Chapter 1 - Demand and supply analysis: Introduction. The focus of the reading is on demand and supply analysis (microeconomics): How are prices and quantities of transactions determined? The theory of the consumer deals with how consumers make choices, and the theory of the firm is how profit-maximizing firms make choices.
Trang 21 Introduction
Trang 32 Types of markets
• Factor markets are markets for the factors of production.
- The factors of production are the inputs to production.
- Factor markets include labor markets.
• Goods markets are markets for the outputs of production.
- The outputs of production are goods and services, which may be
intermediate goods and services or final goods and services
• Capital markets serve as a means for providers of capital (that is, the
providers or suppliers of long-term sources of funding, or savers) to exchange their capital for long-term claims on a firm’s cash flow and assets (that is, debt and equity securities)
Trang 43 Basic Principles and Concepts
Trang 5The demand function
(1-1)
Trang 6The Supply function
(1-7)
Trang 7Changes and movements
Changes in quantity demanded
Change in its own-price
Movement along the demand curve
Change in price of other goods
Shift in the demand curve
Changes in quantity supplied
Change in its own-factor prices Movement along the demand curve
Change in supply Shift in the supply curve
Trang 8Aggregating Supply and demand curves
• Moving from the individual consumer or firm to the aggregate:
- Aggregating demand curves requires adding the individual quantities
demanded at each price
- Aggregating supply curves requires adding the firms’ quantities supplied at each price
• A market equilibrium is the situation in which the quantity demanded at a
given price is equal to the quantity supplied at that price
Price
Quantity
Trang 9Solving for the equilibrium
Trang 10• A stable equilibrium occurs when the price adjusts so that demand = supply.
• An unstable equilibrium occurs when the demand or supply curves are such
that an upward change of price does not reduce excess demand or supply (or
a downward change does not reduce excess demand or supply)
- Price bubbles are an example of an unstable equilibrium
Trang 11Demand and supply functions
Trang 12Aggregate Supply and Demand
Trang 13Excess supply and demand
Trang 14Types of auctions
• Common value auction: The item’s true value is revealed after bidding.
• Private value auction: Each bidder places a subjective value on the item, but
these valuations differ
• Ascending price auction: Also known as an English auction; highest bidder
wins auction for item
• First price sealed-bid auction: Bidders submit sealed bids that are not known
to other bidders; winning bidder is the one submitting the highest price
• Second price sealed-bid auction: Also known as a Vickery auction; the
bidder that submits the highest bid wins, but the price paid for the item is the next-lowest bid price
• Descending price auction: Also known as a Dutch auction; the auctioneer
begins with a very high price and lowers the price in increments until there is a willing buyer
Trang 15Dutch Auction: US Treasury securities
Discount
Competitive Bids (in billions)
Cumulative Competitive Bids (in billions)
Noncompetitive
Bids (in billions)
Total Cumulative Bids (in billions)
Trang 16Consumer surplus is the difference
between the maximum price the
consumer was willing to pay and the
actual price
Producer surplus is the difference
between what the producer sells a good or service for and the price at which the supplier was willing to sell
Trang 17Calculating Surplus
Trang 18Market Interference
• A government-imposed ceiling on a price that is less than the market
equilibrium price results in a reduction of surplus: Buyers want more than
sellers are willing to supply at that price
- Some consumers gain consumer surplus lost by suppliers, but some
consumer surplus is lost and not picked up by suppliers
- The loss in surplus is deadweight loss, which is a loss of surplus that is not
transferred to another party
• A government-imposed price floor that is higher than the market equilibrium
results in a reduction of surplus
- Sellers want to sell more, but buyers purchase less
- Sellers gain some producer surplus lost by consumers, but some of this
producer surplus is lost and not picked up by consumers
In general, market interference inhibits the role of the market to allocate
Trang 19Effect of market interference
Equilibrium price = €1
0 2 4 6 8 10 12
B
0 2 4 6 8 10 12
A CA
Trang 204 Demand Elasticities
slope coefficient
Px
Qx a
b
Trang 21• Own-price elasticity refers to the sensitivity of the quantity of a good
demanded to its own-price change
• Cross-price elasticity of demand is the response in the demand of a good to
a change in the price of another good
- A substitute is a good that has a positive cross-price elasticity.
- A complement is a good that has a negative cross-price elasticity
Trang 22Elasticities: Summary
Trang 23Elasticities: Example
Consider the case of the sensitivity of the demand for tires, in response to the price of gas per gallon:
Tires = 95 million – 3.2 Price per gallon of gas
• There is negative cross-elasticity between tires and gas; therefore, gas and tires are complements
• If the price per gallon increases by $1, the number of tires declines by 3.2 million
Trang 24Factors that affect elasticities
1. Degree of substitutability
- The greater the degree of substitutability, the greater the elasticity
2. Portion of budget spent on the good
- The greater the portion, the greater the elasticity
3. Time allowed to respond to the change in price
- The longer the time allowed, the greater the elasticity
4. Extent to which the good is deemed necessary
- The greater the extent to which the good is deemed as necessary, the more inelastic its demand
Trang 25Income elasticities
Trang 265 Conclusions and Summary
• The basic model of markets is the demand and supply model: Equilibrium
occurs at the price at which the quantity demanded is equal to the quantity
supplied
• Markets are interactions between buyers and sellers
• The price of a good in a market is determined by supply and demand
• Auctions are sometimes used to seek equilibrium prices
• Markets ensure that the total surplus is maximized
- Sometimes, government policies interfere with the free working of markets, shifting surplus between consumers and producers, with some loss
• Elasticity is the ratio of the percentage change in the dependent variable to the percentage change in the independent variable of interest
- Elasticities are sensitivities of the quantity demanded to either the good’s