Motorbike maintenance in vietnam shared by worldline technoloogy

Q&Me is online market research provided by Asia Plus Inc.Motorbike maintenance in Vietnam Asia Plus Inc... Motorbike brands in useHonda is the top brand Vietnam with 74% market share, an

Q&Me is online market research provided by Asia Plus Inc.

Motorbike maintenance in Vietnam

Asia Plus Inc.

The survey was conducted to 529 male &

female among 18-39 years old in HCM & Hanoi

in Jan 2018

Motorbike maintenance behavior in Vietnam

Motorbike brands in use

Honda is the top brand Vietnam with 74% market share, and extremely strong

in north

Q What is the motorbike brand that you use most often?

Honda74%

Yamaha19%

36%

31%

15%

Once every 1 - 3 months Once every 3 - 6 months Once every 6 months Once a year

Q Which kilometer mark/ time period that you take your motorcycle to maintenance?

55%

32%

20%

Only when motorbike has issues

Based on the kilometers

Based on the time

How to check the maintenance timing

How often do you check How do you check?

By Kilometers

By time

Location for motorbike maintenance

UpperIncomeBrand service shop Local repair shop

Upper income people prefer to take their motorbike to brand service shop for maintenance than other classes

Q Which place do you often maintenance your motorcycle?

Q Why do you choose this location?

Bought from this shop

Nearby location

Good service quality

Reasonable cost

Know the staff

Motorbike official store

Brand specialty

Recommend

ed by friends /relatives

Due to big size

Comfortable atomospher e

Maintenance shop decision factors

The shops that bikes were bought tend to be used for maintenance as well

Behaviors of oil and tire maintenance

Experiences of oil and tire exchange

Exchange frequency goes up as years go by

Q Since you purchase the bike, have you exchanged oil/ tire?

Buying Behavior

Male tends to choose the brand on their own

Q Do you choose the brand by yourself or choose the brands that was suggested by the motorbike mechanic?

I use what is rcommended

I chose from what are recommended

I use what is rcommended

I chose from what are recommended

I chose it

Popular tire and oil brand

Castrol is dominant for oil Casumina is no.1 for tire

Q Which oil/ tire brands do you tend to choose?

MotulBPRepsol

Tire Brands

Popular oil brand (by city)

Castrol Caltex Total Shell Valvoline Motul BP Repsol AP Sài Gòn Victor

Q Which oil brands do you tend to choose?

Castrol is dominant nation-wide

Popular tire brand (by city)

Casumina is very popular in HCM while Bridgestone has better share in Hanoi

Casumina Michelin Bridgeston

e Yokohama Dunlop Maxxis Firestone IRC Pirelli Others

Continenta l

Ha Noi 18% 18% 29% 17% 23% 10% 10% 2% 5% 6% 2% Others 25% 15% 11% 16% 16% 20% 7% 7% 2% 2% 1%

Q Which tire brands do you tend to choose?

Reason to exchange tire

More reasons for worn tires when years go by

Q Why did you exchange tire?

Had flat-tire Tire got worn Tune up my bike Part of regular

maintenance

Others - pleasespecify

At local repair shop

At local washing shop

Help from Friends/ Relatives

Exchange by myself

Exchange Oil

65% rely on brand service shop to exchange oil while only 57% exchange tire

at brand service shop

Q Where did you exchange oil/ tire?

At repair vendor on the street

Help from Friends/ Relatives

Exchange by myself

Exchange Tire

AUDIENCE PROFILE

Respondent profile (N=529)

Gender

Male, 51%

Female, 49%

City

Household income

Lower Class, 30%

Middle Class, 49%

Upper Class, 21%

* Lower Class: under 10M VND

* Middle Class: from 10-25M VND

* Upper Class: over 25M VND

Q&Me – About Online Market Research Services

Our Solution

Survey is conducted via mobile phone and the data is processed real-time

Takes 24 - 48 hours for most surveys, proving real-time analysis

Superb real-time analysis for flexible and accurate data collection

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pricing

Our Advantage: Direct Panel Management

Our strength is 16-39 years old and urban areas This is where most biz

customers would like to research 300,000 members as of Nov, 2017

Process for the quality assurance

• Remove Fake questions hit users

• Remove Contradicted answer users

• Take out straight answer users

Take out speed users

• We count the average median time and take out those who are less than that

Manual check by the experienced researchers

• Our experienced researchers will check the relevance as well

as open comments

Re-assortment of panelist priorities

• Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks

Online is considered to be “cheap and bad” in general Q&Me provides several methods providing data with quality

FACT CONSISTENCY SCORE

97%

THOUGHT CONSISTENCY SCORE

LOI (Lenght of Interview) 10 minutes

Success Criteria Overral score of 80% or higher

THE RESULTS

Average score

in the industry 73%

(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection

Solutions Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam

Our quality score by SSI

Evaluation for our quality assurance

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