Elective*

Proposed

Modules

Year/

Semester

Motion graPhiCs

If you wish to enhance your design skills and gain a mastery of motion graphics, then this course is the perfect next step for your career In this highly innovative course, you will learn how to use the latest techniques used to create moving graphics and expand your knowledge of the industry and how it operates If this specialist area is what gets your creative juices flowing then this course will give you the high skills level you need to compete for the best positions in this innovative industry

Minimum entry requirements

Level 8 degree in graphic design or related area

Career opportunities

The exciting and evolving world

of motion graphic design holds excellent career opportunities for talented graduates in broadcast, film and advertising roles With the increased expertise, confidence and professionalism gained from this degree, you will be well positioned for highly skilled roles, including work in animated movie production, interactive media such as kiosks and touch screens, media production and post-production

Follow-on courses

1 Masters degree (by research) or Doctoral degrees in other institutions

or universities

course title

MASTER OF ARTS IN MOTION

GRAPhICS

national framework level

9

lyit internal code

ly_dmotg_m

duration

1 calendar year

number of places

15

awarding body

lyit